I've spent 5,779 hours on this platform across 29 projects, and I built a travel brand from zero to 27,000 followers and a 100,000-member community with no ad budget.
What I do is decide what gets made, why, and how you'll know it worked — then build the system that keeps it shipping.
I'm Mica. I work with founder-led brands and premium local businesses, mostly in the US market. Clients usually come to me at one of two moments.
Something is already running and it isn't converting. There I start with an audit: I look at everything you have — content, website, email, local search, the way you talk about the offer — and I find where attention is being created and where it's being lost. Then I write the plan you or your team can actually execute.
Or there is nothing yet, just an idea you know is good and can't get out of your head. That's the work I love most. Right now I'm working with a founder who has spent twenty years doing the thing she's brilliant at and is building a business around it for the first time. There was nothing to audit. What she needed was someone to ask the right questions, name what she was actually selling, and turn a set of instincts into an offer, a price, a first audience and a plan she can start on. That's a different job than marketing something that already exists, and it needs to happen before any content gets made.
Where I'm strongest:
- Turning an idea into a business — offer, positioning, pricing, who it's for, and the first ninety days. For founders who are pre-launch or still in their own head about it.
- Audits and diagnosis — Instagram, TikTok, website, email, Google Business Profile. What's working, what isn't, and what to do in the next 30 to 60 days.
- Brand foundation and positioning — the words, the promise, and what you deliberately leave out.
- Content strategy — pillars, hooks, formats, and the bridge between content and conversion.
- Custom systems in Notion — planning, calendars, approvals, reporting, SOPs your team keeps using after I'm gone.
- Local visibility — Google Business Profile and multi-location content. Four years across 10+ locations for a US home services company, 80 at peak.
Tools: Notion, Metricool, Meta Business Suite, Canva, CapCut, Pinterest Business, Google Business Profile, Shopify, Squarespace, Klaviyo, Flodesk. I use AI in my workflow every day.
Languages: Spanish (native), English (fluent), Portuguese. Based in Portugal, working on US hours.
Not a fit if:
- You need on-site filming, product photography, or an on-camera creator
- You need paid media managed inside the ad account — I don't own cost per lead
- You want full brand identity design or a website redesign
If you're not sure what's wrong yet, that's usually the right moment to talk to me.
Content Strategy
Social Media Management
Social Media Marketing
Marketing Operations & Workflow
Marketing Strategy
Notion
Klaviyo
Content Calendar
Video Editing
Strategic Planning
Growth Strategy
Social Media Marketing Strategy
Digital Marketing Strategy
Social Media Strategy
Pinterest
TikTok
Instagram
Marketing Consulting
Social Media Audit
Goncalo L.
Lisbon, Portugal
$10/hr
5.0
2 jobs
Are you struggling to give your business clear direction or turn ideas into a marketing plan that actually works? Maybe you’ve been posting online or running ads, but nothing feels connected — no consistency, no real growth.
That’s where I come in.
I’m Gonçalo, a Marketing & Advertising graduate with hands-on experience helping real businesses grow — from restaurants to local brands and retail. I’m passionate about structure, strategy, and transforming scattered ideas into clear, actionable plans that actually move a business forward.
I like to start by analysing the case as thoroughly as possible — gathering all available data and information, from current performance metrics to competitor activity and audience insights. With that foundation, I design an original strategy aligned with your objectives.
I don’t believe in random posts or trendy tactics for the sake of it. I help you build strategy, consistency, and purpose — so every piece of content, every campaign, and every action has a reason behind it.
What I can help you with:
Full Marketing Strategies (brand, communication & growth)
✔️ Social Media Strategy (Instagram, TikTok, Facebook, LinkedIn)
✔️ Competitor & Market Analysis
✔️ Content Frameworks + Content Pillars
✔️ Audience & Buyer Persona Research
✔️ Tone of Voice Guidelines
✔️ Storytelling-based content ideas
✔️ Insights evaluation & performance recommendations
✔️ 30–90 day action plans
And More!
Whether you're starting from scratch or improving an existing presence, I’ll help you bring clarity, structure and strategy to your brand — so you can grow with confidence.
Let’s build something meaningful for your business.
Digital Marketing
Marketing
Brand Consulting
Brand Strategy
Branding
Strategy
Content Analysis
Content Development
Digital Marketing Strategy
Brand Identity
Social Media Content
Social Media Audit
Social Media Kit
Market Research
Marketing Plan
Nuno M.
Almada, Portugal
$60/hr
4.9
97 jobs
I'm a Brand Strategist focused on brand strategy, brand positioning and brand messaging for B2B companies, consultancies and expert-led businesses whose offer has become difficult to explain, differentiate or sell.
I help founders, startups, consultants and growing companies clarify what their brand stands for, define a stronger position in the market, and build messaging that makes their offer easier to understand, trust and choose.
If your product, service or expertise is strong but difficult to explain clearly, I can help you turn that complexity into a clear brand strategy, positioning strategy, messaging framework, website messaging and content direction.
WHAT I CAN HELP WITH:
→ Brand Strategy
Clarify your brand foundations, audience, differentiation, value proposition, narrative and strategic direction.
→ Brand Positioning
Define a clear and differentiated position so your brand becomes easier to understand, remember and choose.
→ Brand Messaging
Build a brand messaging framework that connects your positioning, value proposition, narrative, proof points, key messages and tone of voice.
→ Website Messaging
Structure your homepage, service pages and website content so visitors quickly understand who you are, what you offer and why it matters.
→ Content Strategy
Create content pillars, communication themes and editorial direction so your brand knows what to say and how to say it consistently.
→ Brand Audit & Clarity Sprint
Identify where your current brand, messaging or website is losing clarity and define the strategic improvements needed.
TYPICAL PROJECTS INCLUDE:
• Brand Strategy
• Brand Positioning
• Brand Messaging
• Messaging Frameworks
• Website Messaging
• Content Strategy
• Brand Audits
• Value Proposition Development
• Brand Narrative
• Communication Strategy
• Founder Positioning
• B2B Brand Strategy
• SaaS Brand Messaging
• Service Brand Positioning
WHAT MAKES MY APPROACH DIFFERENT:
Most brands try to fix communication by redesigning, rewriting or posting more content.
But the real issue is often strategic: unclear positioning, weak messaging structure, scattered content direction or a brand story that people do not understand quickly enough.
I build practical brand strategy and messaging systems that connect positioning, narrative, website messaging and content strategy, so your brand communicates with more clarity, consistency and direction.
This means:
• Clearer positioning
• Stronger brand messaging
• Better website and content structure
• More consistent communication
• Faster decision-making
• A brand strategy your team can actually use
If your brand has value but lacks clarity in how it shows up, send me a message. I’m happy to take a look and walk you through how I’d approach your case.
Brand Strategy
Brand Positioning
Messaging System
Messaging Framework
Brand Consulting
Rebranding
Marketing Strategy
Brand Development
Market Research
Competitive Analysis
Branding
Brand Marketing
Danilo S.
Lisbon, Portugal
$100/hr
4.9
130 jobs
Are you searching for a results-driven YouTube channel manager who understands YouTube strategy and YouTube growth? I help turn your channel into a powerful client acquisition system, not just another content feed. That’s exactly what I specialize in for doctors, coaches, consultants, financial advisors, and experts building a personal brand, podcast, or thought leadership channel.
Most professionals posting on YouTube remain invisible. It’s not because their content is bad, but because everything around it is falling short. I change that. ✓
Your titles aren’t built to get clicked. Your thumbnails aren’t stopping anyone from scrolling. If there’s a video packaging and content strategy, it’s based on guesswork instead of real data. Most channels lack a focused YouTube channel management approach and a clear content strategy. Each week you upload, your channel flatlines, while someone else in your niche, sometimes with lower quality, pulls ahead. I fix that. ✓
A recent example: a financial planning channel I direct went from 122 to 445 subscribers in 63 days and added over 28,000 views, with one video passing 20,000 views against a previous average of under 350 per video. Same production quality; what changed was the YouTube strategy, thumbnail strategy, and a focus on audience development and video marketing. ✓
The channels I have directed have accumulated over 50M views and thousands of inbound leads for professionals in medicine, finance, coaching, and legal services. Strong YouTube channel management and channel audit practices drive this level of audience growth and lead generation.
I’ve spent over a decade working with hundreds of channels across multiple niches as a YouTube strategist and channel manager. My expertise covers YouTube growth, content creation, YouTube SEO, and audience growth. I also operate my own media brands, with millions of views and over 400K followers combined across YouTube, Instagram, Facebook, TikTok, and a thriving email list.
I know what works from both sides, as a YouTube consultant and as a creator who has built real audiences in different languages, from scratch, both with and without showing my face. My approach blends YouTube marketing with audience development at every step.
If you are a doctor, lawyer, coach, consultant, financial advisor, or any expert building a personal brand, a podcast, or a thought leadership channel that should bring in clients and revenue, here is what working together looks like:
► Your content gets found because the YouTube SEO, topics, and titles are built around what your target audience is already searching for. My focus is always on content creation that leads to audience growth, guided by proven YouTube strategy.
► Your videos get clicked because every thumbnail is designed to stop the scroll and drive immediate clicks. Effective thumbnail strategy is central to my YouTube channel management work.
► Your channel grows because the YouTube strategy is based on real data and experience across hundreds of channels, not just gut feeling. Effective YouTube channel management ensures every part of your content creation process is optimized for audience growth.
► Your long-form videos, podcast episodes, and Shorts work as one system, so every upload supports audience growth and lead generation. This holistic approach to video marketing and content strategy ensures your channel’s success.
► Every month, you get a clear picture of what is working, what is not, and exactly what to execute next.
I don’t just advise. I’ve built these systems from the inside out, across 100+ channels, multiple niches, multiple languages, and diverse monetization models. I know what it takes because I’ve done it repeatedly for clients and for myself, with results you can see in my reviews.
Message me or invite me to your job post, and let’s turn your YouTube channel into a real driver of business growth and revenue.
Talk soon, Danilo
💻: YouTube Channel Manager | YouTube Manager | YouTube Strategist | YouTube Consultant | YouTube Channel Management | YouTube Channel Strategy | YouTube Growth Strategy | YouTube Marketing | YouTube SEO | Video Marketing | Content Strategy | Marketing Strategy | Audience Development | Audience Growth | Podcast Strategy | Podcast Growth | Thought Leadership | Personal Brand | Channel Audit | Thumbnail Strategy | Audience Retention | Lead Generation | Client Acquisition
Content Strategy
Social Media Management
YouTube Marketing
YouTube SEO
YouTube
YouTube Monetization
Creative Direction
Social Media Marketing
Digital Marketing
Digital Marketing Strategy
Social Media Strategy
Lead Generation
Marketing Strategy
YouTube Development
Lead Generation Strategy
Video Marketing
Social Video Marketing
Audience Research
Social Media Audience Research
Content Marketing Strategy
Mariana A.
Lisbon, Portugal
$10/hr
5.0
2 jobs
I’m Mariana — a Social Media Manager, Content Strategist, and Virtual Assistant helping online brands grow through authentic and purposeful communication.
I run my own digital business, supporting entrepreneurs and professionals in the wellness, psychology, nutrition, and lifestyle industries. My work combines strategy, creativity, and organization to transform social media and digital operations into tools for growth and connection.
💡 What I do best:
Develop and implement social media and content strategies aligned with brand goals;
Manage Instagram, Facebook, and LinkedIn accounts with engaging, value-driven content;
Handle copywriting, storytelling, and visual planning for posts and campaigns;
Provide virtual assistance — managing schedules, messages, and daily operations;
Manage email marketing, automation workflows, and community engagement;
Track and analyze metrics to continuously improve performance.
I believe in meaningful communication and seamless organization — where strategy meets soul. Let’s grow your brand together.
Digital Marketing
Digital Marketing Materials
Digital Marketing Strategy
Marketing
Canva
Social Media Design
Social Media Carousel
Social Media Content
Social Media Copy
Copywriting
Email Copywriting
Email Marketing
Landing Page
Landing Page Design
Virtual Assistance
Call Center Management
Nadya Paola G.
Arcos de Valdevez, Portugal
$14/hr
5.0
7 jobs
Hi!
🎯My mission is to ensure absolute client satisfaction and meet deadlines 🎯.
✔️You are the most important thing to me.✔️
I'm a results-driven virtual assistant with a strong specialization in content strategy, community management, and digital marketing, and a solid background in project management to keep every initiative on track.
What I bring to the table:
🖋️ Content & Copywriting: I transform ideas into compelling messages that connect with your audience. Whether it's blog posts, web copy, social media content, ebooks, or podcast scripts, my writing adapts to your brand's voice with freshness and originality. All content is 100% original and plagiarism-free.
📲 Social Media & Community Management: I design and execute content strategies across platforms, manage editorial calendars, build audience engagement, and grow online communities. I track analytics and metrics to continuously optimize performance.
🔎 Market Research & SEO: I dive deep into audience insights, keyword research, and content trends to position your brand effectively in search engines and connect with your ideal customers.
🎨 Visual & Multimedia Content: I create graphic pieces in Canva and edit videos using CapCut and Edits to complement every content strategy with strong visual storytelling.
📊 Project Management: I bring verifiable experience managing projects from start to finish: building and maintaining work schedules, tracking budgets, monitoring progress and deliverables, and coordinating teams to ensure every milestone is met on time.
Tools I work with: WordPress · Google Analytics · Google My Business · Google Trends · Canva · CapCut · Edits · Meta for Business · Hootsuite · Mailchimp · Notion · Slack · Claude
My mission is simple: your satisfaction and your deadlines come first.
Let's build something that actually moves the needle.💯
Digital Strategy
WordPress
Marketing Communications
Content Writing
Canva
Blog Writing
Social Media Content Creation
Social Media Strategy
Copywriting
Podcast Content
Creative Writing
Article Writing
Audio Editing
Podcast Production
Podcast Editing
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Digital Strategist in Portugal on Upwork?
You can hire a Digital Strategist in Portugal on Upwork in four simple steps:
Create a job post tailored to your Digital Strategist project scope. We'll walk you through the process step by step.
Browse top Digital Strategist talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Digital Strategist profiles and interview.
Hire the right Digital Strategist for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Digital Strategist?
Rates charged by Digital Strategists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Digital Strategist in Portugal on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Digital Strategists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Digital Strategist team you need to succeed.
Can I hire a Digital Strategist in Portugal within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Digital Strategist proposals within 24 hours of posting a job description.