Hire the Best Marketing Analytics Specialists

If you need someone to help you with all things web analytics, look no further! I'm a full-time freelancer with experience working for both a marketing agency and in-house for various types of businesses. I specialize in platforms such as Google Tag Manager, Google Data Studio, and Google Analytics, and setting up Consent mode v.2. I have experience in providing such services as: - Google Analytics (GA4) – Setup from scratch, Migrate from UA, Tracking Audit - Google Tag Manager – Setup and Audit - Enhanced eCommerce Tracking - GTM Server-side Tracking - Google Ads Conversion Tracking - Cross-domain Tracking - Pixel Setup and Tracking (Facebook, Bing Ads, LinkedIn, Pinterest... and etc..) - Google Data Studio Custom dashboards and Reports - Setting up Consent mode v.2. And etc… Let’s discuss your project and fast-track you to your goals!

👋🏻 Hi. My name is Nazar. I'm a marketing automation specialist/creator of funnels and more advanced marketing analytics. My goal is to help your company attract more customers and automate your marketing and business processes, reducing operational costs and saving you money and time! Stop losing leads to a cluttered pipeline. I configure high-converting Pipedrive CRM setups and custom marketing automations that turn raw traffic into clean, traceable pipeline revenue. 🛠️ Turnkey Pipedrive Setup & CRM Automation - Custom CRM Architecture: End-to-end setup of Pipedrive, including custom pipelines, stages with clear exit criteria, Leads Inbox optimisation, required/important custom fields, custom visibility groups, and permission sets to streamline team focus. - Native Workflow Automations: Putting repetitive admin tasks on autopilot (e.g., automatic activity scheduling, rot reminders/filters, and lead routing rules). - Email & Campaign Setup: Fully synced two-way email integration, transactional follow-up triggers, and custom-configured email templates with real-time open and link tracking. - Web Analytics & Attribution Integration: Connecting cookies and Click IDs (gclid, fbclid) to custom deal fields to resolve user identities, sync offline conversions, and export datasets directly to Looker Studio or Power BI dashboards for actual marketing ROI visibility. 🔌 Categorised Integration Capabilities - Using native marketplace apps, webhooks, Make com, Zapier, or custom APIs, I connect any tool with an open API workflow: - Lead Generation & Enrichment: Apollo io, Lusha, Clay com - Communications & VOIP: CloudTalk, JustCall, Aircall, RingCentral - Document Management & E-Sign: PandaDoc, DocuSign, GetAccept, Smart Docs - Marketing Automation: Mailchimp, ActiveCampaign, HubSpot Marketing Hub 🎯 Hands-On Technical Execution—Not High-Overhead Consulting I operate with a working awareness of Go-To-Market (GTM) engineering and Revenue Operations (RevOps) principles. However, I position myself strictly as a hands-on Technical Execution Specialist & CRM Automation Engineer. I am not a strategic consultant or a theoretical solution architect; I am the technical specialist who writes the scenarios, maps the databases, and builds the end-to-end integrations. You provide the strategic goals - I deliver the functional, tested implementation. Here are a couple of examples of how I can automate your business: 🤖 Automate your marketing processes: - email marketing; - social networking; - SMS and web push campaigns; - personalised messaging; - custom marketing reports; - etc. 🤖 Automate business processes: - routine and repetitive tasks; - creating documents; - creating automated tasks; - communicating with clients; - collecting information about users; - integration among your work tools; - etc. Here is just a small list of tasks that I can do for your business: 1️⃣. Create funnels in Clickfunnels, Funnelytics or GERU: - Opt-in Funnel; - Sales Funnel; - Webinar Funnel; - Membership Funnel; - Product Launch; 2️⃣. Create landing pages for funnels: - ClickFunnels; - HubSpot Marketing Hub; - Leadpages; - Unbounce; - ActiveCampaign; - WordPress (Thrive Architect, Divi, Elementor). 3️⃣. Set up a payment gateway; 4️⃣. Configure marketing automation on: - ActiveCampaign; - Klaviyo. 5️⃣. Set up workflow automation on: - CRM (Pipedrive, Hubspot); - ClickUp; - Zapier, Make com (formerly Integromat), API. 6️⃣. Set up web analytics or more advanced marketing analytics: - Google Tag Manager (setting up tags, triggers, events and pixels) - Targets; - Audiences; - User ID; - Import expenses from your advertising accounts; - Enhanced Ecommerce Google Analytics; - Import of offline conversions; - Retargeting or dynamic retargeting; - Integration between CMS + CRM + Advertising Accounts + Google Tools + etc. 7️⃣. Set up visualisation of reporting data, funnels and other dashboards on; - Google Data Studio; - Power BI. 8️⃣. And perform many other marketing tasks, e.g. set up call-tracking, email-tracking, etc. 💪 My strengths are: - Attention to detail (double testing and validation); - I have strong technical skills and an analytical mindset; - Hungry for work: You will get immense benefits while I am building my profile on Upwork; - I don't take on tasks that I'm not sure I can complete or do in time; - I'm doing A+ work, as I'm interested in working with you in the long term. My experience before I became a marketing automation specialist: - 7 years of SEO; - 4 years of PPC; - 3 years of SEM; - 3 years of advanced web analytics; - 3 years of searching specialists for a project and managing contractors; - 2 years of E-commerce project entrepreneurship. I'd be happy to learn more about your business and bring a fresh perspective based on your short-term and long-term goals. If you're ready to start, send me a message ✉️, and we can set up a time to discuss your objectives. Thank you for your time! Regards, Nazar.

I build marketing attribution and Looker Studio reporting systems where GA4, ad platform, call, and CRM numbers finally reconcile: Top Rated Plus, 100% Job Success, 1,305 hours, 1,288 of them on one 13-month marketing agency retainer. Google Analytics IQ and Google Ads Measurement certified, both Upwork-verified. Most freelancers can build a dashboard. The hard part is what sits under it: conversions that fire once instead of three times, calls attributed to the campaign that caused them, CRM stages that match what GA4 recorded, and a report your team still trusts six months in. That is the work I do all day. WHAT AGENCIES AND BUSINESSES HIRE ME FOR Tracking audits and fixes. Your setup exists but the numbers feel wrong: conversions inflated by return visits, traffic showing as direct, GA4 and the CRM telling different stories. I find the root cause in GA4 and Google Tag Manager, fix the configuration, and document what changed so the numbers hold up. Call tracking attribution. CallRail and CallTrackingMetrics wired into GA4, Google Ads, and the CRM, so every phone call lands on the correct campaign, ad, and keyword. Offline conversion imports included. Few reporting specialists touch call data; it is a core lane for me. Attribution and full funnel reporting. The journey from ad click to form or call to CRM stage to closed revenue, connected in one place. Built on 13 months embedded in a behavioral-healthcare marketing agency working attribution infrastructure, CRM and API integrations, and full-funnel client reporting. Looker Studio dashboards that replace manual reporting. Multi-source reports pulling GA4, Google Ads, Meta, call tracking, and CRM data through BigQuery, MySQL, Google Sheets, or connectors like Windsor AI, Supermetrics, and Coupler IO, refreshed on schedule, the copy-paste reporting hours gone. Custom Looker Studio connectors and Looker with LookML where governed reporting is needed. CRM and API integration for reporting. GoHighLevel, Dazos, ServiceM8, and custom systems connected over REST and GraphQL APIs with Python where a ready-made connector does not exist. Lead stages and revenue joined to the marketing that produced them. Agency reporting operations. White-label, repeatable client reporting an agency can roll out across accounts: one system, every client, same definitions. I worked 13 months inside an agency delivery process; I know the difference between a one-off report and a reporting operation. PROOF FROM MY PUBLIC WORK HISTORY The anchor: a 1,288-hour, 13-month agency engagement, closed at 5.0. The client wrote: "He assisted in building out our Looker Studio dashboards, handled API integrations across multiple CRMs to support full-funnel client reporting, and contributed to our BigQuery data warehouse and attribution infrastructure. He was professional, reliable, and required minimal oversight." A public-link data security fix, 5.0: "Rutwik settled my issue in 1 hour and he came up with a simple solution that works!" BigQuery to Looker Studio visualization work, 5.0: "I am giving all my work to him." Windsor AI setup, 5.0: "sending all my lookerstudio tasks here." HOW I WORK Diagnosis before invoices. Send me your stack (analytics, ads, call tracking, CRM) and I will tell you what is likely broken and what a fix looks like before you commit. One user counted once. Deduplication and reconciliation logic are the first things I check, because every decision downstream depends on them. Documentation you keep. Every fix and every dashboard ships with notes the next person can follow. IST hours with overlap into US and European mornings, response inside 4 hours. DATA SOURCES I CONNECT GA4 and Google Tag Manager. Google Ads and Meta Ads as reporting sources. Google Search Console and Local Viking for search and local visibility data. CallRail and CallTrackingMetrics for calls. GoHighLevel, Dazos, ServiceM8 and custom CRMs. BigQuery, MySQL and Google Sheets for storage. Windsor AI, Supermetrics, Coupler IO and custom connectors for movement. Python and REST or GraphQL APIs for everything without a connector. ENGAGEMENTS THAT FIT WELL A GA4 audit where conversions look inflated or traffic shows as direct. A cross domain tracking fix between your site and a booking or checkout domain. A CallRail integration so calls land on the right campaign. A Looker Studio BigQuery dashboard replacing hours of manual client reporting. An executive KPI dashboard pulling ads, analytics, calls and CRM into one page. An agency reporting system rolled out across every client account. A NOTE ON FIT I measure marketing; I do not run it. Campaign management, media buying, ad creative, and SEO are not my lane, and I will say so rather than take the job. If the work is tracking, attribution, data integration, warehousing, or reporting, it is mine. Send your stack and client count, and I will tell you what is likely broken and what a fix looks like before you commit to anything.

Your company already has proven products, customers, employees, agencies, and active sales channels but growth is becoming harder, execution is fragmented, and too many commercial decisions still depend on you. The problem is rarely missing another specialist. The problem is that no single senior operator owns the DTC business across acquisition, retention, ecommerce, digital experience, teams, technology, and profitability.I become that owner. I bring 12+ years of experience building, scaling, launching, and improving DTC, ecommerce, CPG, and consumer businesses. As your Fractional Head of Growth and Ecommerce, I work directly with the founder or CEO to translate company goals into practical quarterly plans, align teams and partners, and lead execution across the complete commercial system. I assess the business, identify the highest-impact growth constraints, build the roadmap, set priorities, coordinate internal teams and external vendors, manage launches, monitor KPIs, and proactively remove bottlenecks. The result is one clear commercial direction, faster execution, stronger accountability, better financial decisions, and fewer issues returning to the founder. WHAT YOU GET • One accountable owner across growth and ecommerce • Clear quarterly priorities, owners, timelines, and KPIs • Acquisition, retention, ecommerce, and brand working together • Teams and vendors aligned around shared commercial outcomes • Faster launches and fewer execution bottlenecks • Decisions tied to revenue, margin, CAC, LTV, and profitability • Less founder dependence and stronger operating control WHAT I TAKE OWNERSHIP OF: STRATEGY, PLANNING, AND COMMERCIAL PERFORMANCE I assess your market, customers, competitors, positioning, offers, pricing, channels, economics, team, and current growth activity. I identify what is preventing faster, more profitable growth and translate the findings into a practical roadmap with clear priorities, owners, timelines, and success metrics. This may include positioning, messaging, customer acquisition, offers, pricing, go-to-market strategy, product launches, channel expansion, customer journeys, hiring priorities, and resource allocation. DTC ACQUISITION, RETENTION, AND ECOMMERCE I oversee how Shopify, Amazon, Klaviyo, paid acquisition, conversion, retention, subscriptions, analytics, inventory, and profitability work together. This may include product pages, landing pages, cart and checkout, CRO, bundles, upsells, lifecycle marketing, subscriptions, customer feedback, CAC, ROAS, AOV, LTV, contribution margins, SKU profitability, channel profitability, and reporting. The goal is not simply more traffic or revenue. The goal is improving what each customer, order, product, and channel contributes to the business. TEAM AND VENDOR LEADERSHIP Most established brands already have capable people. The problem is that nobody owns how their work connects. I coordinate leadership, employees, agencies, developers, media buyers, creative teams, ecommerce specialists, operations, and external partners around one commercial plan. I make sure responsibilities are clear, launches remain on schedule, vendors remain accountable, KPIs guide decisions, and problems are solved before reaching the founder. ECOMMERCE SYSTEMS, DATA, AND ACCOUNTABILITY I help ensure your ecommerce technology, reporting, and operating processes support better decisions and scalable execution. This may include Shopify, Klaviyo, subscriptions, analytics, customer experience tools, dashboards, workflows, SOPs, weekly operating rhythms, hiring plans, delegation, and vendor accountability. AI AND AUTOMATION I apply AI where it creates measurable business value. This may include customer research, review mining, creative workflows, reporting, customer support, internal knowledge systems, ecommerce operations, retention, and decision support. I identify the opportunity, design the workflow, coordinate implementation, add human approvals and quality controls, and document the system for your team. HOW I WORK Assess → Prioritize → Plan → Coordinate → Execute → Measure → Improve I do not provide recommendations and disappear. I stay involved through implementation, performance measurement, process documentation, SOP creation, and team handoff. BEST FIT I work best with founder-led consumer brands that: • Generate approximately $2M+annually • Operate through Shopify, Amazon, retail, or multiple channels • Have proven products and active customer demand • Already use employees, agencies, or specialist partners • Need clearer priorities and stronger cross-functional leadership • Lack an experienced Head of Growth, DTC leader, or CMO • Need senior ownership without another full-time executive The strongest fit is a company with capable people doing the work but no senior leader owning the complete DTC and ecommerce result. Let's Chat Feras

Struggling to unlock actionable insights from your data and analytics? My name is Erin, a 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝, 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 𝐆𝐓𝐌, 𝐋𝐨𝐨𝐤𝐞𝐫 𝐒𝐭𝐮𝐝𝐢𝐨 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 with 𝟐9+ 𝐲𝐞𝐚𝐫𝐬 in tech and over $𝟔50𝐤 𝐞𝐚𝐫𝐧𝐞𝐝 on Upwork helping businesses optimize analytics, tracking, and compliance for measurable growth. 📊 𝐇𝐎𝐖 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 🚀 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 Expert setup and configuration of Google Analytics, GA4, Google Tag Manager, and other leading analytics tools to ensure accurate data collection. 📈 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 & 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 Advanced tracking strategies to measure user interactions and optimize e-commerce and website performance. 📊 𝐂𝐮𝐬𝐭𝐨𝐦 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 & 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 Design and delivery of insightful Looker Studio dashboards tailored to your business goals and KPIs. 🔍 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Comprehensive audits and seamless migrations to improve your analytics infrastructure and data accuracy. 🛡️ 𝐂𝐨𝐨𝐤𝐢𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 & 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 Implementation of consent management platforms like OneTrust to ensure compliance with GDPR and other data privacy regulations. ============================ 🌟🌟🌟🌟🌟 ❝While we only had a 30 minute consult, Erin immediately understood our challenges and provided us with a plan that we were able to understand, execute, and implement. Cookieless attribution and Serverless server-side analytics implementation is not for the feint of heart! We had (and have) some tall demands, and she showed us how cool it is to finally know and understand what people are doing on our website. Now that we have seen what can be done, we are hooked and will definitely be hiring her again. She's already made up for the fee in improved engagement on our website and more downloads of our chrome extension. We literally just did what she advised us to do and it just worked! ...And we have reference documents!❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin did fabulous work troubleshooting a tangled web of GTM and GA4 issues and helping us stand up some sane reporting.❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin was easy to work with. She was prompt, professional, and articulate. We look forward to hiring her again!❞ – Client ============================ 🎖 Google Ads - Measurement Certification 🎖 Google Analytics Individual Qualification Explore my portfolio for detailed case studies and successful projects. ============================ ➤ 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗗𝗔𝗧𝗔 Need expert help with Google Analytics, GTM, or Looker Studio? 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆 for a free consultation and tailored analytics solutions. I typically respond within 6 hours and am ready to support your data-driven success. ============================ 🛠️ 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Analytics • Adobe Analytics • Amplitude Analytics • Google Search Console • Posthog • Mixpanel • Matomo • Usermaven • Woopra 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 • Google Tag Manager • Tealium Tag Manager • OneTrust • CookieBot • Cookie Script 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Looker Studio • Google OpenRefine 𝐃𝐚𝐭𝐚 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 & 𝐂𝐥𝐨𝐮𝐝 • BigQuery • Google Cloud Platform (GCP) • Rudderstack • Stape 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐂𝐌𝐒 • Shopify • WordPress • WooCommerce • Magento • SAP Hybris 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐑𝐌 𝐓𝐨𝐨𝐥𝐬 • Google Ads (Measurement) • Facebook & FB CAPI • Instagram • Twitter • Pinterest • LinkedIn • Youtube • Vimeo • Klaviyo • Marketo • Hubspot • Monday CRM 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • JavaScript • SQL • HTML & CSS • PHP, Perl & Bash

Hello, I am Abdel, a web analytics expert with a very strong web dev & PPC background, I've helped lots of clients set up their tagging through google tag manager & data analytics as well, I've done all sorts of tracking tags & worked with pretty much all tracking software out there. Here're some of the few things I've worked on : - Google tag manager implementation, dynamic variables, data layering... - Facebook pixel advanced implementation (For eCommerce & SAAS products). - Google Analytics setups for SaaS business & solution providers. - Fetching user IP address / city & country. - Google analytics 4 - Events setup. - Google Analytics 4 - Data Layering for ecommerce - Google Analytics 4 - Migration/ transition from GA3 to GA4. - Server-side tracking (first-party tracking through google could server/ Stape.io). - Segment / MixPanel setup. - Debugging tag manager issues. - Custom Javascript coding for complex GTM and non-GTM implementations. These are some of the few things I've helped my clients with and for any other inquiry/custom work, feel free to reach out! Thank you, Abdel.