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I help B2B SaaS companies build scalable marketing engines that generate awareness, pipeline, and revenue. With 20+ years of experience in marketing, communications, and business growth, I work with founders, startups, and established technology companies as a Fractional CMO, Senior Marketing Consultant, and Demand Generation specialist. My expertise spans go-to-market strategy, demand generation, lifecycle marketing, email marketing, webinars, partnerships, thought leadership, content marketing, and customer acquisition. Previously, I led the Italian market for GetResponse, a global email marketing and marketing automation platform, where I owned local GTM strategy, demand generation, partnerships, webinars, PR, customer lifecycle programs, and brand growth initiatives. Today, I work with a UK-based agency supporting global technology vendors with demand generation and sales enablement programs, helping clients build and execute marketing initiatives that drive qualified pipeline and revenue growth. Email marketing remains one of my strongest areas of expertise. Having worked inside a leading email marketing platform and as an Email Marketing & Marketing Automation Coach for a business school, I help companies transform newsletters and email campaigns into strategic growth channels. My experience includes newsletter strategy, lifecycle marketing, onboarding programs, lead nurturing, customer engagement, segmentation, automation design, retention campaigns, and marketing performance optimization. Core Expertise • Fractional CMO & Marketing Leadership • B2B SaaS Marketing • Demand Generation • Go-to-Market Strategy • Growth Marketing • Customer Acquisition • Marketing Planning • Product Marketing • Partner & Channel Marketing • Webinar Marketing • Thought Leadership Programs • Email Marketing Strategy • Marketing Automation • Newsletter Programs • Lifecycle Marketing • CRM & Customer Engagement • Content Strategy • Marketing Operations • Funnel Optimization • Lead Generation Selected Achievements • Led marketing initiatives contributing to +33% revenue growth over two years • Increased brand demand by 30% YoY through integrated campaigns, partnerships, PR, and content • Built a webinar engine generating 400–1,600 registrations per event while reducing CPL by up to 75% • Generated 2,500+ leads in four months through a multi-channel demand generation campaign • Built strategic partnerships, media collaborations, and thought leadership programs supporting pipeline growth • Managed marketing budgets and coordinated cross-functional teams, agencies, partners, and freelancers How I Help Clients ✔ Build and execute GTM strategies ✔ Design scalable demand generation programs ✔ Create webinar and thought leadership engines ✔ Develop partner and co-marketing initiatives ✔ Design newsletter and customer communication programs ✔ Build lifecycle marketing and email automation systems ✔ Improve onboarding, engagement, retention, and customer activation ✔ Improve marketing funnels and conversion paths ✔ Align marketing activities with revenue goals ✔ Bring structure, execution, and accountability to growing marketing teams Whether you need strategic direction, campaign execution, or ongoing marketing leadership, I can help turn marketing into a predictable growth function. Let's connect.

I'm Currently Upwork's #1 Ranked Meta Ads Expert & #2 Ranked TikTok Ads Expert in Portugal (Via UpworkMrr Rankings) $65M+ in ad revenue generated over the last 6 years. I help eCommerce and B2C SaaS brands scale with Meta Ads, TikTok Ads, and Google Ads without wasting money on random tests. My goal? To turn paid ads into a channel your business can actually rely on. I make decisions based on data, buyer psychology, and what will move revenue the fastest. 𝙒𝙝𝙮 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙃𝙞𝙧𝙚 𝙈𝙚: 𝟭. Generated $60M+ in ad revenue 𝟮. Worked with clients across 4 continents and 20+ countries 𝟯. Helped scale a B2C SaaS startup 500% year over year 𝟰. Achieved 12x ROAS for a European eCommerce brand during Black Friday 𝟱. Meta Certified Media Buying Professional and Digital Marketing Associate 𝟲. Certified Buyer & Product Psychologist 𝟳. Worked with businesses featured in Shark Tank and Forbes Coaches Council 𝟴. Focused on performance efficiency, not vanity metrics 𝙒𝙝𝙖𝙩 𝙄 𝘿𝙤: 𝟭. Full Paid Ads Management 𝟮. Meta Ads Management 𝟯. TikTok Ads Management 𝟰. Google Ads Management 𝟱. Campaign audits and account rebuilds 𝟲. Conversion tracking, GA4, and Google Tag Manager 𝟳. Creative testing and ad messaging direction 𝟴. Retargeting, scaling, and performance optimization 𝟵. Consulting, advisory, and coaching 𝙒𝙝𝙖𝙩 𝙏𝙝𝙖𝙩 𝙇𝙤𝙤𝙠𝙨 𝙇𝙞𝙠𝙚: 🔹 eCommerce → average 34% decrease in CPA, 28% increase in sales, 6.8x average client ROAS 🔹 B2C SaaS → average 32% decrease in CPA, 36% increase in sales, 2.5x average client ROAS 🔹 B2C SaaS → 500% year-over-year growth 🔹 eCommerce → 12x ROAS Black Friday result 🔹 Multiple brands → sales multiplied within the first month 𝙒𝙝𝙤 𝙄 𝙒𝙤𝙧𝙠 𝘽𝙚𝙨𝙩 𝙒𝙞𝙩𝙝: 𝟭. eCommerce brands that want Meta Ads, TikTok Ads, and Google Ads to become a real growth channel 𝟮. B2C SaaS brands that care about growth, CPA, CAC, and clean tracking 𝟯. Founders already making $5k–$10k+ monthly with a proven product or service 𝟰. Businesses that want paid ads built on structure, logic, and real performance 𝟱. Teams that need honest feedback, not surface-level advice 𝙏𝙤𝙤𝙡𝙨: Meta Ads Manager, TikTok Ads Manager, Google Ads Manager, GA4, Google Tag Manager, Facebook Pixel Helper, Facebook Ads Library, TikTok Pixel Helper, TikTok Creative Center, Google Tag Assistant, Google Transparency Center, Google Keyword Planner If you don’t want to burn money testing and experimenting on what works and what doesn’t, and you’re looking for someone who has already done this 100+ times, send me a message. I reply fast, and we’ll talk about what’s worth fixing first.

B2B Marketing Manager with expertise in executing integrated marketing campaigns and scaling organic and paid channels for B2B companies. With previous experience working with global enterprises, SMBs and growth startups, I'm used to fast-paced environments, high responsibilities, tight deadlines, and being accountable for the quality of deliverables. 💼 Specialities - Digital Marketing - Growth Marketing - Performance Marketing - PPC (Google Ads) - Paid Social (LinkedIn Ads & Meta Ads) - SEO, AEO/GEO - Automated Outbound/Outreach 💻 How I Work I thrive in both collaborative and independent environments. Whether you need someone to join your team as a fractional/interim marketing leader and align closely with your processes, or you require a self-starter to take ownership of tasks with minimal oversight, I'm highly adaptable and ready to operate in both scenarios. ⚙️ Platforms/Tools I'm Proficient With Marketing: Ahrefs, Canva, ChatGPT, Claude, Google Ads, Google Analytics, Google Search Console, Google Tag Manager, HubSpot, LinkedIn Ads, Meta Ads, Semrush, Webflow. Sales Ops: Apollo, Clay, LinkedIn Sales Navigator, Instantly, HeyReach, Lemlist Project Management: Jira, Monday, ClickUp, Google Workspace (Drive, DOC, Sheets)

With a Master’s degree in Pharmaceutical Sciences, my career path naturally evolved toward my true passion, Marketing. Over the years, I’ve completed training in this field, with a strong focus on Digital Marketing. This foundation has led me to work as a Marketing Consultant and as the Marketing Manager for two companies. My core expertise is creating and implementing Marketing Strategies covering all points, including the creation of strategic, multiplatform content, ranging from social media (both organic and paid) to email marketing, physical promotional materials, and CRM management. I lead creative and generative campaigns that drive engagement and build consistent, meaningful brand presence across channels. I'm also a passionate writer, so copywriting comes naturally to me, always aligning with brand tone and audience needs. My ability to speak multiple languages and my enthusiasm for technology give me the agility to work effectively with diverse teams and clients across industries.

Hello, my name is Irene. I’m a Digital Marketing Expert & Brand Strategist who helps businesses achieve their goals with results-driven strategies. With over 10 years of experience, I have managed hundreds of high-impact campaigns, grown audiences into the hundreds of thousands, and delivered measurable results: more traffic, more engagement, and higher conversions. Here’s what I can help you do: 1. Social Media Marketing – Use engaging content to drive traffic, build trust, and grow your audience. 2. SEO Content Creation – Create optimized web copy and blog posts that rank and convert. 3. Branding & Design – Develop logos, brand identities, and visual assets that will make your business stand out. 4. Copywriting & Content Strategy – Craft words that sell, stories that connect, and strategies that work. 5. Paid Advertising (Google, Meta, LinkedIn) – Maximize ROI with targeted, high-converting campaigns. 6. Analytics & Optimization – Track and use data-driven insights to refine your strategy and fuel continuous growth. Some of the tools I use daily include: Google Analytics, Meta Business Suite, SEMrush, HubSpot, Hootsuite, Canva, Adobe Creative Suite, CapCut, Rallio, Trello, Asana, and Brevo. I like to focus on clarity, creativity, and delivering results that matter. One thing clients appreciate about me is that I don’t just complete projects, I build partnerships. By understanding your business, goals, and audience, I help you create a marketing strategy that drives real impact. When you work with me, your goals become my goals. And your business becomes my business. If you're ready to grow your business with a proven marketing partner, let’s connect.

Detail-oriented and policy-savvy Digital Marketing Optimization Specialist with deep experience in fine-tuning Google Ads Search campaigns. Skilled in identifying structural inefficiencies, improving campaign alignment, and supporting advertisers through complex ad policy landscapes. Known for a thoughtful, holistic approach that combines strategic insight with hands-on execution across Search campaigns. I am a reliable partner for businesses seeking clarity, ethical growth, and compliance in a constantly evolving digital advertising space. I bring strong analytical thinking, platform expertise, and a calm, collaborative mindset to every project. Services include: - Campaign Setup - Campaign Optimization - New Campaign/Ad group structure - Keyword Expansion - Keyword Analysis - Ad Disapproval Troubleshooting - Account Recovery Support