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Find the World's Best Google Analytics Experts

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At a Glance: Google Analytics

Launched in 2005, Google Analytics has become the analytics service of choice for companies across numerous industries, from book publishing to Silicon Valley and beyond. This “freemium” service can be linked to your website to gather all sorts of data: where visitors to your website are coming from, what links they’re clicking once they arrive, how long they spend on a page, and even how well your pay-per-click (PPC) advertising campaigns are working. In addition to immediate hard data, Google Analytics helps you identify the bigger-picture trends developing on your site over time. You can also integrate the service into apps and games to obtain detailed data on user behavior.

Many of the top experts in this field have an online marketing background, and they’re also frequently certified by Google. SEO and social media experience is also quite common among Google analysts. If you need assistance integrating analytics into your apps, games, or other platforms, a Google-certified analyst on Upwork can handle the job with ease. Using data collected over time, they can show you how customers are experiencing your website and digital products, then turn that information into actionable suggestions to improve the user experience.

Data

3 Reasons You Should Upgrade to Universal Analytics

Google Analytics is the most popular analytics service on the web, allowing website owners and marketers to monitor how users are interacting with their content from an easy-to-use dashboard. However, many websites are still using the legacy Google Analytics framework. In this article, we’ll look at the differences between these two libraries and explain why you should strongly consider upgrading to analytics.js.

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July 21, 2016

Community

How Freelancers Can Keep Their Skills Fresh

Freelancers, it’s all on you to build and maintain your hard and soft skills. The good news is you can find a bunch of ways to do it online. Here are points to consider when deciding which platform is right for you.

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July 20, 2016

Web Development

Bootstrap vs. Boilerplate

When comparing two front-end technologies like Bootstrap and HTML5 Boilerplate, the comparison is not as straightforward as you might expect. How are they different, and when is one best used over the other? In this article, we’ll take a look at these two front-end technologies to better understand how they compare.

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July 18, 2016

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