Hire the Best Marketers
in Bulgaria

I'm not here to waste your time. I'm a digital marketer and content creator with an ambition to create great things. I don't just talk the talk, I walk the walk.

I won't claim that Social Media Ads or Search Ads will magically boost your conversion rate and bring in droves of customers. 🚫🪄 And I won't tell you that your business has a chance to succeed if your product, service, website, etc. isn't good enough for this to happen. NO FAKE PROMISES HERE - JUST HONESTY! If you can be honest with yourself and want to improve every step of the way towards your advertising goals you will drastically increase your chances of success. Unfortunately, many marketers waste their clients' money by making uninformed choices, even when the product or service holds vast potential for generating revenue. 💸💔 If you think your business can make more 💵💵💵 from its Social Media Ads or Search Ads, then you're in the RIGHT place! 👍 I'm an expert with over 6 years of digital marketing experience, working with diverse businesses in various niches. For some, I've managed 6-figure monthly ad budgets, transforming their ROAS from 0 to where it needs to be in just a few months. 📊💰 For others, I've generated thousands of high-quality leads, ready to collaborate with them or purchase their products. 🤝📣 All of this leads to lots of happy clients, long-term relationships, and positive reviews - some of them can be seen in my Upwork profile (scroll down). If you're curious about how my skills and expertise can benefit you, here's what I can assist you with: -- Crafting a comprehensive Social Media Ads & Search Ads strategy from the ground up. -- Setting up and managing Google Ads campaigns. -- Creating and managing Facebook/Instagram Ads & TikTok Ads campaigns, including ad copy and creative. -- Crafting effective retargeting campaigns, even post-iOS14, to engage your existing audience and convert them into clients. -- Conducting audits of your Meta Ads, TikTok Ads and Google Ads accounts. -- Leveraging Adobe Photoshop skills to create attention-grabbing ad images. 📸 -- Final Cut Pro skills to create videos that stand out Feel free to reach out for more information about me, my projects, or if you're interested in working together. If our visions align, it'll be my pleasure to grow together. Regards, Nikola

Have you ever felt a rush of dopamine when you suddenly “got it” while reading about a complex topic or new product? Such is the power of the written word. My job is to move your prospects one step closer to the sale using this power. 🌱 I started out as a copywriter at a software outsourcing company in 2015. Back then, we educated our North American audience about Agile development and the Lean startup methodology through our corporate blog and case studies. I even did cold calling to better understand my reader. In 2018, I went full-time freelance. Most of my 30+ clients have been software developers and SaaS companies like K12 Safety, Localazy and Daminion. Others include a premium incentive travel agency based in Cyprus, the Japanese luxury furniture brand Ritzwell and more. 🏁 RESULTS • Setting sales appointments via email and LinkedIn copy for a client with a 13% conversion rate. • Leading external developers to rebuild a client’s website, boosting its SEO. • Organically promoting a corporate blog on social media, resulting in a link in Inc. magazine at no cost. • Running cold email campaigns with Mailchimp from A to Z reaching an average open rate of 35–40% and an 8% click rate. 👋 ABOUT ME: I’m a linguistics graduate turned copywriter and communications consultant. My multilingual expertise including English, German, Russian and basic Bulgarian is perfect for international teams. 🗯️ WHAT MY CLIENTS SAY “Mick’s ability to distill complex features into engaging, accessible copy has played a vital role in articulating the benefits of our product, K12 Safety, to our prospective clients.” – Oliver Vizitei, Director of Product Development at Therapylog “We have worked with Mick since 2015. It’s always been about easy communication, top-quality work and attention to detail. Thanks to our collaboration, Devvela’s brand message is always well-tailored to the company’s current needs.” - Boris Udachin, CEO of Devvela “Since 2018, Mick's been creating engaging stories about activities and faraway places from just a few hints from us. Today, his work is the voice of our custom-built tour booking system.” – Olga Smirnova, Head of MICE at OLTA Travel Cyprus HERE’S HOW I CAN HELP DRIVE YOUR BUSINESS GROWTH 🔎 SEO content writing I can work with your SEO or independently to write content that satisfies your audience’s search requests. 📱 Social media content writing Use my strategic writing to boost engagement with your LinkedIn posts and A/B test social media content. 📰 Landing page writing Whether you call it a landing page, sales page, lead capture page, squeeze page or conversion page, my words can help you convert browsers into clients. 🧙 Case study writing Let me write an exciting story about your client overcoming a major challenge or achieving extraordinary results with your help. 🔦 Product and service descriptions A picture is worth a thousand words, but words leave less room for misinterpretation. Let’s take people by the hand as they discover your print catalog or website and guide them all the way to the purchase. 🎥 Presentation development Ask me how you can best put visuals, words and figures together to create a persuasive pitch deck. 🎁 Offer development Get a fresh perspective on your business and let me help you craft an offer your audience will feel stupid to say no to. 🔗 Communication strategy Do you often find yourself stuck, unsure about how to approach a client, lead or peer? No more guesswork or decision paralysis – I will take care of it, so you can move forward with confidence. 🤝 Business development Let me handle cold outreach and rejection, connecting you with prospects who care. 🦾 AI training and prompt engineering I’ve been contributing to training industrial AI models through a dedicated platform since 2024. ⚙️ Process automation As an AI trainer, I have unlimited access to multiple advanced large language models. This means building and testing lightweight applications as much as I need to. I’ve already successfully automated many of my repetitive work processes and can help automate yours. DO I USE AI IN COPYWRITING? ✅ I use AI as an extension of my own creativity. Brainstorming ideas. Exploring new concepts. Finding facts and figures to prove a point. Extracting information. Proofreading. ❌ Unfortunately, I still can’t outsource developing a persuasive line of reasoning to AI. The technology isn’t there yet. But if you need quick cheap work – well, I’ve got a few prompts for that. SINCE 2015, I’VE WRITTEN FOR CLIENTS IN THESE INDUSTRIES: 💻 Software development 📦 SaaS 🛋️ Architecture, interior design and luxury furniture 🚁 Incentive travel and team building 🛑 I don’t write about iGaming, adult entertainment, astrology, religion and similar subjects. My clients include startups and well-established companies who feel ready to unleash the full power of the written word. If this describes your organization, reach out to me today.

Core work: - eliminating wasted spend - lowering acquisition costs - improving ROAS - fixing campaign structure - scaling what works Recent results: - $420K+ managed across 3 accounts (Q4 2025 – Q1 2026) - Improved ROAS and reduced CPA across eCommerce and Lead Gen --- How I work: 1) Audit & Diagnosis - Deep audit using a custom-built monitoring system - Identify wasted spend and scaling opportunities - Provide a clear breakdown of performance insights - Clear actions: what to stop, fix, and scale 2) Strategy & Structure - Use audit findings to build the new strategy and account structure - Build scalable campaign architecture - Apply the right campaign structure based on the account plan: - Retargeting - Lookalikes - Broad targeting - Advantage+ / DPA 3) Optimization & Scaling - Continuous performance optimization - Systematic testing (audiences, structure, angles) - Scale based on validated data 4) Ongoing Management - Performance monitoring - Clear reporting with actionable insights - Strategy updates based on data --- I use a custom-built system to: - monitor performance efficiently - detect inefficiencies fast - identify scaling opportunities - support data-driven restructuring decisions --- Credentials: - 13+ years Meta Ads - 128 projects completed - Meta-Certified - $500K+ earned - Top 1% Expert-Vetted --- Agency-side experience: - Paragone - Rebel Marketing - Yellow Cake Media - Point2Web --- Experience across: - eCommerce (DTC, retail, and consumer brands) - Lead Generation (B2B and B2C service-based businesses) - SaaS & Apps (subscription products and user acquisition) --- If your campaigns are underperforming or stuck, I can identify why and outline the next steps. Message me and I’ll review your account and outline clear next steps.

For DTC brands doing $30k+/month: I've added $101k in email revenue in under 60 days, and doubled another store's email income in 30. Email should be your most reliable ATM, not a newsletter you blast when you remember. If it isn't pulling 30-40% of your total revenue, that's revenue you already paid to acquire, now leaking out the back. Most agencies sell you pretty designs. I sell you profitable systems. I'm Nikita, a Klaviyo strategist with 6+ years building retention for ecommerce brands. I don't just write emails. I build data-driven lifecycle flows that capture more customers, raise lifetime value, and pull the full ROI out of the paid traffic you're already buying. The problem with most email: you're spending hard on Meta and Google to drive traffic, while the email backend quietly leaks the sales that traffic should produce. Generic templates and batch-and-blast sends wreck your deliverability and train your list to tune you out. What I do differently: custom Klaviyo systems that treat subscribers like people, not a list. Behavior-based flows and calendar-based campaigns, balanced so you get consistent revenue without burning the list out. Real results for DTC brands. I don't guess, I test: - Wiwiurka: +$101,000 in added email revenue in under 60 days - Lusso Leather: doubled email income in 30 days - Toolbox Widget: scaled email revenue share to 40% in 60 days - Fabric Carolina: 50% increase in email revenue in 90 days - Little Yoga Socks: rebuilt subscriber flows plus weekly campaigns into consistent 6-figure email months My revenue-first scope of work: - The Audit: I pinpoint exactly where you're losing subscribers and sales in your current setup. - The Flows: building and optimizing the high-converting automations that sell 24/7. - The Campaigns: segmented weekly sends that convert without spamming. - The Health: deliverability cleanup that keeps you out of spam and lifts open rates. Who this is for: growth-stage DTC brands ($30k+/month) ready to move past basic templates and build a retention engine that actually scales. Ready to plug the leak? Hit the green Invite button and send me your store. On our first call I'll show you the lowest-hanging revenue sitting in your Klaviyo account right now.

My formula for success: Quality Content + Strategic Marketing Actions = Real Growth I'm an experienced social media strategist who helps brands grow with custom-built content, branding, and campaigns that actually work. I specialize in: ✦ Social media strategy ✦ Account management (Instagram, LinkedIn, TikTok, Facebook, Pinterest) ✦ Creative content production (graphics, photos, short-form videos, newsletters) ✦ Branding and storytelling that resonates with your audience ✦ Marketing campaign setup and optimization ✦ Email Marketing ✦ Custom-designed visuals using Canva, Adobe Illustrator, Photoshop, and Lightroom I’ve worked extensively with premium and luxury brands across travel, lifestyle, wellness, and tech — creating tailored content and strategies that reflect their elevated tone, aesthetics, and customer expectations. Whether it's a high-end hotel, an exclusive product line, or a mission-driven foundation, I understand how to communicate prestige with authenticity.