Hire the Best Direct Marketers
in Canada

Most business owners are very good at generating traffic and eyeballs for their businesses… But when it comes to turning those visitors into leads, and those leads into customers or booked calls, things often start to fall apart. That’s where I come in… I write emails and build customer acquisition systems that move people to take action… …whether that means replying to a cold email, booking a call, making a purchase, or coming back for another one. My specialty is persuasive, direct response email copy. I’ve spent years writing cold outreach, sales emails, follow-ups, nurture sequences, and email campaigns that drive conversions and prints money on autopilot... I work across cold email, email marketing, Klaviyo, ecommerce email, email automation, deliverability, lead nurturing, and lifecycle campaigns. WHAT I WRITE - Cold emails engineered to turn total strangers into curious prospects who actually want to hear from you and eventually become paying customers… - Newsletters that build loyal and highly engaged subscribers while making you the go-to person in your industry… - Welcome sequences that pull subscribers into your world and leave them hungry for more… - Flows, campaigns, and launches that print money on autopilot while you sleep… - God-like long-form sales letters, VSL scripts, Advertorials, landing pages and website copy that turn visitors into HOT leads and booked calls with prospects practically BEGGING for your services. - Scroll-stopping Facebook & Google ad copy that unleashes the power of neurological dominance, hijacks attention, triggers desire, and makes your offer impossible to ignore. WHAT I BUILD The full acquisition system… from top of level funnel to the very bottom of it: -- Cold traffic to a long-form sales letter. -- Opt-in -- A qualification form that filters buyers from browsers before anyone reaches your calendar. -- Booking page -- Backend nurture across email and SMS so people actually show up.... All of it WIRED into your CRM. The numbers I shoot for (bare minimum): - At least 2.5%+ outbound CTR - tells me the ad is earning attention. 10–14%+ opt-in rate - tells me the offer is giving people a reason to raise their hand. - At least 40–60% form completion - tells me the funnel isn’t bleeding people at the form. - 80–95% show-up rate - tells me the follow-up is doing its job. But I don’t worship benchmarks. I hunt for leaks. If the numbers are off, I want to know why. - Is the ad attracting the wrong people? - Is the headline killing curiosity? - Is the offer weak? - Is the form asking for too much? - Is the follow-up letting hot leads go cold? I find the leak… fix the leak… and get the funnel moving again. RESULTS - $15,000 closed in the first 12 hours from a single cold ad to one long-form sales page. - 292 booked calls at $131.52 each, selling a $12k offer into a saturated market. 85% of the leads were filtered out on purpose. - 325 booked calls at $17.51 per lead. Two interests, one placement, one creative. - $700,361 in attributable email revenue over 12 months. 59% from flows, 41% from campaigns. - $34,000 in a single month for an ecommerce brand. Klaviyo went from 12% of store revenue to 23% in 30 days. HOW I WORK I don't open by asking what service you need; I ask where you're losing people. Once you know which stage is leaking, the right fix becomes obvious... Sometimes it's the offer. Sometimes it's a page that was never built. Sometimes the copy is fine and the budget is sitting in the wrong ad set, and no rewrite was ever going to save it. Fix the system, NOT the symptom. WHAT TO EXPECT -- Strategy before tactics... -- Copy in your voice... -- Fixed price, clear scope, clear communication... -- Numbers you can check rather than vanity metrics. Want to know which stage of yours is leaking? Hit the green button at the top of this page and tell me what isn't working. I'll tell you what I would fix first.

Most people find one winning ad after failing 100 times. That's because most people aim for mindless volume instead of quality. I don't like that idea, and by prioritising quality with our clients we've been able to consistently find new winners with way less volume. So far I'd say around 1 winning ad out of less than 50 tested. But quick context — Over the past few years I've partnered with a good amount of ecom brands and helped them scale anywhere from multiple 5 figures to multiple 6 figures a month. That doesn't happen by testing random things — it comes from having a solid research system and a feedback loop process that lets you run intentional ads and optimize them week after week. I usually partner with brands on the creative strategy side — research, angles, UGC and ad scripts, creative briefs — but I also assist with the post production, so you get the whole creative pipeline handled and not just a doc of ideas. Thanks to that I've been able to help a parenting brand grow from $40K to $400K/month in 6 months (one ad ran 3+ months without fatiguing and did six figures on its own), a moto accessories brand go from $40K to $140K/month, and a pet nutrition brand from $0 to $120K. I also work in French, so if you're running Meta ads in France or Québec we can do this in both languages. If you're looking for someone who thinks about why ads perform, not just how to make them look good — feel free to send me a message. Salustiano

You should NOT hire me 🚨 Seriously. Alright... You look a bit confused so let me explain. There's only one reason why you're on my profile right now. You're looking for a copywriter for whatever project you're working on. You thought Upwork was the place to find one, so here you are. Except... You didn't realize it would be THIS hard. There's tens of thousands of so-called copywriters on this platform, all repeating the same thing: “I write words that sell.” “Helping businesses grow with compelling, engaging copy.” “Conversion-focused copy that connects with your audience.” But in the end, you've got no damn clue who to actually hire... who to trust with your business. So I'll be the first one to tell you very honestly that you should NOT hire me. Here's why: ❌ I don't work with everyone. If I don't believe in whatever you're selling, I won't work with you ❌ I'm absolutely NOT cheap. 9 out of 10 clients on Upwork cannot afford to hire me. This isn't some cool psychology trick either... I'm just being honest with you. I don't do $50 or $100 cutesy little projects. ❌ I only work with clients in the U.S., Canada, and a select few countries in Europe. If that’s not you, we’re not a fit. If any of the above 3 apply to you, please stop reading right here because I guarantee we're not a good fit. Go on... Still here? Cool... So Now the obvious question is, who exactly do I work with? At least one (but preferably two) of these should apply to you. The first one is a non-negotiable: ✅ You're NOT frugal, cheap, or petrified of spending good money on good talent. ✅ You sell a digital product, online course, or run a coaching business ✅ You’ve got an email list with at least few hundred subscribers and actually want to monetize it ✅ You want someone who understands copy, email marketing, AND how to sell At this point, you're probably thinking, "Who the **** does this self-aggrandizing pseudo Don Draper think he is?" Great question. My name is Joseph and I'm one of the top direct response copywriters in the world when it comes to the info-product and coaching niche. My clients include: 👉 Patrick Bet-David 👉 Brad Lea 👉 Andy Elliott 👉 Joi Marshall 👉 LightSpeed VT (world's #1 course creation platform) 👉 Course Incubator ...and a few others I can't legally name (thanks NDAs). Here's what I can do for you (If I decide we're a good fit for each other): 🔥 Landing Pages That Sell. No fluff. No “welcome to our website” garbage. Just clean, persuasive copy that moves visitors from curious to converted. Fast. 🔥 Ad Copy That Stops Scrolls on Facebook, Instagram, whatever. I’ll craft ad copy that hooks attention in the first line, builds intrigue, and drives the click. Plus, I’ll give you creative ideas that actually make sense for your offer. 🔥 Emails That Print Money. This is where I shine. Daily story-based sales emails, onboarding sequences, abandoned cart flows, launch emails, newsletters… With my emails, you'll live in your prospects' inbox. 🔥 List Monetization Strategies that made $10M for my clients. Got a dead email list? I’ll wake it up. Got no list? I’ll help you build one. I help you turn your email list into one of your most profitable assets. Look, I’m not just another 'writer' who strings together fancy words and hopes for the best. I write to make sales. I mean, isn't that what you want?! If you're sick and tired of 572,941 generic, boring, and terrifyingly repetitive copywriters you've come across... And if you have that tingling gut feeling after reading this... message me and I'll see if we can work together.

You're spending $30K-$500K/mo on paid social and you still can't answer one question: why did that ad work? Your creative team ships concepts but can't diagnose results. Your media buyer blames creative. Creative blames the landing page. You cycle through freelancers who guess and agencies who present decks instead of answers. I built a system that replaces all of that. And by system, I mean my skills. Every ad concept traces back to real customer language pulled from reviews, Reddit, Amazon, TikTok comments, forums, and competitor ads. Copy is actually *good* bcause I've done this for long enough. Ideas, iteration, testing logic and all other areas of operation are also carefully executed. And when mistakes happen, I own them, learn from them, and move on. Simple. If you're tired of bad creative and you're ready to scale without going broke reach out

Your website should make your competitors’ stomach drop. I’m Dean, Top-rated Plus copywriter and conversion strategist helping you convert more website and app users into leads and customers with strategic UX-driven copy. I’m your conversion partner delivering high-converting landing pages, websites that win customers over, and content that gets the attention and engagement your brand deserves. You’re a startup founder, marketing/design agency, e-commerce brand or an influencer/creator looking for someone to handle your key conversion assets so you can tackle the million other things on your to-do list. Rest easy, I’ll be your Aladdin. I’ll show you the world (of winning over qualified leads on your website.) You have a game-changing product/service/thing the world would be rushing to buy, if only your website delighted users with scroll-stopping copy. Your website is leaving money on the table, and you’re frustrated finding the right words to translate your rock-solid product into quality leads or sales. Oh, you’re also sick of finding a partner you can trust to deliver the results you’re looking for. Because cookie-cutter copywriters give you the same old half-baked copy. You feel stuck. Why? Because without, - the right message (your product story), - delivered at the right time and place (your customer’s journey), - to the right prospect, (your market positioning) …you're pouring money into Google and Meta's pockets. But when you develop copy around those things, your copy hits like a depth charge, and prospects go from being curious to contacting you. You’ve found your guy if you want: - A website or landing page transformed into a lead-gen machine - Engaging SEO content that grabs attention, steals traffic automatically and delights readers - Immersive UX content and app experiences informed by with 1:1 user feedback and research I've got you covered. Alright, what else do you got? - product and promotional emails - Autoresponder sequences - LinkedIn ghostwriting - Pricing pages - Upgrade modals - UX and product copy - On-boarding sequences - tutorials and help content Customers expect a lot. You need to be online and offline and create a seamless brand experience from one touchpoint to the next. Why gamble your hard-earned brand equity with generic copy? Some results I've helped clients achieve: - Achieved 10% conversion rate on landing page, wrote email and upsell copy for infoproduct offer for Marketing Mentor, collaborating with direct response copywriter Bob Bly - Wrote SEO article for Plugin Music School in hyper-niche techno production vertical earning 8,000 clicks - Wrote brand personality and key messaging for Old Hunter’s Rye, Europe’s oldest distillery, that won a spot on liquor store shelves in Canada (only a few products are selected every year) - Developed and managing content strategy for a Telegram gaming app growing to more than 80,000 peak monthly users - Generated $200,000+ revenue for dating coach with 300K+ YouTube subscribers - Wrote content cumulatively read by millions of people across websites, magazines, blogs and social media - Doubled social media following in 3 months for Story District with a content strategy around engaging Reels and strategic collaborations with Carla Hall and Kwame Onwuachi resulting in 792,512 people reached, 63,485 profile views and 7,068 click-throughs - Developed creative concepts and wrote print, digital and OOH ads for integrated tourism marketing campaign (SpectacularNWT), resulting in a record-breaking 7% increase in visitor numbers and a 3% increase in tourist spending YoY - Created pitch deck for Taiga Robotics, winning best pitch at Berkeley Skydeck Demo Day If you’re on a tight budget and don’t have time or willingness to write your copy, and you just see it as words on the screen, then absolutely hire the cheapest copywriter you can find on Upwork. Or if you depend on your copy generating concrete results like more clicks, higher traffic, higher conversion rates, or more qualified leads or sales, then think about hiring someone who knows how to do it. When you need your copy to make money, working with a copywriter who has the knowledge, skills and track record of writing profitable copy for clients is an investment, not an expense. If you sell a high-priced product with long lead times, my rate can pay for itself many times over with just a few sales. Or let’s say your landing page generates $100,000 in sales with a 2% conversion rate. If compelling copy lifts that to 3%, that copy generates $50,000 over the next year. That’s a half million over the next decade for a single page. That’s not even factoring in increases to email and ad clickthroughs. So what kind of copywriter are you looking for? Filling in word count — or filling up your pipeline with quality leads and generating sales. If it’s the latter, let’s turn your website into a conversion asset that converts on autopilot.

"𝙎𝙝𝙖𝙛𝙞𝙣, 𝙘𝙖𝙣 𝙮𝙤𝙪 𝙖𝙙𝙙 𝙡𝙤𝙣𝙜-𝙩𝙚𝙧𝙢 𝙣𝙪𝙧𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝙣𝙤-𝙨𝙝𝙤𝙬 𝙨𝙚𝙦𝙪𝙚𝙣𝙘𝙚𝙨 𝙞𝙣𝙩𝙤 𝙂𝙃𝙇 𝙖𝙨 𝙬𝙚𝙡𝙡? 𝙏𝙝𝙤𝙨𝙚 𝙗𝙧𝙖𝙣𝙙𝙨 𝙖𝙧𝙚 𝙗𝙤𝙤𝙠𝙞𝙣𝙜 𝙘𝙖𝙡𝙡𝙨 𝙖𝙡𝙧𝙚𝙖𝙙𝙮, 𝙡𝙤𝙡." - Steven, Excelsior Franchise Solutions "𝙏𝙝𝙚𝙨𝙚 𝙚𝙢𝙖𝙞𝙡𝙨 𝙖𝙧𝙚 𝙜𝙧𝙚𝙖𝙩! 𝙒𝙚'𝙫𝙚 𝙜𝙤𝙩𝙩𝙚𝙣 𝙞𝙣𝙨𝙖𝙣𝙚 𝙧𝙚𝙥𝙡𝙞𝙚𝙨 𝙬𝙞𝙩𝙝 𝙞𝙩. 𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙨𝙤 𝙢𝙪𝙘𝙝 𝙛𝙤𝙧 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙜𝙧𝙚𝙖𝙩 𝙬𝙤𝙧𝙠 𝙮𝙤𝙪'𝙫𝙚 𝙙𝙤𝙣𝙚 𝙛𝙤𝙧 𝙪𝙨." - Hook Agency Those two messages came from clients after I helped them with email campaigns and nurture sequences designed to keep leads engaged, build trust, and move conversations forward. And honestly, that's the part of copywriting I enjoy most. Taking an idea, an offer, or even a messy first draft... And turning it into something people actually want to read. Now, if you're a coach, consultant, agency owner, personal brand, or growing business looking for someone to help with emails, ads, landing pages, or funnel copy... You're probably in the right place. Not because I'm going to promise you overnight results. And definitely not because I'm about to tell you I have a "secret framework" that nobody else knows. I'm Shafin, a direct-response copywriter & creative strategist who's spent the last 2 years helping businesses turn attention into action through emails, ads, landing pages, and sales funnels. I've written for franchise brands, business opportunity offers, wellness companies, consultants, service businesses, and eCommerce brands. And while every industry is different, the goal is always the same: Help the right people understand why they should care. Look, I'm not here to pitch you a 9-step method or flex a blurry Lamborghini pic... And I definitely don't have a course called "Funnel Secrets Vol. 2..." And no, I'm not trying to be the next funnel guru. I'm the guy those gurus end up hiring when their nurture emails are flat, their ad hooks fall apart, and their landing page bounce rate keeps rising. Over the years I've worked on: ✅ Email campaigns & nurture sequences ✅ Facebook & Instagram ad copy ✅ Landing pages & lead generation funnels ✅ Newsletter content ✅ Social media copy & short-form scripts What clients usually appreciate most isn't just the writing. It's the fact that I'm easy to work with. I communicate clearly. I take feedback well. I meet deadlines. And I care about getting the message right before worrying about sounding clever. A big reason for that is I've spent the last few years obsessing over this craft. I've invested thousands of dollars into learning from experienced marketers and copywriters who've worked with brands and entrepreneurs like Jason Capital, Tai Lopez, V-Shred, Dan Martell, and many others. And while I'm still learning every day, those lessons have helped me bring a much deeper level of strategy to the projects I work on. So if you're looking for someone who can help turn good ideas into clearer messaging, stronger campaigns, and better customer conversations... Feel free to send me a message. I'd be happy to take a look and see if I can help. — 𝗦𝗛𝗔𝗙𝗜𝗡 𝗣.𝗦. A few questions I get from time to time: 𝗔. Do you only work with coaches and personal brands? → Not at all. I've written for businesses in franchising, wellness, consulting, home services, business opportunity, eCommerce, and more. If the offer is solid and the audience is clear, I can usually adapt quickly. 𝗕. Why should I hire you over someone charging less? → You absolutely can hire someone cheaper. But in many cases, you'll end up getting generic copy that sounds like it was written for everyone and no one at the same time. A lot of low-cost copy today is simply AI-generated content with very little research, strategy, or understanding of the audience behind it. My approach is different. Before I write a single word, I spend time understanding the audience, the offer, and the message we're trying to communicate. I've also invested heavily in learning from world-class marketers and copywriters, which allows me to bring proven direct-response principles into every project. 𝗖. Are you new to copywriting? → No. I've been a copywriter for more than two years. I'm just new to Upwork (a little over a year)