THIS IS HOW WE WORK NOW™ 2022

The last time we rethought work, we drove horses to work.

With COVID, things changed. Offices became video calls and work pants became sweatpants. It was the biggest change in work since the assembly line, and it wasn’t going back. Given that we’ve been helping people work together remotely for nearly a decade, we were more than ready to see the old ways go.

The old rules of work are dead, just like this guy.

That said, many businesses needed a nudge. Who better to announce the old ways of working are dead than an undead CEO Jack McDichael? In a multi-channel campaign featuring a series of memorable spots, Jack boldly reveals that the old rules of work were entirely made up. Now, it’s time to make up something better, because This Is How We Work Now.

Output

Film, Digital, Design, Photography, Brand Strategy, Brand Platform

“Why talk about it, when you can sing?”

— Jack McDichael, CEO

The irreverent, truth-telling optimist who has seen the future.

In a category full of dry, self-serious, earnest, talk we chose to take an approach that’s filled with wit, irreverence, and has the confidence of a company that has seen the future and returned with a map.