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I am a Marketing Consultant and Brand Strategist with four years of experience in shaping unique brand identities and elevating market presence. I specialize in brand development, audience engagement, and brand positioning for both established organizations and emerging businesses. With an MBA focused on brand personality, social media marketing, and customer experience, I leverage strategic insight and creative thinking to drive sustainable growth. My previous roles have equipped me with the skills necessary to assess market opportunities and create impactful marketing strategies. If you want to redefine your brand's narrative and strengthen your connection with your audience, let's discuss how I can help bring your vision to life.

Growth-focused Marketing Strategist and Digital Marketing Consultant with 10+ years of experience driving brand growth, customer acquisition, and revenue expansion across diverse industries. Specialized in developing data-driven marketing strategies, performance campaigns, GTM execution, and business development initiatives for startups, SMEs, and growing brands across MENA markets. Proven track record in scaling digital presence, optimizing customer journeys, increasing conversions, and building high-performing multi-channel campaigns across SEO, paid media, social media, content marketing, and marketing automation. Combines strategic thinking with hands-on execution to deliver measurable business impact, sustainable growth, and strong ROI.

If you're looking for an SEO expert who truly understands Google's ever-evolving algorithms including E-E-A-T, entity-based SEO, Core Web Vitals, and the growing impact of AI Overviews (AIO) and ChatGPT search—then you're in the right place. I focus on building long-term, white-hat strategies that go beyond just rankings. My approach is centered around increasing visibility, improving user experience, and driving meaningful results such as leads, conversions, and measurable ROI. I don’t just chase traffic,I help businesses grow through smart, data-driven SEO practices that adapt to Google’s changes. 💡SEO Services: ✔ Technical SEO & Website Optimization • Full technical SEO audits & issue prioritization • Core Web Vitals & page speed optimization • Crawlability, indexing & site architecture fixes • robots.txt, 301 redirects & 404 fixes • Canonicalization, schema markup & structured data • Mobile & UX SEO improvements ✔ Advanced Keyword Research • Niche-specific keyword research • LSI & semantic keyword mapping • Competitor keyword gap analysis • Keyword clustering for topical authority ✔ On-Page SEO • SEO-optimized titles, meta descriptions & URLs • Header structure (H1–H3) optimization • Image SEO (alt tags, compression, filenames) • Internal linking strategy & anchor optimization • XML/HTML sitemap creation & optimization • Yoast / Rank Math configuration ✔ Off-Page SEO & Link Building • 100% manual, white-hat backlinks • Guest post outreach & niche placements • Digital PR and high-quality contextual backlinks ✔ Content Strategy & SEO Copywriting • Search-intent focused content planning • Blog & topical authority strategy • Conversion-optimized landing pages • Content gap analysis & page enhancement ✔ AI SEO & AI Overviews (AIO) Optimization AI-powered search optimization including semantic SEO, entity-based optimization, topical authority building, optimization for ChatGPT, Gemini, and other AI platforms, Google AI Overviews optimization WHAT YOU GET ▪️ Full SEO audit with clear, prioritized action plan ▪️ Monthly dashboard: rankings, traffic, backlinks, conversions ▪️ Weekly progress updates — full transparency, no silence ▪️ White-hat SEO only — safe and sustainable growth ▪️ 30-day post-project support 📌 GOOGLE PENALTY REMOVAL & TRAFFIC RECOVERY I work with any website that has experienced either an overnight drop in traffic or a steady SERP decline. The output of my report would be the exact reasons of the drop and to-dos to bring your site back on track (what to add or remove from the site in terms of content/basics/tech/code/links etc). - Google Helpful Content classifier recovery: This involves identifying and removing low-quality, AI-generated, or irrelevant content that has caused Google to place a classifier on the entire site (a sharp drop in a website's recent traffic history may indicate such a classifier). For the articles that were already well-written, I write guidelines to align them with Google's Helpful Content, ensuring that all published material offers genuine value to users. - E-E-A-T classifier recovery: I enhance the website’s EEAT by optimizing critical site pages, including About us, Editorial policies, Author bios, and working on external citations. - Technical & Spam Penalty Fixes: I audit your link profile and technical setup to resolve algorithmic drops, cleanup toxic backlinks, and fix indexing issues that hold your site back. SEO & AI SEO Tools I Use Ahrefs • SEMrush • Google Search Console • GA4 • Moz • Screaming Frog • Rank Math • Yoast SEO • ChatGPT • Gemini • Claude . 𝐓𝐚𝐠𝐬: SEO Expert, Technical SEO, Local SEO, AI SEO, GEO, AEO, LLM Optimization, On-Page SEO, SEO Audit, SEO Strategy, Google Business Profile Optimization, WordPress SEO, Shopify SEO, Semantic SEO, SEO Consultant, Search Engine Optimization, SEO Specialist, Google Maps SEO, Core Web Vitals, Website Optimization, Organic Traffic Growth, Google Analytics Link Building, Content Optimization, White-Hat SEO, SaaS SEO, B2B SEO, International SEO

𝑯𝒊, 𝑰 𝒂𝒎 𝒀𝒂𝒓𝒂 𝒂𝒏𝒅 𝑰 𝒉𝒐𝒑𝒆 𝑰 𝒄𝒂𝒏 𝒃𝒆 𝒚𝒐𝒖𝒓 𝒏𝒆𝒙𝒕 𝒗𝒊𝒓𝒕𝒖𝒂𝒍 𝒉𝒆𝒍𝒑𝒆𝒓! I have +10 years of experience in various fields and I can help you with ✅ Scrum: • Project Management. • Scrum Master (Schedule coordinator). • Prepare weekly/monthly schedules. • Facilitate teams work. ✅ Customer service: • Phone calls / Email and Chat. • Manage Social Media Channels. ✅ Administration work: • Take Appointments • Travel Bookings. • Data Entry. (58wpm) • Research. • Office suites. (Microsoft 365 / Google Workspace). • Work Apps (Calendly / Trello / Asana / ZOOM / Microsoft Teams / Slack). • CRMs (HubSpot / Zendesk) and more. ✅ Sales: • Sell Online products and services (Ex: Online Educational Platform, Travel Agency). • Conduct On-boarding Orientations. • Coach Teams. ✅ Other Skills: • Presentations. • Writing Content in both English and Arabic. • Design on Canva. • Translate from English to Arabic. If further training is required to work with you, always willing to learn new skills! Thanks for visiting my profile!

Your research to find a truly TALENTED DIGITAL MARKETER ends here! After everything about me here, it's your choice to either get your job done with excellence or to keep going with your research loop longer and even harder. As a one of the top 3% talents in the Digital Marketing on Upwork🏅, I bring to the table the perfect solutions to all your digital marketing needs, my expertise extends from strategizing and executing online campaigns to managing the complete online identity of your brand across various executive and consultant levels 🧠. I'm helping many businesses with my hands-in market experience plus my courses & certificates from well-known companies like Google, SEMrush, Udacity, HubSpot, Snapchat, and many more as you can see on my website here ... AbdelmonemHassan.com/about#certificates ⭐️ I maintain the best practices needed to let each part of the brand's digital marketing work at the top performance to generate the highest results from the intended objective, keeping in mind the expected big picture to make sure we invest in each dollar wisely 💵. As an independent contractor 🕴, I offer my services to address all of your brand's digital marketing requirements, encompassing a range of services that extend beyond those listed below: Strategic Thinking - Digital marketing strategy - Content strategy (content types, buyer persona, ...etc.) - Market research - Competitive analysis - Situation analysis - Performance analysis - Periodic reports (crafted - automated) Public Relations "PR" - Outreach for SEO purposes - Influencer marketing - Account issue investigation & Solving (e.g. suspended Google ad account, disabled Facebook business manager, ...etc.) - Brand reputation management Social Media Marketing - Business manager & channel set up properly - Content calendar (social media posts on a Regular Basis) - Audience creation (custom, lookalike, re-targeting, engaged audience, ...etc.) - Social media integration (Facebook pixel, Snapchat pixel, Instagram shopping, TikTok pixel, catalog integration, ...etc.) - Social media tools management (Hootsuite, SproutSocial, Buffer, SocialFlow, Sprinklr, ...etc.) Media Buying | PPC - Campaign Plan - Social Media Ads (Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, ...etc.) - Google Ads (Display, Search, Shopping, Video (YouTube), App Promotion (IOS - Android), ...) - Campaign Optimization - eCommerce campaigns - A/B test SEO - Webmaster Tools Management - Link Building - Technical SEO - Local SEO - On-site & Off-site SEO - Keyword Research - Content Optimization - SEO Audit - SEO Tools Management (SEMrush, Moz, AHrefs, ...etc.) Email Marketing - Email Campaign Creation - Contact list management - Email marketing tools management (HubSpot, Klaviyo, MailChimp, SendInBlue, SendGrid, ...etc.) - Email automation & funnels - Email template creation - Spam email solutions eCommerce Websites - CMS management (WordPress, WooCommerce, Wix, BigCommerce, Shopify, Squarespace, Magento, PrestaShop, SquareSpace, ...etc.) - Website speed optimization - Plugins & apps setup - Third-party app integration (webmaster tools, Google analytics, social media channels, email marketing tools, ...etc.) - Landing page creation, testing, & optimization Customer Relationship Management "CRM" - CRM platform management (SalesForce, HubSpot, Zoho, ...etc.) - Automation creation - Workflow creation - Tools setup & integration See more about my portfolio on my website ... AbdelmonemHassan.com

FINTECH, SAAS & AI | NATIVE ARABIC + FLUENT ENGLISH I turn complex, ambiguous ideas into products people actually use, and I make sure every stakeholder, in any language, knows exactly what's happening and why. 10+ years building and shipping digital products. I work across fintech, payments, SaaS, mobile apps, platforms, and marketplaces, wherever there's a real problem worth solving. 📊 RESULTS I'M PROUD OF - Led roadmap and launch of a digital banking suite, lending, wallets, bill payments, merchant and corporate portals, serving millions of users - Built the product function at an edtech startup from zero: $8M+ in revenue opportunities created and 60% growth on less than 30% of the prior year's budget - 13+ contracts delivered on Upwork for clients across the US, Europe, and the GCC 💬 COMMUNICATION IS MY EDGE Most product problems are really communication problems. I write clear specs that engineers can build without guessing, run stakeholder conversations that end in decisions (not more meetings), and keep one source of truth everyone trusts. Native Arabic and fluent in professional English mean I bridge Egypt, Saudi Arabia, the UAE, MENA, and global teams effortlessly, on calls, in docs, and in the room. 🎯 WHAT I DELIVER - Build-ready documentation, BRDs, PRDs, user stories, use cases, acceptance criteria - Product strategy & roadmaps grounded in research and data, not guesswork - End-to-end ownership, discovery, release planning, launch, and post-launch performance - Agile/Scrum delivery, backlog refinement, sprint planning, cross-functional leadership - Market and competitive analysis that sharpens what to build next ⚙️ HOW I WORK Milestone-based and evidence-backed. I break work into clear deliverables, surface risks early, document every decision, and send written progress updates you don't have to ask for, working in Jira, Confluence, Google AI Studio, Loveable and Figma. You'll always know where things stand. 🤝 LET'S TALK If you're building or scaling a digital product and want a PM who owns both the details and the big picture, message me with your goal and timeline, and I'll tell you how I'd approach it.