What is a Kickstarter marketer?
Kickstarter is a crowdfunding platform for a wide variety of projects from films and games to technology and innovative products. A Kickstarter marketer drives awareness of a project on this funding platform to create momentum and garner monetary pledges. Their main goal is to get a project to reach or surpass its funding goal by the project deadline.
How do you hire a Kickstarter marketer?
You can source Kickstarter marketers on Upwork by following these three steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in a Kickstarter marketer.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview Kickstarter marketers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you will determine your scope of work and the specific type of Kickstarter marketer you need to complete your project.
How much does it cost to hire a Kickstarter marketer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced Kickstarter marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their Kickstarter marketer services more competitively.
Which one is right for you will depend on the specifics of your project.
How do you write a Kickstarter marketer job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample Kickstarter marketer job post titles:
- Kickstarter marketer needed to manage ads for a product launch
- Experienced Kickstarter marketer needed to consult with on executing a successful international campaign
- Seeking capable crowdfunding expert in Kickstarter to develop and implement a marketing plan for a fitness-tracking app
Project description
An effective Kickstarter marketer job post should include:
- Scope of work: From developing a crowdfunding page to providing ongoing content development and marketing support, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or market-centric expertise, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Kickstarter marketer job responsibilities
Here are some examples of Kickstarter marketer job responsibilities:
- Run and manage a Kickstarter campaign
- Create and design content literature to support a company’s product launch
- Analyze internal and external Kickstarter campaign traffic
- Optimize our Kickstarter campaign based on performance metrics and analytics
Kickstarter marketer job requirements and qualifications
Be sure to include any requirements and qualifications you’re looking for in a Kickstarter marketer. Here are some examples:
- Working knowledge of marketing, sales, advertising, and brand management
- Experience running a crowdfunding campaign on Kickstarter
- Proficiency in analytics and market testing; experience with analytics tools such as Google Analytics is a plus
- Extensive written and oral communication skills
- Ability to try innovative marketing strategies across a spectrum of influencer platforms such as Instagram, Facebook, TikTok, and Medium