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At a Glance: Google Analytics

Launched in 2005, Google Analytics has become the analytics service of choice for companies across numerous industries, from book publishing to Silicon Valley and beyond. This “freemium” service can be linked to your website to gather all sorts of data: where visitors to your website are coming from, what links they’re clicking once they arrive, how long they spend on a page, and even how well your pay-per-click (PPC) advertising campaigns are working. In addition to immediate hard data, Google Analytics helps you identify the bigger-picture trends developing on your site over time. You can also integrate the service into apps and games to obtain detailed data on user behavior.

Many of the top experts in this field have an online marketing background, and they’re also frequently certified by Google. SEO and social media experience is also quite common among Google analysts. If you need assistance integrating analytics into your apps, games, or other platforms, a Google-certified analyst on Upwork can handle the job with ease. Using data collected over time, they can show you how customers are experiencing your website and digital products, then turn that information into actionable suggestions to improve the user experience.

Data

What Is Content-Based Filtering?

Ever wondered how streaming services like Pandora and Netflix come up with their recommendations? In this article, we look at content-based filtering techniques, the secret sauce behind a lot of uncannily good recommendation engines.

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For Clients

10 Ways Web Designers Can Optimize Conversion Rates in 2017

It can be hard to find just the right approach to creating and combining good design and effective copy to reach the optimal conversion rate.

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Design

A Look at Sketch: The Niche Tool for UI Designers

Whereas PhotoShop was created long before UI/UX design, and specifically for bitmap editing, Sketch is a newer platform designed to meet the needs of UI designers (and mobile designers) and their workflows. Here’s a look at a few of the reasons Sketch designers have made the switch.

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March 27, 2017

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