The only real money in DTC is made through retention, and if your creative isn't built around that, you're paying to acquire customers you'll never see again. Message me before you read further.
If you're spending $100K+ a month on paid media and your creatives are optimized for clicks but not for customers who stay, that one shift alone is worth a conversation right now. Not after you've finished reading. Now.
Still here? GOOD ... Let me show you what that looks like in practice.
A supplement brand I worked with had solid media buying, decent hook rates, and a CPA they could live with. What they couldn't live with was a 60-day reorder rate that was bleeding them dry. The issue wasn't their ads; it was that the creative was attracting the wrong buyer. Discount-chasers. Skeptics. One-and-done clickers.
We rebuilt the creative strategy around retention signals. New angles. New hooks. Scripts written to attract buyers who already believed in the mechanism, not just the offer. Within 90 days, reorder rate climbed. Refund requests dropped. Same ad spend, completely different customer quality.
That's what I do.
Most creative strategists hand you scripts and call it done. I build the systems that keep your creative working past the first test hooks that hold attention across weeks, not days, angles that deepen customer trust instead of burning it, scripts that don't just convert once, they convert the RIGHT customer who stays.
Because a dropped CPA that spikes your churn isn't a win. A high ROAS that attracts the wrong buyer isn't a win. Retention is the win.
What I do as a creative strategist:
I research your competitive landscape using Meta Ad Library and organic content analysis. I map your customer's psychology across awareness stages. I develop the hooks and angles most likely to generate a response not based on guesswork, but on what's already working in your market and what's building long-term trust inside it.
Then I turn that research into UGC scripts, native ads, advertorials, and direct response copy that your media buyer can test and that your customer retention numbers will actually feel.
Every piece of work connects back to a performance metric. But the metric I care most about sits downstream from your first purchase.
DELIVERABLES I PRODUCE:-
— UGC scripts and full creative packages (concept, hook, scene breakdown, creator direction)
— Meta ad copy and creative strategy built for long-term angle durability
— TikTok ad scripts optimized for native-feeling, high-retention short-form
— Direct response copywriting: advertorials, native ads, landing pages, VSL scripts
— Performance creative frameworks and creative testing systems
— Hook and angle development backed by competitive research
— Ad creative strategy audits for brands scaling on Meta and TikTok
Industries where I do my best work:
Supplements, nutraceuticals, wellness DTC, health e-commerce, and performance marketing agencies managing multi-brand creative.
As a supplement ad copywriter and Meta ads creative strategist, I understand the compliance constraints, the customer skepticism, and the emotional triggers specific to this vertical better than a generalist ever will and I know exactly which creative approaches build the long-term brand trust that keeps buyers subscribed and reordering.
Who I work with:
DTC founders and operators running $100K–$1M/month in paid media who've realized that creative isn't just a cost of acquisition it's the thing that determines whether acquired customers are worth anything.
In-house performance teams that need fractional creative strategy support. Agencies that need a performance creative consultant who can plug in, understand the brand, and produce work without hand-holding.
I work best with brands who treat creative as a strategic lever, not a content production line.
What makes me different:
I'm not a writer who learned some marketing. I'm a creative strategist who treats every script as a retention asset, something that should attract the right person, set the right expectation, and begin a relationship that outlasts the first click.
A UGC script writer gives you words. A creative strategist gives you a reason those words will work and a system for finding the next winner after that one stops.
I've worked with supplement brands, wellness DTC, e-commerce brands, and direct response agencies producing UGC scripts, Meta ads copy, native advertorials, and full creative strategy frameworks. My approach is research-first, performance-obsessed, and built for brands that measure everything.
Top Rated Plus on Upwork. Top 3% globally. Fast response. Available for ongoing creative strategy partnerships, script packages, and full creative system builds.
If your paid media needs a creative that moves metrics and keeps the customers you paid to acquire, message me. Tell me what you Tell me what you're spending and what your retention looks like. That's where we start.
Copywriting
Direct Response Copywriting
Scriptwriting
Sales Copywriting
Sales Funnel Copywriting
Creative Strategy
Content Strategy
Ad Creative
Creative Direction
AI Content Writing
MAHMOUD MOHAMED H.
Cairo, Egypt
$45/hr
5.0
4 jobs
𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐬 𝐝𝐨𝐧'𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐝𝐨𝐞𝐬.
I help eCommerce and SaaS brands scale through structured affiliate recruitment, partner activation, and performance optimization across platforms like Impact, Awin, and CJ, turning affiliate programs from expense centers into scalable revenue engines.
I'm Mahmoud Hassan, with 8+ years of experience in affiliate program management, influencer partnerships, and conversion-focused content strategies. I've worked with top global affiliate networks such as Impact, Awin, and CJ, alongside leading MENA networks including ArabyAds, Platformance, ITCAN (CPX & MOON), Admitad, and Optimise Media, managing programs for brands like Farfetch, ASOS, Swarovski, Ounass, Sephora, Styli, West Elm, and Pottery Barn.
📊 Results delivered:
- 220,000+ validated conversions
- 30+ brand partnerships across global and MENA markets
- 30% reduction in ad spend through automation & organic systems
- 9,000+ SEO-driven YouTube videos integrated into conversion funnels
- Speaker at ArabyAds Mastermind II on YouTube conversion strategies
𝐖𝐡𝐚𝐭 𝐈 𝐜𝐚𝐧 𝐝𝐨 𝐟𝐨𝐫 𝐲𝐨𝐮:
✔️ End-to-end affiliate lifecycle management
✔️ Partner recruitment and approval
✔️ Commission and coupon model design
✔️ Tracking and attribution setup
✔️ Compliance and quality control
✔️ Performance optimization and ROI growth
✔️ Clear, data-driven reporting
𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫-𝐭𝐨-𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧:
Beyond traditional affiliate management, I identify brand-aligned influencers and creators using Social Cat, Aspire, Modash, Favikon, and HypeAuditor — then convert them into performance-based affiliate partners that drive trackable revenue, not just visibility.
𝐌𝐄𝐍𝐀 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:
For brands expanding into the Middle East, I recruit culturally aligned Arabic affiliates, design region-specific commission models, and scale winning creators through paid media amplification.
I work closely with marketing and sales teams and lead affiliate specialists/coordinators to execute strategies at scale with measurable results.
🛡️ 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐖𝐨𝐫𝐤 𝐆𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞:
I stand behind every project I deliver. If anything I've set up needs adjustment later, tracking fixes, minor tweaks, or quick questions, I'll handle it. My clients aren't one-time projects; they're long-term partnerships.
If you're ready to build a different success story for your affiliate program — one driven by real sales and sustainable growth.
📩 Message me today and let's get started.
Influencer Marketing
Affiliate Marketing
Affiliate Marketing Website
Salwa R.
Cairo, Egypt
$5/hr
5.0
6 jobs
Experienced social media marketer with 5+ years managing social campaigns and developing social strategies for brands. Skilled in creating engaging social content, growing and managing communities, monitoring trends, and analyzing campaign performance. Adept at leveraging social platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness, website traffic, and sales. Strong communication, project management, and analytical abilities. Seeking to utilize social media expertise to help companies expand their online presence and connect with targeted audiences.
Influencer Marketing
Social Media Marketing
Paid Media
Advertising
Advertisement
Instagram Ad Campaign
Facebook Ad Campaign
TikTok Ad
Media Buying
Graphic Design
Muhammad Sabry E.
Cairo, Egypt
$30/hr
4.8
31 jobs
From Zero to Explosive Growth
Many brands and creators have strong products or ideas… but their channels get stuck. Low views, poor retention, and no growth.
That’s where I come in.
As a YouTube Growth Expert & Scriptwriter, I transform stagnant channels into growth machines by combining strategy with storytelling.
What I Do:
✔ Write scripts with irresistible hooks that grab attention from the very first second.
✔ Use conversational storytelling to simplify even the most complex topics.
✔ Map audience retention to keep viewers watching until the end.
✔ Deliver full optimization, including keywords, titles, thumbnails, and persuasive CTAs.
The Result?
Your channel stops being invisible. Viewers stay longer. Subscribers multiply. And brands finally see consistent growth instead of random spikes.
How I Can Help You Scale?
✅ YouTube Growth Management: Strategy, analytics, keyword optimization & scaling frameworks
✅ Retention-Driven Scripts: Storytelling that keeps viewers until the end
✅ Channel Optimization: Titles, thumbnails, posting strategy, and analytics deep dives
✅ Ad Copy & Commercials: Crafting messages that convert
✅ Brand Storytelling: Building a voice your audience remembers
⭐What Clients Say
💬 “Muhammad isn’t just a writer he’s a growth strategist. His frameworks boosted our watch time and conversions dramatically.”
💬 “If you want stories that stick and a channel that scales, Muhammad is the guy.”
💬 “He turned our content into a growth machine with strategies we’d never even thought about.”
Ready to Scale Your Channel?
I’m here as your YouTube Growth Expert & Scriptwriter to take your channel from zero to unstoppable growth.
📩 Let’s connect and make it happen.
Scriptwriting
Testimonial Video
Explainer Video
Video Intro & Outro
Film Screenplay
Promotional Video
Promotional Video Script
YouTube SEO
YouTube Development
YouTube Views
YouTube Shorts
Copywriting
Sales Copywriting
Campaign Copywriting
Website Copywriting
Mohamed D.
Sadat City, Egypt
$15/hr
5.0
72 jobs
Fast, Detail-Oriented, and Reliable Digital Marketing Specialist. Always handle any given task and stick to detailed instructions. With a strong work ethic, I am assuring to deliver the given tasks efficiently, solidly, and on time. A high rate of on-time response and having extensive experience in different skills.
Digital Marketing Skills:
* Strategy building, launch & development.
* Market research & competitor’s analysis.
* Paid campaigns on GoogleAds, Facebook, Instagram, Twitter, Snapchat & LinkedIn.
* Web design, development (Front-End Development) & Landing Pages (WordPress).
* Content Marketing (Arabic Native & English, German & Chinese trilingual).
* B2B and B2C experience.
* Social Media fan page Creation, Growth & management.
* Email Marketing & Affiliate Marketing.
* SEO, SEM (Keyword optimization, Search campaigns)
* Google Ads & Analytics.
* Lead Generation.
|| In SEO, here is what you expect me to do:
I will help you get ranked in Google and increase your organic traffic and accordingly generating either more sales or revenues by doing the following:
// On-Page and Off Page SEO Optimization Strategies, Providing & Executing Recommendations. Experienced in Both Yoast SEO & RankMath To Adjust Your All On & Off-Site SEO.
// SEO Auditing and Generating Trustful Insights to Increase Your Visibility in Search Engines & Rank in Google SERP.
// Competitor Analysis by Identifying the SEO Key Strategies & Tactics Your Competitors are Using So I Can Make Better for Your Own Business and Find out Possibilities for Growth.
// Keyword Searching, Analyzing & Choosing the Best Fit for Your Business.
// Doing International SEO by Implementing hrefLang, Identifying Scope and Scale of International SEO Opportunities. Doing Local SEO (GMB Google My Business).
// Creating & Executing Technical SEO, Like Creating & Editing SiteMap.xml, .htaccess and Robots.txt Files, Website Speed & Performance Optimization, SSL Setup, Cloudflare CDN Integration, Site Structure Optimization. Checking Up the Broken Links, Managing & Fixing the Redirecting Links, 404 Errors and Other Errors.
// Using The Following Tools To Analyze Your SEO & Better Understand Your Position:
o Screaming Frog.
o Semrush.
o Ahrefs.
o Moz.
o SimilarWeb.
o Xenu Link Crawling.
o Se Ranking.
o Spyfu.
o Majestic.
// Using The Following Tools To Check The Analytical Data and Find The Relative Keywords:
o Google Search Console.
o Google Analytics.
o Google Keyword Planner.
// Working With Different Platform, E-Commerce SEO (Woocommerce SEO, Shopify SEO, Magento SEO), and WordPress SEO.
// Creating Link Building Outreach Strategies with High Authority Backlinks, Backlinks Analysis, and Backlinks Removal (Google’s Disavow).
Overall Experienced With SEO for Three Years, Working on Travel, E-Commerce, Cosmetics, and Human Development Industries.
|| In Social Media Marketing:
// I Do Social Media Management using tools such as (Hootsuite, Buffer, and Sprout Social) & Social Media Marketing. Competitor Analysis, Creating Techniques & Strategies, in addition, to apply them on Your Market.
// I Do Run Paid Advertising on Different Social Media Platforms, Facebook Marketing, Instagram Marketing, Google PPC, Twitter Marketing, YouTube Marketing, and other Social Media Channels.
// I Do Generate High Quality ROAS for your Brand and Accelerate Your Revenue Rates.
// Creating, Planning and Managing Your Brand Insights for Better Understanding of Your Position and Working on Scaling Your Business Either by Using (Facebook Pixel, Google Analytics Conversions, Twitter Website Tag, etc.).
// I Do Social Media Content Creation, Influencer Marketing, Content Marketing & Content Promotion.
// I Do Create Social Media Growth Hacking Strategies & Implement Them.
Overall Experienced With Social Media Marketing for Three Years, Working on Travel, E-Commerce, Cosmetics and Human Development Industries.
|| In Lead Generation:
// I Do Lead Generation by LinkedIn Using LinkedIn Sales Navigator and By Facebook Lead Generation Campaign Objective.
// I Do Lead Generation by Email Marketing, Cold/Warm.
// I Do B2B & B2C Lead Generation through Both the Marketing Funnels & Planned Channels.
Overall Experienced With LinkedIn Lead Generation For Five Years, Working on Real Estate & Outsourcing.
A multi-task professional who always strives to complete tasks independently and hit the deadline, good communication skills, reliable and timely manner response 24 hours / 7 days a week.
Social Media Marketing
Search Engine Marketing
Search Engine Optimization
Email Marketing
Facebook
Lead Generation
Social Media Advertising
Facebook Advertising
Market Research
Social Media Content
Social Media Lead Generation
Digital Marketing
Google Ads
MO A.
Cairo, Egypt
$25/hr
5.0
102 jobs
𝐇𝐢, 𝐈'𝐦 𝐌𝐨 — your go-to social media marketing and influencer campaign expert!
With over 6 years of experience and a 100% Upwork success rate, I help startups, e-commerce brands, and global companies grow their online presence. 𝐌𝐲 𝐰𝐨𝐫𝐤 𝐡𝐚𝐬:
• Boosted engagement by up to 50%
• Increased startup sales by 25%
• Reached over 5M followers
• Secured $500K+ in marketing value
𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫:
• Social Media Management: Creative content and smart strategies
• Influencer Campaigns: End-to-end execution with up to 3x ROI
• Content Creation: Eye-catching posts, graphics, and videos
• Analytics: Clear insights to drive growth
I combine creative flair with data-driven precision to help your brand shine. Trusted by top brands like Pettin, Supercurler, and Octomoves, I'm here to deliver real results.
𝐖𝐡𝐚𝐭 𝐌𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐲:
"Mo took charge of our influencer marketing campaign, and the results were phenomenal. He managed every detail from start to finish. His ability to execute campaigns with precision is unparalleled."
— Jessica P., Fitness App Founder
"I was looking for targeted influencer lists to improve our outreach strategy, and Mo delivered exactly what we needed. His curated lists were spot-on. I highly recommend his influencer list-building services."
— Michael T., Founder of Pettin
𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞? 𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭!
Influencer Marketing
Market Research
Online Research
Contact List
Social Media Marketing
Social Media Content Creation
Marketing Management
Social Media Marketing Strategy
Brand Strategy
Branding & Marketing
Brand Marketing
YouTube Marketing
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