Hire the Best Marketing Strategists
in New Zealand

I help B2B IT and SaaS companies improve their digital performance from tracking and analytics setup to paid campaigns and localized content. With 6+ years of experience across Korea and New Zealand, I’ve worked on projects spanning Google Ads, GA4/GTM setup, lead generation, SEO, and bilingual website management (EN↔KR). I understand complex tech products and customer journeys, helping clients build clear funnels, track conversions accurately, and get measurable results. What I can help you with: - English–Korean content localization for websites or ads - Google Ads & Meta Ads campaign setup and optimization - GA4 & GTM setup for event and conversion tracking - Dashboard creation (Looker Studio, AgencyAnalytics) - SEO and website performance improvement Industries I’ve worked with: IT / SaaS / E-commerce / Health & Beauty / Home Improvement / Tourism / B2B Services If you need a marketer who can connect data, strategy, and local market insight to grow your business - let’s work together!

Hi, I'm Jerrica - a tactical and strategic marketer with 12+years experience, 4 of which were in senior leadership roles. I am passionate about elevating marketing as a function to engage audiences, tell the story of a brand and the people behind it, and ultimately deliver on business objectives. My specialities include: - The creation of marketing strategies and plans - Programme analysis to build ROMI reports - Connected campaigns and activity through CRM and marketing automation - Content strategy and copywriting - Forecasting and budgeting - Sales enhancement tools (including collateral, video scripting, thought leadership) - Website content and design - Brand strategy - Digital transformation I'm a strong B2B marketer but do have B2C and B2B2C experience. My background is in the construction and logistics industry, as well as some time in eCommerce and technology. I would love to hear more about your challenges and how great marketing planning and programmes can deliver results that feed the bottom line. Let's connect!

If marketing is busy but results are unclear, or revenue is growing without enough profit, the answer is rarely another campaign. I work as a Fractional CMO and senior marketing strategist across B2B, DTC, CPG and ecommerce. I help businesses identify what is holding growth back, then build the strategy, priorities and operating plan to address it. My work connects marketing with sales, CRM, customer behaviour, margin, operations and the P&L. Clients usually bring me in when they need: - A clear marketing or growth strategy - An independent review before investing more - Better sales, marketing and CRM alignment - Clearer reporting, KPIs and accountability - Senior marketing direction without a full-time CMO Recent work includes: - Leading a commercial and marketing audit for an established European B2B and ecommerce brand, covering financial performance, customer profitability, sales, stock, marketing, CRM, agencies and team structure. - Auditing acquisition for a US Shopify brand across Meta Ads, Klaviyo, Amazon and conversion. After identified website friction was reduced, add-to-carts increased 58%, reached checkouts 88% and conversions 8%, despite traffic falling 14%. - Acquiring, repositioning and exiting a DTC coffee brand within nine months. I can help with marketing strategy, fractional CMO leadership, commercial audits, go-to-market planning, ecommerce growth, CRM and lifecycle marketing, customer retention, agency reviews and executive reporting. I start by confirming the commercial goal, data quality and business constraints. I then determine whether the problem sits in strategy, execution, measurement or operating structure. The result is a practical strategy with clear priorities, KPIs and next steps.

100% Job Success Score. 7+ years in digital marketing. Clients across New Zealand, Australia, and the US. I handle the full digital marketing mix: Google Ads, SEO, AI visibility, Meta Ads, and landing page design. Most clients come to me for one thing and end up working with me across all of it. I keep my client list small enough that I'm actually across the accounts. If you want someone hands-on, message me and we can see how I can grow your business.

Most businesses do not need more blogs, more tool reports, or another basic SEO checklist. They need someone who can look at the full picture: search intent, website structure, money pages, content quality, internal linking, E-E-A-T, user trust, and how the website actually generates leads. I specialise in 𝗦𝗘𝗢 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴. My work goes beyond keywords and rankings. I help businesses answer questions like: • Are your money pages strong enough to convert? • Is your content strategy aligned with how the business makes money? • Are your blogs supporting revenue pages, or just adding noise? • Is your website structure helping or confusing Google? • Are weak, thin, or AI-written pages reducing trust? • Are your case studies, team pages, author pages and service pages building real authority? I am based in 𝗡𝗲𝘄 𝗭𝗲𝗮𝗹𝗮𝗻𝗱 and work across SEO, Google Ads, content strategy and marketplace growth. At 𝗘𝘇𝘆 𝗣𝗲𝗮𝘇𝘆, I manage SEO for a large local-service marketplace with 𝟲𝟬,𝟬𝟬𝟬+ 𝗽𝗮𝗴𝗲𝘀 and 𝟭𝟮𝟱,𝟬𝟬𝟬+ 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗹𝗶𝗻𝗸𝘀. That experience has taught me how traffic grows, drops, recovers, and how important structure, content quality and internal linking are for long-term SEO growth. I can help with: • SEO growth strategy • Google Search Console analysis • content strategy and topical clustering • money page planning • service-page optimisation • internal linking strategy • keyword cannibalisation checks • E-E-A-T improvements • AI-content quality reviews • SEMrush/Ahrefs analysis • local SEO and lead-generation strategy My focus is simple: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗰𝗮𝗻 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱, 𝘂𝘀𝗲𝗿𝘀 𝗰𝗮𝗻 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗹𝗲𝗮𝗱𝘀 𝗳𝗿𝗼𝗺.

Multidisciplinary Marketing Strategist with international experience leading high-impact campaigns across Web3, fintech, and digital branding. Proven track record of driving user acquisition, brand growth, and community engagement for global organizations in both traditional and decentralized markets—including blockchain gaming, DeFi, NFTs, and e-commerce. Blends creative and analytical expertise to manage full-spectrum marketing initiatives from strategy to execution. Skilled in Google Ads, SEO, HubSpot, MailChimp, and Adobe Creative Suite, with a strong command of cross-platform content production for Discord, TikTok, X (Twitter), YouTube, and Twitch. Adept at influencer marketing, multilingual content development, and community-driven growth strategies that have fueled user bases of 100K+. Led brand expansion in Spanish-speaking markets, contributed to 30–70% growth in engagement across LATAM and Europe, and consistently delivered measurable results in lead generation, traffic growth, and campaign ROI. Holds a degree in Communication & Audiovisual Arts, with advanced training in blockchain technology, generative AI, and financial risk management. Trilingual: English, Spanish, and Portuguese. 🏆 1 Best Photography Award 📖 1 Magazine Publication 🌏 20+ Countries creating media