Talent on Tap

We raised the bar on finding new talent.

Remote work has many benefits, but you sometimes miss out on those human moments that help to get to know someone. We decided it was time to take a break from the glowing screen and create a happy hour experience that would leave enterprise clients thirsty for more.

A global happy hour, no passports required.

Businesses of all sizes use Upwork. Talent on Tap brought a happy hour, and all our global talent, right to their door. We invited clients to kick back and enjoy brews on us, while they got a sampling of freelancers available for hire on Upwork. We curated award winners, high performers, and top earners from around the world – then made getting to know them more fun than a game of beer pong.

Output

Product, Design, Photography, Production, Strategy

The first talent flight of its kind.

This delicious “sampling” included a joyful unboxing experience, a retro viewfinder that gave clients a window into the work and worlds of top talent on our platform, a playful sticker book that featured original artwork from illustrators around the world, and a six-pack of brews from Athletic Brewing Co.

It gave our enterprise clients something to sip on and decorate – with cans they could customize, just like our hiring solutions.

A special delivery flowing with talents.

Talent on Tap was mailed to about 400 of our top enterprise clients. Each client signed up for their delivery on a dedicated microsite, and in early January of 2023, all the boxes were sent.

Just as Q1 is ramping up and business plans are going into action, it was a great way for clients to start the year with a new pool of talent.