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I help founders and managers obtain absolute clarity, recovered time, and the elimination of operational friction by translating manual and messy data into automated, intuitive, and structured systems you can actually trust. 📊 Built 50+ dashboards, automations, and reporting tools that clients use in their real day-to-day work 💼 Worked with all kinds of businesses, from marketing and operations to finance and more, translating messy reality into clean, structured systems 🏅 Earned Top Rated (Top 10%) in Spreadsheet Development in just 3 months by focusing on accuracy, stability, and long-term usability 🤝 Trusted for fast communication, curious questions, and solutions that fit each client’s unique needs and workflows I’m William, a spreadsheet and automation nerd in the best way: I like understanding how your work really runs, then quietly building tools that make it lighter, faster, and easier to manage. For the past 4+ years, I have helped businesses turn scattered, exhausting workflows into practical, result-focused systems. My expertise lies in cleaning up messy data architecture so it becomes completely reliable, automating repetitive tasks so they stop eating your week, and building streamlined, intuitive dashboards that actually drive daily decisions. My job is to handle the complex engineering in the background so you can recover your time, gain absolute clarity, and focus on driving the business forward, without ever having to become “the spreadsheet person. 📊 What I Can Build for You • Client & Lead Management Systems → Engineered CRM dashboards and lead pipelines that streamline follow-ups, centralize interactions, and drive conversions—making client management smooth and scalable. • Finance & Forecasting Dashboards → Developed automated tools to track budgets, cash flow, savings, and debt—built for clarity, daily decision-making, and long-term financial insight. • Sales & Performance Analytics → Designed actionable dashboards that spotlight team performance, product sales, and revenue growth—optimized for weekly, monthly, or annual tracking. • Inventory & Operations Trackers → Built end-to-end systems to monitor stock, trace production, and automate data capture—bringing structure, speed, and visibility to daily operations. • Marketing & Content Dashboards → Created data-driven tools to track lead growth, campaign results, YouTube insights, and content plans—automated and visual for instant clarity. • Custom Reporting & Automation Systems → Delivered fully tailored reports, planners, and trackers aligned to client workflows—no complexity, just fast insights and clean execution. 🛠 Tools & Tech I Use • Spreadsheets – Google Sheets & Excel: Advanced formulas, pivot tables, data validation, and other core spreadsheet functions • Automation & Scripting – Google Apps Script, Zapier, Make(.)com, Airtable Automations to eliminate manual workflows • Dashboards & Reporting – Aesthetic, intuitive dashboards in Google Sheets & Looker Studio with KPI trackers and real-time data updates • Data Analytics – From data cleansing and management to insights-driven recommendations • Integrations – QuickBooks, HubSpot, Mailchimp, ActiveCampaign, YouTube & OpenAI APIs, Google Analytics/Ads, custom API connectors • Google Workspace – Docs, Slides, Drive, Calendar for seamless document creation and sharing 🗣 Client Testimonials Summary “Working with William has been a fantastic experience for many clients. He’s highly skilled in Google Sheets and data management, and always delivers high-quality, reliable results. Clients appreciate how he listens closely to their goals and offers thoughtful recommendations to achieve the best outcomes. His dashboards are not only functional but also clean, intuitive, and easy to use, making data management effortless. William communicates clearly, responds quickly, and consistently meets deadlines. He goes above and beyond expectations, and clients frequently return to work with him again. A trusted expert for anyone looking to streamline their data and reporting workflows.” 🚀 Ready to Simplify, Automate & Visualize Your Data? If you’re losing hours fixing spreadsheets, updating numbers by hand, or second-guessing your dashboards, let’s fix that. Send me a quick message about your current setup and what you wish it could do instead. I’ll help you turn it into a clear, automated system you can rely on every day.

In 5 years of auditing and fixing analytics setups for enterprise clients across telco, banking, e-commerce, and logistics, I've rarely seen a tracking setup that was actually clean. One client reduced their analytics support dependency by 80% after our engagement. Another avoided a full campaign measurement failure days before launch. I work with businesses that are done guessing whether their data is reliable. 🌟 What I Can Help With 1. GA4 & GTM setup, audit, and migration 2. Server-side tracking via Stape: Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API 3. Mobile analytics: Firebase across iOS, Android, and Flutter 4. Enhanced eCommerce tracking: Shopify, WooCommerce, custom platforms 5. Consent Mode V2 for GDPR-compliant tracking 6. Looker Studio & Mixpanel dashboards 7 End-to-end audit, QA, and developer documentation 🌟 How I Work With You 1. Start with a full audit so we both know exactly what's broken and what needs to be built 2. Define clear KPIs and tracking requirements before a single tag is implemented 3. Implement with a structured tagging plan: no shortcuts, no loose ends 4. QA everything before going live 5. Deliver clean documentation so your team knows what's tracked, why it's tracked, and how to maintain it 6. Available for training sessions if your team needs to get up to speed on the setup If your tracking needs a second opinion or a complete rebuild, let's talk

Spending serious money on ads but your conversion data doesn't match reality? Your Meta Ads Manager shows 50 conversions, your CRM shows 30, and your GA4 shows something else entirely. You're not crazy. Your tracking is leaking — and you're making ad decisions based on broken data. I fix that. I'm a conversion tracking specialist with 10+ years in web development and digital marketing. Top Rated on Upwork with 300+ completed projects, 10% Job Success Score, and 1,000+ hours of tracking work across e-commerce, lead gen, and SaaS businesses. My focus: making sure every dollar you spend on ads is measured accurately, so you can scale with confidence instead of guesswork. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PROBLEMS I SOLVE → Meta Ads Manager and your CRM/Shopify show different conversion numbers → iOS 14+ killing 30-40% of your tracked conversions, ad spend feels wasted → No server-side tracking, you're losing attribution after 7 days → GTM container is a mess from 5 different developers → Lead gen funnel: clicks happen but no fbclid reaches the CRM → GA4 reports zero conversions even though sales are happening → Multi-touch attribution missing across landing page → CRM → sales pipeline → Duplicate conversions inflating reports and burning budget → Klaviyo or email flows triggered by wrong events ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PLATFORMS I SPECIALIZE IN 🛒 E-commerce: Shopify, Shopify Plus, WooCommerce 🎯 Lead Gen / CRM: GoHighLevel, HubSpot, Calendly 🌐 Web: WordPress, Webflow, custom PHP/JS sites 📊 Analytics: GA4, Looker Studio, Triple Whale 📢 Ad Platforms: Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Insight Tag 🔌 Automation: n8n, Make, Zapier (Make Advanced Certified) Most freelancers specialize in ONE platform. I bridge them all because your tracking problem usually lives in the GAP between systems — landing page → CRM → ad platform. That's where data leaks happen, and that's exactly where I work. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I DO 🔹 Server-Side Tracking (the #1 fix for iOS 14+ data loss) I migrate your tracking to server-side via GTM Server or Stape, so you recover the conversions iOS users hide from your pixels. Most clients see 25-40% improvement in attribution match rate. 🔹 Meta CAPI, Google Enhanced Conversions, TikTok Events API Full implementation with event deduplication, parameter mapping, and match quality optimization. I've taken event match quality scores from 4.x to 8.x+ on multiple accounts. 🔹 Google Tag Manager (Web + Server) Clean container architecture, custom data layer implementation, and debugging messy setups left by previous developers. 🔹 GA4 Setup, Migration & Custom Events Proper event/parameter mapping, enhanced ecommerce, cross-domain tracking, and meaningful conversion goals — not just default events. 🔹 CRM & Funnel Attribution Tracking leads from first click through booking, sale, and refund. Connecting GoHighLevel, HubSpot, Zoho, Airtable to ad platforms with accurate offline conversion tracking. 🔹 Tracking Audits & Documentation Full audit of your current setup with a clear report on what's broken, what it's costing you, and the exact fix. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CASE STUDIES 📈 Recovered 25% lost Meta attribution for SaaS company Problem: Spending $18k/month on Meta ads, reported conversions were 25% lower than CRM data. iOS 14 breaking pixel events. Solution: Implemented Meta CAPI via GTM Server-Side, set up event deduplication, fixed event match quality. Result: Reported attribution gap closed from 25% to 6%. Client scaled ad spend 40% in Q4 with confidence in their data. 📈 Fixed broken lead gen funnel for real estate agency on GoHighLevel Problem: Meta ads driving traffic to landing page → Calendly booking → GHL, but fbclid and UTMs lost before reaching CRM. Zero attribution back to ads. Solution: Built parameter-passing layer through n8n, implemented Meta CAPI for offline conversions from GHL, mapped lead source through full pipeline. Result: Agency could finally see which ads produced booked appointments and closed deals. Cut wasted ad spend by 30%. 📈 Migrated 30+ sites from Universal Analytics to GA4 Problem: Clients facing UA sunset with no migration plan, custom events and ecommerce tracking at risk of being lost. Solution: Full GA4 architecture redesign per site, event mapping, enhanced ecommerce setup, BigQuery export configuration where needed. Result: Zero data loss during transition, clients kept full historical reporting capability. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I WORK 1. AUDIT — I map your current tracking setup and find every leak 2. REPORT — You get a clear breakdown of what's broken and what it's costing 3. FIX — I implement the solution: server-side, CAPI, GA4 events, clean GTM 4. VERIFY — Every event tested in real-time, documented, and handed off 5. MAINTAIN (optional) — Monthly health checks

🏅 𝙏𝙤𝙥 𝙍𝙖𝙩𝙚𝙙 𝙁𝙧𝙚𝙚𝙡𝙖𝙣𝙘𝙚𝙧 🏅 Are you looking for a trusted freelancer who delivers results, not just promises? I help businesses and entrepreneurs scale faster, work smarter, and achieve measurable growth. ✨ Here’s how I can help you: 📈 Digital Marketing – Hands-on experience running Facebook & Google Ads, lead generation, and high-converting campaigns. 📊 Data Entry & CRM Management – Fast, accurate, and detail-oriented data processing to keep your business organized. 🤝 Virtual Assistance – Reliable support for admin tasks, scheduling, inbox management, research, and customer service. 🌐 WordPress Development – From setup and customization to plugin management, I build websites that are both functional and visually appealing. 🏆 Why clients choose me: - Top-rated performance with consistent 5-star feedback - Proactive, organized, and committed to exceeding expectations - Skilled in both short-term tasks and long-term projects - Dedicated to delivering high-quality work—on time, every time 🚀 Let’s work together to bring your ideas to life and take your projects to the next level!

Are you looking for a digital marketing expert who can help you get real results from your ad spend? With over 5 years of experience managing more than $1M in ad campaigns, I specialize in delivering high-performing Facebook and Google Ads that generate quality leads, lower your cost-per-lead, and maximize your ROI. I help companies across a wide range of industries, from B2B to D2C. These businesses operate in Australia, Canada, the United States, and Indonesia. By using data-driven strategies, continuously updated targeting that adapts to platform changes, and transparent performance reporting, I support companies of all sizes in growing and achieving their marketing goals. What I Offer: ✓ Facebook & Google Ads Management ✓ Lead Generation Strategy ✓ Campaign Audit & Optimization ✓ Audience Targeting & Segmentation ✓ Campaign Tracking & Performance Analysis ✓ Campaign Scaling & Cost Reduction ✓ Full-Funnel Media Buying I’m also experienced with TikTok and LinkedIn Ads as complementary platforms when needed. Tools I Use: Facebook Ads Manager, Google Ads, TikTok Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, Meta Pixel, HubSpot, GoHighLevel (GHL), ChatGPT, Canva, Google Docs, Google Sheets, Google Slides, Google Drive, Mailchimp, WordPress, Slack, Asana, and Trello. Let’s build campaigns that make every dollar count.

✅ 6 Years in SEO, Google ads, Analytics with 50+ project worldwide ✅ On-page optimization, off-page optimization, linkbuilding, technical SEO ✅ Increase traffic and Visibility from AI (ChatGPT, Gemini, etc) ✅ Content Creations and Planning (EEAT Google) ✅ Analytics & Tracking: GA4, Google Search Console, Google ads, Google Tag Manager, UTM. ✅ SEO for Wordpress, Shopify, Webflow, Shopify, Ghost CMS ✅ Bing Webmaster Tools, Google My Business ✅ Website Audit with SEMrush and Reporting with Looker Studio Dashboard ✅ Social Media Marketing Expert with 35k followers on TikTok and Instagram with Meta Ads My workflow includes: ✅ Conducting a full SEO audit (on-page, off-page, technical) ✅ Keywords and Prompt research ✅ Verifying and improving analytics tracking ✅ Developing a tailored SEO strategy for 90 Days ✅ Performing on-page, off-page audits, technical SEO ✅ Implementing optimization, backlink building, and content creation ✅ Providing detailed performance reports and monthly report All-in-One SEO Services ✅ Technical SEO: site audits, crawlability, indexation, site structure, page speed, schema, sitemaps ✅ Website Optimization: UX, navigation, page layout, conversion flow ✅ On-page SEO: meta tags, headings, internal linking, URL structure ✅ Off-page SEO: backlink building, directory, guest posting, digital PR (White Hat) ✅ Local SEO: Google Business Profile optimization, citations, Local SEO Content ✅ E-commerce SEO: Shopify and WooCommerce (product and category page optimization) ✅ Mobile SEO & AMP: responsive design and performance optimization ✅ Analytics & Reporting: GA4, dashboards, conversion tracking, KPI monitoring Tool I Use ✅ Google Analytics 4, Search Console, Google Keywords Planner ✅ SEMrush, Screaming Frog ✅ Yoast SEO / Rank Math ✅ Google Looker Studio (Formerly Data Studio) ✅ Wordpress, Shopify, WebFlow (building and maintenance) Are you looking for someone to handle your search engine marketing? let's discuss