Marketing cloud at a glance
According to Salesforce, Marketing Cloud “provides a single location for all cross-channel content, enabling brands to speak with one voice and deliver a consistent experience.” The cloud-based product provides a centralized hub where businesses can create data-driven experiences for every channel, on a personalized, one-to-one scale. It offers an array of products and options that can be chosen with different subscription plans.
These include “studios,” which are add-ons for
- Social media: Schedule posts, manage communities and funnel data from all platforms directly to the teams who need it
- Data and analytics: Target messaging and new users based on user data and behavior
- Email: Create tailored messaging or complex campaigns using predictive intelligence
- Advertising: Deliver relevant ads based on data such as past purchases, recent browsing history, and email engagement
- Mobile: Send timely SMS alerts, transactional notifications, and more
You can also create landing pages and microsites with CloudPages. And, with Salesforce Marketing Cloud’s partnership with Google, you can do even more, including sync data, contacts and activity with your Email, Analytics, Calendar, Drive, data housed in Google BigQuery, and more.
By connecting these channels, businesses get unparalleled insight into each customer’s one-to-one journey. This makes it possible to deliver the most relevant messaging to each person, at the right time and in the right place.
It can also help to create more cross-departmental collaboration. Too often, marketing teams and sales teams operate in their own respective data silos, but adding Marketing Cloud to an existing Salesforce platform removes the walls between these teams. For businesses that are struggling to leverage their data, or don’t have the data they need, it can be a great solution.
How can a Salesforce consultant help you get more from your marketing cloud?
Marketing Cloud is a separate product from the Salesforce CRM, but it can be easily added to an existing Salesforce platform as an upgrade. Setting up Marketing Cloud itself is quite simple, but the data that it leverages from Google Analytics 360 into Salesforce Marketing Cloud is extremely robust. If you are unfamiliar with cloud-based marketing you can seek help from our clould consulting services.
Optimizing and customizing a Salesforce platform is where a consultant’s expertise comes in. When I start work with a client, sometimes I’m tackling a ‘hair-on-fire’ situation like an automated email not firing or social media accounts not syncing. Other times, I’m completing implementations for organizations that are just getting started with Salesforce, or adding Marking Cloud to their already established platforms.
Related Service: Salesforce Development Services