How to hire Facebook Ads Specialists
Facebook Ads specialists can help you design, track, and manage your Facebook advertising campaigns.
So how do you hire Facebook Ads consultants? What follows are some tips for finding top Facebook Ads specialists on Upwork.
How to shortlist Facebook Ads professionals
As you’re browsing available Facebook Ads consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a Facebook Ads specialist who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., retargeting with Facebook Ads).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular Facebook Ads specialist.
Ready to interview Facebook Ads talent to gauge whether they’re the right fit for your project? Here are some sample interview questions.
How to write an effective Facebook Ads job post
With a clear picture of your ideal Facebook Ads specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective Facebook Ads job post should include:
- Scope of work: From PPC advertising to Facebook marketing strategy, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or marketing tools, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to maximize the ROI of your Facebook Ads spend? Log in and post your Facebook Ads job on Upwork today.
FACEBOOK ADS SPECIALISTS FAQ
What are Facebook Ads?
Facebook Ads is an advertising platform for placing advertisements in the news feeds and side columns of Facebook users.
Here’s a quick overview of the skills you should look for in Facebook Ads professionals:
- Facebook Ads
- PPC (pay-per-click) advertising
- Social media marketing
- Marketing analytics tools (e.g., HubSpot, Zoho, Hootsuite)
Why hire Facebook Ads specialists?
The trick to finding top Facebook Ads specialists is to identify your needs. Is your goal to run targeted video ads in the news feeds of your target audience? Will they also be tracking and testing different ad campaigns to optimize your conversions for qualified leads? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a Facebook Ads specialist?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced Facebook Ads specialist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their Facebook Ads services more competitively.
Which one is right for you will depend on the specifics of your project.