Hire the Best Digital Strategists
in Portugal

Are you struggling to give your business clear direction or turn ideas into a marketing plan that actually works? Maybe you’ve been posting online or running ads, but nothing feels connected — no consistency, no real growth. That’s where I come in. I’m Gonçalo, a Marketing & Advertising graduate with hands-on experience helping real businesses grow — from restaurants to local brands and retail. I’m passionate about structure, strategy, and transforming scattered ideas into clear, actionable plans that actually move a business forward. I like to start by analysing the case as thoroughly as possible — gathering all available data and information, from current performance metrics to competitor activity and audience insights. With that foundation, I design an original strategy aligned with your objectives. I don’t believe in random posts or trendy tactics for the sake of it. I help you build strategy, consistency, and purpose — so every piece of content, every campaign, and every action has a reason behind it. What I can help you with: Full Marketing Strategies (brand, communication & growth)
 ✔️ Social Media Strategy (Instagram, TikTok, Facebook, LinkedIn)
 ✔️ Competitor & Market Analysis
 ✔️ Content Frameworks + Content Pillars 
✔️ Audience & Buyer Persona Research
 ✔️ Tone of Voice Guidelines
 ✔️ Storytelling-based content ideas
 ✔️ Insights evaluation & performance recommendations
 ✔️ 30–90 day action plans And More! Whether you're starting from scratch or improving an existing presence, I’ll help you bring clarity, structure and strategy to your brand — so you can grow with confidence. Let’s build something meaningful for your business.

Most clients think they need “more content.” What they actually need is an execution-focused Social Media Content Strategist to build a system. If posting feels chaotic—ideas scattered, assets everywhere, unclear responsibilities, nothing scheduled, and weeks with no publishing—I build a content plan + execution system your business can actually maintain. I’m Mica, a Social Media Content Strategist with a Marketing Operations approach. I translate ideas and brand personality into a practical workflow: what to post, when to post it, who does what, where assets live, and how everything gets scheduled and shipped—so your brand presence stays cohesive and intentional. What I do: - Brand presence foundations (within scope): messaging inputs, content pillars, brand voice guidance, platform presentation consistency - Content planning (practical strategy): monthly/weekly plan, hooks + caption direction - Marketing ops for content: workflows, templates, responsibilities, asset checklists, handoffs, scheduling cadence - Scheduling + publishing support: setup and ongoing execution so content goes live - Light reporting + optimization: simple review → decisions for next week - Short-form editing from existing footage (Reels/TikTok/Shorts) if needed Tools / platforms | Notion, Metricool, Meta Business Manager, Pinterest Business Manager, Canva, Google Drive, Shopify, Squarespace, Linktree, Google Business Profile, TikTok, Pinterest, Instagram, Facebook, YouTube. Email platforms (can work within): Klaviyo, Flodesk. Languages Spanish (native) · English (intermediate) · Portuguese (basic). Not a fit if: - You need on-site filming, shoots, or an on-camera creator - You want full rebrands, website redesign, or “done-for-you everything” across every marketing channel without a clear scope I focus on brand presence through content + on-platform execution (not full brand identity design)

✅ With 8+ years of experience as a Digital Marketing Manager, I’m trusted by clients to lead strategy, content, and growth from day one. I help B2C and B2B brands grow their presence online — with bold content strategy, creator partnerships, and campaign coordination that drives results. I’ve supported founders, coaches, eCommerce stores, wellness brands, beauty, travel and tech companies with content, campaigns, and client communication. Whether you’re launching from scratch or need someone to keep things running, I step in to manage the details — and keep it moving. ✅ What I Bring to the Table: ✓ Instagram, TikTok & LinkedIn strategy ✓ Reels, carousels, captions, and content calendars ✓ Influencer & affiliate outreach and coordination ✓ Community growth and engagement ✓ Email campaign planning (Klaviyo, HubSpot, Mailchimp) ✓ Campaign tracking and client reporting ✓ Asana/ClickUp/Monday/Notion task follow-up & support I’m here to save you time, bring structure, and make sure your marketing turns into actual growth, not just content for content’s sake.

I’m a Brand Strategist specializing in brand strategy, brand positioning, brand messaging and content strategy for companies with valuable offers that are hard to explain. I help founders, startups, consultants and growing companies clarify what their brand stands for, define a stronger position in the market, and build messaging that makes their offer easier to understand, trust and choose. If your product, service or expertise is strong but difficult to explain clearly, I can help you turn that complexity into a clear brand strategy, positioning strategy, messaging framework, website messaging and content direction. WHAT I CAN HELP WITH: → Brand Strategy Clarify your brand foundations, audience, differentiation, value proposition, narrative and strategic direction. → Brand Positioning Define a clear and differentiated position so your brand becomes easier to understand, remember and choose. → Brand Messaging Build a brand messaging framework that connects your positioning, value proposition, narrative, proof points, key messages and tone of voice. → Website Messaging Structure your homepage, service pages and website content so visitors quickly understand who you are, what you offer and why it matters. → Content Strategy Create content pillars, communication themes and editorial direction so your brand knows what to say and how to say it consistently. → Brand Audit & Clarity Sprint Identify where your current brand, messaging or website is losing clarity and define the strategic improvements needed. TYPICAL PROJECTS INCLUDE: • Brand Strategy • Brand Positioning • Brand Messaging • Messaging Frameworks • Website Messaging • Content Strategy • Brand Audits • Value Proposition Development • Brand Narrative • Communication Strategy • Founder Positioning • B2B Brand Strategy • SaaS Brand Messaging • Service Brand Positioning WHAT MAKES MY APPROACH DIFFERENT: Most brands try to fix communication by redesigning, rewriting or posting more content. But the real issue is often strategic: unclear positioning, weak messaging structure, scattered content direction or a brand story that people do not understand quickly enough. I build practical brand strategy and messaging systems that connect positioning, narrative, website messaging and content strategy, so your brand communicates with more clarity, consistency and direction. This means: • Clearer positioning • Stronger brand messaging • Better website and content structure • More consistent communication • Faster decision-making • A brand strategy your team can actually use If your brand has value but lacks clarity in how it shows up, send me a message. I’m happy to take a look and walk you through how I’d approach your case.

Most doctors, coaches, experts, consultants, businesses, and professionals posting on YouTube are invisible. In many cases, their content isn't bad. Everything surrounding it is just wrong. That's why I'm here. ✓ The titles are not built to get clicked. The thumbnails are not stopping anyone from scrolling. The strategy, if there is one, is built on guesswork and generic advice from an AI chat instead of real data. Every week they upload, the channel flatlines while someone else in the same niche, sometimes with lower quality, pulls ahead. I fix that. ✓ The channels I have directed have accumulated over 50M views and thousands of inbound leads for professionals in medicine, finance, coaching, legal services, and more. I have spent over a decade working with hundreds of channels across multiple niches as a YouTube strategist and channel manager. I also run my own media brands with millions of views and 400K+ followers combined across YouTube, Instagram, Facebook, TikTok, and an email list. I know what works from both sides, as a YouTube strategist and as a creator who has built real audiences in different languages, from scratch, both with and without showing my face. ✓ If you are a doctor, lawyer, coach, consultant, financial advisor, or any professional or business that wants your YouTube channel to bring in clients and revenue through multiple monetization sources, here is what working together looks like: ► Your content gets found because the SEO and titles are built around what your target audience is already searching for, not what a generic AI tool suggested. ► Your videos get clicked because every thumbnail is designed to stop the scroll and drive immediate clicks. ► Your channel grows because the strategy is built on real data and pattern recognition across hundreds of channels, not gut feeling. ► Every month, you get a clear picture of what is working, what is not, and exactly what to execute next. I do not just advise. I have built this from the inside, across 100-plus channels, multiple niches, multiple languages, and multiple monetization models. I know what it takes because I have done it repeatedly for clients and for myself, and you can see exactly what they say about that work in my reviews. ✓ Message or invite me to your job post, and let's build a YouTube growth strategy and channel management system that actually grows your business revenue. Talk soon, Danilo 💻: YouTube Marketing | Marketing Strategy | YouTube Channel Strategy | YouTube Growth Strategy | YouTube Channel Management | YouTube SEO | Video Marketing | Content Strategy | Topic Selection | Channel Audit | Title Optimization | Keyword Research | Monetization Strategy | Content Direction | Performance Analytics | Competitor Research | Channel Branding | Corporate Video Funnels | Customer Acquisition Strategy | Client Acquisition Funnels

You are not struggling because your brand is not posting. You are struggling because your brand is not speaking the same language as your customers. Many growing businesses already have a social media presence. They publish content, promote offers, launch campaigns, and show up online. But presence does not always mean connection. If your audience does not feel understood, your content will not build trust. If your message is not clear, your community will not grow. If your social media is disconnected from your customer’s needs, desires, and objections, it will not support real sales. That is where I come in. I help businesses create social media content that connects what the brand needs to communicate with what the audience actually needs to hear. My work combines strategy, content planning, copywriting, visual direction, and execution to help your brand show up with clarity, consistency, and purpose. • A social media strategy that gives your content direction • Monthly content planning that keeps your brand consistent • Instagram content creation that speaks to your audience • Reels scripting, editing, and optimisation with a clear purpose • Caption writing that strengthens your tone of voice • Educational, promotional, and storytelling content that builds trust • Content calendars and campaign structures that keep your communication organised • Visual content direction, including short videos, photos, and branded templates I have experience working with B2C and B2B brands across wellness, beauty, lifestyle, design, ecommerce, and service-based businesses, as well as collaborations with marketing agencies. Good social media is not just about posting more. It is not about treating sales and social media as the exact same thing, expecting content to solve every internal business challenge, or reducing the profession to a nice post on Canva. If you are ready to delegate your social media to someone who can think strategically, organise the process, and execute with consistency, I can help.