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Find the World's Best Social Media Marketers

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At a Glance: Social Media Marketing

An active presence on social media—whether it’s Facebook or Twitter, Instagram or YouTube, Pinterest or LinkedIn—is a must for today’s businesses. Social media marketers can help you determine which channels your organization should focus on, map out an effective strategy for each, and develop messages for you to post—or even post them for you—in addition to monitoring the success of the social media efforts and tweaking them for optimal results.

Based on your business sector, target market, and goals, the social media professionals on Upwork can suggest the social networks you should invest the most time and effort in. And because having a mere presence isn’t enough, they help ensure that your business actively engages with followers, fans, prospective leads, and customers in a manner consistent with your brand voice. They may also advise you on everything from how to gauge the success of your social media campaigns to which tools you should adopt to help automate and analyze your efforts. Whether you need someone to help you craft a strategy, create a campaign, or to write and post content, social media marketers on Upwork have the necessary experience and expertise.

Data

3 Reasons You Should Upgrade to Universal Analytics

Google Analytics is the most popular analytics service on the web, allowing website owners and marketers to monitor how users are interacting with their content from an easy-to-use dashboard. However, many websites are still using the legacy Google Analytics framework. In this article, we’ll look at the differences between these two libraries and explain why you should strongly consider upgrading to analytics.js.

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July 21, 2016

Community

How Freelancers Can Keep Their Skills Fresh

Freelancers, it’s all on you to build and maintain your hard and soft skills. The good news is you can find a bunch of ways to do it online. Here are points to consider when deciding which platform is right for you.

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July 20, 2016

Web Development

Bootstrap vs. Boilerplate

When comparing two front-end technologies like Bootstrap and HTML5 Boilerplate, the comparison is not as straightforward as you might expect. How are they different, and when is one best used over the other? In this article, we’ll take a look at these two front-end technologies to better understand how they compare.

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July 18, 2016

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