Hire the Best Facebook & Meta Ads Specialists
in Bulgaria
Sofia, Bulgaria
Core work: - eliminating wasted spend - lowering acquisition costs - improving ROAS - fixing campaign structure - scaling what works Recent results: - $420K+ managed across 3 accounts (Q4 2025 – Q1 2026) - Improved ROAS and reduced CPA across eCommerce and Lead Gen --- How I work: 1) Audit & Diagnosis - Deep audit using a custom-built monitoring system - Identify wasted spend and scaling opportunities - Provide a clear breakdown of performance insights - Clear actions: what to stop, fix, and scale 2) Strategy & Structure - Use audit findings to build the new strategy and account structure - Build scalable campaign architecture - Apply the right campaign structure based on the account plan: - Retargeting - Lookalikes - Broad targeting - Advantage+ / DPA 3) Optimization & Scaling - Continuous performance optimization - Systematic testing (audiences, structure, angles) - Scale based on validated data 4) Ongoing Management - Performance monitoring - Clear reporting with actionable insights - Strategy updates based on data --- I use a custom-built system to: - monitor performance efficiently - detect inefficiencies fast - identify scaling opportunities - support data-driven restructuring decisions --- Credentials: - 13+ years Meta Ads - 128 projects completed - Meta-Certified - $500K+ earned - Top 1% Expert-Vetted --- Agency-side experience: - Paragone - Rebel Marketing - Yellow Cake Media - Point2Web --- Experience across: - eCommerce (DTC, retail, and consumer brands) - Lead Generation (B2B and B2C service-based businesses) - SaaS & Apps (subscription products and user acquisition) --- If your campaigns are underperforming or stuck, I can identify why and outline the next steps. Message me and I’ll review your account and outline clear next steps. --- Client feedback: "Managed $250K+ monthly spend for 2 years. Highly skilled media buyer and a valuable asset to any team." "Absolutely fantastic experience! Deyan is a top-tier media buyer—strategic, responsive, and delivered outstanding results. Highly recommend and would gladly work with again!" "Working with Deyan was an excellent experience. They demonstrated deep expertise in Meta advertising, quickly understanding our goals and building campaigns that delivered strong results." "This is the second time I've used Deyan's service and can really recommend him! He is extremely professional and knows what he is doing!"
- Facebook Advertising
- Facebook
- Social Media Marketing
- Instagram
- Facebook Ads Manager
- Google Ads
- Social Media Advertising
- Marketing Strategy
- Pay Per Click Advertising
- Lead Generation
- Retargeting
- PPC Campaign Setup & Management
- Campaign Management
- Campaign Optimization
- Facebook Ad Campaign
Sofia, Bulgaria
A skilled SaaS Performance Marketing Manager with nearly 10 years of expertise in media buying for startups and technology companies. Demonstrated success driving measurable growth for Fortune 500 organizations — including Wix, Rakuten RapidAPI, and PwC — alongside 300+ SaaS startups, through innovative campaign strategies, funnel design, and full-funnel demand generation. Recent client results include generating 40 MQLs at a CPL below $150 for an AI-powered clinical insights platform; delivering 788 free trial signups with an 11.8% paid conversion rate for a vertical SaaS product in the design industry; and producing 144 SQLs from under $1,000 in ad spend at a $6.54 CPA for an AI-powered legal SaaS serving a Scandinavian market. Core competencies include go-to-market planning, B2B paid acquisition, ABM techniques & frameworks, outbound automation, SEO & Generative Engine Optimization (GEO), and marketing automation. Proven ability to manage media budgets exceeding $50,000/month across Google Ads, LinkedIn Ads, Meta, Taboola, AdRoll ABM, and X — with a consistent focus on CAC, ROI, and scalable user acquisition. Confident in bridging marketing and product — advising on product strategy, roadmap development, and usability improvements to accelerate product-market fit. Methodology-driven, leveraging frameworks including Lean Startup, Dan Olsen's Product Playbook, Blue/Red Ocean Strategy, and AARRR to guide both strategic planning and execution. Primarily focused on technically complex verticals including AI tools, enterprise B2B software, developer tools, robotics, automotive, hard & life sciences, and productivity software — industries where deep product understanding and precise positioning are critical to commercial success. Open to long term engagements, contracting roles, fractional CMO engagements and advisory roles with early-stage SaaS teams. About Me: I'm predominantly pragmatic & focused on results by nature, but at the same time I happen to be on the extreme side of creativity & have the ability to see solutions to problems where others can't. I possess the ability to persist and persevere in difficulties, while learning new things in the process. This allows me to solve problems in changing environments and adapt to changes quickly. What I'm looking for in my work life: I'm passionate about building and growing products that matter and have a real social mission. Engineering, automobiles, renewable energy, robotics, space tech and technical products excite me. Anything that involves engineering & machinery is exciting for me. In the people I work with, I look for openness that can match mine. I'd like to work with people that have strong integrity and a strong moral compass. I prefer honesty, transparency, and clear communication. Testimonials: "Lubo has been instrumental and helpful throughout the project. We were able to identify critical areas to get more potential customers to sign up for our new service. I'm hiring him again to execute on his plan!" "A true pleasure working with Lubo - flexible, focused, top quality work, passionate about what he does, superb communication both verbally and written, not afraid to express an opinion but at the same time easy to work with. Knows very well where his expertise is and focuses on that. A real treat." "I've worked with a lot of folks on this platform and Lubomir was among the best. He's thorough, analytical, and easy to communicate with." "A great understanding of my needs and ability to explain ideas and concepts." "I really recommend him whether you have a startup or a growing company, he knows what he's doing. We had almost no subscribers, with him we are over 600+ in no time!"
- Facebook Advertising
- B2B Marketing
- B2B Lead Generation
- Performance Marketing
- Paid Social
- SaaS
- Marketing Strategy
- Business with 100-999 Employees
- Go-to-Market Strategy
- Inbound Marketing
- Product Marketing
- Facebook Ads Manager
- Google Ads
- Startup Company
- LinkedIn Lead Generation
- Google Ads Audit
Sofia, Bulgaria
Over $62M ad spend 1,000+ projects in e-commerce More than 100 projects in info business. Selling digital products last 4 years Lead generation project over 300+ for last 10 years Do you want results with Facebook, Google and TikTok Ads? If so, then I can help! Hi, my name is Ruslan, I have 10 years experience managing Facebook, Google ads and 5 years in TikTok Ads for different niches! I have managed multiple Facebook ad accounts promoting e-commerce products/websites that resulted to countless conversions. I take your name, your brand and put them in front of your ideal audience. The clients who are in need of your service will respond and schedule an appointment with you. I am currently running campaigns in the following industries: - e-commerce different niches - TV shop products - TikTok products - Clothes - Toys - Education - Lead generation If you are looking for more clients, scale or even test the business, then I can help! Let me help you build your social media presence and increase your sales!
- Facebook Advertising
- Facebook
- Social Media Management
- TikTok
- Facebook Ads Manager
- Social Media Marketing
- Internet Marketing
- TikTok Ad
- TikTok Marketing
- Facebook Ad Campaign
- Lead Generation
- Lead Generation Strategy
- Sales Funnel
- Sales Funnel Builder
- B2B Lead Generation
Varna, Bulgaria
I help Ecommerce Businesses scale with online advertising. I've managed more than $500,000,000 in ad spending across Google and Meta platforms. My approach is a technical, analytical, and datadriven approach to maximize the full-funnel advertising strategies that deliver the maximum business growth. My approach to working together > 1. Audditig your Google Ads Account. 2. Researching Your Product and Competition. 3. Developing a Strategy to Execute. 4. Creating all The Necessary Conversions Tracking, Tools Linking and Etc. 5. Campaign Creation & Split Testing. 6. Ongoing Management. 7. DELIVER And here is why you have to hire me. ✅ 100% Succes Score ✅ TOP-RATED PLUS ✅ Ranked in Top 10 Best's ✅ Multiple Google Ads Certified ✅ 5/5 Star Reviews. (check them out) ✅ I do not outsource my work ✅ Great communication, replies less than 24h. ✅ Master's degree in Marketing. ✅ I'm very passionate about my job. ( Actually Its not a job, it's my lifestyle ) Let's chat. Looking forward to hearing from you. Warm Regards Erdjan
- Facebook Advertising
- Search Engine Marketing
- Campaign Management
- Campaign Optimization
- Campaign Setup
- Google Ads
- PPC Campaign Setup & Management
- Marketing Audit
- Pay Per Click Advertising
- Search Engine Marketing Strategy
- SEM Account Setup
- Google Ads Audit
- Google Ads Account Management
- Google Ad Manager
- Google Ads Account Setup
Varna, Bulgaria
I help service-based businesses and eCommerce brands generate leads and sales with performance marketing (Meta & Google Ads) paired with high-performing AI video creatives. By working with me, you'll get: ☑️ Proven Meta & Google ad campaigns that actually drive revenue (not just traffic) ☑️ Ongoing optimization, reporting, and strategic recommendations ☑️ AI videos and creatives, using the best tools (Higgsfield) and models (Seedance, Kling, Veo) available Who I'm great fit for: 👉 Business owners tired of duct-taping ads, pages, and follow-ups together 👉 Agencies looking for a reliable full-stack marketer who doesn’t need babysitting 👉 Founders ready to scale with a system, not just more ad spend My background in numbers: ✅ 5 years of experience as a professional digital marketer ✅ 25,000+ qualified leads generated for businesses in different industries ✅ Over 8x ROAS in 2025 for eCommerce ✅ Only 5 star rating on Upwork with 100% Job Success score (client satisfaction is my top priority) Sound like a fit? Let’s talk!
- Facebook Advertising
- Social Media Marketing
- Social Media Content Creation
- Facebook Ads Manager
- Social Media Advertising
- Market Research
- Social Media Content
- Social Media Ad Campaign
- Facebook Marketing
- HighLevel
- AI Video Generation
Sofia, Bulgaria
Google Ads (Adwords) | Facebook Ads | Google Tag manager | Google Analytics | Display Ads | YouTube Ads | Zapier | Bing | Twitter | Google Docs
- Facebook
- Search Engine Marketing
- Mobile Advertising
- Display Ad
- Pay Per Click Advertising
- Data Analysis
How it works
Post a job for free Post a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
Katja Krohn
Summa Linguae
How do I hire a Facebook & Meta Ads Specialist in Bulgaria on Upwork?
You can hire a Facebook & Meta Ads Specialist in Bulgaria on Upwork in four simple steps:
- Create a job post tailored to your Facebook & Meta Ads Specialist project scope. We'll walk you through the process step by step.
- Browse top Facebook & Meta Ads Specialist talent on Upwork and invite them to your project.
- Once the proposals start flowing in, create a shortlist of top Facebook & Meta Ads Specialist profiles and interview.
- Hire the right Facebook & Meta Ads Specialist for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Facebook & Meta Ads Specialist?
Rates charged by Facebook & Meta Ads Specialists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Facebook & Meta Ads Specialist in Bulgaria on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Facebook & Meta Ads Specialists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Facebook & Meta Ads Specialist team you need to succeed.
Can I hire a Facebook & Meta Ads Specialist in Bulgaria within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Facebook & Meta Ads Specialist proposals within 24 hours of posting a job description.
Find more freelancers
Top cities for Facebook & Meta Ads Specialists in Bulgaria
- Violin Performance Specialists in Sofia, BG
- Hospitality Specialists in Varna, BG
- Growth Hackers in Sofia, BG
- Docker Developers in Plovdiv, BG
- Communication skills Freelancers in Sofia, BG
- Bulgarian Editing Freelancers in Sofia, BG
- Branding Designers in Sofia, BG
- Bulgarian to English Translators in Sofia, BG
- Photographers in Sofia, BG
- Videographers in Sofia, BG
- Electronic Designers in Sofia, BG
- Interaction Designers in Sofia, BG
- Video Editors in Sofia, BG
- UI Designers in Plovdiv, BG
More top skills in Bulgaria
- Facebook Ad Campaign Freelancers in Bulgaria
- Google Ads Freelancers in Bulgaria
- Google Ads Experts in Bulgaria
- Marketers in Bulgaria
- ActiveCampaign Specialists in Bulgaria
- Marketing Consultants in Bulgaria
- Social Media Content Creators in Bulgaria
- B2B Marketers in Bulgaria
- Digital Marketers in Bulgaria
- Influencer Marketers in Bulgaria
- Social Media Managers in Bulgaria
- Personal Development Specialists in Bulgaria
- PPC Managers in Bulgaria
- Copywriters in Bulgaria
- Consultants in Bulgaria
- Media Buyers in Bulgaria
Similar Facebook & Meta Ads Specialist Skills
- Facebook Ads Specialists
- Instagram Ad Campaign Professionals
- Marketing Communications Specialists
- ORM Specialists
- Integrated Marketing Strategists
- Interactive Advertising Specialists
- PPC Consultants
- Ad Servers Specialists
- SMO Specialists
- HootSuite Specialists
- Social Media Marketing Consultants
- Online Marketing Consultants