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At a Glance: Google Analytics

Launched in 2005, Google Analytics has become the analytics service of choice for companies across numerous industries, from book publishing to Silicon Valley and beyond. This “freemium” service can be linked to your website to gather all sorts of data: where visitors to your website are coming from, what links they’re clicking once they arrive, how long they spend on a page, and even how well your pay-per-click (PPC) advertising campaigns are working. In addition to immediate hard data, Google Analytics helps you identify the bigger-picture trends developing on your site over time. You can also integrate the service into apps and games to obtain detailed data on user behavior.

Many of the top experts in this field have an online marketing background, and they’re also frequently certified by Google. SEO and social media experience is also quite common among Google analysts. If you need assistance integrating analytics into your apps, games, or other platforms, a Google-certified analyst on Upwork can handle the job with ease. Using data collected over time, they can show you how customers are experiencing your website and digital products, then turn that information into actionable suggestions to improve the user experience.

Data

Cloud Security: Keeping Data Safe No Matter Where It Is

The cloud gives organizations of all sizes the ability to quickly scale and streamline their storage, computing, and deployment operations. But these advantages come with their own set of vulnerabilities. In this article, we’ll look at a few major cloud security challenges, as well as what cloud service providers and their customers can do to mitigate risks.In this article, we’ll look at a few major cloud security challenges, as well as what cloud service providers

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September 29, 2016

Web Development

The Past, Present, and Future of the Perl Programming Language

With the slogan, “There’s more than one way to do it,” Perl came on the scene as a flexible, powerful server-side language that could do more than one job. And for a number of years, Perl made very important contributions to modern web technology—especially for a language that was developed before the web even came to be.

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September 28, 2016

Customer Support

Writing a Customer Service Job Description That Attracts the Ideal Pros for Your Projects

Customers expect easy, efficient, and personalized customer service. Crafting a great customer service project description can help you attract the best professionals for your project. Learn more in this article.

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September 28, 2016

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