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$60M+ in ad revenue generated over the last 6 years. I help eCommerce and B2C SaaS brands scale with Meta Ads, TikTok Ads, and Google Ads without wasting money on random tests. My goal? To turn paid ads into a channel your business can actually rely on. I make decisions based on data, buyer psychology, and what will move revenue the fastest. 𝙒𝙝𝙮 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙃𝙞𝙧𝙚 𝙈𝙚: 𝟭. Generated $60M+ in ad revenue 𝟮. Worked with clients across 4 continents and 20+ countries 𝟯. Helped scale a B2C SaaS startup 500% year over year 𝟰. Achieved 12x ROAS for a European eCommerce brand during Black Friday 𝟱. Meta Certified Media Buying Professional and Digital Marketing Associate 𝟲. Certified Buyer & Product Psychologist 𝟳. Worked with businesses featured in Shark Tank and Forbes Coaches Council 𝟴. Focused on performance efficiency, not vanity metrics 𝙒𝙝𝙖𝙩 𝙄 𝘿𝙤: 𝟭. Full Paid Ads Management 𝟮. Meta Ads Management 𝟯. TikTok Ads Management 𝟰. Google Ads Management 𝟱. Campaign audits and account rebuilds 𝟲. Conversion tracking, GA4, and Google Tag Manager 𝟳. Creative testing and ad messaging direction 𝟴. Retargeting, scaling, and performance optimization 𝟵. Consulting, advisory, and coaching 𝙒𝙝𝙖𝙩 𝙏𝙝𝙖𝙩 𝙇𝙤𝙤𝙠𝙨 𝙇𝙞𝙠𝙚: 🔹 eCommerce → average 34% decrease in CPA, 28% increase in sales, 6.8x average client ROAS 🔹 B2C SaaS → average 32% decrease in CPA, 36% increase in sales, 2.5x average client ROAS 🔹 B2C SaaS → 500% year-over-year growth 🔹 eCommerce → 12x ROAS Black Friday result 🔹 Multiple brands → sales multiplied within the first month 𝙒𝙝𝙤 𝙄 𝙒𝙤𝙧𝙠 𝘽𝙚𝙨𝙩 𝙒𝙞𝙩𝙝: 𝟭. eCommerce brands that want Meta Ads, TikTok Ads, and Google Ads to become a real growth channel 𝟮. B2C SaaS brands that care about growth, CPA, CAC, and clean tracking 𝟯. Founders already making $5k–$10k+ monthly with a proven product or service 𝟰. Businesses that want paid ads built on structure, logic, and real performance 𝟱. Teams that need honest feedback, not surface-level advice 𝙏𝙤𝙤𝙡𝙨: Meta Ads Manager, TikTok Ads Manager, Google Ads Manager, GA4, Google Tag Manager, Facebook Pixel Helper, Facebook Ads Library, TikTok Pixel Helper, TikTok Creative Center, Google Tag Assistant, Google Transparency Center, Google Keyword Planner If you don’t want to burn money testing and experimenting on what works and what doesn’t, and you’re looking for someone who has already done this 100+ times, send me a message. I reply fast, and we’ll talk about what’s worth fixing first.

B2B Marketing Consultant with expertise in executing integrated marketing campaigns and scaling organic and paid channels for B2B companies. With previous experience working with global enterprises, SMBs and growth startups, I'm used to fast-paced environments, high responsibilities, tight deadlines, and being accountable for the quality of deliverables. 💼 Specialities - Digital Marketing - Demand Generation - PPC (Google Ads) - Paid Social (LinkedIn Ads & Meta Ads) - SEO & GEO (Generative Engine Optimization) - CRM Management - Automated Outbound/Outreach 💻 How I Work I thrive in both collaborative and independent environments. Whether you need someone to join your team as a fractional/interim marketing leader and align closely with your processes, or you require a self-starter to take ownership of tasks with minimal oversight, I'm highly adaptable and ready to operate in both scenarios. ⚙️ Platforms/Tools I'm Proficient With Marketing: Ahrefs, Canva, ChatGPT, Claude, Google Ads, Google Analytics, Google Search Console, Google Tag Manager, HubSpot, LinkedIn Ads, Meta Ads, Semrush, Webflow. Sales Ops: Apollo, Clay, LinkedIn Sales Navigator, Instantly, HeyReach, Lemlist Project Management: Jira, Monday, ClickUp, Google Workspace (Drive, DOC, Sheets)

🌍 I Help Companies Reinvent Themselves in the AI Era In a world where AI is disrupting industries, business models, and customer behavior, every company must rethink its identity and strategy for growth. That’s where I come in. With 25+ years of experience in international marketing, business strategy, and growth consulting, I help organizations navigate transformation — aligning brand, business model, and market positioning to thrive in the new economy. Whether you’re redefining your offering, launching in a new market, or preparing your business for AI-driven change, I bring: ✅ Strategic clarity — defining your competitive edge and growth path ✅ A modern marketing voice — connecting your brand to today’s audiences ✅ Business transformation expertise — blending innovation with real-world results I’ve partnered with founders, CEOs, and leadership teams to help companies not just adapt — but evolve. 💡 Services Strategic marketing consulting & brand positioning AI transformation & innovation strategy Business model design and growth planning Go-to-market strategy & international expansion Fractional CMO & strategic advisory partnerships 🔹 Roles Fractional CMO | Strategic Advisor | Marketing Strategy Consultant | AI-Era Innovation Partner 🔑 Keywords for search visibility Marketing strategy • Business transformation • Brand consultant • AI strategy • Go-to-market • Growth marketing • Brand repositioning • Business model innovation • Fractional CMO • International marketing • Strategic advisor

I help B2B SaaS and Technology companies fix their positioning, create clear and impactful messaging, and boost marketing campaign performance on B2B channels - Google Ads, LinkedIn, E-mail, Content with SEO + AIO, Events and your Website. Over the last 16 years, I’ve partnered with 70+ SaaS and technology companies across the US, EU, and UK as a Fractional CMO and GTM execution expert. Most B2B SaaS companies reach a point where growth slows down—even when marketing activity increases. CAC rises. Conversion rates drop. Pipeline becomes inconsistent. This is rarely just a channel problem. It is usually a positioning and messaging problem and typically lack of B2B marketing expertise. I help B2B SaaS and technology companies fix positioning and align demand generation strategy so growth becomes efficient and scalable. I help B2B companies improve and scale their: ✅ Positioning and differentiation ✅ Messaging clarity and conversion rates ✅ Website conversion performance ✅ Demand generation efficiency ✅ Pipeline quality and consistency My work impacts performance across: 🎯 Google Ads 🎯 LinkedIn demand generation 🎯 Website conversion 🎯 Email campaigns 🎯 Content strategy with SEO and AIO 🎯 Events - Webinars, Tradeshows and In-person events Beyond just channel execution, I help B2B companies fix their strategic foundation that determines whether demand generation works. Clients typically work with me when: • Growth has plateaued • CAC is increasing • Pipeline quality is inconsistent • Messaging is unclear or ineffective • Demand generation is not producing expected results I help founders and B2B leadership teams: 🚀 Define a sharp positioning and messaging strategy that wins customers and investors 🚀 Build a clear, repeatable Go-To-Market strategy for early traction and scalable growth 🚀 Craft a winning positioning and messaging for your product 🚀 Execute on a website revamp (if needed) for B2B SaaS customers 🚀 Run high-impact B2B growth campaigns on SEO, Content, LinkedIn, Email, Google Ads and Events Why founders love working with me: ✅ Proven SaaS launch expertise – Take AI-driven and B2B SaaS products from MVP to revenue ✅ GTM Execution Skills – Strategy, messaging, content, SEO, paid campaigns, and customer success ✅ Results-driven – I focus on building acquisition channels for early traction and growth ✅ Founder mindset – I work as an extension of your leadership team to strategize and execute what's needed 📍 Based in Lisbon (GMT) - flexible timings with US, EU and Asia 🎯 Expert in Salesforce, HubSpot, ActiveCampaign, and other MarTech tools 🚀 Blend GTM strategy, messaging clarity with AI-execution to get results faster I've refined my process in working with 70+ startups and growing companies in the US, EU, and UK to deliver marketing strategy, positioning, messaging, websites, digital campaigns and growth. Why B2B Technology and SaaS companies love working with me: ✓ The right mix of B2B skills I bring a rare mix of skills across product marketing, digital marketing, marketing technology and analytics. ✓ Balance strategy & execution I create a balanced mix of long-term vision and fast execution to match your growth stage. ✓ Leveraging AI to accelerate content strategy I combine business insights with expertise in using AI to accelerate execution of content and campaigns. Interested in working together? Send me a message on Upwork to setup an introduction call. Thank you Veb (Vaibhav Bansal) Big Moves Marketing B2B Marketing Consulting and Execution TESTIMONIAL 1: ---------- "Working with Veb has been instrumental for IgnitePOST. With his clarity and deep knowledge of B2B marketing he helped us make the right growth choices and backed those decisions up with data that gave us confidence we were making the right decisions. Veb also strategized, planned and executed on a website overhaul giving us a solid base to keep investing in demand generation for IgnitePOST." -- Arian Radmand - Founder and CEO - IgnitePOST TESTIMONIAL 2: ---------- “Veb really knows his stuff. He helped us set up the baseline for scalable marketing. He brought planning, structure, tracking, and great insights.I recommend Veb to anyone who is looking for a skillful senior marketer.” -- Saulo Martins - Growth Lead - Sastrix GmbH | Sastrify TESTIMONIAL 3: ---------- "Veb was absolutely amazing. His process for helping founders discover and articulate their strategic strengths and weaknesses was truly incredible. If you are feeling stuck with strategy and positioning or with clearly articulating your message, hire Veb!" -- Matthew Curtis - Founder and CEO - Insightvoice AI

🏢 Ex-Googler - 4 years working on Google Inc. São Paulo Brazil as Account Manager 🔹 10+ Years Driving Profitable Growth with Google Ads 🎯 Certified Google Ads Specialist /Expert ✅ 120+ Upwork Jobs | 🛒 E-commerce | 🧩 B2B | 📍 Lead Generation and Local Ads Hi! Im Alan and im here to help :) Since 2016, I’ve dealt with 1,000+ Google Ads accounts across e-commerce, B2B, and local businesses that were struggling with scaling and other common growth issues. Google Ads is more competitive and expensive than ever — which means optimization is not optional. Whether you're trying to scale or reduce wasted spend, performance depends on a smart strategy behind the whole scene. Thats exactly what Im here for. As an ex Googler, I know the tool inside out. My specializations are creating campaigns strategies, defining the best approach to target your customers with Google Ads and scaling campaigns from $100/month to $10.000/month. 💼 What I Do 🚀 Google Ads Management 🛒 E-commerce: From niche shops to large catalogs (DTC). 🧩 B2B: SaaS, Lead Generation campaigns and wholesale customers 📍 Local: Local lead generation, google my business, targeted strategies. 🛠️ Google Tech Stack Expertise 🧰 Google Tag Manager (GTM): Fix tracking issues, implement tags, ecomm audits, etc) 🏬 Merchant Center: Solve policy violations, fix feed errors, ensure compliance, feed optimization) 📊 GA4 + Looker Studio: Create actionable dashboards (ROAS, CAC, LTV, conversion rates) 💡 Google Ad Grants Management and Set Up 🎗️ Full setup & ongoing optimization for nonprofits to maximize the $10K/month budget 🔎 Google Ads audits & troubleshooting (suspensions, tracking errors, underperforming campaigns) 📈 Funnel strategy for performance-based campaigns 📉 Scaling & performance recovery for accounts with wasted spend 🎯 What You Can Expect ✔️ No "jive talkin!" — just honest, strategic advice with clear action plan goals and all the help i can provide you to succeed! ✔️ Full transparency in performance & reporting - I can build custom dashboards. Ask me what kind you want! ✔️ Tailored solutions aligned to your specific business goals - I dive deeply into your whole business, customer journey, funnels, etc to better use your money on Google Ads. ✔️ A partner who’s committed to your bottom line 📩 Message me to schedule your free consult. Let’s make Google Ads work for your business. Google Ads Management | Google Tag Manager | Google Merchant Center | GA4 | PPC Strategy | Performance Marketing | E-commerce Marketing | Lead Generation | Conversion Tracking | Digital Strategy | Google Ads for Nonprofits Google Ads Specialist | Google Ads Expert | Google Ads Consultant | PPC Management Expert | Digital Marketing Strategist Google Ads for E-commerce, B2B & Local Businesses | Google Ads Optimization & Audits GA4 & Looker Studio Specialist | Google Ads Troubleshooting (GTM, Merchant Center, Policies) Google Ad Grants for Nonprofits | Lead Generation & Performance Marketing #GoogleAds #PPCExpert #DigitalMarketingConsultant #OnlineAdvertising #GoogleAnalyticsGA4 #EcommerceMarketing #B2BMarketing #MarketingForNonprofits #GoogleAdsManagement #LeadGenerationExpert #GoogleTagManager #MerchantCenterHelp #PerformanceMarketing #SEMExpert

With a Master’s degree in Pharmaceutical Sciences, my career path naturally evolved toward my true passion, Marketing. Over the years, I’ve completed training in this field, with a strong focus on Digital Marketing. This foundation has led me to work as a Marketing Consultant and as the Marketing Manager for two companies. My core expertise is creating and implementing Marketing Strategies covering all points, including the creation of strategic, multiplatform content, ranging from social media (both organic and paid) to email marketing, physical promotional materials, and CRM management. I lead creative and generative campaigns that drive engagement and build consistent, meaningful brand presence across channels. I'm also a passionate writer, so copywriting comes naturally to me, always aligning with brand tone and audience needs. My ability to speak multiple languages and my enthusiasm for technology give me the agility to work effectively with diverse teams and clients across industries.