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At a Glance: Google Analytics

Launched in 2005, Google Analytics has become the analytics service of choice for companies across numerous industries, from book publishing to Silicon Valley and beyond. This “freemium” service can be linked to your website to gather all sorts of data: where visitors to your website are coming from, what links they’re clicking once they arrive, how long they spend on a page, and even how well your pay-per-click (PPC) advertising campaigns are working. In addition to immediate hard data, Google Analytics helps you identify the bigger-picture trends developing on your site over time. You can also integrate the service into apps and games to obtain detailed data on user behavior.

Many of the top experts in this field have an online marketing background, and they’re also frequently certified by Google. SEO and social media experience is also quite common among Google analysts. If you need assistance integrating analytics into your apps, games, or other platforms, a Google-certified analyst on Upwork can handle the job with ease. Using data collected over time, they can show you how customers are experiencing your website and digital products, then turn that information into actionable suggestions to improve the user experience.

Community

Liability Insurance 101: Why Freelancers Need Protection

Insurance: It’s a word that can leave even the savviest freelancers faint of heart. But liability insurance doesn’t have to be scary. Here’s a look at why it’s critical to defend the lifestyle you’ve worked so hard to create.

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July 29, 2016

Community

Pokémon Go: A Marketing Gift for Your Business

The swarm of movement off couches and out into the world to catch Pokémon is not only great for people looking for a way to get more exercise, it’s also a boon for small businesses who want to increase foot traffic.

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July 29, 2016

Web Development

Is Cloud Bursting Right for You?

Cloud bursting is one of the most buzzed about applications for the hybrid cloud. In this article, we’ll explore what cloud bursting is, when you should consider it, and what challenges you should expect in implementing it.

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July 28, 2016

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