Hire the Best Direct Marketers
Beroun, Czech Republic
In the past two years, I've built 200+ landing pages and funnels, including all the copy, and I helped my clients make over $450K in tracked revenue. My lead-generation landing pages consistently hit between 40%-55% conversion rates, including one hitting an astonishing 86%. I work in GHL, Clickfunnels, Unbounce, Kajabi, Webflow & Framer. ✅ "Jakub is hands down one of the best digital marketing professionals I've encountered in my 10y marketing career (and going!). Outstanding job! 👏👏" – Ori K. ✅ "Jakub is a legend. Not only is he incredibly skilled at building unique, eye-popping landing pages—he is also a joy to work with." – Matt D. ✅ "I've been in sales and marketing for 10 years now and Jakub is hands down one of the best copywriters, funnel builders, and funnel hackers I have met in that time! I can’t recommend him enough!" – Drake N. 🤝 I work and have experience working with those businesses: online coaches/course creators, fitness brands, real estate agents, marketing agencies, healthcare, affiliate marketers, local service providers & ecommerce stores. 🏆Case Studies Of My Clients: An online coach who’s got a Skool community already ran a funnel, but he was stuck at $11,000 a month and wanted to scale. So I built him a new 5-step funnel inside GHL. And then we A/B tested the offer angles / the length of the landing pages until it clicked. He's now at $25,000 a month, which has added up to over $350,000 in the last 2 years. Another client who’s also an online coach has been making $3,510/mo selling his low ticket make-money online offer. So I came in, made 3 completely different versions of his landing page, and after 1 month of A/B testing we ended up getting to $7,565, doubling his MRR. For my own coaching business, I build lead-gen pages that capture emails. Out of 532 YouTube subscribers I turned 372 into emails on my list. My pages convert at over 55%, with one climbing past 86%. I've also built 100+ websites for local service business owners, and all of the clients have been nothing but satisfied. You can have a look at my reviews below. ⚠️ Here’s What Working With Me Looks Like: 1) We'll hop on a quick 30-minute call. I'll get to know what you need, and whether we're a good fit. And if we are, we'll agree on the final details like scope & deadline and then I can get started. 2) After the call, I'll send a list of carefully picked questions to research your audience properly so I can optimize your landing page/funnel for maximum conversions. 3) After, I deliver the first draft for revision and then I simply work until you’re satisfied (I’ve never had a client want more than 2 revisions by the way, which should tell you clearly what to expect from me) ✅ List Of Services I Provide: Landing Page Build & Copy Full Funnel Strategy & Build Webinar Funnels Upsell/Downsell Funnels Direct Response Copywriting (Including VSL scripts, emails and sales letters) ⚠️ I only accept projects starting at $500, and I work best with established business owners who already know what a well-built funnel can do for their business. That said, don’t expect any crazy pitch at the end, because I personally hate them (and you probably do too…) So, if you simply like my approach then click the green “Invite To Job” button and let's have a conversation on how I can help you. Looking forward to having a productive chat!
- Landing Page Audit
- Ecommerce Website
- Website Redesign
- No-Code Website
- ClickFunnels
- Shopify Website Design
- Sales Funnel Builder
- Funnel Testing
- Landing Page Optimization
- Sales Funnel Implementation
- Sales Funnel
- Ecommerce Website Development
- Landing Page Design
- Copywriting
- Direct Response Copywriting
Lafayette Hill, Pennsylvania
Words That Sell. Copy That Converts. Profits That Scale. If your sales funnel, email campaign, or landing page isn’t making you money, it’s costing you money. You don’t need more traffic. You need better conversions. That’s where I come in. For 25+ years, I’ve helped businesses turn words into sales. Not just “nice-sounding” words—but conversion-driven messaging rooted in psychology, persuasion, and buyer behavior. My copy has generated millions in sales across industries as diverse as SaaS, eCommerce, high-ticket coaching, B2B software, real estate, and even dog training and dating advice. 🚀 Where I’m Most Useful to Your Company: ✅ Sales Letters (Long-form, Short-form, Direct Response) ✅ Landing Pages that Double (or Triple) Conversion Rates ✅ Email Autoresponder Sequences (Cold, Nurture, Re-Engagement) ✅ Sales Funnels that Move Prospects from Awareness to Purchase ✅ Lead Generation & Nurture – Get More Qualified Leads, Not Just Clicks ✅ VSLs, Explainer Videos & YouTube Ads – Video Copy that Sells ✅ Case Studies & Authority-Boosting Content ✅ AI-Powered Chatbot & Sales Copy Creation 💡 What Makes Me Different? 1️⃣ Direct-Response Focused – Every word I write is designed to sell. No fluff, no filler—just ROI-driven copy that turns browsers into buyers. 2️⃣ Proven, Repeatable Results – My work isn’t guesswork; it’s built on data-driven frameworks from MECLABS, StoryBrand, and Gap Selling. 3️⃣ I Teach What I Do – I created The Simple Copywriting System, a self-study masterclass on copywriting that helps business owners and marketers master persuasion. 4️⃣ ChatGPT & AI Marketing Expert – I don’t just write copy—I train businesses to harness AI for rapid growth in content, ads, and sales automation. 5️⃣ FREE Value Proposition Development Session – Most businesses struggle with a weak, unclear value proposition. I help you fix this before writing a single word, ensuring your message is magnetic to your audience. 🛠 Tools & Platforms I Work With: ✔ AI & ChatGPT Marketing Tools – Prompt Engineering, AI Automation ✔ Sales Funnel Builders: ClickFunnels, Unbounce, Instapage, Leadpages ✔ Website Platforms: WordPress, Divi, Beaver Builder ✔ Email Marketing: Aweber, Mailchimp, ConvertKit, ActiveCampaign ✔ Ad Platforms: Google Ads (GDN, YouTube), Facebook/Instagram, AdRoll ✔ A/B Testing & CRO Tools: Google Optimize, Hotjar, VWO 🔥 PLUS: I’m a ChatGPT & AI-Powered Marketing Expert AI is changing the game, but most businesses don’t know how to use it properly. I’ve created an entire course teaching marketers how to leverage ChatGPT to explode sales, boost productivity, and streamline content creation. I can help you: ✅ Automate Your Content & Sales Messaging (without losing authenticity) ✅ Train ChatGPT for Your Business (so it speaks in your brand’s voice) ✅ Turn AI into a Sales Asset (from ad copy to entire funnels) 💡 Why does this matter? Because businesses that integrate AI properly are scaling faster, lowering costs, and winning bigger. Let me show you how. 🚀 Let’s Turn Your Offers into Sales Machines If you want high-performing copy that boosts conversions, increases sales, and actually moves the needle, let’s talk. I look forward to helping you scale your business with copy that sells. 👉 Click the "Hire" button, and let’s make your marketing work harder for you. - Chris
- Copywriting
- Creative Writing
- English
- Feature Writing
- WordPress
- Internet Marketing
- Marketing Strategy
- Speech Writing
- Business Writing
- Content Writing
- Article Writing
- Financial Writing
- Online Writing
Karachi, Pakistan
Want to self-publish your book on Amazon KDP quickly, professionally, and stress-free? I help authors, coaches, and publishers design, format, and publish stunning eBooks and paperbacks that meet KDP standards and engage readers. My Services Include: eBook formatting (EPUB, MOBI, PDF) Paperback interior layout & typesetting Kindle & print-ready cover design Children’s book and illustrated book formatting Fixing KDP upload or formatting issues File conversion & publishing assistance With 400+ successfully published books, I’ve worked across genres, business, memoirs, self-help, children’s, and journals, helping authors turn manuscripts into professional publications. Why Clients Choose Me: Top Rated Freelancer | 96% Job Success Fast delivery & responsive communication 100% KDP-compliant output Pixel-perfect formatting and detail-focused design Let’s make your book shine! Send me a message, and I’ll help you publish your next bestseller on Amazon KDP or IngramSpark. Are you an author, coach, or entrepreneur ready to self-publish your book on Amazon KDP but struggling to make it look professional? You’ve come to the right place! I’m Hadi Arain, a professional Book Formatter and Designer with years of experience helping authors bring their stories to life through beautifully formatted, fully compliant eBooks and print-ready paperbacks. With over 400+ successful Amazon KDP projects, I’ve worked with self-publishing authors, publishing agencies, and creative entrepreneurs across multiple genres, including children’s books, memoirs, journals, planners, self-help guides, and business books. My focus is to help you publish a book that’s visually appealing, easy to read, and aligned with Amazon Kindle Direct Publishing (KDP) and IngramSpark requirements. My Expertise Covers: Professional eBook formatting (EPUB, MOBI, PDF, KPF) Paperback interior layout and print typesetting Children’s book formatting and illustration placement Kindle & Print-ready cover design (front, spine, back) Fixing KDP upload errors, margin issues, bleed problems, and file rejections Book file conversions (Word to EPUB, PDF, or print-ready) Publishing guidance: From manuscript to published book I use industry-standard tools like Adobe InDesign, Canva, Photoshop, and Kindle, ensuring your book meets 100% KDP compliance with precise margins, professional typography, clickable TOC, and correctly embedded fonts. Whether your goal is to create a simple Kindle eBook or a detailed illustrated hardcover, I ensure every page looks polished and professional. Book Types I Work On: Children’s Picture Books & Storybooks Journals, Planners & Workbooks Fiction & Nonfiction eBooks Business, Coaching & Motivational Books Cookbooks, Poetry, and Art Books Coloring Books & Activity Books Why Work With Me? Top Rated Upwork Freelancer with 97% Job Success Fast communication and reliable delivery 100% KDP-ready, high-quality output Quick turnaround time with unlimited revisions Strong attention to layout detail and design accuracy Client satisfaction guaranteed: I work until you’re 100% happy To help self-published authors and content creators transform raw manuscripts into professional, market-ready books that attract readers and perform well on Amazon. Every book deserves a layout that reflects the author’s hard work, and I take pride in designing interiors that feel modern, balanced, and reader-friendly. When you hire me, you’re not just getting a formatter, you’re partnering with someone who understands book publishing, design, and reader psychology. I make sure your final files upload smoothly on Amazon KDP, look perfect in print and Kindle previewers, and meet all size and bleed specifications. Let’s Get Your Book Published! Whether you need KDP formatting, cover design, or complete publishing assistance, I’ll guide you every step of the way, from formatting and layout to final file approval. Message me today, and let’s create a beautiful, professionally formatted book that your readers will love and remember. SEO Keywords: Amazon KDP, eBook, Kindle publishing, paperback formatting, print-ready layout, book design, book cover, kdp, kindle, Amazon KDP, eBook formatting, Kindle publishing, paperback formatting, print-ready layout, book design, book cover Amazon KDP, eBook formatting, Kindle publishing, paperback formatting, print-ready layout, book design, book cover, Amazon KDP, eBook formatting, Kindle publishing, paperback formatting, print-ready layout, book design, book cover ,Amazon KDP, eBook formatting, Kindle publishing, paperback formatting, print-ready layout, book design, book, Amazon KDP, eBook formatting, Kindle publishing, paperback layout, book cover design, Canva, InDesign, EPUB, print-ready design, children’s book formatting, self-publishing, book layout, typesetting, interior design, IngramSpark, Amazon Kindle, Ebook, Epub, Kindle, Kdp, Paperback, Book, Typography, Editorial design, epub, Ebook, kindle , paperback kdp
- EPUB
- Ebook Formatting
- Book Cover
- Book Cover Design
- Kindle Direct Publishing
- Book Layout
- Editorial Design
- Canva
- IngramSpark
- Book Illustration
- Illustration
- Catalog Design
- Magazine Layout
- Logo Design
- Children's Book Illustration
- Adobe Illustrator
- Formatting
- Text Formatting
- Typesetting
- KDP Interior
Turramurra, Australia
Most performance marketers have only spent other people’s money. I put my money where my mouth is. Of the $5M+ I’ve managed in ad spend, over $1 million has been my own cash, used to scale direct-response lead gen and affiliate campaigns. When your own money is on the line, you forget about vanity metrics, and learn very quickly that the only data that matters is lead quality, CAC/CPA, scale, and bottom-line ROI. I’m a full-stack performance marketer who understands the entire conversion flow. I know exactly what it takes to script winning video angles, build bulletproof tracking environments, and scale profitably. The last few years have been heads-down in affiliate lead gen and pay-per-call, either solo or in partnerships - running cold traffic mainly on Meta, TikTok and YouTube against hard CPA targets, with full ownership of the funnel: Angle/script → creative direction → landers → tracking → optimisation I'm open to full-time roles, fractional engagements, or project-based work where I can bring this owner-operator mentality, rigorous testing methodology, and strict focus on profitable growth to your paid media. 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬: 🔹𝐓𝐡𝐞 𝐎𝐰𝐧𝐞𝐫-𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫 𝐌𝐢𝐧𝐝𝐬𝐞𝐭: I treat your ad budget with the exact same scrutiny and profit-focus as I do my own. 🔹𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 & 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠: Scripting scroll-stopping video creatives that prioritise stopping power and conversions. 🔹𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐒𝐜𝐚𝐥𝐢𝐧𝐠: Ruthless optimisation and scaling across paid social. 🔹𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Advanced tracking, attribution configuration, and rapid landing page setup. 🔹𝐀𝐈-𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬: Using AI strategically for static ads, efficiency, and enhancing copy without producing generic AI-sounding output. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: 🔹 Meta, TikTok, YouTube, Newsbreak, Snapchat, Oddbytes 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 & 𝐕𝐞𝐫𝐭𝐢𝐜𝐚𝐥𝐬 - Scaling offers globally across North America, EU, AU & NZ: 🔹Finance: Debt, Loans, Business Funding 🔹Insurance: Business Insurance, Auto, Home, Pet 🔹Ecom & Supplements: DTC sales and customer acquisition 🔹Tort: Class Action Lawsuits 🔹Home Services & Local: Gutters, renovations, security, HVAC, clinics, and wellness. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 BSc Psychology (Hons), University of Nottingham: My background in psychology helps me understand consumer behaviour, direct-response messaging, hooks, objections, and the emotional triggers behind high-performing ad creative. If you’re looking for an experienced performance marketer who treats your budget like their own, I look forward to speaking with you.
- Ad Campaign
- Ad Copy
- Media Buying
- Direct Response Copywriting
- TikTok Ad
- Facebook Advertising
- Instagram Ad Campaign
- YouTube Ads
- Creative Direction
- Creative Strategy
- Ad Creative
- Short Video Ad
- Copywriting
- TikTok Marketing
- Facebook Ads Manager
Malaga, Spain
🏆 Successful Agency Exit | Now Consulting, Auditing & Building Elite Marketing Teams 📊 Managed $700k+ in Ad Spend Across Meta & Google 🚀 Business Consulting + Team Coaching — Helping Business Owners Grow With Paid Ads Send me an invite or message, I'll give you a free screen recorded audio audit showing exactly where your marketing/business has gaps and what I'd do about it. That's my promise. After scaling and successfully exiting my own marketing agency, I now help business owners do what I did, build the systems, teams, and strategies that create sustainable growth. I don't just run ads. I help you understand your marketing at a deeper level, hire the right people, and build something that works without you doing everything yourself. Marketing audits that actually mean something. I go through your ad accounts, funnels, and strategy and give you a clear, honest picture of what's working, what's wasting money, and exactly what needs to change. Building elite marketing teams. I work with businesses to hire, train, and develop marketing talent. This includes AI-powered marketers who can hit the ground running and deliver real impact from day one. Mentorship and consulting. Whether you're a business owner trying to get more from your marketing or a growing company that needs strategic direction, I bring the experience of someone who has built, scaled, and sold a marketing business. 175+ marketers trained. I run an active marketing education programme with 175+ members, which means I stay sharp on what's working right now and I bring that into every client engagement. CORE SKILLS: Marketing Audits, Meta Ads Audit, Google Ads Audit, Ad Account Review, Paid Media Strategy, Marketing Strategy, Marketing Consulting, Business Consulting, Team Building, Marketing Team Development, Talent Development, Marketing Mentorship, Business Mentorship, Marketing Education, AI Marketing, AI-Powered Marketing, Marketing Training, Meta Ads, Facebook Ads, Google Ads, Performance Marketing, Media Buying, Campaign Strategy, Conversion Tracking, Facebook Pixel, Conversion API, Google Analytics, GA4, ROAS Optimisation, Funnel Strategy, Full-Funnel Marketing, Lead Generation, eCommerce Marketing, Shopify Marketing, Content Strategy, Organic Marketing, Marketing Systems, SOPs, GoHighLevel, Email Marketing, Copywriting, Marketing Automation
- Marketing
- Training & Development
- Training
- Digital Marketing
- Coaching
- Marketing Consulting
- Marketing Strategy
- Employee Training
- Google Ads
- Facebook Ads Manager
- Facebook Advertising
Round Rock, Texas
⭐⭐⭐⭐⭐ 𝗡𝗲𝗲𝗱 𝗖𝗼𝗽𝘆 𝗧𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀? Most copywriters hand you a Google Doc and disappear. You take it to a designer who kills your conversions. Then a developer who builds what they're given. Nothing works together. Three months later, nothing converts. I solve that problem. 𝗜 𝘄𝗿𝗶𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗰𝗼𝗽𝘆. 𝗔𝗻𝗱 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝘁𝗼 𝗱𝗲𝗽𝗹𝗼𝘆 𝗶𝘁. So your copy actually makes sales instead of sitting in a folder. 𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 (𝟱𝟬𝗠+ 𝗶𝗻 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝘃𝗲𝗻𝘂𝗲): 𝗦𝗼𝘂𝗻𝗱𝘀 𝗧𝗿𝘂𝗲 (𝗜𝗻𝗻𝗲𝗿 𝗠𝗕𝗔): 3M first-year revenue from the Facebook ads, landing pages, and email sequences I wrote. "𝘈𝘥𝘥𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘴𝘵𝘰𝘳𝘺 𝘵𝘰 𝘮𝘺 𝘸𝘦𝘣𝘪𝘯𝘢𝘳 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘣𝘺 50% 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘪𝘮𝘦 𝘐 𝘵𝘳𝘪𝘦𝘥 𝘪𝘵." - Noah St. John, Bestselling Author "𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘑𝘢𝘮𝘪𝘯 𝘰𝘯 𝘮𝘺 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘥 𝘤𝘰𝘱𝘺 𝘥𝘳𝘰𝘱𝘱𝘦𝘥 𝘮𝘺 𝘤𝘰𝘴𝘵 𝘱𝘦𝘳 𝘭𝘦𝘢𝘥 𝘧𝘳𝘰𝘮 3 𝘥𝘰𝘭𝘭𝘢𝘳𝘴 𝘵𝘰 1 𝘥𝘰𝘭𝘭𝘢𝘳. 𝘔𝘺 𝘴𝘢𝘭𝘦𝘴 𝘤𝘢𝘭𝘭𝘴 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘤𝘰𝘯𝘷𝘦𝘳𝘵𝘪𝘯𝘨 𝘢𝘵 25% 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 8%." - Daria Zest, Business Coach I've written copy for Sounds True, Eckhart Tolle Foundation, Brendan Burchard, Gina DeVee, DTC brands, coaches, and digital businesses. Over 50M in client revenue from copy I've written, many projects alongside my writing partner Kylie Slavik. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁: I've spent years studying buyer psychology so the copy isn't just well-written. It's sequenced to help the right buyer understand the offer, trust the message, and take the next step. And I understand brand psychology. How to capture your voice. Your energy. Your unique way of communicating. 𝗔𝗻𝗱 𝘂𝗻𝗹𝗶𝗸𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀, 𝗜 𝗮𝗹𝘀𝗼 𝗯𝘂𝗶𝗹𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀. Custom Coding. WordPress. Webflow. Shopify. React. Your copy doesn't sit in a Google Doc. It goes live and starts converting. 𝗪𝗵𝗮𝘁 𝗜 𝘄𝗿𝗶𝘁𝗲: 𝗘𝗺𝗮𝗶𝗹 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸/𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲𝘀 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗽𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝗴𝗲𝘀 𝗔𝗻𝗱 𝗶𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗵𝗲 𝘀𝗶𝘁𝗲 𝗯𝘂𝗶𝗹𝘁: Copy + design + development. One team. Built for conversion. One copywriter who understands what makes people buy. And who can deploy that copy so it starts making sales. Best, Jamin Dillen P.S. Send me your project details and I'll give you one specific fix before we even get on a call.
- Copywriting
- Sales Copy
- Ad Copy
- Email Copywriting
- Storytelling
- Sales Copywriting
- Sales Funnel Copywriting
- Sales Copy Review
- Website Copywriting
- Outreach Email Copywriting
- Direct Response Copywriting
- Campaign Copywriting
- Songwriting
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How To Hire a Top Direct Marketer
Text messages from companies promoting a sale, mailers with a restaurant coupon, and social media ads about an upcoming event…are all examples of direct marketing.
Direct marketers may communicate to millions of consumers at a time, but they do so directly through channels like email, social media, and SMS. They’re skilled at connecting with audiences in a way that gets their attention and persuades them to take a specific action, which could be anything from clicking a link to walking into a store.
Whether you’re looking to add a full-time team member or someone to help with a project, here’s how to find the ideal direct marketer for your business.
The role of a direct marketer
Direct marketers boost sales by increasing revenue from existing clients, attracting new clients, and keeping clients loyal. Their job is to promote your products and services to get a sale, or at the very least, move potential customers further down the sales funnel.
Common direct marketer tasks
Some people may think of direct marketers as telemarketing agents and door-to-door salespeople, but those are sales roles. Direct marketers are usually behind the scenes creating campaigns and analyzing data. Here are some of their tasks:
- Audience segmentation. Analyze data to identify specific audience segments that are most likely to respond to a specific offer or message.
- Content creation. Personalize emails, direct mail pieces, and ads to resonate with the beliefs, preferences, and behaviors of each segment.
- Design offers. Craft irresistible offers—like free trials and time-limited discounts—that encourage people to take immediate action.
- Manage channels. Choose the most effective channels to reach the target audience and monitor and adjust them to maximize response rates.
- Design and execute campaigns. Work with cross-functional teams to ensure a cohesive and effective campaign that supports business goals.
- Measure performance. Track key performance indicators (KPIs), return on investment (ROI), and campaign effectiveness.
- Analyze and report on results. Understand what worked, what didn’t, and how future campaigns can be improved.
Popular projects for direct marketers
Direct marketers, as freelancers or employees, handle a range of typical projects. Consider these examples:
- Create welcome emails. Craft an automated email series for new customers and upload them into the email marketing tool.
- Plan and execute a postcard campaign. Send promotional offers to targeted audiences, tailoring messages by audience and channel to optimize conversions.
- Craft sales letters. Write a sales letter to premium-level clients offering a subscription upgrade.
- Develop an SMS holiday campaign. Send exclusive offers and special updates to high-value customers for the holiday season.
How to write a direct marketer job description
You don’t need to write a full job description for engaging a freelancer as you would when hiring an employee, but you should be clear about who qualifies for the project. Here’s how to write a solid job post that attracts the right direct marketing professional.
Job post title
Use a title that describes exactly what you’re looking for, like these examples:
- Direct marketing specialist. Develop, execute, and optimize targeted marketing campaigns across various channels to drive conversions.
- Email marketing coordinator. Manage all stages of a campaign from ideating to analyzing performance.
- Lead generation specialist. Generate qualified leads for the sales team through email and social media campaigns.
Project description
Give enough information to determine if candidates are a good fit. Bonus: Doing this well reduces the number of unqualified submissions you have to sift through.
- Scope of work. List all the deliverables and timelines. Example: Ensure the cleanliness of a mailing list and segment target audiences for a direct mail campaign.
- Project length. Indicate whether this is a smaller or larger project that may last a few weeks, have a chance to go full time, or actually start as full-time employment.
- Background. Mention the level of experience you prefer and knowledge of certain industries and marketing channels and tools.
- Remote or on-site. Direct marketers can work 100% remotely, so if that’s an option for your team, you’ll be able to significantly widen your talent pool.
- Budget. Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Job responsibilities
Direct marketers are often tasked with job responsibilities like these:
- Identify target audiences. Analyze data to segment audiences based on relevant demographics and buying patterns.
- Strategize campaigns. Set goals and create plans to achieve them.
- Create content. Select the optimal marketing channels and develop the appropriate message for target audiences
- Collaborate with creatives. Work with designers, media specialists, and vendors to create and execute a campaign.
- Track performance. Use analytics tools to monitor campaigns, feedback, and effectiveness.
- Report findings. Provide campaign insights and suggestions for improvements to teams and upper management.
- Test messages. Conduct A/B tests to determine which messages perform better.
Qualifications
Be specific about asking for everything you need in the candidate’s background. Be clear on what’s a must-have versus a nice-to-have. Sample qualifications include:
- A few email campaign successes in the CPG industry
- Familiarity with Hubspot CRM and email marketing tools
- Experienced marketing to 20- to 25-year-olds in South Asia
Job outlook for direct marketers in 2024
No matter what’s happening to the economy, companies need direct marketers to cut through a noisy world and convince customers to buy. Perhaps this is why the Bureau of Labor and Statistics (BLS) projects that marketing jobs will grow six percent from 2022–2032. That’s compared to an average of three percent for other jobs.
That prediction is reflected in customer behaviors on Upwork. Several direct-response competencies, such as lead generation and social media and email marketing, rank among the most in-demand skills within the sales and marketing category.
How much it costs to hire a direct marketer
Costs vary depending on several factors including demand, where the professional is located, and niche skills. Here’s what you may pay direct marketers on average, according to Salary.com:
Entry-level
Entry-level direct marketers often have a bachelor’s degree in marketing, business, communications, or a related field. They may be recent graduates, have completed an internship, or have up to two years of experience. They have a basic understanding of marketing principles, generative AI, and digital marketing like social media. They usually offer administrative support including gathering data, coordinating activities with vendors and other functions, maybe some basic copywriting, and preparing reports.
- Hourly. $20–$27
- Full time. $42,000–$55,000
Intermediate
Intermediate-level direct marketers have a deeper understanding of marketing and perhaps marketing certifications in addition to their bachelor’s degree. They have three to five years of experience creating and executing marketing campaigns. They’re adept at analyzing data to pull strategic insights that will optimize future campaigns. They may be in management roles and responsible for developing junior marketers.
- Hourly. $50–$66
- Full time. $105,000–$138,000
Advanced
Advanced-level direct marketers may have more than seven years of experience and a proven track record. They may also have advanced college degrees and certifications. They usually focus more on managing multiple campaigns and executing complex marketing strategies. They collaborate with other functions to design and support a larger marketing vision. They often lead large teams and mentor intermediate-level direct marketers.
- Hourly. $68–$86
- Full time. $142,000–$178,000
Find your ideal direct marketer now
Hiring a direct marketer can boost your sales and generate leads through targeted and personalized campaigns. Direct marketers are skilled at persuasively communicating with your audiences and delivering ROI on your marketing efforts. Their effectiveness is clearly measurable and directly translates to your bottom line.
Find your ideal direct marketer now. Join Upwork and get immediate access to the world’s largest network of freelance professionals for free. It just takes a minute. Most clients say they find their ideal match within three days.
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