How Freelancers Can Save for Retirement
There are four main DIY options for retirement plans for the self-employed. Here’s a look at what they are and which one might be right for you.Read More
September 27, 2016
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An active presence on social media—whether it’s Facebook or Twitter, Instagram or YouTube, Pinterest or LinkedIn—is a must for today’s businesses. Social media marketers can help you determine which channels your organization should focus on, map out an effective strategy for each, and develop messages for you to post—or even post them for you—in addition to monitoring the success of the social media efforts and tweaking them for optimal results.
Based on your business sector, target market, and goals, the social media professionals on Upwork can suggest the social networks you should invest the most time and effort in. And because having a mere presence isn’t enough, they help ensure that your business actively engages with followers, fans, prospective leads, and customers in a manner consistent with your brand voice. They may also advise you on everything from how to gauge the success of your social media campaigns to which tools you should adopt to help automate and analyze your efforts. Whether you need someone to help you craft a strategy, create a campaign, or to write and post content, social media marketers on Upwork have the necessary experience and expertise.
In the old days, all work had to be done onsite. Then we outsourced to cut costs and increase productivity. Later, we near-sourced for longer work days that followed the sun. And we in-sourced to optimize employee competencies. Although each of these workflow evolutions were beneficial, they still limited us. Meet the new global workflow: cloud-sourcing.Read More
September 27, 2016
Application programming interfaces (API) have been around since the 1960s. So if they aren’t a new concept, why are they such a hot topic lately? Without APIs, the digital experiences that we expect every day as consumers wouldn’t be possible. Here’s a brief introduction to what APIs are and what they can do from Upwork’s free ebook, The API Economy.Read More
September 26, 2016