How to hire influencer marketers
Looking to recruit influencers to advocate your brand across major social media channels? You’ll need a marketer who specializes in finding, recruiting, and managing social media influencers.
So how do you hire influencer marketers? What follows are some tips for finding top influencer marketers on Upwork.
How to shortlist influencer marketing professionals
As you’re browsing available influencer marketing consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want an influencer marketer who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., negotiating with Instagram influencers).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular influencer marketer.
How to write an effective influencer marketing job post
With a clear picture of your ideal influencer marketer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective influencer marketing job post should include:
- Scope of work: From recruiting influencers to executing marketing strategies, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain social media marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to incorporate influencer marketing into your marketing strategy? Log in and post your influencer marketing job on Upwork today.
Influencer Marketing FAQs
What is influencer marketing?
Influencer marketing is the practice of recruiting individuals with large social media followings to help market your products and services.
Here’s a quick overview of the skills you should look for in influencer marketing professionals:
- Influencer marketing
- Marketing strategy
- Social media marketing
Why hire influencer marketers?
The trick to finding top influencer marketers is to identify your needs. Are you a clothing designer looking to get your wares featured by influencers on Instagram? Will your influencer marketer have to manage influencers across multiple social media channels? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire an influencer marketer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced influencer marketer may command higher fees but also work faster, have more specialized areas of expertise, and deliver higher-quality results.
- A contractor who is still in the process of building a client base may price their influencer marketing more competitively.
Which one is right for you will depend on the specifics of your project.