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★★★★★ Johnson & Johnson: It was an absolute pleasure to work with Johanna and I am absolutely satisfied with the results. Her writing is not only accurate and informative, but also extremely engaging and compelling. She knows how to convey our company's messages in a way that appeals to both our target audience and our brand. In addition, working with Johanna was extremely professional. She was always on time, reliable and communicative. Her commitment to the project and dedication to ensuring we were satisfied with the results gave us confidence that we had made the right choice. ★★★★★ Johanna is an amazing copywriter! She has done wonderful copies in both English and German considering the specific SEO and marketing terms peculiarities of our business. Extremely efficient and organized. Understands quickly and proactive. Johanna goes above and beyond. It is a pleasure working with her also on a personal level. ★★★★★ Exceptional work! Over years of hiring copywriters from Upwork, the experience with Johanna was one of a kind. Awesome copywriting, stuck to the schedule, and communication was top-notch. Would recommend and re-hire her again. Thank you again! :) ____________________________________________________________________________ Why Choose Me? ✅ Visibility on steroids: Let's get you noticed, and fast. ✅ Perfection guaranteed: Unlimited revisions because I’m happy when you are. ✅ Sky's the limit: I'm here to surpass your expectations, not just meet them. ✅ Stand out, not just fit in: Be the brand that outperforms ALL competitors. ✅ Lasting impressions: Your customers won't just remember you; they'll love you. ✅ Top-tier results: Ordinary? Never heard of it. 📈 Boosting Your Results Picture this: your conversion rates climb by a solid 20-30%. That's not just a dream. With my expertise, it's what you can expect. 🏆 More Than Just Words As a conversion copywriter, I've invested in my skills through top-notch courses, including those from Marketing Land and Search Engine Journal. I'm making success stories happen. 🚀 Client Wins "Johanna cranked up our ROI by a whopping 350% on a $10K ad spend. Mind-blowing, right?" "We saw our email open rates jump to a staggering 48%." "Our click-through rates? Up by 28% thanks to Johanna‘." "We hit a record 52% conversion rate on social media soon after working with her." 💡 The Johanna Effect My clients don't just grow; they multiply. We're talking about a consistent 2-5x increase in qualified leads. Yes, you read that right. 🎯 My Playground I'm in my element with Sales and Direct Response Copywriting, Sales Funnel Copywriting, SEO Writing, Email Marketing, and LinkedIn Posts. 📚 Always Upgrading In a constantly changing market, I make sure to stay ahead. I'm constantly learning, growing, and adapting. 🤝 Your Success is My Success I love seeing a plan come together, a brand taking off, and my clients succeeding beyond expectations. Ready for Lift-Off? 🟢 Hit that green ‘Invite’ button, and let's get started! 💬 Shoot me a message. I'm all ears for your story and ready with solutions.

9+ Years in Performance Marketing | Meta Ads, TikTok Growth, Global Expansion, AI Creative Strategy I’m a Kiwi growth marketer with a creative edge, a background in graphic design, and a proven track record scaling premium DTC brands worldwide. I merge data-driven strategy with scroll-stopping creative to deliver campaigns that look incredible and convert like crazy. I’ve worked across all major markets - US, AU, NZ, Europe, and the UK - and can handle the entire marketing process end-to-end, from brand design to performance marketing execution. 📈 Paid Growth & ROAS Wins • Managed $5M+ in ad spend across Meta, TikTok, Google, Pinterest, Snapchat & YouTube - consistently hitting 5x+ ROAS. • Recently took a Meta client from 5x to 11x ROAS in just 6 weeks. • Worked closely with TikTok’s Head of Growth to optimise campaigns. • Scaled a start-up from $0 to 8 figures in 18 months. 🔥 Organic Growth & Social Media Mastery • Instagram Reels: 10M+ monthly organic views in 30 days for a new client. • TikTok: Built the fastest-growing channel in Australasia, hitting 1.4M followers organically. • Influencer Management: Worked with thousands of creators, including Addison Rae & Dixie D’Amelio. 🎨 Creative That Converts • Skilled graphic designer and video editor (Photoshop, Figma, Premiere Pro, Illustrator, Lightroom etc.) producing high-performing ad creatives. * Highly skilled in AI tools, including Claude Code, Photo & Video • Expert in translating viral organic content into profitable paid campaigns. • Developed full branding packages from logo → website → packaging. 🌏 Global Market & China Expertise • Fluent in Mandarin Chinese - proficient in reading, writing, and speaking. • 2 years’ work experience in China, with deep understanding of Chinese consumer behaviour, social platforms (WeChat, Douyin, Xiaohongshu), and manufacturing processes. • Experienced in product design & production liaison with Chinese factories for seamless development and quality control. • Worked with KLING AI to successfully bring products to Western markets. 💡 Why Work With Me I’m hands-on, lean, and strategic - equally comfortable mapping a 12-month growth plan or diving into an ad account to fix wasted spend. Whether it’s hyper-local lead gen or international scaling, I build systems and creative that deliver measurable, repeatable results - and I can manage your entire growth engine from concept to conversion.

I am a freelance content creator and digital/social media marketer for small and medium-sized businesses. I offer a variety of project-based or ongoing services related to: • Social media marketing strategy and implementation • Social media community engagement • Email marketing campaign creation and management • Paid advertising (Google Search campaigns + Meta Ad Manager campaigns) • UGC creation • Website and e-commerce design and optimisation If you are needing help growing your social media reach and engagement, or just need a fresh perspective/something taken off your plate, I'm your answer. You can count on me to work efficiently, respond promptly to requests and communication, actively seek feedback, and deliver results! Let's connect!

Google Ads Specialist | NZ & AU Ecommerce & Local Service Businesses I've managed Google Ads across ~45 accounts simultaneously at agency level — Search, Shopping, Performance Max, and Meta. These days I work with ecommerce brands and local service businesses in NZ and AU that want efficient spend, not just more of it. My approach is bottom-up: fix tracking, clean the feed, close funnel leaks — then scale. What I work on: - Google Search, Shopping & Performance Max - Google Merchant Center feed optimisation (titles, attributes, taxonomy) - Conversion tracking audits (GTM, GA4, enhanced conversions) - Account builds, restructures, and ongoing monthly management - Meta Ads (lead gen and ecommerce) Results I can point to: NZ outdoor apparel brand: ~17x ROAS on $15k/month Google, 30x on $30k/month Meta 15-location home inspection franchise: 53% CPL reduction, 142% YOY booking growth Consistent work with luxury furniture, premium DTC, and local service businesses across NZ and AU I'm based in Nelson, NZ. Engagements range from one-off audits and account setups to ongoing monthly management. If your campaigns are running but something feels off — spend stalled, ROAS slipping, tracking you don't fully trust — send me a message and we'll figure out what's actually going on.

I’m an accomplished Graphic Designer with 5+ Years of industry experience in both print and digital media. Throughout my career, I’ve collaborated with diverse brands, creating impactful collateral across various platforms. As a fast learner and adaptable problem-solver, I’m committed to delivering work on time and to a high-quality. I’m passionate about design and am seeking a creative opportunity that allows me to further develop my skills and contribute to innovative projects. Proficient in: -Adobe CC -Print Design -Large Scale Advertising -Branding -Digital Design -Videography -Photography -Social Media Design

I'm a brand growth specialist and content strategist with 9+ years of hands-on experience building, scaling, and exiting consumer brands, including two businesses I founded and sold. I work with ecommerce and service-based businesses to grow their online presence through content that actually converts. That means social media strategy and management, UGC creation, short-form video scripting and editing, email marketing via Klaviyo, and Shopify store builds, all under one roof. I've managed full-scale social media accounts across TikTok, Instagram, YouTube Shorts, and Facebook, producing everything from carousels and reels to scripted UGC videos for brands in tech, fashion, luxury ecommerce, and medical education. I understand how to build content ecosystems that support the full customer journey, not just one-off posts. On the email side, I've built and managed Klaviyo flows end-to-end covering welcome sequences, abandoned cart, post-purchase, and re-engagement, with a focus on design that feels on-brand and not generic. What makes me different is that I've been the founder, the marketer, and the operator at the same time. I know what it actually takes to grow a brand from zero, which means I bring strategic thinking to every execution decision. Based in New Zealand. Available for ongoing retainers and project-based work.