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Conversion Rate Optimizers
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Waseem B.
London, United Kingdom
Hi, Iโm Waseem ๐, a UK-based, Expert-Vetted (Top 1%) freelancer on Upwork with a deep passion for crafting high-converting landing pages that deliver real business results.
With 15 years of experience and an obsession with solving lead generation challenges, I specialize in designing pages that not only look exceptional but are strategically built to drive leads, sales, and growth.
From seamless user experiences to precise conversion tracking, Iโm dedicated to helping businesses overcome their biggest challenges and achieve measurable success.
๐ฅ WHAT I BRING TO THE TABLE
With 15+ years of experience, Iโve delivered 3,000+ landing pages for 400+ brands, including American Express and RocketMoney, driving measurable growth.
I focus exclusively on high-converting landing pages, leveraging user psychology and data to maximize leads and sales.
From design to tracking and optimization, I handle it all, ensuring every step delivers ROI-driven results.
With a YouTube channel, blog, and industry recognition, I bring innovative strategies and best practices to every project.
I work with clients worldwide, offering seamless communication, tailored solutions, and business-first results.
โ๏ธ TOOLS I USE
Figma: Designing wireframes and high-fidelity mockups.
Google Analytics & GTM: Tracking and measuring performance.
Hotjar & CrazyEgg: Analyzing user behavior for insights and improvements.
Zapier: Automating workflows to streamline processes.
LeadGenApp, Marquiz, Leadshook: Building interactive quizzes and multi-step forms to boost engagement.
Octopus: Creating sitemaps to plan and organize website structure.
Stripe: Handling payments and transactions seamlessly.
CRMs: Proficient in using SalesForce, HubSpot, PipeDrive, ActiveCampaign and others to integrate landing pages with CRM systems and optimize lead management.
๐WHY WORK WITH ME?
I am a Top 1% Expert-Vetted freelancer on Upwork with a 100% job success score and hundreds of 5-star reviews.
I have a system that works. First, I create a wireframe to lay out the page's structure. Once confirmed, I design the mockup, incorporating all colors, branding, and fonts. After approval, I code the page to bring the design to life.
Every project is approached with meticulous attention to detail to ensure the best outcome.
Your goals are my priority. I work closely with you to ensure the landing page aligns perfectly with your vision and objectives.
๐ Letโs Get Started!
Whether youโre launching a new campaign or revamping your current pages, Iโm here to help you achieve exceptional results. Letโs work together to transform your landing page into a powerful conversion tool!
- Conversion Rate Optimization
- Landing Page
- Landing Page Design
- Landing Page Optimization
- WordPress Landing Page
- A/B Testing
- Unbounce
- WordPress
- Elementor
- HubSpot
- Figma
- Webflow
- ClickFunnels
- HighLevel
- Framer
Paul H.
St. John's, Canada
๐ฅ Top 1% EXPERT-VETTED & pre-screened by Upwork - top 1% of CRO specialists
๐ Get 1.25x-5x more conversions and increased revenue growth with my proven 100+ client-tested conversion rate optimization (CRO) method - Conversion Funnel Formula.
๐ช๐ต๐ฎ๐ ๐๐ผ๐บ๐ฒ ๐ผ๐ณ ๐บ๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ฎ๐ฟ๐ฒ ๐๐ฎ๐๐ถ๐ป๐ด:
๐ฃ๏ธ โWith Paulโs help, our 7-figure Shopify site is converting at 5.1%. He is a genius when it comes to conversion rate optimization and turning more people into buyers."
๐ฃ๏ธ "Paul was amazing!! He took our Shopify site and turned it into a sales machine."
๐ฃ๏ธ "Paul is a complete pro. He's a true pleasure to work with, and I feel he is also just a deeply good person. He went all in on this project, and I will definitely hire him again."
๐ฃ๏ธ "I hired dozens of experts to help us launch multiple stores. Paul was by far the best. We trusted him to lead us in optimizing our websites and landing pages for conversions. We even saw a 311% lift on one website after Paul led CRO improvements on it."
๐ฃ๏ธ "I want to share my utmost appreciation for Paul, a highly skilled CRO expert who made a remarkable difference in optimizing my website. His professionalism, expertise, and dedication were exceptional. Paul's insightful recommendations and clear communication led to improvements in our conversion rates."
๐ช๐ต๐ฎ๐ ๐ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐๐ผ๐ ๐ฑ๐ผ:
๐. Increase conversions on your website/product pages
๐ฅ๏ธ Optimize your site's UX/design to funnel more people to checkout
๐ Boost conversions and ROAS throughout your funnel with A/B testing
๐ช๐ต๐ฎ๐ ๐ ๐ฐ๐ฎ๐ป๐ป๐ผ๐ ๐ต๐ฒ๐น๐ฝ ๐๐ผ๐ ๐ฑ๐ผ:
โ Find the other sock lost in the Narnia of your dryer.
โ Understand how Donald J. became president of the USA .
โ Scale from $0 to $100M in one calendar year (I mean, c'mon).
๐ ๐ ๐๐ป๐ถ๐พ๐๐ฒ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐:
Using my proven Conversion Funnel Formula, I:
๐ AUDIT: your website, landing page, or funnel for leaks from a user experience perspective - combining marketing psychology, experience, gut feeling, and data to get you the most conversions.
๐ก RECOMMEND: the most impactful changes (to copy, layout, design, user experience) and A/B tests that bring the biggest changes to your conversion rate.
๐ผ IMPLEMENT: findings from the audit and recommendations to help you get your conversions improved much faster, saving you time and lost sales.
This proven method has increased conversion rates for dozens of 7+ figure e-commerce websites and added millions of dollars in sales otherwise left on the table.
๐๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐'๐๐ฒ ๐ต๐ฒ๐น๐ฝ๐ฒ๐ฑ:
Crown & Paw ($10M+), Alpha Paw ($30M+), Volaris ($75M+), PetLovers ($1M+), Cloud Assess ($2M+), Orli ($1M+), Tuft + Paw ($1M+) Allura ($1M+), SGames ($1M+), and more.
๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ฒ ๐๐ผ๐ฟ๐ธ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ:
I receive numerous invites each week, so please send a personal message with some info about your project in your offer/invitation and I'll get back within 24 hours.
๐ก๐ฒ๐
๐ ๐๐๐ฒ๐ฝ๐:
If it sounds like a fit, click the "Hire" or "Invite" at the top of the page. I answer all invites and messages within one business day so Iโll be in touch soon.
โก Ready to maximize your sales and conversions?
๐ Click the "Invite " or "Hire" button to get started.
- Conversion Rate Optimization
- Copywriting
- A/B Testing
- Marketing Strategy
- Website Optimization
- Social Media Marketing
- Landing Page
- Design Enhancement
- UX & UI
- Website Audit
- Web Design
- Shopify
- Ecommerce Website
- Campaign Optimization
- Ecommerce
Lacy B.
Carbondale, United States
I create landing pages that convert in the top 10% of their respective markets, on average (*Backed by data published in 2024 by Wordstream, Unbounce, Statista and Instapage).
I'm also one of very few Vetted Top Rated Plus experts here on Upwork, ranking me in the top 1% of freelancers in specific categories.
When you work with me, you can rest assured that you've hired one of the world's top experts in landing pages, conversion copywriting, CRO and web design.
As a coveted landing page and CRO expert, I've created and managed record-breaking landing page campaigns for world-renowned companies. I've personally launched landing page campaigns, sales funnels and websites for multi-million dollar companies that you probably purchased from!
I've also acted as a fractional CMO for multiple successful start-ups.
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What can I do for you?
When you need conversions, I'm here to get them for you. Sit back, relax, and know that your needs are being handled by one of the best.
I craft high-converting pages from scratch using popular no-code landing page builders including:
Unbounce
Wordpress (Elementor, Thrive Theme, Divi, ect)
Leadpages
Instapage
Clickfunnels
Kajabi
Mailchimp
Shopify
Landingi
I also create page mock-ups in case you need the design + copy for a page but have a developer to build it.
Solutions I offer:
โ Premium Landing Page Creation
โ Lead Generation Landing Pages
โ Click Through Landing Pages
โ PPC Landing Pages
โ Subscription Sales Pages
โ Webinar Registration Landing Pages
โ Sales Pages (physical products)
โ Sales Pages (digital products)
โ App Landing Pages
โ Website Landing Pages
โ Conversion Rate Optimization (A/B Testing)
โ CRO Consultation (Recorded Over-The-Shoulder Analysis)
โ Website Copywriting and Design
โ Sales Funnels
Have a project in mind? Let's talk!
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What people are saying:
"Lacy was hands down the best contractor Iโve ever worked with. She was effective and efficient. She was prompt and professional. My sales page hadnโt made one sale in over a week. After Lacy optimized it, it converted just hours later. Iโve already recommended her services to my colleagues. Iโd recommend her to you too." Verified UpWork client
"She's amazing- not only can she design excellent leadpages, but she really focuses on optimizing for conversions and she's a great copywriter. Plus she meets crazy deadlines, has great communications and is easy to work with even when we drop the ball on communication on our end." - Verified UpWork Client
"Working with Lacy has been incredibly valuable. She went above and beyond explaining the creative and technical sides of our lead page and ads. Lacy was fully capable of making recommendations that worked for my business and I am so happy I found her. I've taken not only my idea to fruition, but have now taken my website and business to the next level with Lacy's help. Thank you Lacy." - Verified UpWork Client
"Lacy was a tremendous help! She is talented and skilled at what she offers! She took our client's landing page to the next level through copy and design. Highly recommended!" - Verified UpWork Client
"Lacy is a phenomenal resource. She is extremely attentive to detail and follows directions to the letter...a quality I appreciate as a business owner. Her customer service is unmatched and she is a joy to work with. I will be reaching out to her again for future projects!" - Verified UpWork Client
"Lacy designed a fantastic landing page on LeadPages SO FAST. She saved our client's project and I am very grateful to her. Will definitely hire her again." - Verified UpWork Client
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Experience (Former Leadpages Employee):
You won't find a better Leadpages landing page creator & designer out there. Who better to create landing pages than a former top-performing Leadpages employee?
I worked at Leadpages for nearly 2 years, acting as a founding member of the Advanced Customer Onboarding experience.
It was my daily job to help customers (new and veteran) design, create, and perfect their pages.
I also won a Leadpages company-wide Landing Page Design Contest in 2017.
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- Conversion Rate Optimization
- Unbounce
- Leadpages
- Copywriting
- Sales Copywriting
- Landing Page
- Web Design
- Elementor
- Copy Editing
- WordPress
- Sales Funnel Copywriting
- Instapage
- Website Copywriting
- ClickFunnels
- Landing Page Design
Christopher O.
Provo, United States
**Iโve earned Upworkโs Expert-Vetted Badge, given to the top 1% of freelancers**
I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics.
I've consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, nonprofits, event caterers, financial consultants, musicians, and dental clinics.
I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results.
I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics (including GA4), and other tracking tools to track and attribute new leads and sales, making sure that my clients get results.
Because I studied entrepreneurship and am an entrepreneur myself, I understand what matters most to your business or nonprofit โ getting results. I communicate results and keep my clients in-the-know with regular updates, personalized reports, and interactive dashboards.
I can help turn a bad campaign around, build you new campaigns, or improve your current ones.
I look forward to meeting you to see if I can help you with your project!
What I use:
Advertising โ Google Ads, Facebook/Meta Ads
Websites, Funnels, and Landing Pages โ Wordpress, Clickfunnels, Shopify
Analytics โ Google Analytics (now only GA4), Hotjar, Google Tag Manager, Facebook/Meta Pixel
Reporting โ Google Looker Studio (formerly Google Data Studio)
Have any questions? Go ahead and click โInvite to Jobโ or โPost Job To Inviteโ and letโs talk about your digital marketing project.
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Sometimes Upwork can feel a little mechanical, so here is a little about me to remind us that weโre people.
I first got into digital marketing while in school from a last-minute decision to take a brand new class on what was then Google AdWords. Since then Iโve been lucky to be mentored by and work with some incredible marketers.
I love to read, spend time with my family, and I play the organ at my church โ this is new for me, but itโs been a hugely fulfilling challenge.
Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people youโre working with.
Again, click the โHire nowโ or โInvite to Jobโ button and letโs talk about your digital marketing project.
- Conversion Rate Optimization
- Facebook Advertising
- Google Ads
- Facebook Ads Manager
- Google Analytics
- Analytics
- Lead Generation
- Shopify
- ClickFunnels
- Google Tag Manager
- Looker Studio
Matthew S.
Matthews, United States
With over 20 years of experience in business development and general marketing strategy, I bring a CRO-like approach to managing and advising my clients in their Google advertising efforts (take a quick look at my profile video). If you're looking for a true Google Ads expert who provides excellent campaign management and consulting services with an immeasurable weight of integrity, then I am your guy.
3 Things to Note:
1- Due to limited availability, I am not able to take on every client here. Upon meeting, if it becomes clear that this will not be a good fit, then I promise to be very transparent about that and will not waste your time.
2- With the continued development of AI, the Google Ads platform is rapidly changing...and therefore, it is absolutely crucial to have someone on board who understands this. That said, I am able to offer my clients additional expertise in helping them to think through their broader marketing efforts, while introducing new insights and creative ideas which can feed into (and strengthen) the Google advertising experience.
3- Though I often provide high-level Google Ads account audits and consulting sessions, I do enjoy working with clients who have an interest in ongoing campaign management services. I thrive in long-term client relationships where I can work closely with business owners to help them achieve significant year-over-year revenue increases via scalable Google Ad campaign efforts.
That said, please do not hesitate to reach out to start a conversation. I look forward to meeting you!
-Matthew
- Conversion Rate Optimization
- Google Ads
- Google Ads Account Management
- Google Ads Audit
- Google Ads Account Setup
- Pay Per Click Advertising
- PPC Campaign Setup & Management
- Google Local Business Optimization
- YouTube Ads
- Video Ad Campaign
- Search Engine Marketing
- Keyword Research
- SEM Campaign Setup
- Campaign Management
- Display Ad Campaign
Jon L.
Irvine, United States
With 17+ years at the forefront of SEO, I specialize in driving exponential organic growth through advanced search engine optimization and cutting-edge generative strategies tailored to SearchGPT, Perplexity, and more. From Technical SEO and page-level fortification to Content SEO and domain authority, I engineer visibility that turns into market share.
As search evolves, I also lead strategies in Generative Engine Optimization (GEO)โhelping brands earn visibility directly within AI-powered answer engines. By aligning content and site architecture for these emerging platforms, I position companies to become the source, not just a result.
I've partnered with startups, VC firms, top agencies, and Fortune 500s, scaling their presence, accelerating rankings, and future-proofing their search strategy in an evolving digital landscape.
Now, as a seasoned freelance expert, I bring elite, enterprise-grade SEO and GEO firepower to brands ready to lead, not follow.
If you're serious about outranking competitors and owning your vertical in organic search, letโs talk.
- Conversion Rate Optimization
- Technical SEO
- Local SEO
- SEO Backlinking
- SEO Audit
- Content SEO
- SEO Strategy
- Search Engine Optimization
- Marketing Strategy
- Market Research
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