Web analytics is the process of collecting, tracking, and analyzing data about visitors to a website. There is valuable data shared every time someone clicks a link, spends time on a website, or purchases a product or service. Data analytics can help you optimize your web design to enhance user experience and get to know your customer base to improve your content marketing strategy.
Data analysts can help you increase click-through rates and turn website traffic into profits. Rates vary depending on a range of factors, including experience, project scope, and the physical location of an analyst. You can expect to pay an hourly rate between $20 an hour and $200 an hour to work with a professional analytics expert. They can work for your organization full-time or part-time as an independent contractor.
Experience and expertise
Entry-level data analysts typically hold a Bachelor’s degree and should have an understanding of Excel spreadsheets, SQL and MS Power BI. Junior web analysts might collect data, produce reports, and create data visualizations to communicate data science to non-technical clients.
Intermediate analysts have more experience and can track more complicated business analytics and visualizations than beginners. Mid-level analysts might work as project managers or help small businesses improve their digital marketing strategies.
Expert data analysts have more years of experience and are likely to have a master’s degree or Ph.D. in computer science or a related field. In addition to data analysis skills, they often have programming knowledge and are proficient in JavaScript, CSS, Python, or other front-end web development languages. Experienced analysts might work in analytics consulting, helping businesses create marketing and strategy plans.
Scope of work
Your individual business needs will impact your business analytics service costs. Web scraping and data visualization for a large company with a comprehensive marketing team will cost less than analytics for machine learning projects, like fraud detection or chatbots. Your analysis metrics and desired deliverables will factor into the overall cost.
Timeline
The longer you work with a web analytics freelancer, the higher the cost of their services. If you work with a consultant for a single marketing campaign, they’ll bill you for less time than if you hire them to help create your entire marketing strategy long-term.
Industry
Data analysis is in nearly every industry, and the highest rates are typically in the highest paying industries. Information technology, manufacturing, insurance, and healthcare are some sectors with the highest web analytics rates.
Geography
Since data analysis can be remote, you can work with analysts worldwide. Physical location plays a role in analyst rates, with New York and California having two of the highest data analyst salaries in the US. Consider freelancer location when deciding on the right web analyst for your business.
Popular Web Analytics projects & cost examples
Web scraping
Web scraping is when analysts extract and format data from web pages. Analysts might collect images or product reviews from Reddit or another site. Web scraping rates are typically between $30-$60 an hour, with some more experienced professionals charging up to $100 an hour.
Data visualization
Data visualization professionals create visual representations to communicate patterns and outliers in your data. Visual data analyst rates can range from $30-$90 an hour.
Google review sentiment analysis
Google review sentiment analysts use natural language processing (NLP) to sort through customer reviews and determine if people feel positive, negative, or neutral about your business or product. Sentiment analysts might charge rates between $25-$100 an hour.
Find talent at the world’s work marketplace
Find a web analyst on Upwork, where independent professionals have profiles showcasing their skills and services. Customer ratings and reviews help you feel confident that you’re working with the right web analyst for your business needs.
Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.