How to hire Mailchimp specialists
Email is an essential component of any digital marketing strategy. A Mailchimp specialist can help you launch an email marketing campaign.
So how do you hire Mailchimp consultants? What follows are some tips for finding top Mailchimp specialists on Upwork.
How to shortlist Mailchimp professionals
As you’re browsing available Mailchimp consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a Mailchimp specialist who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., setting up triggers and autoresponders at each stage of your sales funnel).
- Feedback Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular Mailchimp specialist.
How to write an effective Mailchimp job post
With a clear picture of your ideal Mailchimp specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective Mailchimp job post should include:
- Scope of work: From CRM to email autoresponders, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or marketing tools, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to level up your email marketing campaign? Log in and post your Mailchimp job on Upwork today.
MAILCHIMP SPECIALISTS FAQ
What is Mailchimp?
Mailchimp is an all-in-one marketing platform best known for its comprehensive email marketing automation capabilities. Other features include customer relationship management (CRM), a landing page builder, and social media integrations for marketing analytics.
Here’s a quick overview of the skills you should look for in Mailchimp professionals:
- Mailchimp
- Email marketing and automation
- Marketing strategy and analytics
- Brand management
Why hire Mailchimp specialists?
The trick to finding top Mailchimp specialists is to identify your needs. Is your goal to set up a landing page to build a subscription list for the release of a new information product? Do you need help tracking CRM analytics across multiple marketing channels? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a Mailchimp specialist?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced Mailchimp specialist may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality product.
- A freelancer who is still in the process of building a client base may price their Mailchimp services more competitively.
Which one is right for you will depend on the specifics of your project.