Hire the Best Conversion Rate Optimizers

Your Meta says 40 purchases. GA4 says 28. Your store says 19. Which number do you trust when you decide where to put the next $1,000? I'm a conversion tracking and attribution specialist, and I got here the hard way: I build and run my own ecommerce stores. When the numbers are your own revenue, you can't hand-wave tracking, you have to make it actually work. That's why I know this cold, not from a course, but from fixing it on a live store taking real orders. That gap between platforms isn't a rounding error. It's iOS, ad blockers, cookie consent and browser-only pixels quietly dropping events, so ad platforms optimize on bad data and your ROAS looks worse than it is. I fix it at the source. What I do: - Meta Pixel + Conversions API (CAPI) with shared event_id deduplication. I built this from scratch as a custom mu-plugin on my own live WooCommerce store: browser and server events fire together, deduplicated, so Meta counts each sale once and optimizes on clean data - GA4 setup, audits, and "why don't these numbers match" reconciliation across Meta, GA4 and your store - Google Tag Manager and server-side GTM (Stape) - Google Ads conversion tracking and Enhanced Conversions - Consent mode and GDPR-compliant tracking that still recovers signal - Ecommerce, lead, form and call attribution Because I also build the stores, I see the whole picture, not just the tag: Shopify and WooCommerce development, conversion-focused redesigns, mobile speed and Core Web Vitals, and Klaviyo email flows. So when I fix your tracking, I understand the storefront it runs on. Why trust a cold profile: my proof isn't a slide deck, it's the live store I built and track myself, where the tracking and the storefront both have to work because it's my money on the line. I'm not learning CAPI on your account. I already shipped it on mine. Send me your store URL and what's bugging you about your numbers, and I'll reply with a short, free read on the first thing I'd fix and how I'd verify it, before you commit to anything.

If you’re hiring for CRO on Upwork, you’re not looking for more opinions. You’re looking for someone who can drive real revenue. I work with 7 & 8-Fig brands to increase conversion rate, uncover hidden revenue leaks, and build buying journeys that convert harder as you scale. WHY BRANDS SWITCH TO ME Most CRO consultants: - run slow - rely on manual analysis - test randomly - charge retainers without clear ROI We use an AI-first CRO system to: - analyze funnels faster - identify revenue leaks with precision - generate better hypotheses - execute high-impact tests quicker Everything tied to one thing: ROI THE OFFER Every project is built to generate: 3–5X ROI MINIMUM Typical outcomes: +10–20% additional revenue on existing traffic $300K/month store → +$30K–$60K/month These gains compound even after the engagement ends. WHAT YOU ACTUALLY GET We have two options, a fully done-for-you or a plug and play. We have the capabilities to handle: strategy, research, copy, UI/UX, design, development, testing & iteration MY EDGE I don’t do “good enough”. I dominate the niches I work in. That means: - find where the funnel is breaking - understand why users hesitate - fix it with high-converting messaging + design - execute fast - and actually move revenue You don’t copy the market. We make you the benchmark by pushing your store ahead of competitors. PROOF - $60M+ in added eCommerce revenue - 50+ brands across 11+ niches - 9+ years experience Recent wins: - New Zealand Honey Co. → +36% CVR (~$1.8M added) - Meat N’ Bone → +27% CVR (~$1.2M added) - Kiddie Corner → +32% CVR (~$2.2M added) - Effing Gear → +30% CVR (~$500K added) WHEN THIS MAKES SENSE - Conversion rate isn’t matching traffic quality - CAC is rising and margins are shrinking - Growth has plateaued - A/B testing hasn’t delivered real wins - You want someone to own CRO end-to-end WHO THIS IS FOR - $200K–$1M/month brands - Serious about scaling profitably - Want predictable, structured growth - Want a partner, not a freelancer Most clients stay 6–12 months+ because once this compounds, it becomes one of the highest ROI channels in the business. NEXT STEP Send me your store. I’ll tell you: - where you’re losing revenue - what upside exists - and whether it’s worth fixing right now Last updated: April 2026

More traffic doesn't always lead to more conversions. If users are visiting your website or product but not taking action, the problem is often hidden in the user experience, not your marketing. I'm Bianca, a UX Researcher with a background in Psychology, specializing in UX Audits, Usability Testing, CRO, and Product Research. I help startups, SaaS companies, and e-commerce businesses understand how users think, where they get stuck, and what is preventing them from converting. Rather than focusing only on design, I combine behavioral psychology, qualitative research, analytics, and usability best practices to uncover the real problems behind low conversion rates. My services include: • UX Audits & Conversion Audits • UX Research (Qualitative & Quantitative) • Usability Testing • CRO Analysis • User Journey & Information Architecture Reviews • Heuristic Evaluations • Product Research & Validation • Competitor Analysis • GA4, Microsoft Clarity & Hotjar Reviews • Actionable Reports with Prioritized Recommendations Every recommendation is based on evidence, not assumptions. Whether you're preparing for launch, improving an existing product, or trying to increase conversions, my goal is to help you make better product decisions with confidence. Let's build experiences your users actually understand and convert.

Expert-Vetted Top 1% Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success I have spent 25+ years founding, scaling, and exiting six companies across ecommerce, supplements, subscription commerce, manufacturing, nutraceuticals, and consumer products. Across the companies I founded and led, our products generated more than $587M in gross retail sales. I built subscribe-and-save programs serving 250,000+ monthly members, scaled a 4,000-member subscription box, operated Shopify Plus brands sustaining 4-6% conversion rates, and completed multiple exits. Today, I help DTC founders find the revenue already sitting inside their stores. My work focuses on Shopify, Klaviyo, CRO, retention, subscriptions, lifecycle marketing, and the operating decisions that determine whether growth becomes profitable revenue or disappears through leaks. I have lived the problems my clients bring me: CAC pressure. Conversion declines. Failed launches. Weak retention. Inventory risk. Cash flow constraints. Agency confusion. Underperforming email and SMS. Subscription churn. Reporting that shows activity without explaining what is actually happening. Eventually, every founder has to answer the same question: Where is the money leaking? That is the problem I help solve. Since my last exit, I have spent two years building RavenOS, my private AI-assisted growth analysis system. RavenOS helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a traditional audit process. It looks for problems most teams miss: • Failed payments and preventable subscription churn • Weak lifecycle flows and poor campaign sequencing • Declining customer cohorts and low repeat purchase • Discount stacking and margin erosion • Checkout and product-discovery friction • Poor offer sequencing and merchandising gaps • Revenue trapped inside the existing customer base • Reporting discrepancies and weak attribution RavenOS does the digging. I determine what matters, what it is likely costing the business, and what should be fixed first. It is the system I wish I had when I was running my own brands. Back then, I often found revenue leaks the hard way, by losing the money first. That is where 25 years of founder and operator judgment comes in. I look at your business like someone who has sat in the founder seat with his own capital, inventory, employees, reputation, and cash flow on the line. A few relevant highlights: • Founded and scaled six companies • More than $587M in gross retail sales across founder-led brands • Built subscribe-and-save programs with 250,000+ monthly members • Built and operated a 4,000-member monthly subscription box • Multiple exits, including MySupplementStore, GeekBox, NRGX Labs, and KEEG Ocean Plastics • Experience with Shopify Plus brands sustaining 4-6% conversion rates • Inc. 5000, including the #40 fastest-growing retail company in the United States • Named one of Inc. Magazine’s “30 Top CEOs Under 30” • Expert-Vetted Top 1% on Upwork • Nearly $3M billed through Upwork since 2021 • 100% Job Success I typically help brands with growth audits, Shopify and Klaviyo performance, conversion rate optimization, lifecycle revenue, retention, subscriptions, offer strategy, merchandising, checkout friction, and revenue per visitor. The work may be a focused sprint around one visible constraint, a complete growth blueprint, or ongoing founder-level advisory. The format matters less than identifying the right problem and fixing things in the right order. What you receive is a clear read on: • Where revenue is being lost • What is likely causing it • What it may be costing the business • What should be fixed first • What can wait • How to turn the findings into practical execution Most businesses do not need another complicated dashboard, generic audit, or long list of best practices. They need an accurate read on where revenue is being lost and someone who understands how the decisions affect cash flow, customers, inventory, margins, and long-term growth. I find the revenue already sitting inside your store. Send me a brief overview of the business, the main constraint you are seeing, and the systems currently in place. I will give you a direct read on where I would begin. Best, Joshua

I identify where buyers lose confidence and what to fix first if your website, funnel, or messaging isn't producing the results you expected. • $1.6M proposal recovered and won • Increased right-fit prospects by 44% in 90 days. • Lowered website friction touchpoints to increase opportunities by 23% in under 45 days. Clients usually hire me when they're getting traffic but not enough inquiries, leads stop moving forward, or sales have stalled without a clear reason. Often, clients hire me to conduct an initial audit of their funnel and sales/marketing, and we treat that as phase 1 to get to know each other and how we work together. New to Upwork , but not to revenue friction solutions. 40 years as an entrepreneur. Multiple businesses built. Published author (4 books). Practical recommendations based on real business experience. I regularly help clients with: • Website copy • Landing pages • Funnel optimization • Conversion audits • Brand messaging • Positioning • Sales process optimization Website Copy | Landing Page Copy | Funnel Optimization | Conversion Rate Optimization (CRO) | Sales Funnels | Brand Messaging | Positioning | Website Audits | Conversion Audits | Buyer Journey | Sales Process Optimization | Offer Strategy | Homepage Copy | Copywriting | Marketing Strategy | Go-to-Market Strategy (GTM)

👋🏾 Ex-YP (Yellow Pages), I enjoy building bridges between people problems and business solutions, using experiment-led marketing strategies to increase the conversion of your existing visitors into leads and/or clients. A data-driven approach, supported by behavioral science, quantitative/qualitative analysis and statistical inference to help accelerate the growth of your business, while decreasing its cost per action. Business Model : 🛒 E-commerce ☁️ SaaS 🧑‍💼 Agency Vertical : 🏥 Healthcare / Telehealth (Weight-loss/GLP-1, ADHD, Chiropractors...) 🌿 Health & Wellness 🏛️ Legal (Personal Injury, Tort, Probate) 📚 EdTech 📈 FinTech Expertise : 📌Full CRO Programs 📌A/B Testing & Multivariate 📌Sequential, MAB & Personalization 📌Landing Page Optimization 📌Funnel Optimization 📌Data Tracking & Analysis 📌Statistical Analysis 📌Customer Research 📌Messaging/Copy mining 📌Usability Testing 📌Audits 📌UX …and many more. Tools of the trade : ✔️Google Analytics, Matomo, Amplitude, ✔️Google Tag Manager, Stape (Certified Partner), ✔️Google Optimize, VWO (certified partner), Convert (certified partner), Optimizely, ABtasty, Statsig, Unbounce, Instapage, ClickFunnels, GoHighLevel, Replo, ✔️ Hotjar, Mouseflow, FullStory, Microsoft Clarity, ✔️ Active Campaign, Klaviyo, Typeform, Zuko, Piano ✔️UsabilityHub, Usabilla, ✔️ WooCommerce, Shopify Plus, Webflow, ✔️Figma …and many more including, but not limited to, proprietary Excel sheet formulas for data mining, prioritization, ads spend, power analysis and other statistical inference. Let's hop on a quick exploratory Zoom call where we will discuss your business, website, customers/targets, competitors and goals. All the best, Ade Addendum: my ideal clients are those coming back from a ~$50/hr AI-powered CRO specialist that did not work out. So if you are shopping for price, I would advise you to hire them first and get back to me once you have a better understanding of what doesn't work.