๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐๐ ๐๐๐๐ข๐ ๐๐ฎ๐ฒ๐๐ซ | ๐๐๐๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง, ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ฌ๐ญ | ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ซ๐ญ๐ง๐๐ซ
๐ ๐๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ก๐ข๐ ๐ก ๐๐๐, ๐ฅ๐จ๐ฐ ๐๐๐๐, ๐จ๐ซ ๐๐ ๐๐๐ญ๐ข๐ ๐ฎ๐? I specialize in transforming underperforming campaigns into ๐ฌ๐๐๐ฅ๐๐๐ฅ๐, ๐ก๐ข๐ ๐ก-๐๐๐ ๐๐ ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ. With ๐+ ๐ฒ๐๐๐ซ๐ฌ of experience in lead generation and e-commerce, I know what works (and what doesnโt).
๐๐ก๐๐ญ ๐ ๐๐๐๐๐ซ:
๐ ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐-๐๐ซ๐ข๐ฏ๐๐ง ๐๐๐๐ข๐ ๐๐ฎ๐ฒ๐ข๐ง๐ โ I manage and optimize campaigns across Google Ads, Facebook Ads, TikTok Ads, and Telegram Ads to maximize your returns.
๐ฏ ๐๐๐๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ก๐๐ญ ๐๐จ๐ง๐ฏ๐๐ซ๐ญ๐ฌ โ No low-quality leads. I use advanced targeting & data analytics to attract buyers, not just clicks.
๐๏ธ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก โ Helping online stores increase ROAS, reduce CPA, and scale ad spend profitably with data-driven strategies.
๐ ๐๐๐ฏ๐๐ง๐๐๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ & ๐๐ซ๐๐๐ค๐ข๐ง๐ โ I leverage Google Analytics 4 & Google Tag Manager to eliminate wasted ad spend and improve tracking accuracy.
๐๐๐๐๐ง๐ญ ๐๐ข๐ง๐ฌ:
๐ ๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐ฅ๐๐๐ ๐ฏ๐จ๐ฅ๐ฎ๐ฆ๐ ๐๐ซ๐จ๐ฆ ๐๐ ๐ญ๐จ ๐๐๐/๐ฆ๐จ๐ง๐ญ๐ก for a solar panel company, generating consistent high-quality inquiries.
๐ Launched a website from scratch and ๐ฌ๐๐๐ฅ๐๐ ๐ข๐ญ ๐ญ๐จ ๐๐๐ ๐ก๐ข๐ ๐ก-๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐ฅ๐๐๐๐ฌ ๐ฉ๐๐ซ ๐ฆ๐จ๐ง๐ญ๐ก within just 2 months.
๐ ๐๐๐ง๐๐ซ๐๐ญ๐๐ ๐๐๐ ๐ฌ๐๐ฅ๐๐ฌ & $๐,๐๐๐ ๐ข๐ง ๐ซ๐๐ฏ๐๐ง๐ฎ๐ for a pet supply e-commerce store in just 1 month, with a ๐๐ฎ๐๐ ๐๐ญ ๐จ๐ $๐๐๐ (๐๐๐๐ ๐๐๐%).
๐ ๐๐จ๐จ๐ฌ๐ญ๐๐ ๐๐๐๐ ๐๐ซ๐จ๐ฆ ๐๐๐% ๐ญ๐จ ๐๐๐% for a legal services firm while tripling ๐ฅ๐๐๐ ๐ฏ๐จ๐ฅ๐ฎ๐ฆ๐ ๐๐ซ๐จ๐ฆ ๐,๐๐๐ ๐ญ๐จ ๐,๐๐๐ ๐ฉ๐๐ซ ๐ฆ๐จ๐ง๐ญ๐ก.
๐๐จ๐จ๐ฅ๐ฌ & ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ ๐ ๐๐จ๐ซ๐ค ๐๐ข๐ญ๐ก:
๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ & ๐๐๐๐ข๐ ๐๐ฎ๐ฒ๐ข๐ง๐ : Google Ads, Facebook Ads, TikTok Ads, Telegram Ads, Video Ads, Display Ads, App Ads
๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ & ๐๐ซ๐๐๐ค๐ข๐ง๐ : Google Analytics 4, Google Tag Manager, Bitrix 24, Perfectum CRM, Power BI
๐ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ: WooCommerce, Shopify, OpenCart
โ๏ธ ๐ ๐๐๐ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ & ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐จ๐ง: Google Merchant Center
๐ฏ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ & ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง: Meta Pixel, Google Ads Conversion Tracking, TikTok Pixel, UTM Tagging
๐๐ก๐ฒ ๐๐จ๐ซ๐ค ๐๐ข๐ญ๐ก ๐๐?
โ ๐+ ๐ฒ๐๐๐ซ๐ฌ ๐จ๐ ๐ก๐๐ง๐๐ฌ-๐จ๐ง ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ in paid media
โ Proven track record ๐ฐ๐ข๐ญ๐ก ๐๐๐+ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ across ๐๐ ๐๐จ๐ฎ๐ง๐ญ๐ซ๐ข๐๐ฌ
โ I donโt โrun adsโ โ ๐ ๐๐ฎ๐ข๐ฅ๐ ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ that drive real revenue.
๐น ๐๐๐ญโ๐ฌ ๐ก๐จ๐ฉ ๐จ๐ง ๐ ๐ช๐ฎ๐ข๐๐ค ๐๐๐ฅ๐ฅ โ Iโll audit your current setup and share 3 quick optimization tips right away!
Advertisement
Google Ads
Google Analytics
Digital Marketing
Analytics
Google Shopping
PPC Campaign Setup & Management
Lead Generation
TikTok Ad
Telegram
Facebook Ad Campaign
Media Buying
Ecommerce
Campaign Optimization
Ecommerce Performance Optimization
DEYAN I.
Sofia, Bulgaria
$75/hr
4.9
185 jobs
Core work:
- eliminating wasted spend
- lowering acquisition costs
- improving ROAS
- fixing campaign structure
- scaling what works
Recent results:
- $420K+ managed across 3 accounts (Q4 2025 โ Q1 2026)
- Improved ROAS and reduced CPA across eCommerce and Lead Gen
---
How I work:
1) Audit & Diagnosis
- Deep audit using a custom-built monitoring system
- Identify wasted spend and scaling opportunities
- Provide a clear breakdown of performance insights
- Clear actions: what to stop, fix, and scale
2) Strategy & Structure
- Use audit findings to build the new strategy and account structure
- Build scalable campaign architecture
- Apply the right campaign structure based on the account plan:
- Retargeting
- Lookalikes
- Broad targeting
- Advantage+ / DPA
3) Optimization & Scaling
- Continuous performance optimization
- Systematic testing (audiences, structure, angles)
- Scale based on validated data
4) Ongoing Management
- Performance monitoring
- Clear reporting with actionable insights
- Strategy updates based on data
---
I use a custom-built system to:
- monitor performance efficiently
- detect inefficiencies fast
- identify scaling opportunities
- support data-driven restructuring decisions
---
Credentials:
- 13+ years Meta Ads
- 128 projects completed
- Meta-Certified
- $500K+ earned
- Top 1% Expert-Vetted
---
Agency-side experience:
- Paragone
- Rebel Marketing
- Yellow Cake Media
- Point2Web
---
Experience across:
- eCommerce (DTC, retail, and consumer brands)
- Lead Generation (B2B and B2C service-based businesses)
- SaaS & Apps (subscription products and user acquisition)
---
If your campaigns are underperforming or stuck, I can identify why and outline the next steps.
Message me and Iโll review your account and outline clear next steps.
---
Client feedback:
"Managed $250K+ monthly spend for 2 years. Highly skilled media buyer and a valuable asset to any team."
"Absolutely fantastic experience! Deyan is a top-tier media buyerโstrategic, responsive, and delivered outstanding results. Highly recommend and would gladly work with again!"
"Working with Deyan was an excellent experience. They demonstrated deep expertise in Meta advertising, quickly understanding our goals and building campaigns that delivered strong results."
"This is the second time I've used Deyan's service and can really recommend him! He is extremely professional and knows what he is doing!"
Facebook Advertising
Facebook
Social Media Marketing
Instagram
Facebook Ads Manager
Google Ads
Social Media Advertising
Marketing Strategy
Pay Per Click Advertising
Lead Generation
Retargeting
PPC Campaign Setup & Management
Campaign Management
Campaign Optimization
Facebook Ad Campaign
Mariana B.
Sofia, Bulgaria
$9/hr
5.0
3 jobs
Hello and welcome to my Upwork profile! ๐ค
I am Mariana, a dedicated professional with 8+ years of experience in Content Moderation, Customer Support, QA Testing, and Data Annotation. Iโm a native Portuguese speaker and fluent in English and Spanish. I really enjoy working on tasks that require accuracy, attention to detail, and consistency. My experience has taught me how to handle large amounts of information efficiently while meeting strict deadlines.
Hereโs how I can help your business:
โขContent Moderation and Platform Safety: Review and manage UGC and AIGC (user and AI-generated content) submissions quickly by identifying spam, abuse, and policy violations while ensuring fair, consistent moderation; Help maintain a safe and respectful online environment across your platforms.
โขCustomer Support: Provide general account management assistance; greet customers in a polite, friendly, and professional manner; offer chat-based support; Resolve complaints with empathy and respect.
โขData Annotation: Deliver high-precision data annotation services for AI and machine learning applications, including image, video, and text labeling for optimal model performance.
โขQA Testing: Test games, websites and applications in various scenarios; write and execute test cases; Provide feedback in a clear and concise manner.
If you are looking for a committed and reliable person with demonstrated experience who can provide fast and accurate results, Iโm ready to deliver the quality you need and would be glad to be part of your team.
Looking forward to working with you!
Machine Learning
Data Analysis
Content Audit
Content Moderation
Translation
Data Labeling
AI Policy
Facebook Ads Manager
Content Guidelines
Customer Support
Online Chat Support
QA Testing
Ruslan B.
Sofia, Bulgaria
$45/hr
4.8
230 jobs
Over $62M ad spend
1,000+ projects in e-commerce
More than 100 projects in info business.
Selling digital products last 4 years
Lead generation project over 300+ for last 10 years
Do you want results with Facebook, Google and TikTok Ads? If so, then I can help!
Hi, my name is Ruslan, I have 10 years experience managing Facebook, Google ads and 5 years in TikTok Ads for different niches! I have managed multiple Facebook ad accounts promoting e-commerce products/websites that resulted to countless conversions.
I take your name, your brand and put them in front of your ideal audience. The clients who are in need of your service will respond and schedule an appointment with you.
I am currently running campaigns in the following industries:
- e-commerce different niches
- TV shop products
- TikTok products
- Clothes
- Toys
- Education
- Lead generation
If you are looking for more clients, scale or even test the business, then I can help!
Let me help you build your social media presence and increase your sales!
Facebook Advertising
Facebook
Social Media Management
TikTok
Facebook Ads Manager
Social Media Marketing
Internet Marketing
TikTok Ad
TikTok Marketing
Facebook Ad Campaign
Lead Generation
Lead Generation Strategy
Sales Funnel
Sales Funnel Builder
B2B Lead Generation
Borislav H.
Sofia, Bulgaria
$30/hr
5.0
4 jobs
My name is Borislav and I'm a paid media specialist with 3+ years of experience managing over $1.8M in ad spend across Meta and Google Ads, generating more than $15M in revenue for e-commerce brands in total.
I've worked with brands spending anywhere from $1ะ to $100ะ+ per month in ad spend, across 20+ countries including the US, Canada, UK, Germany, and across Europe. I specialize in Meta Ads, Google Ads, and Klaviyo email marketing - handling everything from strategy and campaign setup to creative testing and optimization.
I run Meta Ads end-to-end - from account structure and audience architecture to creative testing and scaling. Most account managers look at top-level numbers and optimize from there. I trace the full customer journey metric by metric, ratio by ratio, to pinpoint exactly where budget is being wasted and where the real scaling opportunity is.
Managing accounts at this level every day means I'm also current on every Meta update, algorithm changes, and platform shifts as they happen - not weeks later.
But what truly separates my work is what happens before a single ad goes live. I build a full strategic foundation for every client - starting with deep research into your winner product, your customer avatar, and your market. I study how your buyers think, what language they use, what they're afraid of, what they want to believe, and what needs to be true in their mind before they're ready to buy. From that research, I build a document base that covers your offer positioning, your customer's core beliefs, and the exact message architecture needed to move someone from scroll to purchase.
That foundation then drives everything - ad creatives, ad copy, landing page copy.
What you're getting when we work together:
โ Campaign architecture focused on effective customer acquisition
โ Deep avatar and market research - understanding your buyer's language, fears, desires, and purchasing beliefs
โ Full offer positioning and message architecture built before any creative goes live
โ Ad copywriting rooted in customer psychology, not generic hooks
โ Landing page copy, advertorials, and listicles aligned with your ad messaging
โ Content creation support - AI-assisted photo editing, video editing, and graphic design if needed
โ Creative testing frameworks so you always know what's working and why
โ Full customer journey analysis from impression to purchase
โ Custom metric ratios that Meta doesn't surface by default - uncovering hidden inefficiencies and scaling opportunities standard reporting mis
Over the last two years, some results across my client base include: a fast fashion brand sustained at 10.9x ROAS, a personal brand generating โฌ1.89M in revenue from โฌ107K in spend, and a books & publishing store at 18.8x ROAS.
On Google Ads, I build and manage Performance Max, Search, Shopping, Demand Gen and DSA campaigns with the same revenue-first approach. I handle full account architecture - campaign segmentation, feed optimization, asset groups, audience signals, and brand vs. non-brand structuring - so your budget works where it performs best.
What you're getting when we work together:
โ Full account audit and structure - campaign segmentation, brand vs. non-brand, Shopping and PMax setup
โ Feed optimization to maximize product visibility and relevance
โ Audience signals and asset group builds tailored to your customer profile
โ Metric-by-metric analysis across the funnel to find inefficiencies and scaling opportunities
โ Optimization against revenue and ROAS - not impressions, clicks, or Google's automated recommendations
For one of our clients, Google generated โฌ110K in revenue from โฌ17K in spend over three months. I connect Google performance directly to what matters for your business, not just what looks good inside the platform.
Thanks for taking the time to read this. Feel free to send me a message, and we can discuss your project!
Facebook Advertising
Social Media Advertising
Social Media Marketing
Instagram Ad Campaign
Instagram Marketing
Campaign Optimization
Marketing Consulting
Facebook Marketing
Facebook Ad Campaign
Facebook Dynamic Product Ad
Search Engine Marketing
Email Automation
Email Campaign
Email Copywriting
Email Design
Google Ads
Google Ads Account Management
Google Ads Account Setup
Facebook Ads Manager
Media Buying
Lubomir F.
Sofia, Bulgaria
$50/hr
4.5
143 jobs
A skilled SaaS Performance Marketing Manager with nearly 10 years of expertise in media buying for startups and technology companies. Demonstrated success driving measurable growth for Fortune 500 organizations โ including Wix, Rakuten RapidAPI, and PwC โ alongside 300+ SaaS startups, through innovative campaign strategies, funnel design, and full-funnel demand generation.
Recent client results include generating 40 MQLs at a CPL below $150 for an AI-powered clinical insights platform; delivering 788 free trial signups with an 11.8% paid conversion rate for a vertical SaaS product in the design industry; and producing 144 SQLs from under $1,000 in ad spend at a $6.54 CPA for an AI-powered legal SaaS serving a Scandinavian market.
Core competencies include go-to-market planning, B2B paid acquisition, ABM techniques & frameworks, outbound automation, SEO & Generative Engine Optimization (GEO), and marketing automation. Proven ability to manage media budgets exceeding $50,000/month across Google Ads, LinkedIn Ads, Meta, Taboola, AdRoll ABM, and X โ with a consistent focus on CAC, ROI, and scalable user acquisition.
Confident in bridging marketing and product โ advising on product strategy, roadmap development, and usability improvements to accelerate product-market fit. Methodology-driven, leveraging frameworks including Lean Startup, Dan Olsen's Product Playbook, Blue/Red Ocean Strategy, and AARRR to guide both strategic planning and execution.
Primarily focused on technically complex verticals including AI tools, enterprise B2B software, developer tools, robotics, automotive, hard & life sciences, and productivity software โ industries where deep product understanding and precise positioning are critical to commercial success.
Open to long term engagements, contracting roles, fractional CMO engagements and advisory roles with early-stage SaaS teams.
About Me:
I'm predominantly pragmatic & focused on results by nature, but at the same time I happen to be on the extreme side of creativity & have the ability to see solutions to problems where others can't.
I possess the ability to persist and persevere in difficulties, while learning new things in the process. This allows me to solve problems in changing environments and adapt to changes quickly.
What I'm looking for in my work life:
I'm passionate about building and growing products that matter and have a real social mission. Engineering, automobiles, renewable energy, robotics, space tech and technical products excite me. Anything that involves engineering & machinery is exciting for me.
In the people I work with, I look for openness that can match mine. I'd like to work with people that have strong integrity and a strong moral compass. I prefer honesty, transparency, and clear communication.
Testimonials:
"Lubo has been instrumental and helpful throughout the project. We were able to identify critical areas to get more potential customers to sign up for our new service. I'm hiring him again to execute on his plan!"
"A true pleasure working with Lubo - flexible, focused, top quality work, passionate about what he does, superb communication both verbally and written, not afraid to express an opinion but at the same time easy to work with. Knows very well where his expertise is and focuses on that. A real treat."
"I've worked with a lot of folks on this platform and Lubomir was among the best. He's thorough, analytical, and easy to communicate with."
"A great understanding of my needs and ability to explain ideas and concepts."
"I really recommend him whether you have a startup or a growing company, he knows what he's doing. We had almost no subscribers, with him we are over 600+ in no time!"
Facebook Advertising
B2B Marketing
B2B Lead Generation
Performance Marketing
Paid Social
SaaS
Marketing Strategy
Business with 100-999 Employees
Go-to-Market Strategy
Inbound Marketing
Product Marketing
Facebook Ads Manager
Google Ads
Startup Company
LinkedIn Lead Generation
Google Ads Audit
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