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UI/UX & branding designer for startups & ecommerce brands. Helped startups raise $8M+ & boost Shopify sales 30%. Have an idea but not sure where to start? I create high-converting UI/UX. 📥 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗙𝗥𝗘𝗘 𝗮𝘂𝗱𝗶𝘁. Fully available — 100% capacity for your project. My 50+ in progress project history includes past completed work (95% inactive 6+ months). No competing workload. Full focus on your success. --- I have delivered 200+ product design projects for: ✅ AI Startups (chatbot interfaces, predictive analytics dashboards, and generative AI tools) ✅ Fintech & SaaS Companies (payment platforms, real estate & mortgage dashboards, crypto dashboards, complex B2B SaaS flows, enterprise SaaS, and Shopify apps) ✅ HealthTech Innovators (telehealth apps, patient portals, health & wellness clinic brand, and skincare brand) ✅ E‑Commerce & D2C Brands (Shopify stores, e‑commerce websites, subscription services, and conversion‑focused UX) ✅ EdTech & Public Sector (e‑learning platforms and government portals) --- Why Choose Me: Proven Results 🚀 Boosted Shopify conversions by 15–30% for 20+ e‑commerce & branding projects 📊 Designed 30+ MVPs that secured $8M+ in seed funding (including AI‑driven MVPs) ⚡ Streamlined SaaS dashboards for 70% faster user onboarding 📱 Delivered 50+ mobile app designs for iOS/Android (fintech, healthtech, e‑commerce) 💻 Created 100+ web design projects (responsive websites, landing pages, WordPress) 🤖 Designed AI interfaces for chatbots, machine learning dashboards, and generative AI tools --- My Product Design Process 🔍 Discovery – I align with your KPIs: funding, conversions, or scalability. I conduct usability testing and user interviews so decisions are based on data, not assumptions. ✏️ Design & Validate – I create information architecture, user flows, and high‑fidelity Figma wireframes with interactive prototypes. I build scalable component libraries compatible with Shadcn UI, Material UI, Tailwind, and React. 🚀 Handoff – Clean, developer‑ready Figma files with 30 days of support. I ensure seamless handoffs to React, Next.js, Flutter, Webflow, and WordPress, with full UI kits and style guides. --- Tools I Use Figma (primary), Shopify, WordPress, Instant.so, Replo, Adobe XD, Photoshop, Illustrator, React, Claude AI, ChatGPT, Tailwind, and Lovable. --- What Clients Say "Novi took a loose idea and turned it into something beautiful. His speed, creativity, and ability to improve a concept were impressive." – Reid, E‑Commerce Founder "Quick, efficient and open to feedback. Easy to work with." – Donaldo, SaaS Startup "Thank you for your hard work and dedication." – Junior, Fintech Client --- 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆? I'm available full‑time and respond within 1–2 hours. If you're searching for a Figma UI/UX specialist, SaaS product designer, WordPress designer, or branding expert—you're in the right place. I bring UX research, scalable design systems, branding, social media design, and e‑commerce expertise together in one seamless partnership. Let's discuss your project—whether it's an AI‑powered MVP, Shopify redesign, WordPress site, branding refresh, social media system, mobile app, or SaaS dashboard—and how I can help you create a product your users will love. Message me to book a free 15‑minute consultation or audit.

Perfect for property management companies who are looking to outsource their revenue management. My expertise lies in optimizing listings, performing market research, analyzing competitors, and creating profitable pricing strategies. I started 8 years ago in operational hotel management and from there grew into revenue management over the years. Since I started in hotel management I am well aware of the ins and outs of different OTA's (Not just Airbnb). My extensive experience in the industry, combined with my keen eye for detail and commitment to delivering results, make me a valuable asset to any team and guaranteed to make you your money back. Let me help you with; * Connect all your tools and management systems (if you need advice I can assist you on which one) * Market analytics * Dynamic pricing strategy * Setting up your discounts and high seasons * Occupancy management * Listing optimization * Revenue management It is my passion to help owners increase their revenue and make the most out of their properties. I have successfully listed/connected and optimized over 600+ listings and have set up pricing strategies for over 1000+ in the USA, Australia, Europe, and Asia.

Everyone talks A/B testing. But you can't test your way out of a weak design. 🚀 The biggest CRO gains come from strong UX and the right features first then testing validates the details. I own the full loop: UX/UI in Figma → custom Liquid (sections, metafields, theme logic), then A/B test to confirm. No right or wrong in testing, just continuous iterations, better conversions. One person, no handoffs. What Clients Say About Me: 🟢"Calvin is a very talented web designer and a pleasure to work with. He is responsive, understands your vision well, and the websites he has made for brands I’ve worked with have always looked great. If you’re looking for a go to Shopify web designer Calvin is your guy. I’ve recommended him to at least 10 people so far!" (Noa Takhel — Founder @ Krave Media) 🟢"From the very start, Calvin demonstrated a deep understanding of ecommerce design and development. He translated my ideas into a functional, beautiful website that has significantly improved my customer experience." (Fatya Hutchison — Founder Marianne Jewellery) 🎯 Who I Help: 🟢 E-commerce Brands looking to boost conversions and revenue. 🟢 Startups seeking strong digital design and scalable solutions. 🟢 Digital Agencies needing expert support in UX/UI design and Shopify. 🟢 First-Time Store Owners building high-converting Shopify stores. 🟢 Business Owners aiming to maximize sales through improved UX. 🟢 Established Brands needing redesigns or performance optimizations. Check out my professional qualifications: ⭐ Successfully completed over 50+ eCommerce and UX/UI Projects. 🚀 Maintained top-rated Upwork status for 3+ years. ⏱️ Invested 1000+ hours as an expert. 💎 Valued for my engaging, communicative work ethos. 🫶 Expert in dispensing insightful tips, and flexible solutions. I specialize in eCommerce CRO and Shopify development, alongside UX/UI design, to make sure your online store looks great and performs even better. But that’s not all, my clients sometimes come back for request Amazon Listing & A+ design, ad graphics, and design packaging. I handle everything myself, using a mix of powerful tools from Adobe and AI to keep things efficient, all while doing what I love.❤️ I utilize the following tools in my work: 🎨 Design: Figma, Photoshop. Illustration, Adobe Firefly ⚙️ Development: Shopify, Webflow, WordPress, Elementor, Framer, Liquid 📝 Research: Figjam, Whimsical, ⌚ Project Management: Trello, Asana, ClickUp, Slack Feel free to explore my Upwork profile and portfolio to see if my skills and experience align with your project needs. I'm excited to learn more about your ideas and help bring them to life. 🔔Please don't hesitate to send me a job invitation or direct to chat! Expertise: eCommerce CRO Design, UI/UX Design, Shopify Development, Website Redesign, Dashboard Design, Responsive Website Design, Redesign Website, and SaaS Design, Digital Commerce Design, Conversion Rate Optimization, Shopify Expert, E-commerce Site Design, Web Redesign Specialist, Shopify Designer, Shopify Developer, Shopify Theme, Shopify Theme Development, Shopify Theme Customization, Convert Design from Figma, Shopify Theme Expert, Shopify Store Setup, Responsive Design, Responsive Web Design, Responsive Website Design, Responsive Shopify Stores, Shopify Expert, Shopify App Integration, Shopify Social Media Integration, Shopify SEO, Shopify Marketing Strategy, Product Catalog Management, Product Image Design, E-commerce Development, Amazon Listing, A+ Content, Design Packaging, Shopify Liquid, Liquid Development, Custom Liquid Sections, Custom Shopify Sections, GSAP Animation, Headless Shopify

🏆 Top 1% on Upwork I design and build AI MVPs powered by LLM agents, RAG pipelines, and API-driven automation for startups and SaaS products. From internal workflow automation to customer-facing AI features, I help founders quickly validate AI ideas with scalable backend systems and full-stack applications built in Python, Node.js, and Next.js. –––––––––––––––––– 🔹 WHAT I BUILD ✔ AI Agent MVPs (OpenAI, Claude, Llama, Assistants API, LangGraph, AutoGen) ✔ RAG Prototypes (Pinecone, Neo4j, hybrid search, NeMo Guardrails) ✔ API & SaaS Automation Workflows ✔ Backend Systems (Python, FastAPI, async workflows, pipelines) ✔ Full-stack AI apps (Node.js + Next.js) ✔ Evaluation & Testing setups for LLM reliability –––––––––––––––––– 🔹 WHY CLIENTS HIRE ME I’m an entrepreneur — not just a developer. I think in terms of: • Speed to validation • Investor-ready demos • Product-market fit experiments • Scalable foundations without overengineering • Cost-efficient inference I don’t just connect an LLM to a UI. I turn AI concepts into working products founders can test, demo, and iterate on. –––––––––––––––––– 🔹 BACKGROUND • 10+ years in data science and engineering • 4,000+ hours of hands-on LLM and prompt engineering • Built AI systems across legal, real estate, research, marketing, and automation domains • Taught AI and prompt engineering concepts to 6,000+ professionals If you're building an AI product or automating your business and need to move fast — let's build it right.

I spent over four years working for US Marketing Agencies in the DTC e-commerce space, building expertise in Conversion UX/UI design and landing pages. I helped e-commerce brand owners grow their businesses and lower their adspend with the conversion-focused design skills that I have. I've built landing pages for Mezcla, website design for NuMe Hair, and more in the space of Food, Health, Wellness, and Sport Performance product brands. My approach goes beyond aesthetics. I engineer website & landing pages around buyer psychology, clarity, and high-intent decision-making. Focusing on the direct connection to commercial impact. Crafting Seamless User Experiences by: 🌟Successfully completed over 55+ eCommerce UI/UX projects ❤️Understand what the client wants and needs and accommodate conscientiously 😄Bring satisfaction to clients through great design and attention to detail ⚡Combining expertise in Conversion Rate Optimization and UI/UX Design 💡Give fresh and actionable ideas for CRO & UI/UX Improvement My expertise in working with High-profile brands ranging from US, Canada, to Australia with creating high-converting websites, reducing bounce rates and ad spend will help your business reach its goals with the result of my work. My Specialty includes: 🔷 Landing page or Sales page 🔷 eCommerce UI/UX Design 🔷 Conversion Rate Optimization 🔷 Multi-page website Here's my service and rough estimate timeframe to each respective task for eCommerce: ✅ Brand Store CRO Audit + Tips (±5 hours/20 pages) ✅ UI Mockup for eCommerce CRO Website (±6 hours/page) ✅ New website creation in Shopify Theme (±8 hours/site) ✅ App integration in Shopify Theme (Yotpo, Stockup) (±1 hour/app) Here's my service and rough estimate timeframe to each respective task for UI/UX Design: ✅ Brand Guideline or Style Guide creation (±3 hours/10 pages) ✅ Redesign UI/UX Design (±6 hours/page) ✅ High Fidelity Wireframe (±2 hours/page) ✅ Sitemap or Information Architecture (±3 hours) ✅ User Flow / Task Flow creation (±2 hours) ✅ Prototyping (±3 days) Tools that I use for my projects: 🎨 Design: Figma, Adobe XD, Canva ⚒️ Development: Shopify 📊 CRO Analysis: Hotjar (Heatmap) 💻 Project Management: Monday, Asana, Trello, Slack My process always begin with understanding what the client needs and wants, then doing analysis on the website (If already have a website) or create brand guideline (for new website). Then I'll be doing the information architecture and give you a high fidelity UI mockup as a result. We can also create the website in the Shopify CMS. Feel free to look at my portfolio to ensure that my work will help your business goals. 📲Don't hesitant to shoot me a message and let's discuss what your business needs! Regards, Sania