Hire the Best
Facebook Ads specialists

A Facebook ads specialist creates, manages, and optimizes Facebook advertising campaigns. A seasoned pro can help you increase brand awareness, reach new audiences, and ramp up sales.

These professionals can do their job 100% remotely, which opens your access to a huge talent pool, so you’re sure to find exactly whom you need within budget.

This quick guide provides the essentials for hiring a top Facebook ads specialist for your project.

Writing a Facebook ads specialist job post

You don’t need to write a full job description as you would when hiring an employee, but you should be clear about who qualifies for the project. Here’s how to write a clear job post that attracts the right Facebook ads professional.

Job post title

Create a simple title that exactly describes what you’re looking for, like these examples:

• Facebook ads specialist. Seeking a skilled Facebook ads guru to create and optimize ad campaigns that drive registrations for our online classes.
• Facebook ads expert. Need a Facebook specialist to strategize and implement high-performing ad campaigns for our organic dog treats company.
• Meta ads manager. Looking for someone with a proven track record to help us refine ad performance to increase traffic to our website.

Project description

Consider including the following so that talent know if they’re a good fit before responding to your job post:

• Scope of work. List all the deliverables you’ll need, such as developing ad campaign strategies, writing engaging copy, and monitoring performance.
• Project length. Indicate whether this is a smaller or larger project that may last for 3 days, 2 weeks, or 6 months for instance, or if it’s full time.
• Background. Mention if you prefer experience with certain industries, audiences, and products.
• Budget. Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Job responsibilities

These are a few of the job responsibilities often asked of Facebook ads specialists:

• Develop campaign strategies based on target audience interests
• Collaborate with marketing teams to support campaign goals
• Write engaging headlines and ad copy in line with the brand’s tone and voice
• Refine targeting parameters based on campaign performance and audience behavior

Qualifications

Don’t be shy about asking for the ideal person based on your needs and budget. Sample qualifications include:

• 3 to 5 years of experience, with a history of success
• Meta Certified Digital Marketing Associate
• Fluent in Spanish, with a deep understanding of the Peruvian market
• Aware of current trends and updates in social media advertising

Helpful information to know before you hire a Facebook ads specialist

Knowing the role, demand, and costs of hiring Facebook ads experts can guide who you hire. The next sections dive into what to expect when hiring a Facebook ads specialist and cover all the key aspects of their work.

Role of a Facebook ads specialist

A seasoned Facebook ads specialist can pull in traffic, increase conversions, and maximize return on investment. They use their expertise to ensure that ads reach the right audience and perform well. Some of their main responsibilities include:

• Set up campaigns. Establish objectives, make placements, create bid strategies on Facebook and potentially other Meta platforms like Instagram and Messenger.
• Track performance. Examine campaign performance like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Write eyeball-stopping copy. Write headlines and ad copy that’s tailored to the target audience and aligned with the brand voice.
• Analyze and fine-tune campaigns. Conduct A/B testing and conversion rate optimization, analyze results and make data-driven suggestions.

Hiring demand for Facebook ads specialist in 2024

Facebook is the most widely used social media platform globally, with more than three billion monthly active users, according to Statista. What’s more, Facebook is part of the Meta family, which owns some of the biggest social media platforms (Facebook Messenger, Instagram, and WhatsApp). Each of these platforms boasts more than a billion monthly users.

Facebook not only has the most users, but also trends suggest that socializing and shopping online will continue to grow. So the demand for Facebook ads specialists is predicted to remain strong in the near future.

In fact, Upwork’s in-demand skills report supports this. Social media marketing is the most in-demand sales and marketing skill in 2024.

Common projects for a Facebook ads specialist

Since Facebook ads specialists have many skills, they could handle an entire ad campaign life cycle or be brought in for specific tasks such as:

• Retargeting campaign. Set up and manage retargeting ads to reengage past website visitors to drive online sales.
• Ad copy. Create engaging ad copy and visuals to nurture customer relationships and increase conversions.
• Audience targeting. Conduct in-depth research to identify and refine target audience segments.
• A/B testing. Design testing strategies to implement and manage A/B tests to optimize ongoing campaigns.
• Ads audit. Conduct a comprehensive audit of existing Facebook ads to identify areas for improvement.
• Pixel tracking. Set up Meta Pixel to track and measure ad performance.

Industries hiring Facebook ads specialists

Facebook is the largest social media platform. Chances are, a company’s target audience is on Facebook, which is why nearly every industry hires Facebook ads specialists. Here are a few industries and why they may use Facebook ads.:

• Retail and eCommerce. Drive online sales and enhance brand visibility.
• Real estate. Market properties and generate listing leads for agencies and agents.
• Education and eLearning. Increase enrollment in specific courses and drive awareness of your institution.
• Hospitality and travel. Boost bookings and reservations.
• Financial services. Promote services and expand client base.
• Legal. Target new clients and advertise seminars.
• Healthcare. Promote services and community engagement.
• Restaurants. Advertise specials and target local customers.

Average cost of hiring a Facebook ads specialist in 2024

Rates can vary due to many factors, including expertise and experience, location, and market conditions. An experienced Facebook ads specialist may command higher fees but also work faster, have more specialized areas of expertise, and deliver higher-quality work. Here are typical rates for Facebook ads specialists on Upwork:

• Beginner. $15 per hour
• Intermediate. $27 per hour
• Expert. $40 per hour

A freelancer who is just building their client base on Upwork may price their Facebook ads services more competitively. But note that a lower rate may not necessarily indicate less experience or lower-quality work. Be sure to review the freelancers’ profiles to help you create a qualified shortlist. On Upwork, you can also get potential matches faster with Quick Invites.

Find your ideal Facebook ads specialist now

Before you can hire the top Facebook ads specialist, you must understand what these professionals usually do, how they can help you achieve your business goals, and the demand outlook for their skills. Knowing all of this can help you complete your projects and budget for them more accurately.

Whether you need someone to optimize current campaigns, set up pixel tracking, or strategize new campaigns, Upwork has them all.

Join Upwork now to access the world’s largest network of freelance professionals for free. It just takes a minute.

Once you join, you can post a job or avoid that step by buying a predefined project through Project Catalog. This option is ideal if you’re short on time and know what you need done, as Facebook ads professionals will deliver specific tasks by a specific date for a flat rate.