Hire the Best Direct Marketers
in Canada

Here's the thing most online business owners don't want to hear: The bottleneck that you’re trying to solve most likely isn't the actual problem. I've seen companies pouring tons of money into lead generation when the real issue is their offer isn't strong or unique enough to compete in a paid environment. I've seen business owners convinced they need better ads or better salespeople when really they've built their whole business on referrals and have no idea how to sell to a cold stranger. I've seen ecommerce brands trying to scale ad spend on an offer with margins too thin to work at any volume. I've seen sales teams convinced it's a lead quality problem when the leads are fine and the pitch just doesn't work outside of a warm intro. The diagnosis is different every time. But the pattern is always the same: everyone's looking at their specialized piece of the puzzle and nobody's looking at the whole thing. I've seen funnels that look perfect on paper but bring in the wrong person at the wrong price point, and no amount of optimization fixes that. That's what I do. I have a somewhat unusual background having worked in both high-ticket sales and digital marketing at a high level, with expertise deep enough to understand how they're supposed to connect and why they usually don’t. You’ve probably heard it before, the marketing team blaming the salespeople for not closing the leads, the salespeople blaming the marketing team for bad leads. Both sides usually have some truth to them but a lot of the time it’s actually an offer problem, a positioning problem, or a funnel that was built for a different customer than the one actually showing up. I go through the entire funnel, find exactly where the bottleneck is, fix that first, and then help companies scale and achieve their revenue goals from there. I've worked extensively with online agencies, ecommerce brands, coaching businesses, and other online service companies. Depending on what the diagnosis calls for, I can help you with: -Offer Positioning -Paid Ads (Meta Ads, Google Ads) -Creative Strategy -Direct-response ad copy -SEO -Funnel building -Lead Conversion -Sales Operations Tools I work in: Meta Ads Manager · Google Ads · GoHighLevel · ClickFunnels · ActiveCampaign · Google Analytics · Hotjar · Ahrefs Fixed rate project or retainer only. Not commission. If you're looking for someone to manage tasks in your ad account or make outbound calls all day, there are plenty of people here who can do that. If you want someone who can tell you why the whole system isn't working and how to actually fix it, feel free to reach out.

I help DTC brands scale through Meta ads. My job is to figure out what makes people stop scrolling, build the creative around that, and turn it into results. I worked with TinyTots, a parenting brand, and helped them scale from $40K/month to $100K+ within 6 months. One ad I made generated six figures in sales and ran for over 3 months without fatiguing. My process starts with research — understanding the audience, what they care about, what objections they have. Then I build angles, write scripts, and iterate based on what the data says. Out of every 50 ads, we typically get 1 big winner and 2-5 smaller ones. The goal is finding those winners fast. I work mostly in parenting, pet, and nutrition. But the fundamentals are the same across niches: understand the customer, create content that speaks to them directly, and scale what works. If you're looking for a creative strategist who thinks about why ads perform — not just how to make them look good — I'd love to connect.

You're spending $30K-$500K/mo on paid social and you still can't answer one question: why did that ad work? Your creative team ships concepts but can't diagnose results. Your media buyer blames creative. Creative blames the landing page. You cycle through freelancers who guess and agencies who present decks instead of answers. I built a system that replaces all of that. And by system, I mean my skills. Every ad concept traces back to real customer language pulled from reviews, Reddit, Amazon, TikTok comments, forums, and competitor ads. Copy is actually *good* bcause I've done this for long enough. Ideas, iteration, testing logic and all other areas of operation are also carefully executed. And when mistakes happen, I own them, learn from them, and move on. Simple. If you're tired of bad creative and you're ready to scale without going broke reach out

"𝙎𝙝𝙖𝙛𝙞𝙣, 𝙘𝙖𝙣 𝙮𝙤𝙪 𝙖𝙙𝙙 𝙡𝙤𝙣𝙜-𝙩𝙚𝙧𝙢 𝙣𝙪𝙧𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝙣𝙤-𝙨𝙝𝙤𝙬 𝙨𝙚𝙦𝙪𝙚𝙣𝙘𝙚𝙨 𝙞𝙣𝙩𝙤 𝙂𝙃𝙇 𝙖𝙨 𝙬𝙚𝙡𝙡? 𝙏𝙝𝙤𝙨𝙚 𝙗𝙧𝙖𝙣𝙙𝙨 𝙖𝙧𝙚 𝙗𝙤𝙤𝙠𝙞𝙣𝙜 𝙘𝙖𝙡𝙡𝙨 𝙖𝙡𝙧𝙚𝙖𝙙𝙮, 𝙡𝙤𝙡." - Steven, Excelsior Franchise Solutions "𝙏𝙝𝙚𝙨𝙚 𝙚𝙢𝙖𝙞𝙡𝙨 𝙖𝙧𝙚 𝙜𝙧𝙚𝙖𝙩! 𝙒𝙚'𝙫𝙚 𝙜𝙤𝙩𝙩𝙚𝙣 𝙞𝙣𝙨𝙖𝙣𝙚 𝙧𝙚𝙥𝙡𝙞𝙚𝙨 𝙬𝙞𝙩𝙝 𝙞𝙩. 𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙨𝙤 𝙢𝙪𝙘𝙝 𝙛𝙤𝙧 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙜𝙧𝙚𝙖𝙩 𝙬𝙤𝙧𝙠 𝙮𝙤𝙪'𝙫𝙚 𝙙𝙤𝙣𝙚 𝙛𝙤𝙧 𝙪𝙨." - Hook Agency Those two messages came from clients after I helped them with email campaigns and nurture sequences designed to keep leads engaged, build trust, and move conversations forward. And honestly, that's the part of copywriting I enjoy most. Taking an idea, an offer, or even a messy first draft... And turning it into something people actually want to read. Now, if you're a coach, consultant, agency owner, personal brand, or growing business looking for someone to help with emails, ads, landing pages, or funnel copy... You're probably in the right place. Not because I'm going to promise you overnight results. And definitely not because I'm about to tell you I have a "secret framework" that nobody else knows. I'm Shafin, a direct-response copywriter & creative strategist who's spent the last 2 years helping businesses turn attention into action through emails, ads, landing pages, and sales funnels. I've written for franchise brands, business opportunity offers, wellness companies, consultants, service businesses, and eCommerce brands. And while every industry is different, the goal is always the same: Help the right people understand why they should care. Look, I'm not here to pitch you a 9-step method or flex a blurry Lamborghini pic... And I definitely don't have a course called "Funnel Secrets Vol. 2..." And no, I'm not trying to be the next funnel guru. I'm the guy those gurus end up hiring when their nurture emails are flat, their ad hooks fall apart, and their landing page bounce rate keeps rising. Over the years I've worked on: ✅ Email campaigns & nurture sequences ✅ Facebook & Instagram ad copy ✅ Landing pages & lead generation funnels ✅ Newsletter content ✅ Social media copy & short-form scripts What clients usually appreciate most isn't just the writing. It's the fact that I'm easy to work with. I communicate clearly. I take feedback well. I meet deadlines. And I care about getting the message right before worrying about sounding clever. A big reason for that is I've spent the last few years obsessing over this craft. I've invested thousands of dollars into learning from experienced marketers and copywriters who've worked with brands and entrepreneurs like Jason Capital, Tai Lopez, V-Shred, Dan Martell, and many others. And while I'm still learning every day, those lessons have helped me bring a much deeper level of strategy to the projects I work on. So if you're looking for someone who can help turn good ideas into clearer messaging, stronger campaigns, and better customer conversations... Feel free to send me a message. I'd be happy to take a look and see if I can help. — 𝗦𝗛𝗔𝗙𝗜𝗡 𝗣.𝗦. A few questions I get from time to time: 𝗔. Do you only work with coaches and personal brands? → Not at all. I've written for businesses in franchising, wellness, consulting, home services, business opportunity, eCommerce, and more. If the offer is solid and the audience is clear, I can usually adapt quickly. 𝗕. Why should I hire you over someone charging less? → You absolutely can hire someone cheaper. But in many cases, you'll end up getting generic copy that sounds like it was written for everyone and no one at the same time. A lot of low-cost copy today is simply AI-generated content with very little research, strategy, or understanding of the audience behind it. My approach is different. Before I write a single word, I spend time understanding the audience, the offer, and the message we're trying to communicate. I've also invested heavily in learning from world-class marketers and copywriters, which allows me to bring proven direct-response principles into every project. 𝗖. Are you new to copywriting? → No. I've been a copywriter for more than two years. I'm just new to Upwork (a little over a year)

I've helped dozens of US-based 7+ figure eComm brands earn millions more in revenue, acquire new customers profitably, and lay a stronger foundation for higher conversion rates on the front and back-end. That means you will: 1) Never Waste A Single Dollar Ever Again 2) Get Stronger Ads and Landing Pages That Stand the Test of Time 3) Possibly Reduce Costs in Hidden Opportunities 4) Realize the FULL potential of your entire Marketing Mix ____________________ How It Works (the secret sauce to marketing): Winning campaigns are built, and not discovered. There's just one thing you need to secure more revenue and nurture your customer base. Just one key ingredient is behind all successful campaigns. Great copy that compels your prospect or customer to take action. Copy is at the core of selling more. Whether you're an entrepreneur, a marketing manager, or any key decision maker, there's one key ingredient necessary to grow your business. Copywriting. Why? Effective copy will persuade your reader towards an action. That action may be a button on your landing page, a sign-up for your email list, or a checkout button for your product or service. Think of copywriting as a salesperson always working for you, 24/7. A salesperson able to overcome any objection, explain your offer in detail, and persuade like no other. The world's best performing funnels generate millions in sales because of compelling copy. It's as simple as that, and I have a specific framework of my own to provide you with consistent results. Whether it's email marketing, landing pages, sales letters, VSL's, or social media ads, you can rely on me to provide you optimized messaging for any component of your funnel. ------------------------------------- Funnels for the Uninitiated A funnel is not just the tools. It's not only about automation. Forget all the buzzwords. A funnel takes unaware prospects and converts them into repeat paying customers that share your product/service with their friends. Here's how I make that happen for you in 3 steps: 1) A solid strategy 2) Processes, processes, processes 3) Compelling copywriting that brings in results at scale These are the must-have basics of any funnel for a business. The particulars and details depend on the nature of your business, your industry, niche, and your target customers. ------- Working with me: I focus on developing strong long-term relationships with each of my clients. Synergy, integrity and transparency are at the core of my values, and are a large part of how I provide you with my absolute best. Are you looking for someone reliable that will get you results? Drop a line and let's start a conversation. === More about me: My original background is in project management and consulting. Specifically, in logistics, manufacturing, and regulatory compliance.

Testimonial: "Toby's friendly, communicative and responsive, his copy has its own punchy, efficient personality, good hooks and a business-driven approach. He's always ready to listen and rework his copy. I recommend." After generating 100s of thousands for my clients, there's still this one thing that bugs me to this day: Most so-called "copywriters" out here think copy is just words on a page, No psychology, no persuasion, just typing and hoping for the best. BLUH. Me? I do things differently. I’ve been personally coached by 7 & 8-figure marketers who have worked with big names like Jason Capital and Tai Lopez. My mentors have helped clients rake in over $1M+ in sales, and I bring that same expertise to every piece of copy I write. What I Do (And Why It Works) I write high-converting, sales-driven copy that actually moves the needle, not just words that sound nice. My expertise includes: Email marketing that gets clicks & sales VSL & script writing that keeps viewers hooked Sales pages that turn skeptics into buyers Ad copy that stops the scroll & drives action But here’s the deal, I don’t work with just anyone. You need to have: A business already pulling in at least 6 figures per year A serious need for conversion-driven copy, not just words on a page A firm belief that AI can't replace human persuasion & storytelling If that sounds like you, let’s talk. I’ll help you get more clicks, higher conversions, and real revenue growth. Message me, and let’s make your next copy project a winner. Toby Martin-Legere, Your Expert in All Things Copy and Strategy