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As a Marketing and Communications Specialist & Event Coordinator, I thrive on the dynamic intersection of creativity and strategy. With a keen eye for detail and a knack for storytelling, I craft compelling narratives that engage and inspire. From developing comprehensive marketing campaigns to executing seamless communication strategies across multiple channels, I ensure that every message resonates with its intended audience, driving brand awareness and loyalty. But my role doesn't end there. As an Event Coordinator, I am the architect of unforgettable experiences, orchestrating every detail to perfection. Whether it's a corporate conference, product launch, or experiential marketing activation, I bring creativity and precision to every aspect of event planning and execution. From venue selection and logistics coordination to attendee engagement and post-event analysis, I ensure that each event leaves a lasting impression and delivers measurable results. With a blend of strategic thinking, creative flair, and impeccable execution, I am dedicated to exceeding expectations and delivering unparalleled value to my clients and collaborators. Together, let's create magic that resonates long after the lights dim and the curtains fall.

I help B2B SaaS companies build scalable marketing engines that generate awareness, pipeline, and revenue. With 20+ years of experience in marketing, communications, and business growth, I work with founders, startups, and established technology companies as a Fractional CMO, Senior Marketing Consultant, and Demand Generation specialist. My expertise spans go-to-market strategy, demand generation, lifecycle marketing, email marketing, webinars, partnerships, thought leadership, content marketing, and customer acquisition. Previously, I led the Italian market for GetResponse, a global email marketing and marketing automation platform, where I owned local GTM strategy, demand generation, partnerships, webinars, PR, customer lifecycle programs, and brand growth initiatives. Today, I work with a UK-based agency supporting global technology vendors with demand generation and sales enablement programs, helping clients build and execute marketing initiatives that drive qualified pipeline and revenue growth. Email marketing remains one of my strongest areas of expertise. Having worked inside a leading email marketing platform and as an Email Marketing & Marketing Automation Coach for a business school, I help companies transform newsletters and email campaigns into strategic growth channels. My experience includes newsletter strategy, lifecycle marketing, onboarding programs, lead nurturing, customer engagement, segmentation, automation design, retention campaigns, and marketing performance optimization. Core Expertise • Fractional CMO & Marketing Leadership • B2B SaaS Marketing • Demand Generation • Go-to-Market Strategy • Growth Marketing • Customer Acquisition • Marketing Planning • Product Marketing • Partner & Channel Marketing • Webinar Marketing • Thought Leadership Programs • Email Marketing Strategy • Marketing Automation • Newsletter Programs • Lifecycle Marketing • CRM & Customer Engagement • Content Strategy • Marketing Operations • Funnel Optimization • Lead Generation Selected Achievements • Led marketing initiatives contributing to +33% revenue growth over two years • Increased brand demand by 30% YoY through integrated campaigns, partnerships, PR, and content • Built a webinar engine generating 400–1,600 registrations per event while reducing CPL by up to 75% • Generated 2,500+ leads in four months through a multi-channel demand generation campaign • Built strategic partnerships, media collaborations, and thought leadership programs supporting pipeline growth • Managed marketing budgets and coordinated cross-functional teams, agencies, partners, and freelancers How I Help Clients ✔ Build and execute GTM strategies ✔ Design scalable demand generation programs ✔ Create webinar and thought leadership engines ✔ Develop partner and co-marketing initiatives ✔ Design newsletter and customer communication programs ✔ Build lifecycle marketing and email automation systems ✔ Improve onboarding, engagement, retention, and customer activation ✔ Improve marketing funnels and conversion paths ✔ Align marketing activities with revenue goals ✔ Bring structure, execution, and accountability to growing marketing teams Whether you need strategic direction, campaign execution, or ongoing marketing leadership, I can help turn marketing into a predictable growth function. Let's connect.

Recruitment and Human Resources professional with experience in full-cycle recruitment, candidate sourcing, CV screening, interviewing, HR administration, and employee support. Skilled in identifying talent, coordinating recruitment processes, and building strong relationships with both candidates and clients. I have experience managing multiple client accounts, conducting workforce needs assessments, and delivering tailored recruitment solutions across sectors including hospitality, logistics, manufacturing, retail, and customer service. I can support businesses with end-to-end recruitment, candidate screening, interview coordination, employee onboarding, HR administration, data management, and client relationship management. My background has strengthened my communication, organizational, stakeholder management, and problem-solving skills. I am detail-oriented, reliable, and committed to helping organizations attract, hire, and retain the right talent while ensuring a positive experience for both clients and candidates.

I’m a Virtual Assistant with an Operations, Project Management and People & Culture background, helping founders, coaches and online businesses stay organized, structured and focused on what matters. I blend high-level operational support with human-centered team management, making me the ideal partner for businesses that need more than administrative help — they need clarity, systems, workflows and someone who can keep things running smoothly. I can support you with: -Daily administrative support & remote team coordination -Workflow creation, organization and systems setup -Project management & delivery tracking -Inbox, calendar & client management -Documentation, SOPs & process optimization -Recruitment support (JD → interviews → onboarding) -Cultural improvements & People & Culture support -Content organization, basic scheduling & operations for coaches My experience spans digital agencies, SEO teams, recruitment companies, system implementation consultancies, and now also coaches, mindfulness businesses and the cannabis industry. This gives me a unique understanding of both fast-paced operations and human-focused environments. I’m organized, proactive, detail-oriented and reliable, with a calm approach that brings structure and clarity to chaotic workloads. If you’re looking for ongoing monthly support from someone who can manage tasks, people and processes with care, let’s connect.

Communication, copywriting and content strategy professional with 15+ years’ experience in digital marketing, storytelling and branding for international brands. Worked with agencies and companies in sectors such as telecommunications, technology, real estate, tourism and lifestyle, creating strategies, brand concepts, campaigns and bilingual content (PT–EN). As co-founder/partner in marketing projects, led content direction and client management, combining strategic vision with strong writing skills. Currently working as an independent consultant, copywriter and PT–EN translator. "Great stories happen to those who can tell them." Ira Glass Let's write a great one! Looking forward to hearing from you. Kind regards, Márcia

I specialize in content that ranks on Google and gets cited inside AI-generated answers — ChatGPT, Perplexity, Google AI Overviews. Most content teams aren't optimizing for both yet. I am. With 30+ years of experience producing content for Fortune 500 companies, fast-growing startups, and global manufacturers, I bring strategy and execution to the same table. ━━━ WHAT I DO ━━━ ◆ SEO & GEO Content Strategy I build content strategies for visibility on both search engines and AI platforms. Using SEMrush and Surfer SEO, I identify keyword gaps, map search intent, and design content calendars that systematically elevate a website's ranking, topic by topic, month by month. ◆ Content Briefings I create briefings so detailed and structured that any writer — or AI tool — can produce a ready-to-rank article on the first attempt. Every briefing includes primary and secondary keywords, semantic terms, AI-target queries, tone guidelines, source recommendations, and full structural direction. ◆ Content Audits & Updates I audit existing content for keyword stuffing, outdated data, weak structure, and low AI visibility. Then fix it. Every piece comes out more readable, semantically rich, and AI-ready. ◆ SEO & GEO Writing Long-form articles, blog posts, and landing pages written for human readers first, search engines second, and AI citation third. The order matters. The results follow. ◆ Keyword Research & Content Calendars I go beyond keyword lists. I build full content calendars that give any website a clear, prioritized roadmap to rank. Based on search intent, keyword difficulty, semantic clustering, and competitive gaps. ━━━ INDUSTRIES ━━━ ◆ Finance, Banking & Fintech — 30+ years, including Citibank, Fiserv, and Bison Digital Assets. I understand compliance-aware writing, complex product explanations, and the SEO challenges of one of the most competitive verticals online. ◆ Cryptocurrency & Forex — 8+ years covering blockchain, digital assets, DeFi, and forex trading. Technical content made accessible without losing accuracy — and built to rank. ◆ iGaming & Sports Betting — 8+ years producing casino reviews, betting guides, sportsbook content, and responsible gambling material across multiple markets. ◆ SaaS & Tech — 10+ years writing about cloud computing, automation, software solutions, and product-led content for B2B and B2C audiences. ◆ Manufacturing & Industry — Long-term content and digital marketing management for global engineering companies, with multilingual projects across Latin America and Europe. ◆ Travel — Content strategy and PR for travel brands entering Portuguese-speaking markets, combining SEO with media outreach for faster market penetration. ◆ Wine & Lifestyle — Founder of Viva o Vinho, a wine blog with 10+ years in the industry. ━━━ RESULTS ━━━ - Swiss fintech: 2–3 weekly SEO articles over 13 months. Multiple articles ranked on Google's first page, driving significant organic growth. - Travel industry client: +43% web traffic from Portuguese-speaking regions and media placements within the first two months. - Manufacturing enterprise: 100+ pages of website content revised for SEO quality and keyword optimization, delivered in under two months. - German engineering company: 8+ years of digital marketing management, expanded from Brazil to Argentina across all Portuguese- and Spanish-speaking markets. - US-based SaaS: Ongoing content production since August 2024, combining Surfer SEO optimization with AI-assisted research and fully human writing. ━━━ TOOLS ━━━ SEMrush · Surfer SEO · Google Search Console · ChatGPT · Claude · Perplexity · Power BI · Monday · WordPress · Grammarly · Copyleaks ━━━ LANGUAGES ━━━ English (American & British) · Portuguese (Brazilian & European) 50+ projects completed · 100% Job Success Score · Expert-Vetted If your content needs to rank on Google and show up where AI looks for answers, let's talk.