๐ 7 Years ExperienceโกPixel Implementation, โกEcommerce Tracking,โกIssue Debugging,โกConsent v2, โกFB CAPIG, โกIframe tracking, โกCustom Event Tracking, โกEnhanced conversion tracking for Google Ads.๐ Best Practice Guarantee ๐.
๐ Meta Conversions API Gateway with Stape IO (CAPIG)
๐ Iframe, HS form tracking, Booking, Calendly, Padrot etc..
๐ Custom tracking: Chats, Filters, Video, Audio, Pop Up, Outbound Link Click etc.
๐ Tracking for Google Analytics, Google ads, Facebook, Bing, Linkedin, TikTok etc.
๐ 3d Party and Cross Domain Tracking.
๐ GTM Tracking for SPA Websites.
๐ Content Grouping.
๐ Create Audience for Remarketing based on any custom events.
Google Analytics
Analytics
Google Analytics 4
Meta Pixel
Google Tag Manager
Facebook Pixel Setup & Optimization
Analytics & Tracking Setup
Tracking Pixel
Pixel Setup & Optimization
Marketing Analytics
Web Analytics
Looker Studio
Conversion Rate Optimization
Google Ads
Pay Per Click Advertising
Tetiana B.
Kyiv, Ukraine
$50/hr
5.0
49 jobs
๐ 4+ Years of GTM Expertise
โก 10+ Years of Digital Marketing Experience
๐ Passionate About What I Do
๐บ๐ฆ Hi! I am an experienced specialist in Google Analytics 4 and Google Tag Manager, with a focus on conversion tracking and custom reporting.
โญโญโญโญโญ
"Working with Tetiana was fantastic. She's a natural problem solver with excellent communication skills. My learning on GTM and GA accelerated through her guidance. I'll definitely collaborate with her again on future projects."
โญโญโญโญโญ
"Tetiana is very profesionnal, I recommend 100%"
My expertise includes:
๐ฉ Enhanced E-commerce Tracking
๐ฉ Tracking Sign-Ups and Purchases for SaaS projects
๐ฉ Installing Meta (Facebook), TikTok, LinkedIn, and Snapchat Pixels
๐ฉ Installing Microsoft Clarity, Hotjar
๐ฉ Conversion API Tracking for platforms like Facebook and TikTok
๐ฉ Form submission tracking, including AJAX forms
๐ฉ Set up tracking for Mixpanel
๐ฉ Enhanced Conversion tracking for Google Ads
๐ฉ Shopifyโs Custom Pixels (Customer Events)
๐ If youโre looking for a skilled pro to boost your data tracking and unlock insights for your business, feel free to reach out!
๐ Iโm ready to help your website analytics work smarter for you.
Best regards,
Tetiana Barabanova
Conversion Tracking Expert
GA4 | GTM Expert
===================================================================
Buzzwords:
Form Tracking | Conversion Tracking | Google Analytics 4 | Google Tag Manager | GA4 Engineer | GTM Expert | GA4 Funnel | GA4 dashboard | Lead Tracking | E-commerce Tracking | Shopify Pixel | Dynamic Retargeting | Pixel Accuracy Audit | Event Tracking | Data-Driven Marketing | Data Layer Management | Tag Management | GTM Troubleshooting | GTM Audit | User Behavior Analysis | Enhanced Conversion Tracking | Server-Side Tracking | Google Ads Conversion Tracking | Facebook Pixel Integration | Custom Dimensions and Metrics | Funnel Analysis | Attribution Modeling | Audience Segmentation | Performance Metrics | GTM Hero | GA4 Specialist | Pixel Implementation | Shopify Extensibility Checkout | Customer Journey Mapping | Privacy-Compliant Tracking | CookieBot | CookieYes | Consent Banner | Google Consent Mode | Custom JavaScript
Google Analytics
Google Ads
Pay Per Click Advertising
Looker Studio
Google Analytics Report
Google Tag Manager
Google Analytics 4
Supermetrics
Google My Business
Google Merchant Center
Mixpanel
BigQuery
Microsoft Power BI
Ihor K.
Zolotaya Sloboda, Ukraine
$40/hr
5.0
209 jobs
Most businesses lose 20โ40% of their data due to broken tracking.
If your GA4, Google Ads, or Meta tracking is inaccurate, you're making decisions based on bad data and losing money.
I help businesses fix tracking, recover lost conversions, and build reliable attribution systems that actually reflect real performance.
Hereโs what I can help you with:
โ Fix GA4 tracking issues (missing events, duplicates, broken funnels)
โ Fix Google Ads conversion tracking (GCLID, enhanced conversions, offline conversions)
โ Server-side tracking setup (Stape, GTM Server, Cookie Keeper)
โ Attribution setup (UTM persistence, first/last touch logic)
โ Fix discrepancies between GA4, Google Ads, and Meta
โ CRM integrations (Zoho, HubSpot) โ send real conversions to ads platforms
โ Call tracking & attribution (CallRail, Dialpad)
โ Consent Mode v2 & GDPR-compliant tracking
What makes my approach different:
โ I donโt just โset up trackingโ โ I fix data loss and improve attribution accuracy
โ I focus on business impact, not just technical setup
โ I work with complex setups (multi-domain, server-side, CRM integrations)
โ I understand how tracking directly affects ads performance and scaling
โ 100% Job Success
โ Top Rated
โ 180+ completed projects
โ 6+ years of experience
If you're unsure whether your tracking is accurate โ it probably isnโt.
Send me a message and Iโll quickly check your setup and point out whatโs broken.
Google Analytics
Google Ads
Google Tag Manager
Shopify
LinkedIn
Facebook Advertising
Digital Marketing
Twitter/X
Instagram
TikTok
Growth Analytics
SEO Performance
Looker
WordPress
Looker Studio
Viktor N.
Odesa, Ukraine
$50/hr
5.0
6 jobs
Audit | Google Tag Manager | Google Analytics 4 | Server-side tagging | Data Analytics | Data Visualization
Welcome to my profile. Iโm a software engineer who understands analytics from the inside. I donโt just configure GA4, GTM, and pixels.
Where a typical tracking specialist only works through the interface, I can go deeper: build custom GTM templates, implement server-side tracking, connect APIs, design ETL pipelines, set up data warehouses, and fix the real causes of data loss, duplication, and tracking errors.
I deliver analytics end-to-end: from audit and architecture to implementation, debugging, data storage, processing, and reporting. You get not a set of disconnected configurations, but a reliable analytics system that actually helps your business make decisions.
Iโve been working in software development since 2007. Senior level in Golang, PHP, Python, and C++. Former team lead. For the last 4 years, Iโve been focused on marketing data, web analytics, server-side tracking, ETL, and data infrastructure.
๐ ๏ธ I Can Help With
๐ GA4, GTM, DataLayer setup and debugging
๐ Meta Pixel + Conversion API
๐ TikTok Pixel + Events API
๐ Pinterest Pixel + Conversion API
๐ Google Ads tracking: web + server-side
๐ LinkedIn Insight Tag
๐ Microsoft Ads tracking
๐ GDPR / cookie consent setup
๐ Enhanced Ecommerce and conversion tracking
๐ Event tracking: forms, scrolls, clicks, videos, custom events
๐ Custom GTM templates
๐ Server-side tracking architecture
๐ API integrations
๐ ETL, mapping, validation and data processing
๐ BigQuery, PostgreSQL, ClickHouse, Snowflake
๐ Dashboards and reporting
๐ Audit First:
Not sure what is broken in your tracking or what should be improved first?
Start with an audit.
I can review your current analytics setup and provide a clear report with:
โ how your tracking system works today
โ where data is being lost, duplicated, or misattributed
โ what should be fixed first
โ what can be improved or added
โ what architecture will work better for your business
๐ค What You Get:
You are not locked into implementation with me after the audit. You can use the report to compare approaches, validate other opinions, and make the right decision for your business.
Many clients continue working with me long-term because they need more than setup - they need a technical analytics partner.
Send me a message, and Iโll tell you what kind of audit makes sense for your setup.
Google Analytics
Analytics
Golang
PostgreSQL
Apache Airflow
Marketing Analytics
Pixel Setup & Optimization
Google Tag Manager
Web Analytics
Conversion Rate Optimization
BigQuery
Data Analytics
ETL
Looker Studio
Tableau
Warehouse Management
Meta Pixel
ClickHouse
Snowflake
Analytics & Tracking Setup
Yuliia D.
Poltava, Ukraine
$24/hr
5.0
85 jobs
ใ คใ คใ คใ คใ ค ใ ค โญโญโญ๏ธโญโญ ๐๐๐% ๐๐๐ ๐๐๐๐๐๐๐ + ๐๐๐ ๐๐๐๐๐ โญ๏ธโญโญโญโญ
ใ คใ คใ คใ คGoogle Ads, SEM Expert, PPC Specialist, Paid Social, Meta/Facebook Ads, PPC Expert
ใ คใ คใ คใ ค ใ คใ ค Google Ads & Meta Ads Expert | PPC Strategy, Tracking
๐ค Not sure what to do with paid advertising or how to improve ROI?
Let me prepare a free audit and outline a clear, actionable strategy โ no risk, no obligation. โ
Iโm a Google Ads & Facebook Ads specialist with deep expertise in Pay Per Click Advertising managing and scaling ๐ฒ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฎ๐ฑ-๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ across the world.
My core focus is Google Ads, Google Search, Google Shopping, and Facebook Ads, supported by advanced tracking and analytics using Google Analytics (GA4) and Google Tag Manager.
๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐๐ฌ:
Local & Home Services, SaaS, Medicare, Law Firms, Education, Home Goods, Furniture, Offline-events, Beauty Services, Office Supplies, Footwear, Clothes
What I Solve:
- Stopping high junk lead volume in Solar/Home Services
๐ Comprehensive Portfolio, Industry Certifications, and Proven Case Studies
๐๐ก๐๐ญ ๐ ๐๐จ
I design and manage high-performing PPC campaigns built on a solid Search Engine Marketing strategy and a well-structured Digital Marketing foundation.
My expertise includes:
โ Full-funnel Lead Generation & eCommerce PPC strategies across Google Ads and Meta Ads (Facebook/Instagram)
โ Scalable campaign structures using Search Advertising, Performance Max, Shopping Ads (Google Merchant Center), Display & YouTube Ads
โ Advanced Keyword Research & Negatives with intent-based Audience Segmentation
โ Smart Bid Strategies (tROAS, tCPA) and continuous Conversion Optimization
โ Performance-driven setups with strong focus on Remarketing / Retargeting
โ Accurate Conversion Tracking via GA4, Google Tag Manager (GTM), Consent Mode, Server-Side Tracking
โ Ongoing A/B Testing to improve CPA, CTR, and overall ROI
โ Strategic Media Planning and reporting using Looker Studio (Data Studio)
โ Data-driven PPC Strategy focused on scaling and long-term growth
๐๐ก๐๐ญ ๐๐จ๐ฎ ๐๐๐ญ ๐ ๐ซ๐จ๐ฆ ๐๐:
โ Strategic Pay Per Click Advertising framework
โ Campaign setup and optimization: Search, Shopping, Performance Max, Display, YouTube, remarketing
โ Clear reporting in Looker Studio
โ Conversion-focused tracking with GA4 + GTM
โ Data-driven scaling for sustainable growth
๐๐ง๐ฅ๐ข๐ง๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐จ๐จ๐ฅ๐ฌ:
โ Google Ads
โ Google Shopping & Merchant Center
โ Google Analytics 4
โ Google Tag Manager
โ Facebook Ads
โ Instagram Ads
โ Google Data Studio
I also participate in website development processes, providing input on UI/UX improvements, conversion flow structure, mobile optimization, and CRO.
I prepare detailed technical briefs for developers, including tracking requirements, event structure, dataLayer setup, and JavaScript implementation for accurate conversion tracking via Google Tag Manager and Google Analytics.
This cross-functional approach allows me to build not just campaigns, but complete performance-driven acquisition systems that combine PPC, SEO, dataLayer setup, JavaScript implementation and conversion-focused website design.
๐ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ
Google Ads
Performance Max
Shopping Ads / Google Merchant Center
Search Advertising
Display & YouTube Ads
Meta Ads (Facebook/Instagram)
Remarketing / Retargeting
eCommerce PPC
Lead Generation
Keyword Research & Negatives
Audience Segmentation
Conversion Tracking
GA4
Google Tag Manager (GTM)
Google Consent Mode
Consent Mode
GDPR
Server-Side Tracking
Looker Studio (Data Studio)
A/B Testing
Bid Strategies (tROAS, tCPA)
PPC Strategy
Media Planning
googleads manager
google ads
google
google specialist
These keywords help clients to find me:
Google Ads, Google Ads Specialist, Google Ads Expert, Pay Per Click Advertising, PPC Campaign Setup & Management, Google Analytics, Search Engine Marketing, Search Engine Optimization, SEO Keyword Research, Google Tag Manager, Social Media Marketing, Lead Generation, Marketing Strategy, Google Shopping, Conversion Rate Optimization, Google Display Network, Google AdSense, google shopping ads expert, Google ads, Google ads specialist. Google tag manager, Google ads conversion tracking, Google ppc specialist, PPC ads, PPC specialist , Seo Google ads, SEO, Google seo, Google analytics, Google analytics ga4, Google analytics expert, Seo Google analytics, Google analytics ga4, Google adwords ppc ga4, Google adwords, Google adwords specialist, Claude
AI-Powered Google Ads, ChatGPT for Google Ads, Claude AI, Claude lead generation
Google Analytics
Google
Google Ads
Google Search
Google Shopping
Facebook
Media Buying
Meta Pixel
Ecommerce
Lead Generation Strategy
Pay Per Click Advertising
SEM Campaign Setup
Google Tag Manager
SEM Optimization
SEM Keyword Research
Paid Media
Bing Ads
PPC Campaign Setup & Management
Claude
Google Ads Account Setup
Sergii L.
Kiev, Ukraine
$99/hr
4.8
245 jobs
Senior Digital Analytics/Implementation Engineer
โก๏ธTop %1 on Upwork (Expert-Vetted) โก๏ธ 100% Job Success Score โก๏ธ Helped +100 companies
I'm passionate, energetic, data-driven, innovative, experienced and technically savvy digital analytics expert that will lead and architect the technical vision for web analytics implementation and reporting in your projects
How can I help you?:
โข Lead, execute and support your Web Analytics-related projects
โข Data collection through design and implementation of tracking codes (GTM, Google Analytics 360, Salesforce, Adobe, custom scripts)
โข Analytics setup, reporting and custom database feeds (GA360, Adobe Analytics, Salesforce, Data Studio, Tableau, BigQ)
โข Data collection through design and implementation of tracking code (Google Tag Manager, GA360, Salesforce, Adobe, custom scripts)
โข Web Analytics reporting and dashboard building
โข Help on business pitches that are Web analytics-related (estimate time/effort)
โข Stay involved in the majority of technical client communications
โข Collaborate, support, and work closely with the Data Systems business units
โข Adwords Account Setup and Management:
Google Adwords Management, Training, Optimization, Account Setup, PPC Management, Display Ads, Remarketing Ads, Dynamic Retargeting
Google Tag Manager, Analytics Data Services:
Goals, Events, Conversion Optimization, Data and Reporting Solutions - Google Tag Manager, Advanced Google Analytics Setup & Optimization, eCommerce Integrations
โข Analytics
โข Funnel Visualization
โข Events
โข Goals
โข E-commerce tracking
โข Account setup
โข Conversion tracking
Facebook
โข Pixel Events management
โข Custom audiences
โข Retargeting
โข Dynamic retargeting
โข Server Events (CAPI)
Google Analytics
A/B Testing
Marketing Analytics
Pixel Setup & Optimization
Google Tag Manager
Web Analytics
Tag Manager Setup
Conversion Rate Optimization
Google Optimize
Optimizely
BigQuery
JavaScript
Data Analytics
Firebase
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