With so many brands competing digitally, leveraging marketing opportunities at every avenue - including Instagram is important. You can bypass many arduous tasks related to onboarding an Instagram Marketer by creating a job post on Upwork. Browse top talent worldwide, interview candidates, and hire your ideal Instagram Marketer on Upwork.
What is an Instagram marketer?
An Instagram marketer is a professional who specializes in using and leveraging the social media platform Instagram to promote a brand, product, service, or event. An Instagram marketer understands how to use imagery and video to communicate effectively to various Instagram audiences.
How do you hire an Instagram marketer?
You can source Instagram marketing talent on Upwork by following these three steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in an Instagram marketer.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview Instagram marketers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you will determine your scope of work and the specific type of Instagram marketer you need to complete your project.
How much does it cost to hire an Instagram marketer
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced Instagram marketer may command higher fees but also work faster, have more specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their Instagram marketer services more competitively.
Rates typically charged by Instagram Marketers on Upwork are:
- Beginner: $20 per hour
- Intermediate: $30 per hour
- Expert: $50 per hour
Which skill level you require will depend on the details of your project.
How do you write an Instagram marketer job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post titleCreate a simple title that describes what you’re looking for. The idea is to target the keywords your ideal candidate will likely type into a job search bar to find your project. Here are some sample Instagram marketer job post titles:
- We need an expert Instagram marketer to help us promote and track the growth of our brand
- Instagram Marketer required to take our visual assets and grow our following
- Need an IG marketer to help us achieve influencer status
Project description
An effective Instagram marketer job post should include the following:
- Scope of work: From choosing the right images to interacting with followers, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain Instagram strategies, an eye for imagery and videos, and expertise on how to grow your following, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Here are some examples of Instagram marketer job responsibilities:
- Develop and execute a strategy to maximize client Instagram account and grow followers
- Recommend and source imagery and video to maximize Instagram presence
- Interact with IG audience and encourage ongoing engagement with influencers
- Configure and present performance analytics indicating growth and improved engagement
Job requirements and qualifications
Be sure to include any requirements and qualifications you’re looking for in an Instagram marketer. Here are some examples:
- Experience developing Instagram marketing campaigns as well as facilitating and growing engagement
- Thorough understanding of Instagram as a marketing platform and its relation to other social media platforms
- Ability to identify weaknesses and strengths of client’s social media marketing strategy and recommend how Instagram will be part of the overall marketing mix
- Consistently and reliably able to complete assignments successfully and on time
Ready to increase your brand’s Instagram presence? Hire the best Instagram Marketer on Upwork today!