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At a Glance: Google Analytics

Launched in 2005, Google Analytics has become the analytics service of choice for companies across numerous industries, from book publishing to Silicon Valley and beyond. This “freemium” service can be linked to your website to gather all sorts of data: where visitors to your website are coming from, what links they’re clicking once they arrive, how long they spend on a page, and even how well your pay-per-click (PPC) advertising campaigns are working. In addition to immediate hard data, Google Analytics helps you identify the bigger-picture trends developing on your site over time. You can also integrate the service into apps and games to obtain detailed data on user behavior.

Many of the top experts in this field have an online marketing background, and they’re also frequently certified by Google. SEO and social media experience is also quite common among Google analysts. If you need assistance integrating analytics into your apps, games, or other platforms, a Google-certified analyst on Upwork can handle the job with ease. Using data collected over time, they can show you how customers are experiencing your website and digital products, then turn that information into actionable suggestions to improve the user experience.

Enterprise Solutions

9 Ways Agencies Can Successfully Scale with Freelancers

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Data

Python: A Powerful Language for High-Traffic, Data-Heavy Apps

Python is hugely valuable to companies that need to quickly prototype new products and data-focused companies that need to integrate statistical analysis into their workflows. In this article, we’ll explore what sets Python apart from other programming languages, why it’s popular with data scientists, and what you should look for in a Python engineer.

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Web Development

6 Reasons Sass Should Be In Every Front-End Developer’s Toolbox

CSS pre-processors, like Sass, are one tool that no front-end developers should live without. Here’s a look at how the Sass CSS pre-processor can supercharge productivity, help developers write more succinct CSS, and keep files organized.

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