⭐⭐⭐⭐⭐ I help E-commerce Brands (Shopify, WooCommerce, Square, Etsy, and Amazon) turn existing traffic into revenue through conversion-first design, Klaviyo Email Marketing, creative strategy, inventory management, and automation.
One notable recent result: 300% revenue growth, 40% sales lifts, and stores rebuilt to scale.
For Shopify brands, the difference between a store that survives and one that scales is rarely the product; it's the system behind it. The right design, copy, conversion psychology, customer journey, email automation, and data working together across every touchpoint - that's what I build.
I bring the same approach to WooCommerce, Etsy, and Amazon sellers who need conversion-first thinking.
Using conversion-first design, solution-driven content, and psychology-backed marketing strategies, I help e-commerce businesses unlock the revenue already sitting in their traffic.
From Shopify and Amazon to WooCommerce and custom builds, I design ecosystems where every page, campaign, and workflow works together to increase engagement, maximize ROAS, and turn first-time buyers into repeat customers.
My approach makes selling easier by removing friction, building trust, and engineering the kind of customer experience that turns traffic into repeat buyers.
⚡ Shopify, WooCommerce & Amazon Store Optimization: Design, CRO, and user experience improvements.
⚡ Growth Marketing: Creative Strategy, PPC, and Klaviyo email marketing strategies.
⚡ Amazon Seller Central Management: Listing optimization, inventory management, and advertising
RESULTS I HAVE ACHIEVED
📊 Osmo Dropshipping — Zero to $500k in 6 months through a full Shopify redesign, SEO strategy, and email marketing automation. Revenue up 300%. Customer base up 150%.
📊 ElevateSport — 37% boost in email-attributed revenue via Klaviyo flow automation, competitor research, and product personalization rebuilt in Liquid/JS. Lower bounce rate. Higher retention.
📊 Artovida (Amazon POD) — 40% sales increase and 25% reduction in ad spend through keyword research, listing optimization, and targeted PPC campaigns.
📊 OceanBox — Handling the email marketing strategy, I have consistently improved email campaign attribution to the point where email currently generates 50% of the brand's monthly revenue. I achieved this through building and optimizing flows, detailed audience segmentation, and strategic campaign offerings.
WHAT I SPECIALIZE IN
★ Commerce Growth Architecture
Conversion-first Shopify and Amazon ecosystems are designed to scale
★ Strategic Campaign Systems
Psychology-backed messaging frameworks aligned with performance media
★ AI-Enhanced Research & Optimization
Structured prompt frameworks and competitor intelligence
★ Retention & Lifecycle Marketing
Email automation, segmentation logic, and strategic campaign offerings.
★ Marketplace & Operations Optimization
Shopify/Amazon Seller Central management, listing optimization, inventory management, and advertising strategy
TOOLS & PLATFORM
Shopify, WooCommerce, Amazon Seller Central, Klaviyo Marketing, WordPress, Printful, TeeinBlu, GoHighLevel, Figma, Gooten, Google Analytics, Flowdesk, SEO tools, Facebook Ads, and more.
I am a practical strategist who values efficient use of time, energy, and capital. I combine creative execution with analytical thinking and roll up my sleeves to build systems that work.
If you are ready to move from scattered operational efforts to a unified revenue engine, let’s build something scalable.
📩 Message me and let’s create an e-commerce system that compounds.
Hi there!
I build Shopify stores that are designed to convert and built to move fast, because I pair 5+ years of hands-on Shopify development with an AI-powered workflow most agencies haven't caught up to yet.
I'm Yumna, a Toronto-based Shopify developer and eCommerce strategist. In that time I've worked on 50+ Shopify stores, managing them end to end: early-stage strategy and idea validation, design and development, launch, and post-launch support once the store is live and needs to keep performing.
Here's what my role entails as a Shopify Strategist and your full-time partner:
- Strategy & planning – market and competitor research, information architecture, and roadmapping, so the store's direction is clear before a single line of code gets written.
- Design – UX/UI design, wireframes and Figma prototypes, branding and visual identity, mobile-first layouts built around how people actually shop.
- Shopify development – custom themes and sections, Shopify Plus migrations, headless/Hydrogen builds, subscription and B2B setups, app and API integrations, Core Web Vitals and speed tuning.
- Conversion & CRO strategy – audits, A/B testing, checkout and funnel optimization, backed by real numbers: one recent client saw sessions up 26%, sales up 214%, orders up 38%, and conversion rate up 12% after a Shopify optimization pass. Another saw a 48% lift in conversion rate off a redesign.
- AI-powered content, at production quality – product photography, lifestyle and model imagery, and video generated and directed with Claude, Claude Design, ChatGPT, Gemini, Nano Banana, Google Flow, and Higgsfield, so stores launch with a full visual identity, not stock placeholders.
- Technical & on-page SEO – structured data, site speed, Google indexing and crawl health, and Shopify-specific SEO that supports the CRO work rather than working against it.
I think in terms of the whole funnel, not just the storefront, and I move between design and development myself, so strategy, UX, and code stay in sync instead of getting lost in handoffs between people. For stores that need continuous attention after launch, I also work on retainer.
My hot take: I don't just build 'stores.' I build the foundation for brands people remember.
Let's get started on your billion dollar brand today!
In 2025, my clients generated over $15M in Klaviyo-attributed email and SMS revenue. That number comes from the same repeatable system applied across dozens of ecom brands: rebuilt flows, smarter segmentation, and campaigns that actually convert.
Here is what that looks like in practice.
A sleepwear brand went from $870K to $1.79M in Klaviyo revenue in a single year. A home furnishings brand grew email attribution to 52% of total store revenue. A wellness brand hit $102K in email revenue in a single quarter despite pulling back on paid ads. A hot sauce brand went from $4.4K to $15.2K in email revenue in 60 days, with email now driving 61% of total revenue.
These results are not from blasting a list harder. They come from building systems that work: welcome and abandonment flows that convert, campaigns sent to the right segments at the right time, and a strategy that compounds month over month.
What I handle for clients:
Full flow builds and optimization across the entire customer lifecycle, weekly or monthly campaigns built around your calendar and audience, segmentation and deliverability, A/B testing, and monthly reporting with clear attribution.
I work with a small number of clients at a time so every account gets real attention, not a templated strategy copy-pasted from the last one.
If you want to know what is leaving money on the table in your account right now, send me a message and I will audit it for free.
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