Richard L.

Richard L.

Freelance Content Writer

$30.00/hr
Content Writing
Editing & Proofreading
Copywriting
Blog Content
Press Release
Technical Writing
Email
WordPress
Elementor
Divi
Landing Page
Wireframes
Adobe Photoshop
Adobe Illustrator

Guaranteed payment protection through Upwork

Portfolio

Fight the Coronavirus [10 Ways to Boost Your Immune System] is a long-form post, written on 28 March 2020, targeting a broad market with a new interest in health— a new priority, in the context of the recent pandemic. The text addresses a relevant concern weighing on the minds of the audience. Readers may feel frightened and at a loss as to what they can do in the face of an unseen threat, outside their control. They are looking for answers as to what they can do that's within their power. The buyer life-cycle stage is 'information gathering to solve a problem.' The article intends to be informative, with the goal of the writer to use expert advice who are authoritative on the topic, hence building trust with the target audience. The buyer persona is Henrieta, the Home-a loner, a 50-year-of-age legal assistant that's been told work from home. Henrieta is worried about her fragile state, dedicated to her job, and hasn't always taken the time to take care of her health as a primary concern. Henrieta wants to do the best she can under the circumstances. The target keyword phrase is 'fight the coronavirus.' The article is 2100+words.
Fight the Coronavirus [10 Ways to Boost Your Immune System]
The world's top medical cannabis brands is a sample of a long-form article, highlighting world-leading medical cannabis brands. The text starts with available treatments, provides a general outline of cannabis as an acceptable alternative medication, and then leads with brands as global leaders. The post then goes on to give a brief on the state of the Canadian cannabis market and highlights reputable brands with their USP's. The target audience is 'patients with chronic health disorders,' considering, using medical cannabis, for the first time. The buyer life-cycle stage is 'information gathering to solve a problem.' The article intends to be informative, with the goal of the writer to appear authoritative in the topic, hence building trust with the target audience. The buyer persona is Mylo, the MS sufferer, a project engineer, conservative in his ways, having doubts about the reputability of cannabis medication as a useful alternative for pain medication. Mylo is also wary of spurious brands making unsubstantiated claims about their products without FDA approval. The target keyword phrase is 'top medical cannabis brands' The article is long-form, 3000+words.
The world’s top medical cannabis brands
Exercise, How to Stay Motivated, is a sample of a long-form article, siting researched facts about the significance of physical activity for long-term health. The text starts with some attention-grabbing facts and goes on to list six reasons that can motivate the audience to establish a life long habit of active living. The target audience is 'a sedentary demographic group,' that has afforded themselves a lifestyle of inactivity and are starting to see the signs of aging and its effect on the body. The buyer life-cycle stage is 'information gathering to solve a suspect problem, and are looking for a solution.' The article intends to be informative, and yet engage the audience with real options to solve their problem, with referrals. The buyer persona is Bill, the Beer Belly, an avid football fan, that works hard as a data analyst, that glues himself to the screen all day. Stan is starting to have difficulties getting about, and his knees are giving him problems with his weight increase. Over the last two years, he's increased his belt size three times. He's tried a few times to start training but always gives up. The target keyword words are 'exercise, stay motivated.' The article is long-form, 1800+ words.
Exercise, How to Stay Motivated [6 Facts That Will Change Your Life]