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At a Glance: Google Analytics

Launched in 2005, Google Analytics has become the analytics service of choice for companies across numerous industries, from book publishing to Silicon Valley and beyond. This “freemium” service can be linked to your website to gather all sorts of data: where visitors to your website are coming from, what links they’re clicking once they arrive, how long they spend on a page, and even how well your pay-per-click (PPC) advertising campaigns are working. In addition to immediate hard data, Google Analytics helps you identify the bigger-picture trends developing on your site over time. You can also integrate the service into apps and games to obtain detailed data on user behavior.

Many of the top experts in this field have an online marketing background, and they’re also frequently certified by Google. SEO and social media experience is also quite common among Google analysts. If you need assistance integrating analytics into your apps, games, or other platforms, a Google-certified analyst on Upwork can handle the job with ease. Using data collected over time, they can show you how customers are experiencing your website and digital products, then turn that information into actionable suggestions to improve the user experience.

Starting Up

Many U.S. Business Owners Forget This $10,000 Tax Deduction

As a small business, there are many deductions you can take to maximize the amount of money you get to keep. One of the most important, yet least understood, involves startup costs: The IRS lets you deduct up to $10,000 if it meets certain criteria.

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March 22, 2017

For Clients

The Power of Infographics

With their eye-catching mix of images and data, infographics are a type of digital content whose influence continues to grow. From catching viewers’ attention to calling your audience to act, discover the power of infographics and how these visual components can impact your content marketing strategy.

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March 22, 2017

For Freelancers

8 Helpful Finance Apps for Freelancers & Small Business Owners

Freelancers and small business owners have more than just their jobs, deliverables, and client requests on their plates; they have lots of financial information to keep track of. Fortunately, there’s an array of financial apps to help manage finances, to trade, or to keep an eye on a budget while doing business or traveling.

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March 22, 2017

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