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🚀 Performance Marketing & SEO Strategist | 14K+ Leads Generated via Google Ads, Meta Ads & Content Optimization Over the past 2 years, I’ve helped clinics and service-based businesses generate 6,086+ leads from Meta Ads, 8,000+ WhatsApp inquiries from Google Ads, and boosted organic traffic by 140% through SEO-driven content strategies (100+ articles & landing pages published). I specialize in SEM + SEO as one integrated funnel — not just running ads, but building lead acquisition systems that convert consistently. ✅ What I Do Best 👉 Google Ads — High-intent keywords targeting, Quality Score optimization & conversion tracking 👉 Meta / Facebook Ads for Lead Generation — Funnel-based campaigns with compelling creatives & retargeting 👉 SEO Strategy & Execution — On-page optimization, content planning & internal link structure for long-term traffic growth 👉 Landing Page Optimization & Copy Direction — Aligning ad messaging with page intent for higher conversion rates 👉 Reporting & Analytics — GA4, Looker Studio dashboards, performance tracking & insight-based scaling 🛠️ Tools I’m Experienced With ✅ Ad Platforms: Google Ads, Meta Ads (Facebook/Instagram) ✅ SEO & Research: Google Search Console, Ahrefs, Google Trends ✅ Analytics & Tracking: GA4, Google Tag Manager, UTM Tracking, Looker Studio ✅ CMS & Landing Pages: WordPress, Elementor ✅ Creative & Content: CapCut, Canva, Adobe Photoshop ✅ CRM & Automation: Mailchimp, Webpushr, WhatsApp API workflows (manual & semi-automated), Cekat.ai 🏥 Industries My Lead Gen System Works Best For ✅ Dental & Medical Clinics ✅ Health & Beauty Services ✅ Education & Online Course Sellers ✅ Local Providers (F&B, Fashion, Niche Products) — as long as your model relies on lead generation 💡 My Approach I don’t believe in “launching ads and hoping for the best.” Every project I take starts with understanding your offer, your ideal customer, and the bottlenecks in your current funnel — then I execute with a mix of data, psychology, and consistent optimization. You’ll get clear communication, transparent reporting, and strategies that actually move numbers — not vanity metrics. 📩 Looking to generate more qualified leads for your clinic or service business? Click Invite to Job and let’s discuss how I can help you build a predictable lead acquisition system.

Spending serious money on ads but your conversion data doesn't match reality? Your Meta Ads Manager shows 50 conversions, your CRM shows 30, and your GA4 shows something else entirely. You're not crazy. Your tracking is leaking — and you're making ad decisions based on broken data. I fix that. I'm a conversion tracking specialist with 10+ years in web development and digital marketing. Top Rated on Upwork with 300+ completed projects and 1,000+ hours of tracking work across e-commerce, lead gen, and SaaS businesses. My focus: making sure every dollar you spend on ads is measured accurately, so you can scale with confidence instead of guesswork. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PROBLEMS I SOLVE → Meta Ads Manager and your CRM/Shopify show different conversion numbers → iOS 14+ killing 30-40% of your tracked conversions, ad spend feels wasted → No server-side tracking, you're losing attribution after 7 days → GTM container is a mess from 5 different developers → Lead gen funnel: clicks happen but no fbclid reaches the CRM → GA4 reports zero conversions even though sales are happening → Multi-touch attribution missing across landing page → CRM → sales pipeline → Duplicate conversions inflating reports and burning budget → Klaviyo or email flows triggered by wrong events ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PLATFORMS I SPECIALIZE IN 🛒 E-commerce: Shopify, Shopify Plus, WooCommerce 🎯 Lead Gen / CRM: GoHighLevel, HubSpot, Calendly 🌐 Web: WordPress, Webflow, custom PHP/JS sites 📊 Analytics: GA4, Looker Studio, Triple Whale 📢 Ad Platforms: Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Insight Tag 🔌 Automation: n8n, Make, Zapier (Make Advanced Certified) Most freelancers specialize in ONE platform. I bridge them all because your tracking problem usually lives in the GAP between systems — landing page → CRM → ad platform. That's where data leaks happen, and that's exactly where I work. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I DO 🔹 Server-Side Tracking (the #1 fix for iOS 14+ data loss) I migrate your tracking to server-side via GTM Server or Stape, so you recover the conversions iOS users hide from your pixels. Most clients see 25-40% improvement in attribution match rate. 🔹 Meta CAPI, Google Enhanced Conversions, TikTok Events API Full implementation with event deduplication, parameter mapping, and match quality optimization. I've taken event match quality scores from 4.x to 8.x+ on multiple accounts. 🔹 Google Tag Manager (Web + Server) Clean container architecture, custom data layer implementation, and debugging messy setups left by previous developers. 🔹 GA4 Setup, Migration & Custom Events Proper event/parameter mapping, enhanced ecommerce, cross-domain tracking, and meaningful conversion goals — not just default events. 🔹 CRM & Funnel Attribution Tracking leads from first click through booking, sale, and refund. Connecting GoHighLevel, HubSpot, Zoho, Airtable to ad platforms with accurate offline conversion tracking. 🔹 Tracking Audits & Documentation Full audit of your current setup with a clear report on what's broken, what it's costing you, and the exact fix. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CASE STUDIES 📈 Recovered 25% lost Meta attribution for SaaS company Problem: Spending $18k/month on Meta ads, reported conversions were 25% lower than CRM data. iOS 14 breaking pixel events. Solution: Implemented Meta CAPI via GTM Server-Side, set up event deduplication, fixed event match quality. Result: Reported attribution gap closed from 25% to 6%. Client scaled ad spend 40% in Q4 with confidence in their data. 📈 Fixed broken lead gen funnel for real estate agency on GoHighLevel Problem: Meta ads driving traffic to landing page → Calendly booking → GHL, but fbclid and UTMs lost before reaching CRM. Zero attribution back to ads. Solution: Built parameter-passing layer through n8n, implemented Meta CAPI for offline conversions from GHL, mapped lead source through full pipeline. Result: Agency could finally see which ads produced booked appointments and closed deals. Cut wasted ad spend by 30%. 📈 Migrated 30+ sites from Universal Analytics to GA4 Problem: Clients facing UA sunset with no migration plan, custom events and ecommerce tracking at risk of being lost. Solution: Full GA4 architecture redesign per site, event mapping, enhanced ecommerce setup, BigQuery export configuration where needed. Result: Zero data loss during transition, clients kept full historical reporting capability. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I WORK 1. AUDIT — I map your current tracking setup and find every leak 2. REPORT — You get a clear breakdown of what's broken and what it's costing 3. FIX — I implement the solution: server-side, CAPI, GA4 events, clean GTM 4. VERIFY — Every event tested in real-time, documented, and handed off 5. MAINTAIN (optional) — Monthly health checks

Hi, I'm John from Indonesia. I have more than 8 years of work experience in startup companies. ✅ My 3 primary skills: 1. Web Analytics - I can help you in setting up tracking and analyzing your website traffic data. 2. Data Analyst, Visualization, & Reporting - Get the insights you want that can boost your business. 3. CRM - I can help you with CRM and Marketing Automation, especially for Push Notifications and Email Marketing The marketing tools that I often use are Google Analytics, Tag Manager, Search Console, Google Sheet, Microsoft Excel, Tableau, Looker Studio, and others. ✅ I can speak Indonesian, English and Chinese. ✅ Just click the ”𝗜𝗻𝘃𝗶𝘁𝗲 𝘁𝗼 𝗷𝗼𝗯” button on the top right of this page to start our discussion. Thank you

I am an entrepreneur, business consultant, stock investor, and digital marketer. I know I can do a lot of stuff but that is what I am. I am here to add value to your business. Your satisfaction is my number one priority, My objective is to provide fruitful results to achieve my clients' ultimate goal. I believe that my clients' success is my success as well. I am a fast learner, dependable, self-motivated, and most of all, very responsible for my tasks & responsibilities. I'm always looking forward to a long-term working relationship with my clients. Qualifications: • Expert user of Facebook ads and Instagram ads. • Experienced in Research Indonesian Market for any business. • Experienced in Research for SEO optimation for Google and Youtube • Experienced in Localized App for Indonesian Market. • Experienced in Translation Content for Indonesian Market. • Expertise in Canva, Inshot, Mojo, Crello, and other graphics design mobile app • Experienced in using various online applications such as Google Drive, Dropbox, & Evernote. • Knowledgeable and experienced in using several e-commerce & crowdfunding platforms. • Experienced in booking online shipments. • Experienced in Google Calendar Management. • Proficient in both oral & written English communication. • Proficient in Word and Spreadsheet Applications • Knowledgeable and experienced in Import and Export Processes. • Expert in technical analysis for trading using various applications such as Meta trader 4 & Trading View. Let’s Connect and have chat with me. You might not need me right now, but I will be a valuable asset to you in the future. Consider carefully. If I can't solve your problem, I won't accept your money, that's my guarantee.

Stop relying on marketing intuition. Scale your revenue with data infrastructure. I am a Strategic Media Buyer and Data Specialist who bridges the gap between high-performance media buying and data science. I don’t just launch ad campaigns; I architect scalable lead generation ecosystems. By combining advanced Meta Ads strategies with raw data analysis (Python, SQL) and automated CRM funnels, I ensure every single dollar of your ad spend is optimized for maximum ROI. Whether you are launching high-ticket real estate projects (New Launch, Post-Launch, Asset Progression), scaling B2B lead generation, or optimizing local services, I build the exact frameworks needed to drive down Cost Per Lead (CPL) and maximize conversion velocity. What Sets My Framework Apart: Data-Backed Media Buying: I move far beyond basic boosting. I run scientific campaign structures utilizing CBO/ABO decision-making, Advantage+ scaling, and rigorous weekly creative testing. I actively manage budgets with strict performance ceilings to kill underperforming ads before they waste your capital. Speed-to-Lead Automation: Generating a lead is only 20% of the battle. I build 7-day automated WhatsApp lead-nurturing funnels using WhatsApp Business API (WABA), Kommo, and Privyr CRM integrations to build instant trust and deliver high-value assets to prospects automatically. The Analytical Advantage: Unlike traditional media buyers, I leverage Python (Pandas, NumPy) and SQL to clean raw marketing data, eliminate attribution blind spots, and uncover hidden performance trends that standard ad dashboards miss. Turnkey Technical Setup: I handle the complete technical onboarding backend—from deep pixel/CAPI integrations and custom UTM tracking inside Google Analytics (GA4) to total Meta Business Suite alignment. Core Competencies 🚀 Performance Marketing & Campaign Strategy Meta Ads Architecture: Advanced Campaign Structures (CBO/ABO), Advantage+ Scaling, Inverted Funnel Strategy. Testing Frameworks: Dynamic Creative Testing, Aggressive Weekly Asset Iteration, CPL Optimization Frameworks. Audience Targeting: Deep Audience Segmentation, Interest Stacking vs. Broad Targeting, 5% Lookalike (LLA) Scaling. Lead Acquisition: High-Ticket Lead Gen, Chat-Based Funnels, Multi-City & Geo-Expansion Planning. 🛠 Marketing Automation & Tracking CRM & Chat Automation: WhatsApp Business API (WABA), Kommo CRM, Privyr, Automated 7-Day Nurture Sequences. Analytics & Attribution: Google Analytics (GA4), Meta Pixel & Conversions API (CAPI), Custom URL Parameters (UTM Tracking). Competitive Intelligence: Meta Ad Library Deep Research, Competitor Funnel Deconstruction. 📊 Marketing Data Science Languages & Querying: SQL (PostgreSQL, MySQL), Advanced Spreadsheets (Data Modeling, Pivot Tables). Data Pipelines: Python (Pandas, NumPy, Matplotlib, Seaborn) for advanced exploratory data analysis (EDA). Visualization: Looker Studio, Tableau (Creating transparent, real-time client performance dashboards). Ready to transition from guessing to scaling? Let’s connect to look over your current ad accounts, identify your performance bottlenecks, and map out a bulletproof, data-backed acquisition strategy.

I help founders and managers obtain absolute clarity, recovered time, and the elimination of operational friction by translating manual and messy data into automated, intuitive, and structured systems you can actually trust. 📊 Built 50+ dashboards, automations, and reporting tools that clients use in their real day-to-day work 💼 Worked with all kinds of businesses, from marketing and operations to finance and more, translating messy reality into clean, structured systems 🏅 Earned Top Rated (Top 10%) in Spreadsheet Development in just 3 months by focusing on accuracy, stability, and long-term usability 🤝 Trusted for fast communication, curious questions, and solutions that fit each client’s unique needs and workflows I’m William, a spreadsheet and automation nerd in the best way: I like understanding how your work really runs, then quietly building tools that make it lighter, faster, and easier to manage. For the past 4+ years, I have helped businesses turn scattered, exhausting workflows into practical, result-focused systems. My expertise lies in cleaning up messy data architecture so it becomes completely reliable, automating repetitive tasks so they stop eating your week, and building streamlined, intuitive dashboards that actually drive daily decisions. My job is to handle the complex engineering in the background so you can recover your time, gain absolute clarity, and focus on driving the business forward, without ever having to become “the spreadsheet person. 📊 What I Can Build for You • Client & Lead Management Systems → Engineered CRM dashboards and lead pipelines that streamline follow-ups, centralize interactions, and drive conversions—making client management smooth and scalable. • Finance & Forecasting Dashboards → Developed automated tools to track budgets, cash flow, savings, and debt—built for clarity, daily decision-making, and long-term financial insight. • Sales & Performance Analytics → Designed actionable dashboards that spotlight team performance, product sales, and revenue growth—optimized for weekly, monthly, or annual tracking. • Inventory & Operations Trackers → Built end-to-end systems to monitor stock, trace production, and automate data capture—bringing structure, speed, and visibility to daily operations. • Marketing & Content Dashboards → Created data-driven tools to track lead growth, campaign results, YouTube insights, and content plans—automated and visual for instant clarity. • Custom Reporting & Automation Systems → Delivered fully tailored reports, planners, and trackers aligned to client workflows—no complexity, just fast insights and clean execution. 🛠 Tools & Tech I Use • Spreadsheets – Google Sheets & Excel: Advanced formulas, pivot tables, data validation, and other core spreadsheet functions • Automation & Scripting – Google Apps Script, Zapier, Make(.)com, Airtable Automations to eliminate manual workflows • Dashboards & Reporting – Aesthetic, intuitive dashboards in Google Sheets & Looker Studio with KPI trackers and real-time data updates • Data Analytics – From data cleansing and management to insights-driven recommendations • Integrations – QuickBooks, HubSpot, Mailchimp, ActiveCampaign, YouTube & OpenAI APIs, Google Analytics/Ads, custom API connectors • Google Workspace – Docs, Slides, Drive, Calendar for seamless document creation and sharing 🗣 Client Testimonials Summary “Working with William has been a fantastic experience for many clients. He’s highly skilled in Google Sheets and data management, and always delivers high-quality, reliable results. Clients appreciate how he listens closely to their goals and offers thoughtful recommendations to achieve the best outcomes. His dashboards are not only functional but also clean, intuitive, and easy to use, making data management effortless. William communicates clearly, responds quickly, and consistently meets deadlines. He goes above and beyond expectations, and clients frequently return to work with him again. A trusted expert for anyone looking to streamline their data and reporting workflows.” 🚀 Ready to Simplify, Automate & Visualize Your Data? If you’re losing hours fixing spreadsheets, updating numbers by hand, or second-guessing your dashboards, let’s fix that. Send me a quick message about your current setup and what you wish it could do instead. I’ll help you turn it into a clear, automated system you can rely on every day.