Hire the Best Integrated Marketing Strategists

I’m a marketing strategist with 20+ years of experience working with global brands like Nintendo, Reebok, GlaxoSmithKline, and Fairmont Hotels & Resorts - alongside founder-led companies and startups in health and wellness that needed to grow fast and get it right the first time. I diagnose what’s actually holding your business back and build the strategy that fixes it. I’ve helped scale a NYC fashion brand from 0 to $15M in revenue and 600K+ organic followers (no paid ads). I’ve launched brands, repositioned companies, and built marketing systems that generate revenue demand, not just attention. What I Do Best • Growth Strategy Clear, actionable marketing plans tied directly to revenue, not vanity metrics. • Brand Positioning So your audience instantly understands why you matter (and why they should choose you). • Content That Converts Not random posting but structured content ecosystems built around proof, storytelling, and demand. • Lead Generation Systems SEO and AEO, email, and content strategies designed to consistently bring in qualified leads. • Website & Funnel Audits I identify exactly where you’re losing people and how to fix it fast. • Offer & Pricing Strategy So you’re not just selling more, you’re selling smarter. How I Work Before any strategy call or creative direction, I will review your current website, social media and other marketing channels. What’s working? What’s not? Where the gaps are. Then we build from there, so every decision is intentional, not guesswork. I ask the right questions. I listen closely. And I move quickly from insight to execution. Who I Work With • Founder-led brands • E-commerce and Shopify businesses • Wellness, fashion, and lifestyle companies • Experts turning knowledge into digital products • Businesses ready to grow, but stuck on how Start Here Every engagement begins with a short introductory call. From there, we define the right path, whether that’s a focused strategy session, a full audit, or ongoing advisory support. If you’re serious about growth and want a strategy that actually drives results, let’s talk. Schedule a complimentary intro call with me to begin.

Most brands know what they want to say. Few know how to make people care. That gap between what a brand believes and what a market feels is where I work. Top 1% Expert-Vetted Consultant on Upwork. $135K+ earned on the platform. 20 years built at Ogilvy & Mather and OMD, the most awarded creative and media advertising agencies in the world. I've worked on Amazon Prime Video, Coty Prestige, Frito-Lay/Doritos, Grammarly, Hilton, Pepsi Beverages, Jimmy Dean, Maker's Mark, Taylor Morrison, Tyson (to name a few), and I approach every engagement like I own a piece of the outcome. Award-winning strategist. Effie judge. What separates me from most senior brand strategists: I was trained on both sides of the briefing table. Ogilvy gave me brand strategy, creative development, and the discipline of a big idea. OMD gave me media planning, connections strategy, and how a brand idea actually travels across channels and audiences. Brand-side P&L accountability at Suntory grounded both. Most freelancers have one of these. I have all three as well as independent consulting experience (B2B, B2C), which means the strategy I build already understands how it will be distributed, and the creative I develop already knows who it's serving. I also bring performance creative fluency, developing hooks, creative angles, and paid social briefs that convert without losing the brand in the process. Currently completing Motion's Creative Strategy certification to formalize this in the DTC context, though performance creative and media thinking have been part of my practice for 20 years. What I do for clients: → Integrated brand strategy & positioning. Brand POV, messaging architecture, competitive positioning, campaign platforms. For in-house teams, agencies, and founders who need senior strategic leadership. → Performance creative strategy. Research-driven hooks, creative angles, and paid social briefs that carry brand equity into paid media. Built for brands whose creative is underperforming, not because of the budget, but because the brief wasn't good enough. → Fractional IMC leadership. Senior counsel for brands navigating go-to-market complexity, launches, pivots, category entry, and AI adoption across these disciplines. I act like an owner, bill like a consultant, and show up like I'm on the org chart. If your brand has a positioning problem, a launch on the horizon, or creative that isn't converting in performance media or ROI that keeps slipping, send me a message with what you're working on. I'll respond within 24 hours to learn more.

Fractional CMO | Growth Strategist | Brand Partner Helping founders, CEOs, and leadership teams align business and marketing strategies with their calling. I create and lead the strategy, systems, and the messaging that turn strong offers into unstoppable growth. For 15+ years, I’ve led high-impact marketing initiatives for brands in wellness, personal development, clean living, and beyond — from idea to multi-million-dollar movement. What I bring to the table: + Full-System Growth Strategy – Aligning brand, marketing, and operations so your growth is intentional and sustainable. + Launch & Scale Expertise – From offers and memberships to courses and events, I’ve taken projects from zero to multi-seven figures. + Messaging & Positioning – Turning complex ideas into clear, compelling, conversion-focused messaging. + Leadership-Level Partnership – I operate as part of your leadership team, not just an outside vendor. Notable Wins: + Built and launched a global wellness community in under 90 days — integrating brand, content, tech, and paid acquisition into one seamless system. + Scaled a personal development brand from unknown to 1M+ followers with a multi-platform content strategy that drove revenue and recognition. + Led marketing for 50+ natural health practitioners and medspas, creating campaigns that consistently filled calendars and sold high-ticket programs. How I work: If you’re looking for a partner who can see the big picture, make the right moves in the right order, and lead the charge without hand-holding, we’ll work well together. I’m equally at home in the C-suite discussing market positioning as I am in the weeds fine-tuning a high-converting funnel. Let’s talk if you need: A Fractional CMO to lead your next phase of growth A launch strategist for your course, membership, or new offer A high-level marketing consultant to audit, optimize, and accelerate results Your vision is the starting point. I’ll help you build the path — and execute it with precision.

Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience. I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI. I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes: - Business audits & opportunity mapping - Competitor & market research - Positioning, messaging, ICP development & validation - Offer, pricing, and service/product development I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction: - Funnel audit & CRO - Website/landing page build or redesign - Sales decks, lead magnets, ebooks - Ad assets (graphics, video, copy) - Cold email copy & multi-step cadences - SEO-optimized content, blogs, and website copy I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue. Companies I have worked with in the past 3 years Include: AI Career Coach (AI SaaS, USA) Wise Agents (AI SaaS, USA) Prime Sync (AI Answering service, USA) SoTalkie (AI outreach service, USA) Wise Hosting (SaaS) Adobe (AI SaaS, USA) ClickGuard (SaaS, B2B, USA) BlinkPayroll (SaaS, B2B/B2C, USA) CrushTeam (SaaS, B2B, USA) SmartRoofing (AI SaaS, USA) PlotPulse (AI SaaS, USA) ItsRapid (AI SaaS, USA) Ediscoveryai (AI SaaS, USA) Revelate (SaaS, USA) Functionize (AI SaaS, USA) Sensor Tower (previously Data.ai) Star of Service (Marketplace, France) HIRECLOUT (Tech recruiting and consulting, USA) Square Signs (Custom sign making e-commerce, USA) Front Signs (Signage,, B2B, USA) Sign Manager (Sign Consulting Company, Australia, USA) Industracom (B2B marketplace, Australia) Canadian Classroom (E-commerce, Canada, USA) Melloweasy (E-commerce, China) ITALIANBARK (Services, Italy) LichenAir (D2C, USA) Home Service Companies: Junkgenius (Services, USA) 651 Carpets (Services, USA) Details and Dixon's (Services, USA) Used Mobile Clinics (Services, USA) Sunesta (Services, USA) GutterHelmetMN (Services, USA) WarningLitesMN (Services, USA) OC Cleaning Services (Services, USA) Discover Chiropractic (Healthcare, USA) Marketing Agencies: Hastings Digital Studios (USA) Oxsome (USA) Webthrive (USA) Scale Lite (USA) Oodles of Leads (USA) Stratosphere (USA) If my profile aligns with your needs, please take a moment to review feedback from my clients. Reach out, I will share relevant cases.

🚀 Expert Vetted Fractional CMO & Growth Consultant | Sales Systems, Marketing Strategy & Business Development I help startups, agencies, and professional service firms build scalable sales and marketing systems that drive consistent revenue and investor readiness. With 10+ years of experience in business development, marketing strategy, and consulting, I’ve supported companies across SaaS and Tech, professional services, and finance, delivering both strategy and execution to ensure growth isn’t just planned, it’s achieved. Here’s how I can help your business grow: ✅ Strategy & Market Research – Competitor analysis, go-to-market roadmaps, and investor-ready business planning. ✅ Sales & Marketing Systems – Creating multichannel customer acquisition, lead generation funnels, and revenue optimization, taking full ownership of the Sales and Marketing efforts of the business. ✅ Team & Process Leadership – Hiring, training, and managing cross-functional teams; SOPs and scalable workflows. ✅ Execution & Reporting – Hands-on management of campaigns (content, social, paid, email) with clear KPIs and ROI tracking. Results I’ve delivered: - Helped a SaaS firm launch into the U.S. market with new pricing tiers, boosting MRR by 25% in 90 days. - Designed lead generation systems that generated 300+ qualified leads/month for B2B companies. - Built investor pitch decks that supported multi-million-dollar fundraising rounds. Whether you need high-level strategy, hands-on execution, or both, I can help you scale effectively. Let’s discuss how we can grow your business! --------------------------------------------------------------------------------------------------------------------- What can I offer with my Agency?: COO & Co-Founder of Lil Horse. With extensive digital marketing experience, I lead a team of 40+ specialists focused on one goal: helping brands achieve sustainable, scalable growth. We bring a global perspective, a data-first approach, and a relentless commitment to client success. Our team is fluent in English and Spanish, allowing us to serve diverse markets seamlessly. Lil Horse is more than just an agency, we’re your growth partners, dedicated to creating impactful strategies and building relationships that last. We've proudly worked with renowned clients such as: • FIFA • Budweiser • HubSpot • Chegg • Modern Campus • Huggies Unlock Your Brand’s Potential with Our Expert Services: • Digital Marketing Strategy & Social Media Marketing: We’ve boosted audience engagement by up to 45% within six months through tailored social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. • Multi-Platform Advertising: Using advanced audience insights and strategic budgeting, we’ve achieved up to 3x ROI on campaigns launched across Facebook, TikTok, YouTube, and Google Ads. • SEO & Lead Generation: With our SEO efforts, clients have seen up to 30% increases in search rankings and 25% growth in organic traffic within three months. Our lead generation campaigns nurture and convert leads effectively. • Graphic Design & Branding: From logo creation to full brand identity, we ensure a consistent and memorable presence that drives brand recognition and builds trust. • Web Design & Development: Our responsive, SEO-optimized websites have resulted in up to 20% improvements in conversion rates for clients in various industries. • PPC Campaigns & Consulting: With our PPC expertise, we consistently drive up to 35% higher ROI on ad spend through effective targeting, A/B testing, and data-driven insights. • Content Creation & Copywriting: By aligning with brand voice and optimizing for SEO, our content has increased engagement by 30% on average. • Email Marketing: Our email campaigns see 20%+ open rates and conversion rates up to 5%, thanks to personalized design, segmentation, and robust automation. At Lil Horse, we don’t just provide services; we craft customized solutions designed to meet your unique challenges and aspirations. With a proven track record of success and a passionate team by your side, we’re committed to helping you thrive in today’s competitive landscape. Connect with me today, and let’s unlock your brand’s full potential together!

Marketing and Branding From A to Z. With Experience Globally across North America, Western & Southern Europe, and the Middle East. Exciting news — I’ve launched Weagles Marketing, a full-service agency specializing in crafting high-quality content and strategic campaigns that don’t just look good — they drive real results. You’re probably here because you’re looking for something fresh. Ideas that are creative, but also rooted in purpose. Campaigns that look great, but also convert. That’s exactly what I offer. With a background in Media Management and Business, I’ve led diverse projects across industries — from fashion and food to tech and B2B services — building tailored strategies and executing everything from social media to branding to PR. Now, with a team of 10+ talented creatives and strategists, I offer full-scale marketing support, including: Marketing & Brand Strategy Digital Campaigns Social Media Management & Content Calendars Paid Media Buying (Meta, Google, YouTube & more) Creative Content Production & Visual Design Public Relations & Influencer Seeding Website & SEO Optimization Offline Activations & Event Marketing I’ve worked globally, helping businesses expand their reach, sharpen their image, and grow their audience across borders. My team speaks English, Arabic, German, and French, so we communicate fluently with both your audience and your market. 💡 Whether you’re launching a new product, scaling internationally, or simply need smarter, more consistent marketing — I’m here for it. 📩 DM me on Upwork to discuss your goals — and I’ll be happy to share examples of past work tailored to your industry. Let’s build something that matters.