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At a Glance: Social Media Marketing

An active presence on social media—whether it’s Facebook or Twitter, Instagram or YouTube, Pinterest or LinkedIn—is a must for today’s businesses. Social media marketers can help you determine which channels your organization should focus on, map out an effective strategy for each, and develop messages for you to post—or even post them for you—in addition to monitoring the success of the social media efforts and tweaking them for optimal results.

Based on your business sector, target market, and goals, the social media professionals on Upwork can suggest the social networks you should invest the most time and effort in. And because having a mere presence isn’t enough, they help ensure that your business actively engages with followers, fans, prospective leads, and customers in a manner consistent with your brand voice. They may also advise you on everything from how to gauge the success of your social media campaigns to which tools you should adopt to help automate and analyze your efforts. Whether you need someone to help you craft a strategy, create a campaign, or to write and post content, social media marketers on Upwork have the necessary experience and expertise.

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