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At a Glance: Google Analytics

Launched in 2005, Google Analytics has become the analytics service of choice for companies across numerous industries, from book publishing to Silicon Valley and beyond. This “freemium” service can be linked to your website to gather all sorts of data: where visitors to your website are coming from, what links they’re clicking once they arrive, how long they spend on a page, and even how well your pay-per-click (PPC) advertising campaigns are working. In addition to immediate hard data, Google Analytics helps you identify the bigger-picture trends developing on your site over time. You can also integrate the service into apps and games to obtain detailed data on user behavior.

Many of the top experts in this field have an online marketing background, and they’re also frequently certified by Google. SEO and social media experience is also quite common among Google analysts. If you need assistance integrating analytics into your apps, games, or other platforms, a Google-certified analyst on Upwork can handle the job with ease. Using data collected over time, they can show you how customers are experiencing your website and digital products, then turn that information into actionable suggestions to improve the user experience.

Web Development

Is Cloud Bursting Right for You?

Cloud bursting is one of the most buzzed about applications for the hybrid cloud. In this article, we’ll explore what cloud bursting is, when you should consider it, and what challenges you should expect in implementing it.

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July 28, 2016

Web Development

Continuous Integration Development with GitHub and CircleCI: How It Works & How to Get Started

Continuous integration (CI) is a common practice in development that involves integrating code into a shared repository like GitHub several times a day. In this article, learn how to set up a development environment with CircleCI, a powerful, free CI tool.

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July 26, 2016

Web Development

Hybrid Cloud: A Brief Intro

Hybrid cloud solutions give organizations the scalability of the public cloud while maintaining data security. In this article, we look at what a hybrid solution entails as well as how it compares to public and private clouds.

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July 25, 2016

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