At a Glance: Appointment Setting

A collection of business cards or a list of leads can be a gold mine… once you’ve contacted each lead and scheduled an appointment to pitch them your goods and services.
Appointment setters are the telemarketers who work the phones—and work their magic—converting those leads into viable business prospects.
Though these telemarketers generally work from a script (one that you’ve written yourself or in consultation with an expert), effective appointment setting involves more than excellent verbal and reading skills. They have to know when to depart from the script and address the specific needs of the lead; they also must be persistent, personable, and professional in their speech. In short, appointment setters require exceptional listening and interpersonal skills, as well as the ability to think on their feet. Not only will the appointment setters on Upwork communicate effectively with your leads, but they’ll also help you better meet the objectives of your campaign, and save you some time in the process.