I help B2B SaaS and Technology companies fix their positioning, create clear and impactful messaging, and boost marketing campaign performance on B2B channels - Google Ads, LinkedIn, E-mail, Content with SEO + AIO, Events and your Website.
Over the last 16 years, I’ve partnered with 70+ SaaS and technology companies across the US, EU, and UK as a Fractional CMO and GTM execution expert.
Most B2B SaaS companies reach a point where growth slows down—even when marketing activity increases.
CAC rises. Conversion rates drop. Pipeline becomes inconsistent. This is rarely just a channel problem.
It is usually a positioning and messaging problem and typically lack of B2B marketing expertise.
I help B2B SaaS and technology companies fix positioning and align demand generation strategy so growth becomes efficient and scalable.
I help B2B companies improve and scale their:
✅ Positioning and differentiation
✅ Messaging clarity and conversion rates
✅ Website conversion performance
✅ Demand generation efficiency
✅ Pipeline quality and consistency
My work impacts performance across:
🎯 Google Ads
🎯 LinkedIn demand generation
🎯 Website conversion
🎯 Email campaigns
🎯 Content strategy with SEO and AIO
🎯 Events - Webinars, Tradeshows and In-person events
Beyond just channel execution, I help B2B companies fix their strategic foundation that determines whether demand generation works.
Clients typically work with me when:
• Growth has plateaued
• CAC is increasing
• Pipeline quality is inconsistent
• Messaging is unclear or ineffective
• Demand generation is not producing expected results
I help founders and B2B leadership teams:
🚀 Define a sharp positioning and messaging strategy that wins customers and investors
🚀 Build a clear, repeatable Go-To-Market strategy for early traction and scalable growth
🚀 Craft a winning positioning and messaging for your product
🚀 Execute on a website revamp (if needed) for B2B SaaS customers
🚀 Run high-impact B2B growth campaigns on SEO, Content, LinkedIn, Email, Google Ads and Events
Why founders love working with me:
✅ Proven SaaS launch expertise – Take AI-driven and B2B SaaS products from MVP to revenue
✅ GTM Execution Skills – Strategy, messaging, content, SEO, paid campaigns, and customer success
✅ Results-driven – I focus on building acquisition channels for early traction and growth
✅ Founder mindset – I work as an extension of your leadership team to strategize and execute what's needed
📍 Based in Lisbon (GMT) - flexible timings with US, EU and Asia
🎯 Expert in Salesforce, HubSpot, ActiveCampaign, and other MarTech tools
🚀 Blend GTM strategy, messaging clarity with AI-execution to get results faster
I've refined my process in working with 70+ startups and growing companies in the US, EU, and UK to deliver marketing strategy, positioning, messaging, websites, digital campaigns and growth.
Why B2B Technology and SaaS companies love working with me:
✓ The right mix of B2B skills
I bring a rare mix of skills across product marketing, digital marketing, marketing technology and analytics.
✓ Balance strategy & execution
I create a balanced mix of long-term vision and fast execution to match your growth stage.
✓ Leveraging AI to accelerate content strategy
I combine business insights with expertise in using AI to accelerate execution of content and campaigns.
Interested in working together? Send me a message on Upwork to setup an introduction call.
Thank you
Veb (Vaibhav Bansal)
Big Moves Marketing
B2B Marketing Consulting and Execution
TESTIMONIAL 1:
----------
"Working with Veb has been instrumental for IgnitePOST. With his clarity and deep knowledge of B2B marketing he helped us make the right growth choices and backed those decisions up with data that gave us confidence we were making the right decisions. Veb also strategized, planned and executed on a website overhaul giving us a solid base to keep investing in demand generation for IgnitePOST."
-- Arian Radmand - Founder and CEO - IgnitePOST
TESTIMONIAL 2:
----------
“Veb really knows his stuff. He helped us set up the baseline for scalable marketing. He brought planning, structure, tracking, and great insights.I recommend Veb to anyone who is looking for a skillful senior marketer.”
-- Saulo Martins - Growth Lead - Sastrix GmbH | Sastrify
TESTIMONIAL 3:
----------
"Veb was absolutely amazing. His process for helping founders discover and articulate their strategic strengths and weaknesses was truly incredible. If you are feeling stuck with strategy and positioning or with clearly articulating your message, hire Veb!"
-- Matthew Curtis - Founder and CEO - Insightvoice AI
B2B Marketing
SaaS
Product Marketing
Growth Strategy
Marketing Management
Content Planning
Copywriting
Marketing Strategy
Marketing Automation
Email Marketing
Search Engine Marketing
Marketing Analytics
Ivan S.
Rio Tinto, Portugal
$67/hr
4.9
599 jobs
⚡️ 12+ years as a Graphic Designer. 570+ clients served. 10,000+ creatives delivered.
First draft within 24 hours, every time.
⭐️ Trusted by brands across 20+ countries
💎 Social Media Graphic Designer | Ads Designer | Brand Identity Specialist
🎯 Graphic Designer and Ads Designer specializing in high-converting creatives for
ecommerce brands, SaaS founders, coaches, and agencies. Not templates. Not decoration.
Every design is built to grab attention, build trust, and get results.
🔥 If creative is the bottleneck slowing down your brand or your ads, that's exactly the
problem I solve.
━━━━━━━━━━━━━━━━━━━━━
🚀 WHAT I DO BEST
As a Social Media Graphic Designer and Ads Designer, I build Banner Ad Design, Social
Media Imagery, and full Social Media Marketing packages that stop the scroll. Every
creative starts with your audience, your offer, and your platform, not a template.
✨ Custom design built from scratch every time. Scroll-stopping by design, not by luck.
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🎨 FULL SERVICE LIST
✔️ Graphic Design & Ads Designer work for paid campaigns
✔️ Social Media Graphic Designer packages for organic growth
✔️ Banner Ad Design & Display Ad creatives
✔️ Social Media Design & Social Media Imagery
✔️ Logo Design & Brand Identity Design
✔️ Branding systems & Brand Identity Guidelines
✔️ Brochure Design & Flyer Design
✔️ Print Design & Layout Design
✔️ Infographic Design & Data Visualization
✔️ Photo Editing & Vector Graphic work
✔️ Web Design & WordPress-ready layouts
✔️ Figma prototypes & UI mockups
✔️ Pitch Decks & Investor Presentations
✔️ White Papers & Business Documents
✔️ Motion Graphics & Video Ads (After Effects)
✔️ Packaging Design & Typography
✔️ Business Cards & Stationery
━━━━━━━━━━━━━━━━━━━━━
📱 PLATFORMS
Facebook Advertising · Instagram · Google Ads · LinkedIn · WordPress · Figma
━━━━━━━━━━━━━━━━━━━━━
🤝 WHO I WORK WITH
📈 E-commerce brands that need a reliable Graphic Designer for ad creative volume and
brand consistency.
🛒 SaaS founders who need a Social Media Graphic Designer for launches, pitch decks,
and product visuals.
🏢 Agencies who need an Ads Designer for creative production without hiring in-house.
💼 Coaches and consultants who need Branding and Brand Identity Design that builds
trust fast.
━━━━━━━━━━━━━━━━━━━━━
⚙️ HOW I WORK
Every project starts with your brand, your audience, and your goal. Never with a template.
As a Graphic Designer who thinks like a marketer, I make sure composition, color,
typography, and layout all serve one purpose: getting results, not just looking pretty.
As your Ads Designer, I deliver all required sizes and formats in one round, organized
and labeled, so nothing gets lost between design and launch.
━━━━━━━━━━━━━━━━━━━━━
📊 RESULTS IN NUMBERS
📊 12+ years of professional Graphic Design experience
📊 570+ clients served across 20+ countries
📊 10,000+ creatives delivered across every format
📊 300+ brand identities built from scratch
📊 200+ pitch decks and white papers completed
📊 First draft delivered in 24 hours, 100% of the time
━━━━━━━━━━━━━━━━━━━━━
🏆 INDUSTRIES
Ecommerce · DTC · SaaS · Coaches · Consultants · Startups · Fashion · Beauty · Wellness ·
Fitness · Food & Beverage · Real Estate · Technology
━━━━━━━━━━━━━━━━━━━━━
🛠 TOOLS
Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Adobe After Effects ·
Adobe Premiere Pro · Figma · Canva · Midjourney · DALL-E 3 · Leonardo AI
━━━━━━━━━━━━━━━━━━━━━
💎 WHY 570+ CLIENTS COME BACK
✔️ First draft in 24 hours, guaranteed
✔️ Unlimited revisions until 100% satisfied (on hourly contracts)
✔️ 30 days of free support after every delivery
✔️ A Graphic Designer who understands branding, not just visuals
✔️ Original custom design, built from scratch every single time
✔️ Zero ghosting, zero missed deadlines
━━━━━━━━━━━━━━━━━━━━━
➡️ If your brand needs creatives that actually work, not just look nice, let's talk.
📩 Click "Message" or "Invite to Job" and tell me what you need. I respond within 10
minutes during business hours and I'll tell you honestly whether I'm the right Graphic
Designer, Social Media Graphic Designer, or Ads Designer for your project.
Advertising Design
Social Media Imagery
Banner Ad Design
Figma
Adobe Photoshop
Graphic Design
Social Media Content
Adobe Illustrator
Adobe After Effects
Illustration
Flyer Design
Infographic
Print Design
Web Design
Brochure Design
Social Media Design
Logo Design
Photo Editing
Branding
WordPress
Joseph L.
Lisbon, Portugal
$25/hr
5.0
1 jobs
I specialize in digital marketing with over six years of experience in social media management, analytics, and campaign optimization. I leverage tools like Google Ads and Meta Ads, and I am proficient in SEO strategies to enhance performance and maximize ROI. My expertise lies in interpreting marketing data, driving actionable insights, and boosting customer engagement for B2B brands. Fluently speaking English, Arabic, and French enables me to connect with diverse audiences and tailor campaigns effectively. I thrive on creating innovative marketing strategies that drive business growth. If you’re seeking a results-oriented digital marketing specialist to elevate your brand’s presence and performance, let’s discuss how I can contribute to your success.
Analytical Presentation
Data Analysis
Data Extraction
Data Mining
Derek M.
Lisbon, Portugal
$15/hr
4.8
6 jobs
Hey, thanks for stopping by. I’m a doctor turned marketer turned entrepreneur.
10,000+ pieces of content, some published on Forbes, Bloomberg, TechCrunch. Personal branding for 300+ executives. Lived & worked in 4 countries. Speak 6 languages. 29,700+ followers on Linkedin. The numbers are not the point. The point is I have seen what works and what does not, across industries, cultures, and every stage of business.
I’ve lived and worked in 4 countries, speak 6 languages, and currently run a LinkedIn audience of 29,700+ followers. I also recently launched a newsletter called The Healthtech Report, which is currently growing by around 1,300 new followers per week.
My focus is simple:
Creating content that sounds human, builds authority, and drives real business outcomes.
I’m not interested in generic AI-written content or vanity metrics. I help businesses and executives create strategic content that leads to:
✔️ More inbound leads
✔️ Better positioning
✔️ Higher search visibility
✔️ Industry authority
✔️ Investor and partnership conversations
✔️ Stronger brand trust
Most of the executives and companies I work with are busy, so I’ve built systems that make content creation simple and scalable.
Services I help with include:
• Long-form blog writing
• Medical and healthcare writing
• LinkedIn ghostwriting
• Technical content writing
• SEO content strategy
• Editing and content management
• Founder/executive personal branding
• Newsletter strategy and writing
• Content repurposing and distribution
Some recent outcomes:
→ Healthtech founder: 48k+ impressions in one month + 3 speaking invitations
→ Software development CEO: 13 inbound leads and 2 enterprise clients in 90 days
→ Lawyer and business owner: 3–5 qualified inbound leads weekly from LinkedIn
→ SaaS founder: Grew from 1,200 to 9,300 followers in 6 months + investor conversations
Beyond content writing, I also work on broader digital marketing, AI automation, and healthcare business consulting projects.
I’d be happy to discuss how I can help with your project.
English
Search Engine Optimization
Copywriting
Content Writing
Video Editing
Content Management
Proofreading
Customer Service
Web Design
Social Media Marketing
Christopher S.
Arcozelo, Portugal
$95/hr
5.0
3 jobs
I help B2B founders turn their expertise into a consistent LinkedIn presence that builds authority, trust, and inbound demand.
Most founders know they should be posting on LinkedIn. The problem is that they do not have the time, structure, or content system to do it consistently. They either post randomly, sound too generic, or rely on AI content that feels obviously automated.
That is where I come in.
I work directly with founders, executives, and expert-led businesses to build sharp positioning, high-signal LinkedIn content, and AI-powered workflows that make founder brand-building run like a system.
My work combines LinkedIn strategy, executive ghostwriting, content repurposing, and AI workflow design. The goal is simple: help you show up consistently with content that sounds like you, builds credibility with the right audience, and creates more commercial opportunities over time.
I can help with:
LinkedIn founder brand strategy
Positioning, audience definition, content pillars, narrative development, profile optimization, and authority-building strategy.
LinkedIn ghostwriting and content creation
Founder posts, thought leadership content, executive POVs, newsletter ideas, content series, and podcast-to-post repurposing.
AI content systems
Custom workflows for turning calls, transcripts, notes, podcasts, voice memos, and rough ideas into reusable content assets using tools like Claude, ChatGPT, Airtable, Notion, Zapier, and other low-code systems.
Content operations
Editorial calendars, content pipelines, approval workflows, source-of-truth systems, and repeatable publishing processes that keep content moving without chaos.
Podcast and long-form content repurposing
Turning long-form conversations into LinkedIn posts, newsletters, articles, clips, and executive thought leadership assets.
Why I am different:
Before moving deeper into content, growth, and AI systems, I spent over a decade as an executive recruiter working directly with venture-backed founders, fintech companies, public companies, legal executives, finance leaders, and C-suite operators.
That background gives me a different lens from a typical content marketer.
I understand how executives think. I understand how buyers evaluate credibility. I understand how senior decision-makers talk about pain, risk, hiring, growth, and trust.
That means I do not just create polished content. I help founders communicate with the people they actually need to influence.
Relevant track record:
At The Suite / TechGC / The F Suite, I led marketing and growth initiatives for a premier legal and finance executive community, helping scale the network from roughly 300 to 6,000+ members while the broader organization grew from 1 to 100+ employees.
As a boutique search and media founder, I built a niche executive search firm in San Francisco’s fintech ecosystem from scratch, working with 20+ VC-backed clients and developing modern positioning frameworks for senior operators and founders.
As a podcast host and producer, I have created and managed high-signal conversations with founders, legal scholars, public market executives, and industry operators across topics including fintech, AI, blockchain infrastructure, legal innovation, and executive leadership.
Best fit clients:
I am a strong fit for B2B founders, executives, consultants, investors, and expert-led businesses that want to build a stronger LinkedIn presence without sounding generic, outsourced, or obviously AI-generated.
You have real expertise, strong ideas, and a valuable perspective. You just need help turning that into a clear, consistent, scalable content engine.
If you want a sharper founder brand, better LinkedIn content, and an AI-enabled system behind the scenes, let’s connect.
Skills / Tags:
LinkedIn Strategy
LinkedIn Ghostwriting
Founder Brand Strategy
Executive Thought Leadership
AI Content Systems
Content Strategy
B2B Content Marketing
Personal Branding
Thought Leadership Writing
AI Workflow Automation
Content Repurposing
Podcast Repurposing
Ghostwriting
Editorial Calendar
Founder-Led Marketing
Candidate Management
Recruiting
Executive Coaching
Executive Search
Eben M.
Ferrel, Portugal
$60/hr
5.0
3 jobs
Demand Generation leader and Growth Marketer (Top 1% on CXL, 80+ certificates). Currently holding part time director and advisory roles for cleantech orgs in the US.
Before cleantech, built my early career working Fortune 500 including Microsoft, F5 Networks, Fujitsu, and SAP.
I work with a talented team of designers, copywriters and creatives that bring ideas to life. I have a deep understanding of technical aspects like tracking, CRO, analytics, funnel analysis, sales enablement, content & automation.
I hold an MBA and believe that marketing should always drive positive return on investment.
- Growth Marketing
- Growth Funnels (Acquisition, Activation, Retention, Referral, Revenue)
- Growth Loops
- Product-Led Growth
- Product-Led Sales
- B2B SaaS
- Funnel Optimization
- Conversion Rate Optimization
- Demand Generation
- Paid Search & Paid Social Advertising
- Marketing & GTM Strategy
- Product Marketing
- Account Based Marketing (ABM)
- Revenue Operations (RevOps)
B2B Marketing
Marketing Strategy
Marketing Automation
Conversion Rate Optimization
Voice of the Customer
Paid Media
PPC Campaign Setup & Management
Community Development
B2B Lead Generation
Advertising
Data Analysis
A/B Testing
LinkedIn Campaign Manager
Google Analytics
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