Hire the best Social Media Content Creators

Social media management involves creating and publishing content on the social media accounts of a business, organization, influencer, or personality to build brand awareness as a means to increase sales or create an audience. Social media content freelancers understand how to create engaging content that targets audiences on such social networks as Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, TikTok, and others.

These social media freelancers understand how different types of content creation can capitalize on each unique social media platform and interact with followers. Social media management could also include devising a strategy in conjunction with the client, analyzing metrics, providing customer service, or community management. 

It’s important to have a detailed plan of the platforms required, the target audience, the preferred style of copywriting, what types of social media posts you want, what you hope to achieve, and an estimated budget. With that information, your prospective social media content specialist can assess their ability to execute your project and whether your preferred social media strategy will fit within your budget. 

If you don’t know where to start, a more experienced consultant may be better able to help you formulate a marketing strategy.

Experience and expertise

Social media management pricing is driven by the amount of interaction and the expertise of the freelancer. It could be beneficial to have a social media manager with experience in your field to better provide an authoritative social media presence. A social media manager might have skills such as conducting competitive research, identifying ideal platforms, collaborating to develop effective approaches, and compiling and analyzing social media metrics and insights.

They also have deep knowledge of the social media platforms, their users, and how to tailor social media posts for Facebook or Instagram versus tweets for Twitter. Social media professionals might use a management tool such as Buffer, SproutSocial, or HootSuite, and have a strong knowledge of search engine optimization (SEO), hashtags, and platform ad campaigns for programs such as Facebook Ads.

An entry-level social media manager who is searching for new clients will likely price their services more competitively. They could excel at setting up a basic program for a small business, making posts, and handling interactions. These freelancers charge roughly $15 to $30 per hour.

Intermediate-level social media content freelancers will likely have at least several years of experience and a greater breadth of skills that enable them to better advise you on maximizing your social media presence. Intermediate-level freelancers charge roughly $40 to $60 per hour. 

An expert-level email social media content freelancer likely has a mastery of many skills and experience for maximum social media optimization. They’ve seen approaches that work well and may have experience in your field. The best social media managers and/or consultants will command anywhere from $70 to more than $100 per hour. 

Scope of work

The complexity of your social media management strategy and the experience of your independent professional will drive the expense. If you're just starting to build a social media presence and your needs are modest, an entry-level social media freelancer could be the right fit. 

If you need to develop a more complex strategy and need multiple social media marketing services such as content writing, design, metrics, and industry expertise, a more experienced independent professional may be needed.

Timeline 

Most social media content freelance rates are hourly but some freelancers charge a monthly fee for a package of services. While more experienced consultants cost more, often their ability to work more efficiently and their knowledge of strategy for superior results could be worth the higher rate. Consider your budget and the complexity of your project, and strike a balance between cost and experience as necessary.  

Geography 

Location will have a significant effect on the rate your social media content professional will charge. Freelancers are most expensive in North America and Western Europe, while those in many other countries typically charge less. Consider the possible effects of communicating with offshore social media managers, both in terms of time lag and language skills. 

Popular social media projects and costs

Launch a campaign 

Work with a social media content freelancer to devise a strategy and educate you or your team on best practices for posting and interacting with your audience. Depending on the depth of the consultation, this might cost $100 to $500. 

Social media marketing services for small business 

Retain the services of a social media content freelancer to spend five or 10 hours a month optimizing your social media presence with content marketing posts and community management. Depending on the manager’s expertise, this might cost $150 to $750 per month.

In-depth business campaign 

Contract with a social media content freelancer to handle all social media duties on multiple channels, including content writing, posts, community management, monthly content calendar, metrics, and influencer marketing. This might cost $400 to $1,500 a month, and more in the initiation phase.

Find social media content freelancers at the world’s work marketplace 

The profiles of social media content freelancers on Upwork list their skills and contain customer reviews to assist you in finding a qualified professional.  

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.