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Core work: - eliminating wasted spend - lowering acquisition costs - improving ROAS - fixing campaign structure - scaling what works Recent results: - $420K+ managed across 3 accounts (Q4 2025 – Q1 2026) - Improved ROAS and reduced CPA across eCommerce and Lead Gen --- How I work: 1) Audit & Diagnosis - Deep audit using a custom-built monitoring system - Identify wasted spend and scaling opportunities - Provide a clear breakdown of performance insights - Clear actions: what to stop, fix, and scale 2) Strategy & Structure - Use audit findings to build the new strategy and account structure - Build scalable campaign architecture - Apply the right campaign structure based on the account plan: - Retargeting - Lookalikes - Broad targeting - Advantage+ / DPA 3) Optimization & Scaling - Continuous performance optimization - Systematic testing (audiences, structure, angles) - Scale based on validated data 4) Ongoing Management - Performance monitoring - Clear reporting with actionable insights - Strategy updates based on data --- I use a custom-built system to: - monitor performance efficiently - detect inefficiencies fast - identify scaling opportunities - support data-driven restructuring decisions --- Credentials: - 13+ years Meta Ads - 128 projects completed - Meta-Certified - $500K+ earned - Top 1% Expert-Vetted --- Agency-side experience: - Paragone - Rebel Marketing - Yellow Cake Media - Point2Web --- Experience across: - eCommerce (DTC, retail, and consumer brands) - Lead Generation (B2B and B2C service-based businesses) - SaaS & Apps (subscription products and user acquisition) --- If your campaigns are underperforming or stuck, I can identify why and outline the next steps. Message me and I’ll review your account and outline clear next steps. --- Client feedback: "Managed $250K+ monthly spend for 2 years. Highly skilled media buyer and a valuable asset to any team." "Absolutely fantastic experience! Deyan is a top-tier media buyer—strategic, responsive, and delivered outstanding results. Highly recommend and would gladly work with again!" "Working with Deyan was an excellent experience. They demonstrated deep expertise in Meta advertising, quickly understanding our goals and building campaigns that delivered strong results." "This is the second time I've used Deyan's service and can really recommend him! He is extremely professional and knows what he is doing!"

Have you ever felt a rush of dopamine when you suddenly “got it” while reading about a complex topic or new product? Such is the power of the written word. My job is to move your prospects one step closer to the sale using this power. 🌱 I started out as a copywriter at a software outsourcing company in 2015. Back then, we educated our North American audience about Agile development and the Lean startup methodology through our corporate blog and case studies. I even did cold calling to better understand my reader. In 2018, I went full-time freelance. Most of my 30+ clients have been software developers and SaaS companies like K12 Safety, Localazy and Daminion. Others include a premium incentive travel agency based in Cyprus, the Japanese luxury furniture brand Ritzwell and more. 🏁 RESULTS • Setting sales appointments via email and LinkedIn copy for a client with a 13% conversion rate. • Leading external developers to rebuild a client’s website, boosting its SEO. • Organically promoting a corporate blog on social media, resulting in a link in Inc. magazine at no cost. • Running cold email campaigns with Mailchimp from A to Z reaching an average open rate of 35–40% and an 8% click rate. 👋 ABOUT ME: I’m a linguistics graduate turned copywriter and communications consultant. My multilingual expertise including English, German, Russian and basic Bulgarian is perfect for international teams. 🗯️ WHAT MY CLIENTS SAY “Mick’s ability to distill complex features into engaging, accessible copy has played a vital role in articulating the benefits of our product, K12 Safety, to our prospective clients.” – Oliver Vizitei, Director of Product Development at Therapylog “We have worked with Mick since 2015. It’s always been about easy communication, top-quality work and attention to detail. Thanks to our collaboration, Devvela’s brand message is always well-tailored to the company’s current needs.” - Boris Udachin, CEO of Devvela “Since 2018, Mick's been creating engaging stories about activities and faraway places from just a few hints from us. Today, his work is the voice of our custom-built tour booking system.” – Olga Smirnova, Head of MICE at OLTA Travel Cyprus HERE’S HOW I CAN HELP DRIVE YOUR BUSINESS GROWTH 🔎 SEO content writing I can work with your SEO or independently to write content that satisfies your audience’s search requests. 📱 Social media content writing Use my strategic writing to boost engagement with your LinkedIn posts and A/B test social media content. 📰 Landing page writing Whether you call it a landing page, sales page, lead capture page, squeeze page or conversion page, my words can help you convert browsers into clients. 🧙 Case study writing Let me write an exciting story about your client overcoming a major challenge or achieving extraordinary results with your help. 🔦 Product and service descriptions A picture is worth a thousand words, but words leave less room for misinterpretation. Let’s take people by the hand as they discover your print catalog or website and guide them all the way to the purchase. 🎥 Presentation development Ask me how you can best put visuals, words and figures together to create a persuasive pitch deck. 🎁 Offer development Get a fresh perspective on your business and let me help you craft an offer your audience will feel stupid to say no to. 🔗 Communication strategy Do you often find yourself stuck, unsure about how to approach a client, lead or peer? No more guesswork or decision paralysis – I will take care of it, so you can move forward with confidence. 🤝 Business development Let me handle cold outreach and rejection, connecting you with prospects who care. 🦾 AI training and prompt engineering I’ve been contributing to training industrial AI models through a dedicated platform since 2024. ⚙️ Process automation As an AI trainer, I have unlimited access to multiple advanced large language models. This means building and testing lightweight applications as much as I need to. I’ve already successfully automated many of my repetitive work processes and can help automate yours. DO I USE AI IN COPYWRITING? ✅ I use AI as an extension of my own creativity. Brainstorming ideas. Exploring new concepts. Finding facts and figures to prove a point. Extracting information. Proofreading. ❌ Unfortunately, I still can’t outsource developing a persuasive line of reasoning to AI. The technology isn’t there yet. But if you need quick cheap work – well, I’ve got a few prompts for that. SINCE 2015, I’VE WRITTEN FOR CLIENTS IN THESE INDUSTRIES: 💻 Software development 📦 SaaS 🛋️ Architecture, interior design and luxury furniture 🚁 Incentive travel and team building 🛑 I don’t write about iGaming, adult entertainment, astrology, religion and similar subjects. My clients include startups and well-established companies who feel ready to unleash the full power of the written word. If this describes your organization, reach out to me today.

Struggling to turn ad spend into profit? Klaviyo email marketing and retention automation can generate 20–65% of your total revenue - at near-zero cost per sale. I've driven $10M+ in retention-attributed revenue for 30+ eCom brands. Let's talk. I'm a Klaviyo Gold Partner and AMA-certified digital marketer who has built retention systems from the ground up - first for a family business I scaled from zero to seven figures, then for brands like VERVE, Chief Nutrition, Muscle Republic, FAMOUS, across supplements, health & wellness, apparel & fashion, skincare and beauty, jewelry, food & beverage, CPG, wine/spirits, electronics and more. I also co-own an eCommerce store, so I understand your P&L pressure firsthand, not just in theory. Here's what working together looks like: 📧 Klaviyo email marketing setup, audit, and full-funnel automation 📈 Retention strategy: flows, segmentation, and lifecycle campaigns 💬 SMS marketing and list growth 🔁 Loyalty and referral program integration 📊 Email deliverability fixes and list health restoration 🤝 Ongoing retention management - so you can focus on growth decisions Six-month averages across 23 client engagements (Klaviyo dashboard data): ✅ 106.4% increase in retention-attributed revenue ✅ 39.13% increase in AOV ✅ 17.27% increase in customer LTV Chief Nutrition: 6,300% increase in retention sales in 6 months (goal was to double revenue - we hit it in 2 months). Certifications: Klaviyo Gold Partner, AMA Digital Marketing Pro, HubSpot Marketing Software. Top Rated on Upwork. Full case studies across supplements, skincare, food and beverage, apparel, and more are in my portfolio - including a short video walkthrough of exactly how we achieved the Chief Nutrition result. Send me a message today and I'll reply within a few hours. Tell me your current monthly email revenue and I'll give you a quick honest read on where the biggest retention opportunity is hiding in your business.

I help service-based businesses and eCommerce brands generate leads and sales with performance marketing (Meta & Google Ads) paired with high-performing AI video creatives. By working with me, you'll get: ☑️ Proven Meta & Google ad campaigns that actually drive revenue (not just traffic) ☑️ Ongoing optimization, reporting, and strategic recommendations ☑️ AI videos and creatives, using the best tools (Higgsfield) and models (Seedance, Kling, Veo) available Who I'm great fit for: 👉 Business owners tired of duct-taping ads, pages, and follow-ups together 👉 Agencies looking for a reliable full-stack marketer who doesn’t need babysitting 👉 Founders ready to scale with a system, not just more ad spend My background in numbers: ✅ 5 years of experience as a professional digital marketer ✅ 25,000+ qualified leads generated for businesses in different industries ✅ Over 8x ROAS in 2025 for eCommerce ✅ Only 5 star rating on Upwork with 100% Job Success score (client satisfaction is my top priority) Sound like a fit? Let’s talk!

Direct response email marketer - $15M+ generated for coaches. "Working with L has been the best decision ever!!" - Cassandra Smith ----------- My name is Lyuboslav and I'm a Direct Response copywriter and email marketer who's generated over $15M+ in revenue over the past 4 years for coaches and course creators. How? First, I reverse-engineer your audience's buying psychology. I don't guess. I research. I study how your customers think, what they believe, what they fear, and what finally gets them to buy. Then I build campaigns around those insights—not generic templates. Most marketers are throwing spaghetti at the wall. I'm studying the wall, the spaghetti, and the physics of how it sticks. Second, I create the hooks, emails, angles, and frameworks that become your winning campaigns. I'm not waiting for you to tell me what to write. I'm coming to the table with fresh ideas, new positioning, and creative concepts that cut through the noise. Some work. Some don't. But you only need ONE to change your entire business. For example: I helped one client hit his first $1M month by repositioning his offer and creating a new campaign angle that resonated with his audience in a way his previous messaging never did. I've architected email sequences, sales funnels, and automated campaigns that generated hundreds of thousands of dollars on autopilot. I've built win-back campaigns that re-engaged dead lists and turned them into six-figure revenue streams. Third, I make sure your marketing actually reaches people. I'm an email deliverability expert. If your emails aren't landing in the inbox, nothing else matters. I fix that first - and that lift alone can double your revenue. Fourth, I write copy that people actually want to read. I can't tell you how many compliments I've received: "You make my emails sound like they're coming from a friend. I love that!" "I'm so glad we finally have someone on our team who can actually connect with our audience." "In 15 years working for this company, I've never seen so many positive replies to an email. I can't even keep up!" I know how to write. And I have the receipts to prove it. Why should you work with me? Because I don't just write copy. I live and breathe direct response marketing. I've written 10,000+ emails, managed lists of 120K+ subscribers, and run six and seven-figure promotions. I've worked as the Head of Copy & Email Marketing for John Assaraf, where we consistently generated hundreds of thousands of dollars per month through strategic campaigns. I've helped 7-, 8-, and 9-figure coaches, course creators, and entrepreneurs scale their businesses with profitable campaigns—including: ✅ John Assaraf (from The Secret) ✅ Tony Horton (from P90X) ✅ Cassandra Smith (Crafting to Currency) ✅ Ben Greenfield (Biohacking expert) ✅ Amoila Cesar (Fitness coach) I know how to adapt...whether your brand voice is bold and sassy, heartfelt and spiritual, or high-ticket and sophisticated. I've studied the same legends who've generated billions in sales - Alen Sultanic, Russell Brunson, and Dan Kennedy - and I bring their strategies directly to your business. What I can do for you: • Email Marketing & Automation – Sequences, broadcasts, and automations that turn your list into a revenue machine • Campaign Strategy & Creative Direction – Hooks, angles, offers, and positioning that make your marketing stand out • Sales Copy & Funnel Architecture – Sales pages, VSLs, landing pages, ad scripts—anything that needs to convert • Email Deliverability – Making sure your emails actually land in the inbox (most marketers ignore this and leave 6 figures on the table) • Audience Research & Messaging – Deep psychological research that informs every campaign we run • Ad Copy & Scripts – High-converting ad copy for Facebook, YouTube, and other platforms • Offer Positioning & Pricing Strategy – Helping you package and position your offers so they sell themselves So, what happens when we work together? ✅ You get fresh campaign ideas that break through the noise ✅ You get funnels and automations that make you money on autopilot ✅ You get copy that connects with your audience and drives sales ✅ You get a strategic partner who thinks like a business owner, not just a hired hand ✅ You stop leaving money on the table and start capturing the revenue that's already there ... without you having to micromanage every step. Plus, I have experience writing anything under the sun. Sales pages, ads, VSLs, scripts, emails, webinars, you name it… Meaning I'm not just another specialist. I'm an actual strategic partner who can handle your entire marketing ecosystem. Who I work best with: You're a coach, course creator, DTC brand, SaaS company, or info product owner doing at least $50k–$100k/month. Ready to stop guessing and start scaling? 1. Click the green “Invite To Job” button on this page 2. Send a quick message on what you want to accomplish

Email Marketing Expert 🏆 I specialize in Email & SMS Marketing, Email Automation, Campaigns, Design, Flow Setup, Segmentation, Copywriting ✍️, and API Integrations. ✅ Platforms Include 💡 Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Shopify, WooCommerce, Wix, BigCommerce, SquareSpace, Salesforce Commerce Cloud, Magento 1, Magento 2, Adobe Commerce, Omnisend, Brevo, Constant Contact, GetResponse, AWeber, Campaign Monitor, Drip, and more. If you're ready to scale your eCommerce brand through effective Email and SMS marketing strategies, click the "Send Message" or "Hire Now" button to discuss the project and the budget you’re thinking about - no pressure, happy to chat and see if we’re the right fit. Here are just a few of the hundreds of 5-star reviews you’ll find in the "Work History" section of my profile: "It's really hard to find a good email marketing agency that doesn't charge exorbitant prices. I had a great experience with Yavor and avocado management. They work fast, simple and you can just forget about your email marketing needs. I would like to work again in the future :)" "Yavor helped us improve our automation by personalizing the Welcome Series. They started collecting first-party data and used it to send segmented messages to different types of customers we have. They also managed our manual campaigns, came up with different angles and we see good engagement and revenue generated from our email channel. There was prompt communication and delivered deliverables on time. A pleasure to work with. Very effective" "We hired Yavor and his team to manage our email campaigns from end to end while we were able to ramp up our own internal capabilities. The team was well structured, knowledgeable, professional and responsive to our needs. Their comprehensive onboarding and briefing sessions, along with a well thought out process, helped set the project up for success. Gabriela and Irene were a pleasure to work with and went over and above to ensure the creative and copy were top notch and our campaigns delivered against our KPIs and goals, and industry best practices. Should you be looking for a small team of skilled and agile professionals reach out to Yavor. He is quick to answer and will gladly offer the time needed to understand your business and objectives." "Yavor and his team have been so wonderful. They are very knowledgeable, professional, and timely. They’ve delivered great results so far. Love working with them and so glad I found them!" "It was a pleasure working with Yavor and his team. We had a lot of challenges and worked on a lot of fresh ideas together"