Hire the Best Integrated Marketing Strategists

I’m a marketing strategist with 20+ years of experience working with global brands like Nintendo, Reebok, GlaxoSmithKline, and Fairmont Hotels & Resorts - alongside founder-led companies and startups in health and wellness that needed to grow fast and get it right the first time. I diagnose what’s actually holding your business back and build the strategy that fixes it. I’ve helped scale a NYC fashion brand from 0 to $15M in revenue and 600K+ organic followers (no paid ads). I’ve launched brands, repositioned companies, and built marketing systems that generate revenue demand, not just attention. What I Do Best • Growth Strategy Clear, actionable marketing plans tied directly to revenue, not vanity metrics. • Brand Positioning So your audience instantly understands why you matter (and why they should choose you). • Content That Converts Not random posting but structured content ecosystems built around proof, storytelling, and demand. • Lead Generation Systems SEO and AEO, email, and content strategies designed to consistently bring in qualified leads. • Website & Funnel Audits I identify exactly where you’re losing people and how to fix it fast. • Offer & Pricing Strategy So you’re not just selling more, you’re selling smarter. How I Work Before any strategy call or creative direction, I will review your current website, social media and other marketing channels. What’s working? What’s not? Where the gaps are. Then we build from there, so every decision is intentional, not guesswork. I ask the right questions. I listen closely. And I move quickly from insight to execution. Who I Work With • Founder-led brands • E-commerce and Shopify businesses • Wellness, fashion, and lifestyle companies • Experts turning knowledge into digital products • Businesses ready to grow, but stuck on how Start Here Every engagement begins with a short introductory call. From there, we define the right path, whether that’s a focused strategy session, a full audit, or ongoing advisory support. If you’re serious about growth and want a strategy that actually drives results, let’s talk. Schedule a complimentary intro call with me to begin.

Most brands know what they want to say. Few know how to make people care. That gap between what a brand believes and what a market feels is where I work. Top 1% Expert-Vetted Consultant on Upwork. $135K+ earned on the platform. 20 years built at Ogilvy & Mather and OMD, the most awarded creative and media advertising agencies in the world. I've worked on Amazon Prime Video, Coty Prestige, Frito-Lay/Doritos, Grammarly, Hilton, Pepsi Beverages, Jimmy Dean, Maker's Mark, Taylor Morrison, Tyson (to name a few), and I approach every engagement like I own a piece of the outcome. Award-winning strategist. Effie judge. What separates me from most senior brand strategists: I was trained on both sides of the briefing table. Ogilvy gave me brand strategy, creative development, and the discipline of a big idea. OMD gave me media planning, connections strategy, and how a brand idea actually travels across channels and audiences. Brand-side P&L accountability at Suntory grounded both. Most freelancers have one of these. I have all three as well as independent consulting experience (B2B, B2C), which means the strategy I build already understands how it will be distributed, and the creative I develop already knows who it's serving. I also bring performance creative fluency, developing hooks, creative angles, and paid social briefs that convert without losing the brand in the process. Currently completing Motion's Creative Strategy certification to formalize this in the DTC context, though performance creative and media thinking have been part of my practice for 20 years. What I do for clients: → Integrated brand strategy & positioning. Brand POV, messaging architecture, competitive positioning, campaign platforms. For in-house teams, agencies, and founders who need senior strategic leadership. → Performance creative strategy. Research-driven hooks, creative angles, and paid social briefs that carry brand equity into paid media. Built for brands whose creative is underperforming, not because of the budget, but because the brief wasn't good enough. → Fractional IMC leadership. Senior counsel for brands navigating go-to-market complexity, launches, pivots, category entry, and AI adoption across these disciplines. I act like an owner, bill like a consultant, and show up like I'm on the org chart. If your brand has a positioning problem, a launch on the horizon, or creative that isn't converting in performance media or ROI that keeps slipping, send me a message with what you're working on. I'll respond within 24 hours to learn more.

Fractional CMO | Growth Strategist | Brand Partner Helping founders, CEOs, and leadership teams align business and marketing strategies with their calling. I create and lead the strategy, systems, and the messaging that turn strong offers into unstoppable growth. For 15+ years, I’ve led high-impact marketing initiatives for brands in wellness, personal development, clean living, and beyond — from idea to multi-million-dollar movement. What I bring to the table: + Full-System Growth Strategy – Aligning brand, marketing, and operations so your growth is intentional and sustainable. + Launch & Scale Expertise – From offers and memberships to courses and events, I’ve taken projects from zero to multi-seven figures. + Messaging & Positioning – Turning complex ideas into clear, compelling, conversion-focused messaging. + Leadership-Level Partnership – I operate as part of your leadership team, not just an outside vendor. Notable Wins: + Built and launched a global wellness community in under 90 days — integrating brand, content, tech, and paid acquisition into one seamless system. + Scaled a personal development brand from unknown to 1M+ followers with a multi-platform content strategy that drove revenue and recognition. + Led marketing for 50+ natural health practitioners and medspas, creating campaigns that consistently filled calendars and sold high-ticket programs. How I work: If you’re looking for a partner who can see the big picture, make the right moves in the right order, and lead the charge without hand-holding, we’ll work well together. I’m equally at home in the C-suite discussing market positioning as I am in the weeds fine-tuning a high-converting funnel. Let’s talk if you need: A Fractional CMO to lead your next phase of growth A launch strategist for your course, membership, or new offer A high-level marketing consultant to audit, optimize, and accelerate results Your vision is the starting point. I’ll help you build the path — and execute it with precision.

Marketing and Branding From A to Z. With Experience Globally across North America, Western & Southern Europe, and the Middle East. Exciting news — I’ve launched Weagles Marketing, a full-service agency specializing in crafting high-quality content and strategic campaigns that don’t just look good — they drive real results. You’re probably here because you’re looking for something fresh. Ideas that are creative, but also rooted in purpose. Campaigns that look great, but also convert. That’s exactly what I offer. With a background in Media Management and Business, I’ve led diverse projects across industries — from fashion and food to tech and B2B services — building tailored strategies and executing everything from social media to branding to PR. Now, with a team of 10+ talented creatives and strategists, I offer full-scale marketing support, including: Marketing & Brand Strategy Digital Campaigns Social Media Management & Content Calendars Paid Media Buying (Meta, Google, YouTube & more) Creative Content Production & Visual Design Public Relations & Influencer Seeding Website & SEO Optimization Offline Activations & Event Marketing I’ve worked globally, helping businesses expand their reach, sharpen their image, and grow their audience across borders. My team speaks English, Arabic, German, and French, so we communicate fluently with both your audience and your market. 💡 Whether you’re launching a new product, scaling internationally, or simply need smarter, more consistent marketing — I’m here for it. 📩 DM me on Upwork to discuss your goals — and I’ll be happy to share examples of past work tailored to your industry. Let’s build something that matters.

I’m a senior marketing strategist with over 12 years’ experience helping founders and leadership teams define clear, confident marketing direction before anything gets built or launched. I work at the strategy layer, shaping the thinking that guides teams, budgets, and decisions. What I focus on: ✅ Brand and market positioning ✅ Audience definition and prioritisation ✅ Go-to-market and growth strategy ✅ Messaging frameworks and strategic narrative ✅ Clear marketing direction that teams can actually follow I’ve led and advised on marketing strategy for global brands including Harley-Davidson, Coca-Cola, NIVEA Skincare and DXC Technology Group, as well as SaaS, tech-led and service businesses at various stages of growth. Founders and senior executives often come to me when they feel too deep in the weeds - managing comms teams, reviewing outputs, and making tactical decisions without a clear strategic directive to anchor it all. Once the business direction is defined, I help translate that into a clear marketing north star and a practical roadmap that internal teams or agencies can execute against with confidence. The result is less noise, fewer ad-hoc decisions, and marketing that finally pulls in one direction. If you’re looking for strategic clarity, not someone to run scattergun campaigns, I'd love to chat.

Your marketing should be moving the needle. If it isn't, the problem is usually one of three things: the strategy isn't translating into execution, the execution isn't connected to the right data, or the tools aren't set up to support either one. Most of the time it's all three, quietly working against each other like multiple charging cords in a bag. I untangle that. 15+ years across marketing, strategy, CRM, and data — always in roles where the job was to connect the pieces and make them work together. I'll tell you honestly what's working and what isn't, build or fix what needs to change, and make sure you understand why — so you're not dependent on me longer than necessary. If your growth has plateaued, your CRM isn't delivering, your strategy looks good on paper but stalls in execution, or you're not sure where AI fits into any of it — that's exactly where I work. Currently mentoring entrepreneurs through SCORE, which means I spend a lot of time asking uncomfortable questions that somehow lead to obvious answers. Useful skill, it turns out. If your marketing isn't where you want it to be, let's figure out why. Strategic. Straight-talking. My mind collects dots like squirrels collect nuts — which turns out to be useful for marketing strategy, CRM implementation and rescues, data visualization dashboards, audits, AI workflows, and process improvements. Experience in: Hubspot, Salesforce, Dynamics, Power BI, Tableau, n8n, Zapier, Canto, BigCommerce, Shopify, Lucid, Canva, ClickUp.