Hire the Best Email Copywriting Professionals

More than 3,000 reviews on G2
Rating is 4.5 out of 5.
4.5/5
of Upwork by G2 peer reviewers
Alexander B.

Jacksonville, Florida

$400/hr
4.6
713 jobs

“𝐓𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥 𝐀𝐥𝐞𝐱𝐚𝐧𝐝𝐞𝐫 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐦𝐞 𝐡𝐚𝐬 𝐞𝐚𝐫𝐧𝐞𝐝 𝐦𝐞 𝐨𝐯𝐞𝐫 $𝟏𝐌 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.” “You are the best marketer I’ve ever worked with.” “Alex helped me scale my business faster than I thought possible.” I build sales funnels that generate 300% ROI for you guaranteed (or I rebuild them on my dime). Most funnels fail because they’re built by people who don’t guarantee ROI. Me? I guarantee it, right in the contract we both digitally sign. And it’s not some vague satisfaction guarantee, it’s tied to a real dollar value (3x whatever you pay me). I create, launch and scale sales funnels using direct-response principles where every step has one job: generate revenue (through purchase or booked calls). Because I guarantee ROI, I don’t just build the funnel, I also manage and optimize it day-to-day until the guarantee is fulfilled. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 👇 💥 Full done-for-you funnel builds 💥 Funnel audits + copy implementation 💥 Funnel strategy & offer engineering 💥 Direct response copywriting 💥 Ongoing optimization & management 𝐏𝐫𝐨𝐨𝐟 𝐨𝐟 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🏆 ⭐ I launched 10 funnels in 2025 that generated 300% ROI for my clients… ⭐ …each client invested $10k+ and earned at least $30k. ⭐ I completed 111 paid marketing consultations in 2025 ⭐ I’m one of the few sales funnel strategists who guarantees ROI, not vague satisfaction ⭐ My business personally earned $300k in revenue in 2025, entirely from sales funnel clients If my work doesn’t perform, I lose money. That makes me honest and picky about who I take on as an investor (what I call my clients). I call them investors because I generate ROI based on your investment. Because when you pay me, it’s not an expense. Expenses are losses. I’m accountable for returns. 𝐇𝐨𝐰 𝐓𝐡𝐢𝐬 𝐖𝐨𝐫𝐤𝐬 👇 𝐏𝐀𝐈𝐃 𝐂𝐎𝐍𝐒𝐔𝐋𝐓𝐀𝐓𝐈𝐎𝐍 𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐃. 𝐍𝐨 𝐞𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬. This is a 30-minute revenue & funnel diagnosis where I: ✅ Identify what’s stopping you from generating more revenue ✅ Recommend the highest-leverage fix or funnel ✅ Decide whether it makes sense to work together If I can’t give you clear, actionable direction, I refund the consultation. 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 🌍 💠 Graduated from an HBCU 💠 Raised by my 96-year-old Jewish grandmother 💠 Started in direct response at age 19 (now 28) 💠 I only build, launch and scale sales funnels I still write the copy, I still lead the strategy and I use an in-house team you can see on my About page (not random freelancers). Book the consultation if you’re serious about ROI. Below is a general list of things I do: Website Copywriter Direct Response Copywriter Sales Funnel Copywriter VSL Copywriter Landing Page Copywriter Sales Letter Copywriter Email Copywriter Marketing Coach Fractional CMO Video Sales Letter VSL Script Writing Sales Funnel Sales Funnel Strategy Sales Funnel Build Sales Funnel Optimization Landing Page Sales Page Sales Letter Long-Form Sales Letter Cold Email Cold Email Sequences Email Marketing Ad Copy Facebook Ad Copy Google Ad Copy YouTube Ad Copy Ad Video Script Video Ad Copy Offer Creation

  • Email Copywriting
  • Copywriting
  • Search Engine Optimization
  • Sales Copywriting
  • Social Media Marketing
  • Sales Writing
  • Digital Marketing Strategy
  • English
  • Marketing Strategy
  • Sales Funnel Copywriting
  • Direct Marketing
  • Startup Consulting
  • Sales Letter
  • Landing Page
  • Campaign Copywriting
  • Website Content
Charlie H.

London, United Kingdom

$80/hr
5.0
93 jobs

I treat cold email like it can hurt your reputation. Because it can. Most people come to me after outbound starts behaving strangely. Campaigns are still sending. Open rates still look “fine.” But replies drop. Meetings slow down. Pipeline becomes inconsistent. Most teams assume it’s: • the copy • the tool • the lead data • “the market” Usually the problem started earlier. The targeting became too broad. The messaging became recognisable. The sending behaviour outpaced the infrastructure. And inbox providers slowly stopped trusting the activity behind the campaigns. That’s the pattern I’ve spent the last 10+ years fixing. The companies I work with are usually already running outbound. The problem is performance quietly degraded over time, even though the campaigns are technically still working. One client came to me after sending thousands of cold emails with almost no meetings booked despite healthy open rates. They assumed the issue was copy. It wasn’t. The infrastructure had accumulated reputation damage across domains and inboxes, segmentation had become too broad, and the messaging had become easy for both buyers and inbox providers to pattern-match. After rebuilding the infrastructure, tightening segmentation, and changing sending behaviour, reply rates recovered by over 40% without increasing send volume. That’s why I approach outbound differently. Most cold email freelancers optimise for scale first. I don’t. Because scale applied to weak relevance and weak infrastructure eventually destroys trust. I focus on: • infrastructure first • relevance before scale • controlled sending behaviour • long-term domain health • deliverability tied to behaviour, not just DNS records Outbound rarely collapses all at once. It usually degrades quietly over time. Your campaigns are still sending. But something underneath them stopped working. Message me. After 10+ years diagnosing outbound systems, I can usually identify where performance is breaking down within the first conversation. You’ll leave knowing what’s actually hurting results and which changes will improve performance fastest. Expertise Cold Email, Email Deliverability, B2B Lead Generation, Instantly, Smartlead, Apollo, Clay, Google Workspace, Microsoft 365, Inbox Placement, Spam Prevention, SPF, DKIM, DMARC, DNS Setup, Email Warm Up, Domain Reputation, SMTP, Cold Outreach, Lead Generation, Email Infrastructure, Sales Outreach, Reply Rate Optimisation, Email Campaign Setup, Outbound Systems. Tech Stack Instantly, Smartlead, Apollo, Clay, Airmail, Google Workspace, Microsoft 365, MillionVerifier, ZeroBounce, Gmail Postmaster, GlockApps.

  • Email Copywriting
  • Sales & Marketing
  • Sales Copy
  • Email Deliverability
  • Email Marketing
  • Email Marketing Consultation
  • Email Campaign Optimization
  • Email Marketing Strategy
  • Prospect Research
  • Lead Generation Strategy
  • Lead Management Automation
  • Outreach Email Copywriting
Jennifer B.

Reno, Nevada

$95/hr
4.8
748 jobs

⭐ 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗲𝘁𝘁𝗲𝗱 & 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 (𝘁𝗼𝗽 𝟭% 𝗼𝗳 𝘁𝗮𝗹𝗲𝗻𝘁 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸) ⭐ I help my clients successfully grow and scale their businesses 𝗣𝗥𝗢𝗙𝗜𝗧𝗔𝗕𝗟𝗬 through ROI-driven digital marketing and advertising. When it comes to digital marketing, I handle everything from A to Z. I work with B2C and B2B brands to clearly identify their customer avatars, pain points, target audience’s specific language, and how best to position their brand and offers to convert. I take a holistic approach to marketing and advertising. Where most freelancers or agencies focus on just one area of a business (causing disconnect and lack of insights), I look at multiple facets of your business. This comprehensive view helps me identify and address gaps in your sales and marketing processes—ensuring a cohesive and effective strategy. I help brands with the following: ✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁𝘀 In-depth analysis of your sales and marketing channels and the creation of actionable plans to 𝟮𝗫 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. ✅ 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲, 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗙𝘂𝗻𝗻𝗲𝗹𝘀, 𝗦𝗮𝗹𝗲𝘀 𝗙𝘂𝗻𝗻𝗲𝗹𝘀 & 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀: Funnel flow strategy, writing persuasive copywriting, mockup designs, funnel and website development, integration with 3rd party apps, installation of tracking codes/pixels/scripts, A/B split testing and optimization to maximize leads and sales. ✅ 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: (Cold and inbound) email marketing strategy, e-commerce email marketing strategy, lead generation email marketing strategy, list growth, flows and automation triggers/filters/timing delays, list segmentation and tagging, list hygiene, deliverability rates, email copywriting, email design, email template design, A/B split testing and email optimization (increase open rates, click-through rates, and conversion rates). ✅ 𝗣𝗮𝗶𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗔𝗱𝘀: Strategic planning, audience and competitor research, compelling and persuasive ad copywriting, eye-catching and scroll-stopping ad creative designs and development, conversion-optimized ad campaign setup, A/B split testing and ongoing ad account optimization to scale profitably 🚀 on Facebook, Instagram, TikTok, & X. Here's what just a few of my clients have had to say about working with me: 🌟 "Jennifer and the ROI Jolt team are thorough, fast and talented. They are highly responsive, and build great performing advertising campaigns. I highly recommend Jennifer and ROI Jolt to anyone looking for a great Facebook Advertising management team. I plan on working with them in the future, because I am very happy with the results we have gotten with them thus far. They put a TON of effort into messaging, creative and campaign building. They manage the campaign, the bids and creative optimizations for you. Their messaging pops and performs very well." 🌟 "Jennifer is highly knowledgeable and worked to understand our business so she could provide the most valuable work for us. We hired her because we didn't believe the numbers provided by our prior Facebook consultant, and Jennifer worked to discover how analytics were being miscounted and then she created and implemented a new campaign that we approved. When the actual numbers proved our prior suspicions, she didn't lie to us like our prior consultant did. She advised us to go another route. Her assistance was invaluable." 🌟 "Jennifer and her team went above and beyond to help us. Her company is the perfect size to have talented resources available to get the job done in a timely manner, but not so big that you feel lost in the numbers. She made me feel like she was thinking about our startup company's success even beyond our scope of work with ROI Jolt." 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱? Let's chat about your business growth goals. Technology Expertise: GoHighLevel, Shopify, Wordpress/WooCommerce, Hubspot, Wix, SquareSpace, ClickFunnels, InstaPage, LeadPages, Klaviyo, ActiveCampaign, ConvertKit, Brevo, SendGrid, MailChimp, PipeDrive, Kajabi, Thinkific, Teachable, Zapier, Facebook Ads/Instagram Ads/Meta Ads, TikTok Ads, X Ads, LinkedIn Ads.

  • Email Copywriting
  • Copywriting
  • Marketing Automation
  • Lead Generation
  • Email Marketing
  • Sales Funnel
  • Sales Copywriting
  • Klaviyo
  • Facebook Ads Manager
  • Content Writing
  • Social Media Marketing
  • Social Media Advertising
  • Marketing Strategy
  • Facebook
  • Instagram
  • Internet Marketing
  • Email Campaign Setup
  • ActiveCampaign
  • WordPress
  • Cold Email
Colleen G.

State College, Pennsylvania

$100/hr
5.0
306 jobs

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

  • Email Copywriting
  • Website Copywriting
  • Tagline
  • SEO-Based Website
  • Sales Funnel Copywriting
  • Mission Statement
  • Sales Copywriting
  • Article Writing
  • Storytelling
  • Blog
  • Creative Writing
  • Content Creation
  • Content Writing
  • Advertising
  • Marketing
Samuel D.

Lagos Island, Nigeria

$10/hr
5.0
19 jobs

𝘼𝙧𝙚 𝙮𝙤𝙪 𝙨𝙚𝙣𝙙𝙞𝙣𝙜 𝙚𝙢𝙖𝙞𝙡𝙨… 𝙗𝙪𝙩 𝙣𝙤𝙩 𝙨𝙚𝙚𝙞𝙣𝙜 𝙧𝙚𝙖𝙡 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙛𝙧𝙤𝙢 𝙆𝙡𝙖𝙫𝙞𝙮𝙤? Is your email marketing stuck in “maintenance mode” instead of functioning like a true revenue channel? Maybe your flows are underperforming… Your segmentation is weak… Your campaigns look good but barely convert… Or your Shopify + Klaviyo setup is active, yet your email-attributed revenue still isn’t where it should be. You’re not alone. Right now, ecommerce brands are actively searching for Klaviyo experts who can improve retention, optimize lifecycle marketing, increase repeat purchases, and turn email into a scalable revenue system — not just “send newsletters.” Because the truth is simple: 👉 𝙀𝙢𝙖𝙞𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙤𝙣𝙡𝙮 𝙬𝙤𝙧𝙠𝙨 𝙬𝙝𝙚𝙣 𝙞𝙩’𝙨 𝙗𝙪𝙞𝙡𝙩 𝙖𝙨 𝙖 𝙝𝙞𝙜𝙝-𝙘𝙤𝙣𝙫𝙚𝙧𝙩𝙞𝙣𝙜 𝙡𝙞𝙛𝙚𝙘𝙮𝙘𝙡𝙚 & 𝙧𝙚𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝙨𝙮𝙨𝙩𝙚𝙢 — 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙖 𝙩𝙖𝙨𝙠 𝙡𝙞𝙨𝙩. I’m a Klaviyo Email Marketing Expert & Shopify Retention Specialist helping DTC and ecommerce brands increase email-driven revenue through advanced automation, segmentation, deliverability optimization, and conversion-focused lifecycle marketing strategies. I don’t just build flows or schedule campaigns. I help brands: ✔ Recover abandoned revenue ✔ Increase customer lifetime value (LTV) ✔ Improve deliverability & list health ✔ Reactivate unengaged subscribers ✔ Increase repeat purchases ✔ Optimize retention performance ✔ Scale email & SMS revenue consistently 💡 𝙃𝙚𝙧𝙚’𝙨 𝙒𝙝𝙖𝙩 𝙄 𝙃𝙚𝙡𝙥 𝘽𝙧𝙖𝙣𝙙𝙨 𝙁𝙞𝙭 & 𝙎𝙘𝙖𝙡𝙚 If your email marketing feels: ❌ Inconsistent ❌ Underperforming ❌ Disconnected from revenue ❌ Poorly segmented ❌ Low-converting ❌ Difficult to scale Then here’s how I help: ✔ Build and optimize high-converting Klaviyo flows: Welcome Flow, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, Replenishment, Sunset, Reactivation, Cross-Sell & Upsell Flows ✔ Develop advanced lifecycle marketing systems focused on retention, engagement, and repeat purchases ✔ Create conversion-focused email campaigns that drive measurable ROI — not just “email blasts” ✔ Perform deep Klaviyo audits to identify revenue leaks, flow gaps, segmentation issues, and missed automation opportunities ✔ Improve deliverability, inbox placement, sender reputation, SPF/DKIM/domain authentication, and overall list health ✔ Build advanced audience segmentation using customer behavior, engagement levels, purchase activity, and predictive analytics ✔ Execute A/B testing across: Subject lines, creative, send times, offers, CTAs, layouts, and customer segments ✔ Design clean, mobile-first, high-converting email templates optimized for desktop and mobile performance ✔ Integrate and optimize Shopify + Klaviyo for accurate tracking, automation, and customer journey visibility ✔ Manage email & SMS marketing systems using: Klaviyo SMS, Postscript, SMSBump, and ecommerce retention workflows ✔ Maintain organized campaign systems, flow structures, naming conventions, and scalable automation architecture 🚀 𝙒𝙝𝙮 𝙀𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚 𝘽𝙧𝙖𝙣𝙙𝙨 𝙃𝙞𝙧𝙚 𝙈𝙚 Because I focus on what most freelancers ignore: 👉 Revenue, not vanity metrics 👉 Retention, not random campaigns 👉 Strategy, not just setup 👉 Lifecycle optimization, not just newsletters 👉 Customer behavior, not guesswork 👉 Data-driven execution, not assumptions Most freelancers complete tasks. I build scalable retention systems that help ecommerce brands: ✔ Increase email-attributed revenue ✔ Improve conversion rates (CVR) ✔ Grow subscriber engagement ✔ Increase repeat customer purchases ✔ Optimize customer journeys ✔ Improve revenue per recipient ✔ Build long-term customer retention I’m comfortable owning the email marketing process end-to-end: —from audits and strategy to flow optimization, campaign execution, segmentation, testing, reporting, and ongoing performance improvements. I also understand the modern ecommerce environment: fast execution, AI-assisted workflows, rapid testing cycles, and revenue-focused optimization. 🔑 𝘾𝙤𝙧𝙚 𝙀𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚 Klaviyo Expert | Ecommerce Email Marketing | Shopify Email Marketing | Lifecycle Marketing | Retention Marketing | Email Automation | Email Campaign Management | Customer Segmentation | Flow Optimization | Deliverability Optimization | Email Strategy | Conversion Optimization | Revenue Retention Systems | A/B Testing | Subscriber Reactivation | List Growth | Email Copywriting | Mobile-First Email Design | SMS Marketing | Klaviyo SMS | Postscript SMS | Shopify Integration | Email Funnel Optimization | Email Revenue Optimization | Customer Journey Optimization | DTC Ecommerce Marketing | Klaviyo 📈 𝙒𝙝𝙖𝙩 𝙔𝙤𝙪 𝘾𝙖𝙣 𝙀𝙭𝙥𝙚𝙘𝙩 ✔ A scalable retention & lifecycle marketing strategy tailored to your brand ✔ A fully optimized Klaviyo + Shopify ecosystem ✔ High-converting email & SMS flows that work 24/7 ✔ Better segmentation, engagement, and deliverability.

  • Email Copywriting
  • Copywriting
  • Klaviyo
  • Email Marketing
  • Email Campaign Setup
  • Marketing Automation
  • Campaign Management
  • Email Design
  • Marketing Strategy
  • Audience Segmentation & Targeting
  • Email Marketing Strategy
  • Shopify
  • Email Automation
  • Content Writing
  • Customer Retention
  • Lead Generation
  • Email Deliverability
  • Graphic Design
  • Ecommerce
  • Figma
Marcel I.

Port Harcourt, Nigeria

$40/hr
5.0
49 jobs

Special One, Welcome to My Profile! I’m Marcel — a passionate Direct Response Copywriter & Email Marketing Specialist with 6+ years of experience and a proven track record of generating over $1,000,000 in sales for my clients. If you're looking for a rockstar copywriter who: * Actually listens, * Understands your business like a partner, * And writes conversion-focused copy that moves people to action... Then you're exactly where you need to be. Let's Talk Real-World Problems: * Your emails aren’t converting and open rates are flat. * You're burning ad spend but barely getting any ROI. * You haven’t emailed your list in weeks — maybe months — because you don’t know what to say. * Or worse, your landing page is leaking sales and you can’t figure out why. Sound familiar? I’ve helped clients in Forex, Prop Trading, SaaS, Spirituality, Legal, Healthcare, and eCommerce fix all of that — and more. Some Real Results: ✅ Generated $73,000 on the first day of promotion ✅ "One of his emails generated over $10K" - A client confessed ✅ Generated over 1,000 ebook sales on Amazon in 48 hours ✅ Created a complete Cheat Sheet Funnel for a trading firm that drove thousands of qualified leads. ✅ Writren VSLs, Meta Ads, email promos, and opt-in pages that produced record-breaking sales ✅ Booked 45 calls in one week with a killer cold email ✅ Audited dozens of email systems, uncovering invisible leaks and turning dead lists into money machines. --- Why My Copy Converts? Copy isn't just about words. It's about: Human psychology Emotional triggers Clarity, empathy, and trust I use proven frameworks like AIDA, PAS, and storytelling formulas that make your audience say: "This person gets me." --- What I Bring to the Table: 🎓 Diploma in Public Relations + certified in copywriting 🥇 Diploma in Social Media Management & Marketing ✍️ 6+ years of hands-on experience writing ad copy, email campaigns, VSL, and sales letters 🧠 Strategy-first thinking. I don’t just write. I think through your customer journey, your brand voice, and what makes your offer irresistible. ⭐ Why Clients Choose Me (Again and Again) 1. KINDNESS: This is one of the main aspects of my life that I implement in every facet. Treating everyone with respect, understand all situations with empathy, and genuinely want to improve my client's situation. 2. OVER-DELIVERING: This is core to my work as a freelancer. My focus is on giving more than I expect to receive. I take pride in leaving all of my clients saying "WOW!" 3. RESPONSIVENESS: Unlike many freelancers, I respond to messages with the speed of light. You can send a message NOW and see how long it takes me to respond. 4. RESILIENCE: Working on some projects could be tasking. But that's what my clients love about me. I assist them to find solutions in the most difficult of situations 5. CLIENT REVIEWS: I focus on creating value for all my clients and earning their TRUST. --- Ready to Get Started? I don’t waste time — and I know you don’t either. Just send me a quick message about your project and let’s talk about how to turn words into sales. You want RESULTS? Let’s make it happen. Cheers, Marcel

  • Email Copywriting
  • Copywriting
  • Email Marketing Strategy
  • Email Marketing
  • Marketing Strategy
  • Website Copywriting
  • Ad Posting
  • Sales Writing
  • Sales Letter
  • Landing Page
  • Email & Newsletter
  • B2B Marketing

How it works

Post a job for free Post a job

Tell us what you need. Create your own job post or generate one with AI then filter talent matches.

Hire top talent fast

Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.

Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

Payment simplified

Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.

Don't just take our word for it

Email copywriter hiring guide

Email copywriters create strategic, conversion-focused email content — including automated welcome sequences, promotional campaigns, re-engagement workflows and cold outreach. Whether you're scaling a SaaS platform, launching e-commerce products, or building B2B relationships, skilled email copywriters combine persuasive writing with data-driven optimization to boost engagement, retain customers, and drive measurable ROI.

What does an email copywriter do?

An email copywriter creates strategic, persuasive content designed to convert readers into customers, supporting broader email marketing campaigns across SaaS, e-commerce, and service industries.

Many email copywriters have backgrounds in content writing, SEO, and digital marketing, and have mastered email best practices such as:

  • Writing compelling subject lines that improve open rates

  • Tailoring messages to target audience segments

  • Creating persuasive copy that matches your brand voice

  • Conducting A/B testing to optimize performance

  • Analyzing campaign metrics and iterating based on data

  • Ensuring deliverability and avoiding spam filter triggers

Email copywriters typically have years of experience using software like Mailchimp, HubSpot, Klaviyo, and marketing automation platforms.

How to hire an email copywriter on Upwork

Upwork makes it easy to connect with experienced email copywriters. To streamline your hiring process, follow these four simple steps.

Step 1: Post your project

A well-crafted posting helps qualified specialists with relevant expertise find your post and self-select based on their skills — saving you time in the interview and selection stage. In your post:

  • Clarify your goals, such as increasing open rates, building your email list, or launching new sequences

  • Define the deliverables, including the number of emails, content length, and any landing page copy needs

  • Describe your ideal customer and market, whether it’s B2B or e-commerce shoppers

To create a tailored job post quickly, try the Job Post Generator powered by Uma™, Upwork’s Mindful AI. Describe what you need in a few sentences, and Uma will craft a job post in seconds. You can also review job description templates for ideas and inspiration.

Step 2: Evaluate candidates

As you begin to receive proposals, evaluating them systematically can help you quickly narrow the field to a few choice candidates.

  • Have Uma give instant video interviews and side-by-side comparisons

  • Use Upwork’s filters to find candidates by rate, location, and experience

  • Review proposals for signs that the candidate has understood your job post and has the skills to meet your needs

  • Look at portfolios for signs of a strong record in relevant areas, such as email campaigns, SEO, and cold email success

Step 3: Conduct interviews

Quick video interviews give you the chance to ask any questions you have left for your top candidates, and to get a feel for what a collaboration with them might be like.

  • Schedule and conduct interviews within Upwork messaging to get instant transcripts and summaries from Uma

  • Ask the candidates to walk you through past work from their portfolio, focusing on aspects that are similar to your project and challenges they overcame

  • Have candidates walk you through their strategy, including how they plan sequences that nurture leads or boost retention

  • Discuss the tools currently in your workflow (HubSpot, Mailchimp, or other platforms) as well the tools they prefer and why

  • Ask them to walk you through a case study from their portfolio, focusing on persuasive email copy that improved conversion rates

If you’re unfamiliar with interviewing or hiring independent talent, you can review common interview questions for freelancers to help your conversations stay focused and be productive.

Step 4: Hire and collaborate

Once you’ve found the right fit, you can send a contract directly through the Upwork marketplace. A solid contract protects both parties and helps collaborations be successful from beginning to end.

  • Use Upwork's contract workroom, messaging, and payment protection for secure collaboration

  • Choose fixed-price contracts for projects with clear deliverables, such as creating a short welcome email series

  • Break large projects into milestones, such as creating email copy, A/B testing subject lines, and optimization

  • Choose hourly contracts for ongoing work or projects without clear deliverables, such as creating and maintaining a template library or continuous email optimization and reporting

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring an email copywriter cost?

Independent professionals on Upwork base their rates according to market demand, the scope and complexity of the project, and their own skills and experience. The following chart lists typical costs you might find for hiring an email copywriter for projects through Upwork.

Welcome/onboarding sequence

$300-$800 /project

Entry- to mid-level
  • 3-5 email onboarding series
  • Welcome email copy
  • Basic segmentation strategy

Product launch email campaign

$800-$1,500 /project

Mid- to senior-level
  • 6-10 email promotional sequence
  • A/B testing for subject lines and CTAs
  • Segmentation with automation flows

Full-funnel email strategy

$1,500-$5,000+ /project

Senior-level or specialist
  • Multi-sequence campaign plan
  • A/B testing copy variations
  • Audience targeting and list strategy

Monthly email management retainer

$1,200-$3,600 /month

Mid- to senior-level
  • Ongoing email sequences
  • Continuous optimization and reporting
  • Template library maintenance

Email strategy and automation buildout

$3,000-$10,000+ /project

Expert or executive-level
  • Full email strategy roadmap
  • Multi-channel integration planning
  • Automation infrastructure buildout

FAQs about email copywriters

Frequently asked questions

Is hiring an email copywriter worth it?

Yes, working with an email copywriter is worth it, especially if you lack a dedicated specialist. A strong writer increases open rates, conversions, and segmentation. Industry data shows email marketing has an average ROI of $36 for every $1 spent, with nearly 60% of consumers reporting that marketing emails influence purchase decisions.

What types of businesses benefit most from hiring an email copywriter?

E-commerce stores, SaaS companies, and digital agencies all benefit from working with an email copywriter. Automated flows like abandoned cart sequences can generate up to 30 times more revenue per recipient than standard blasts.

How long does a campaign usually take?

Smaller projects, like a three-email onboarding series, might take three to five business days. Larger campaigns involving segmentation and automation may take two to four weeks.

What should I look for in an email copywriter?

Look for someone with a strong track record, preferably with experience in email marketing, SEO, and content writing. Ask about their experience with platforms like HubSpot or Mailchimp. Great email writers understand conversion rates, brand voice, and audience targeting.

What mistakes should I avoid when hiring an email copywriter?

Avoid copywriters who rely on generic templates, lack platform experience, or can't demonstrate measurable results. Watch for red flags like promising unrealistic open rates or unfamiliarity with deliverability best practices.

How do I make sure the copy fits my brand tone?

Ask for writing samples across industries and tones. Consider giving a small paid test assignment to confirm they understand your style.

Can a freelancer manage everything, or should I hire full-time?

Freelancers are often a better fit for small to midsize projects. Many businesses succeed long-term by hiring freelance strategists on a per-project or retainer basis. Upwork gives you flexibility to scale as your business grows.

How can I track success in an email campaign?

To measure success in an email campaign, start with standard email metrics like open rates, click-through rates, conversions, and unsubscribes. Run A/B tests to refine your approach, and work with a strategist to recommend ongoing optimization.

How is the email copywriter role changing with the use of AI?

The email copywriter role is shifting to strategically refining AI-generated drafts. While AI produces initial copy, human experts remain essential for brand voice, emotional appeal, and compliance. The focus is now on hyper-personalization and testing.