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Facebook Ads specialists

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Kenneth R.

Pasadena, United States

$125/hr
5.0
1,163 jobs
✔️ 20+ Years of Expertise ✔️ 1100+ Successful Projects Completed on Upwork ✔️ Client-Backed Reputation Specializing in empowering clients to excel in data-driven decision-making, I bring over 20 years of industry expertise and a strong track record of successfully completing 1100+ projects on Upwork. As a data analytics and technical integrations specialist, I provide invaluable guidance and support to clients navigating the complex landscape of digital marketing and ad operations. Services: 🔍 Data Analytics Strategy: Collaborate with clients to develop robust data analytics strategies that uncover insights and drive effective decision-making. Guide clients in selecting and implementing the most suitable analytics tools, such as Google Analytics (UA / GA4), for comprehensive analysis. 💻 Technical Integrations: Streamline the integration of ad tech platforms, including: Google Marketing Platform Google Campaign Manager (DoubleClick) Google Ads (Adwords) Google Tag Manager (GTM) Facebook: Ads Manager / Business Manager / Catalog Ads / Facebook Pixel Pinterest, Twitter, Snap, Microsoft Ads / Bing, LinkedIn, Reddit, Taboola 🔗 Tag Management: Provide expert assistance in configuring and managing comprehensive tag management solutions like Google Tag Manager (GTM), ensuring accurate tracking and streamlined data collection for clients. 🛠️ Troubleshooting Support: Offer prompt troubleshooting support to address any issues related to tracking pixels, conversion tracking, remarketing/retargeting tags, and data layers. 🛒 E-commerce Platforms: Collaborate on seamless integration and accurate tracking of data on leading e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and ClickFunnels. 🖥️ Content Management Systems: Guide clients in implementing robust tracking solutions and enhancing data collection on popular content management systems such as WordPress, Squarespace, Wix, and Thinkific.
  • Facebook Advertising
  • Retargeting
  • Display Ad
  • Social Media Marketing
  • Pixel Setup & Optimization
  • Ad Tagging
  • Advertising
  • Campaign Reporting
  • Analytics Plugin
  • Pixel Audit
  • Tracking Pixel
  • Google Tag Manager
  • Conversion Rate Optimization
  • Ad Server
Nektarios O.

Athens, Greece

$30/hr
5.0
261 jobs
Nektarios lives in Athens, Greece. He is possessed by a severe passion for the divine art of music. Music marketing has been his full-time job for the past ten years. He has worked 20K hours in this field -and counting- resulting in only highly satisfied customers. He is all about building win-win relationships. Feedback below speaks of its own. Skills acquired through experience: ►Setting up, monitoring and optimizing ads ►Virtual assistant focusing on artists ►Music marketing/promotion (Spotify, YouTube, Blogs, etc.) ►Music brand developing ►Music social media management/content creation ►Music writing ►Music research Over the years, he has learned to prioritize & be a forward-thinker. More importantly, he follows a "do not mess with other people's living" policy.
  • Facebook Advertising
  • Facebook Ads Manager
  • Video Advertising
  • Social Media Marketing
  • Music
  • YouTube Marketing
  • Music Placement
  • Digital Marketing
  • Music Marketing
  • Music Licensing
  • Marketing Strategy
  • Spotify
  • Music Promotion
Artem S.

Bangkok, Thailand

$45/hr
5.0
201 jobs
"It doesn't matter how great your product is if you don't effectively communicate its value to the right audience." (c) When it comes to running ads for your business, you have three options: - Do it internally by yourself (well, that will take lots of time out of your essential business owner activities, not to mention the need to learn new things constantly as the Meta/Google ads landscape is ever-changing) or hire a full-time employee (will all the associated costs and headaches of hiring that come with it) - Hire an agency - Hire a freelancer who cares about his reviews, income, and career and does it full-time. It has proven cheaper and more efficient for thousands of clients on Upwork. If you feel like the 3rd option is for you, let's chat! Upwork is a full-time career for me now. I have been in the sales and marketing industry for more than eight years and will work with you to develop an advertising campaign that can help your company grow! I am passionate about what I do, and my goal is to ensure that every one of my clients gets the most out of their time and money investment. (please check my reviews for the live proof) Let's talk about your project today! A free consultation is on me :)
  • Facebook Advertising
  • Campaign Management
  • Facebook Ads Manager
  • Sales & Marketing
  • Google Ads
  • Google Analytics
  • Facebook
  • Social Media Marketing
  • Pay Per Click Advertising
  • Google Search
  • Google Ad Manager
  • Digital Marketing
  • Social Video Marketing
  • Advertising Strategy
  • Google
Christopher O.

Provo, United States

$155/hr
5.0
113 jobs
**I’ve earned Upwork’s Expert-Vetted Badge, given to the top 1% of freelancers** I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, nonprofits, event caterers, financial consultants, musicians, and dental clinics. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics (including GA4), and other tracking tools to track and attribute new leads and sales, making sure that my clients get results. Because I studied entrepreneurship and am an entrepreneur myself, I understand what matters most to your business or nonprofit — getting results. I communicate results and keep my clients in-the-know with regular updates, personalized reports, and interactive dashboards. I can help turn a bad campaign around, build you new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! What I use: Advertising — Google Ads, Facebook/Meta Ads Websites, Funnels, and Landing Pages — Wordpress, Clickfunnels, Shopify Analytics — Google Analytics (now only GA4), Hotjar, Google Tag Manager, Facebook/Meta Pixel Reporting — Google Looker Studio (formerly Google Data Studio) Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project. ************************ Sometimes Upwork can feel a little mechanical, so here is a little about me to remind us that we’re people. I first got into digital marketing while in school from a last-minute decision to take a brand new class on what was then Google AdWords. Since then I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and I play the organ at my church – this is new for me, but it’s been a hugely fulfilling challenge. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. Again, click the “Hire now” or “Invite to Job” button and let’s talk about your digital marketing project.
  • Facebook Advertising
  • Google Ads
  • Facebook Ads Manager
  • Google Analytics
  • Analytics
  • Conversion Rate Optimization
  • Lead Generation
  • Shopify
  • ClickFunnels
  • Google Tag Manager
  • Looker Studio
Warren W.

Mount Laurel, United States

$50/hr
5.0
96 jobs
✅ Direct Response Copywriter 💵 Ecom Expert 💻 Digital Marketer 🎥Scriptwriter 📧 Email Sequences 🌪️Funnel Strategist I have written for: ⭐Snapchat ⭐AppSumo ⭐American Express ⭐7-Figure eCom Brands ⭐”2 Comma Club” Clickfunnels Pros "Warren’s copy increased our ecom client's automated campaigns 3.7x over the control on the first try. We’ll definitely be working with him again." Daniel Reifenberger Owner - Loyal Tribe Agency Good copywriting is hard. One of the biggest challenges business owners and entrepreneurs face is that they’re too close to their work to develop effective messaging. It’s not a bad thing - you should be slightly obsessed with what you do. But if your website isn’t getting clicks, your emails aren’t getting read, and not enough people are hitting “Buy Now” the problem might not be your strategy. It might be your copy. Powerful writing is SIMPLE. It's a LASER BEAM, not a shotgun. When you develop effective copy that speaks directly to the hearts and minds of your ideal target audience they WILL take action. 💡WHY YOU SHOULD WORK WITH ME💡 📌Partner Mindset: I look beyond the task at hand. If you hire me to rewrite your web copy, I’m going to look at where your traffic is coming from. I’m invested in your success, not just interested in completing a job and moving on. 📌Professionalism: Finding freelancers you can trust to deliver quality work and who are extremely responsive is tough. I pride myself on maintaining a level of professionalism with everyone I work with. 📌Lifelong Learner: I’ve studied countless masters of copywriting and continue to do so. I believe in continual learning and always make time to study copywriting, advertising, marketing, sales, psychology, etc… 📌Sales Pro: Unlike many copywriters, I worked in professional sales for over a decade. I understand cold outreach, the psychology of selling, and what motivates people to say yes to your offer. 📌Researcher: If you ever hire a copywriter and they start writing before they’ve done any research: run in the opposite direction. Taking the time to understand your target audience is the first step, and the most important step, in any web copy, branding, sales copy, or email marketing communication. 📣WHAT MY CLIENTS ARE SAYING📣 "Working with Warren has been great. He's a smart, talented writer and our entire team was very impressed with his work." "Fantastic copywriter! Did amazing work with our video ad scripts and got us great results" "Warren is extremely talented in his copywriting abilities. He is also fantastic to work with - works quickly without sacrificing quality, and he's always available to communicate. I highly recommend him." "Warren gets it done super well in a super timely fashion. He's great at communicating and I love working with him" “Working with Warren was a pleasure! We had a fast and positive communication throughout the project, he also finished the article long before the deadline! The article is professionally written and proves a deep engagement with the subject, which makes it very valuable for us.” Please do not hesitate to connect with me if you are looking for: Email Sequences Landing Pages Video Scripts FB/Google Ads Sales Copy Direct Response Branding Marketing Strategy Ecommerce SaaS
  • Facebook Advertising
  • Ad Copy
  • Email Marketing
  • Email Copywriting
  • Sales & Marketing
  • Copywriting
  • Landing Page
  • Content Writing
  • Sales Writing
  • Sales Copywriting
  • Sales Funnel Copywriting
  • Website Copywriting
  • Creative Writing
  • Writing
  • Conversion Rate Optimization
Vitaliy D.

Ottawa, Canada

$50/hr
5.0
94 jobs
Expert media buyer working with Facebook, Google, Bing, Linkedin, Pinterest & Snapchat. - 5x'ed sales for a local Windows and Doors Company in Ottawa, from $1.5mln in 2021 to $8.5mln in 2023 through modernizing and improving their lead generation systems. - Managed $500,000 in ad spend, made back over $2,000,000 in 2021 alone I love what I do, I love communicating with people and I'm easy to get along with. Majority of my clients are repeat ones, with a whopping 80% return rate. How is this possible? The answer is simple. The secret to successful cooperation is my communication with you, the customer. Please note that I will ask many questions initially and will then maintain communication throughout the process. I will take care of your Facebook & Instagram paid ads, from initial setup to implementation, optimization and post-analysis. I have a total of 7 years of comprehensive, hands-on marketing experience, including advertising on Facebook, Instagram & Google. I will set up conversion tracking pixels on your website, analyze and determine the target audience, create ad campaigns and align them with your marketing goals. Results will be then measured, analyzed and I will take another round to optimize ad performance. I will also consult & train you on how to set up, measure and analyze your FB campaigns for maximum efficiency. I also have a 10+ years experience of working at startups and my expertise lies in: Digital Marketing, SEM (SEO & PPC), CRO, Content writing.
  • Facebook Advertising
  • Retargeting
  • Social Media Advertising
  • Instagram
  • Facebook
  • Display Ad
  • Digital Marketing Strategy
  • Pay Per Click Advertising
  • Digital Marketing

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How To Hire Top Facebook Ads Specialists

A Facebook ads specialist creates, manages, and optimizes Facebook advertising campaigns. A seasoned pro can help you increase brand awareness, reach new audiences, and ramp up sales.

These professionals can do their job 100% remotely, which opens your access to a huge talent pool, so you’re sure to find exactly whom you need within budget.

This quick guide provides the essentials for hiring a top Facebook ads specialist for your project.

Writing a Facebook ads specialist job post

You don’t need to write a full job description as you would when hiring an employee, but you should be clear about who qualifies for the project. Here’s how to write a clear job post that attracts the right Facebook ads professional.

Job post title

Create a simple title that exactly describes what you’re looking for, like these examples:

  • Facebook ads specialist. Seeking a skilled Facebook ads guru to create and optimize ad campaigns that drive registrations for our online classes.
  • Facebook ads expert. Need a Facebook specialist to strategize and implement high-performing ad campaigns for our organic dog treats company.
  • Meta ads manager. Looking for someone with a proven track record to help us refine ad performance to increase traffic to our website.

Project description

Consider including the following so that talent know if they’re a good fit before responding to your job post:

  • Scope of work. List all the deliverables you’ll need, such as developing ad campaign strategies, writing engaging copy, and monitoring performance.
  • Project length. Indicate whether this is a smaller or larger project that may last for 3 days, 2 weeks, or 6 months for instance, or if it’s full time.
  • Background. Mention if you prefer experience with certain industries, audiences, and products.
  • Budget. Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Job responsibilities

These are a few of the job responsibilities often asked of Facebook ads specialists:

  • Develop campaign strategies based on target audience interests
  • Collaborate with marketing teams to support campaign goals
  • Write engaging headlines and ad copy in line with the brand’s tone and voice
  • Refine targeting parameters based on campaign performance and audience behavior

Qualifications

Don’t be shy about asking for the ideal person based on your needs and budget. Sample qualifications include:

  • 3 to 5 years of experience, with a history of success
  • Meta Certified Digital Marketing Associate
  • Fluent in Spanish, with a deep understanding of the Peruvian market
  • Aware of current trends and updates in social media advertising

Helpful information to know before you hire a Facebook ads specialist

Knowing the role, demand, and costs of hiring Facebook ads experts can guide who you hire. The next sections dive into what to expect when hiring a Facebook ads specialist and cover all the key aspects of their work.

Role of a Facebook ads specialist

A seasoned Facebook ads specialist can pull in traffic, increase conversions, and maximize return on investment. They use their expertise to ensure that ads reach the right audience and perform well. Some of their main responsibilities include:

  • Set up campaigns. Establish objectives, make placements, create bid strategies on Facebook and potentially other Meta platforms like Instagram and Messenger.
  • Track performance. Examine campaign performance like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Write eyeball-stopping copy. Write headlines and ad copy that’s tailored to the target audience and aligned with the brand voice.
  • Analyze and fine-tune campaigns. Conduct A/B testing and conversion rate optimization, analyze results and make data-driven suggestions.

Hiring demand for Facebook ads specialist in 2024

Facebook is the most widely used social media platform globally, with more than three billion monthly active users, according to Statista. What’s more, Facebook is part of the Meta family, which owns some of the biggest social media platforms (Facebook Messenger, Instagram, and WhatsApp). Each of these platforms boasts more than a billion monthly users.

Facebook not only has the most users, but also trends suggest that socializing and shopping online will continue to grow. So the demand for Facebook ads specialists is predicted to remain strong in the near future.

In fact, Upwork’s in-demand skills report supports this. Social media marketing is the most in-demand sales and marketing skill in 2024.

Common projects for a Facebook ads specialist

Since Facebook ads specialists have many skills, they could handle an entire ad campaign life cycle or be brought in for specific tasks such as:

  • Retargeting campaign. Set up and manage retargeting ads to reengage past website visitors to drive online sales.
  • Ad copy. Create engaging ad copy and visuals to nurture customer relationships and increase conversions.
  • Audience targeting. Conduct in-depth research to identify and refine target audience segments.
  • A/B testing. Design testing strategies to implement and manage A/B tests to optimize ongoing campaigns.
  • Ads audit. Conduct a comprehensive audit of existing Facebook ads to identify areas for improvement.
  • Pixel tracking. Set up Meta Pixel to track and measure ad performance.

Industries hiring Facebook ads specialists

Facebook is the largest social media platform. Chances are, a company’s target audience is on Facebook, which is why nearly every industry hires Facebook ads specialists. Here are a few industries and why they may use Facebook ads.:

  • Retail and eCommerce. Drive online sales and enhance brand visibility.
  • Real estate. Market properties and generate listing leads for agencies and agents.
  • Education and eLearning. Increase enrollment in specific courses and drive awareness of your institution.
  • Hospitality and travel. Boost bookings and reservations.
  • Financial services. Promote services and expand client base.
  • Legal. Target new clients and advertise seminars.
  • Healthcare. Promote services and community engagement.
  • Restaurants. Advertise specials and target local customers.

Average cost of hiring a Facebook ads specialist in 2024

Rates can vary due to many factors, including expertise and experience, location, and market conditions. An experienced Facebook ads specialist may command higher fees but also work faster, have more specialized areas of expertise, and deliver higher-quality work. Here are typical rates for Facebook ads specialists on Upwork:

  • Beginner. $15 per hour
  • Intermediate. $27 per hour
  • Expert. $40 per hour

A freelancer who is just building their client base on Upwork may price their Facebook ads services more competitively. But note that a lower rate may not necessarily indicate less experience or lower-quality work. Be sure to review the freelancers’ profiles to help you create a qualified shortlist. On Upwork, you can also get potential matches faster with Quick Invites.

Find your ideal Facebook ads specialist now

Before you can hire the top Facebook ads specialist, you must understand what these professionals usually do, how they can help you achieve your business goals, and the demand outlook for their skills. Knowing all of this can help you complete your projects and budget for them more accurately.

Whether you need someone to optimize current campaigns, set up pixel tracking, or strategize new campaigns, Upwork has them all.

Join Upwork now to access the world’s largest network of freelance professionals for free. It just takes a minute.

Once you join, you can post a job or avoid that step by buying a predefined project through Project Catalog. This option is ideal if you’re short on time and know what you need done, as Facebook ads professionals will deliver specific tasks by a specific date for a flat rate.

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