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Lasha H.

Varna, Bulgaria

$15/hr
5.0
1 jobs

๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž๐ ๐Œ๐ž๐๐ข๐š ๐๐ฎ๐ฒ๐ž๐ซ | ๐‹๐ž๐š๐ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐จ๐ง, ๐„-๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ฌ๐ญ | ๐†๐จ๐จ๐ ๐ฅ๐ž ๐๐š๐ซ๐ญ๐ง๐ž๐ซ ๐Ÿš€ ๐’๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐ก๐ข๐ ๐ก ๐‚๐๐€, ๐ฅ๐จ๐ฐ ๐‘๐Ž๐€๐’, ๐จ๐ซ ๐š๐ ๐Ÿ๐š๐ญ๐ข๐ ๐ฎ๐ž? I specialize in transforming underperforming campaigns into ๐ฌ๐œ๐š๐ฅ๐š๐›๐ฅ๐ž, ๐ก๐ข๐ ๐ก-๐‘๐Ž๐ˆ ๐š๐ ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐ฌ. With ๐Ÿ•+ ๐ฒ๐ž๐š๐ซ๐ฌ of experience in lead generation and e-commerce, I know what works (and what doesnโ€™t). ๐–๐ก๐š๐ญ ๐ˆ ๐Ž๐Ÿ๐Ÿ๐ž๐ซ: ๐Ÿ“Š ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž-๐ƒ๐ซ๐ข๐ฏ๐ž๐ง ๐Œ๐ž๐๐ข๐š ๐๐ฎ๐ฒ๐ข๐ง๐  โ€“ I manage and optimize campaigns across Google Ads, Facebook Ads, TikTok Ads, and Telegram Ads to maximize your returns. ๐ŸŽฏ ๐‹๐ž๐š๐ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐จ๐ง ๐“๐ก๐š๐ญ ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ญ๐ฌ โ€“ No low-quality leads. I use advanced targeting & data analytics to attract buyers, not just clicks. ๐Ÿ›๏ธ ๐„-๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐†๐ซ๐จ๐ฐ๐ญ๐ก โ€“ Helping online stores increase ROAS, reduce CPA, and scale ad spend profitably with data-driven strategies. ๐Ÿ” ๐€๐๐ฏ๐š๐ง๐œ๐ž๐ ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ & ๐“๐ซ๐š๐œ๐ค๐ข๐ง๐  โ€“ I leverage Google Analytics 4 & Google Tag Manager to eliminate wasted ad spend and improve tracking accuracy. ๐‘๐ž๐œ๐ž๐ง๐ญ ๐–๐ข๐ง๐ฌ: ๐Ÿ“ ๐ˆ๐ง๐œ๐ซ๐ž๐š๐ฌ๐ž๐ ๐ฅ๐ž๐š๐ ๐ฏ๐จ๐ฅ๐ฎ๐ฆ๐ž ๐Ÿ๐ซ๐จ๐ฆ ๐Ÿ‘๐ŸŽ ๐ญ๐จ ๐Ÿ๐Ÿ“๐ŸŽ/๐ฆ๐จ๐ง๐ญ๐ก for a solar panel company, generating consistent high-quality inquiries. ๐Ÿ“ Launched a website from scratch and ๐ฌ๐œ๐š๐ฅ๐ž๐ ๐ข๐ญ ๐ญ๐จ ๐Ÿ๐ŸŽ๐ŸŽ ๐ก๐ข๐ ๐ก-๐ช๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐ฅ๐ž๐š๐๐ฌ ๐ฉ๐ž๐ซ ๐ฆ๐จ๐ง๐ญ๐ก within just 2 months. ๐Ÿ“ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ž๐ ๐Ÿ๐Ÿ•๐Ÿ ๐ฌ๐š๐ฅ๐ž๐ฌ & $๐Ÿ“,๐Ÿ’๐Ÿ’๐ŸŽ ๐ข๐ง ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž for a pet supply e-commerce store in just 1 month, with a ๐›๐ฎ๐๐ ๐ž๐ญ ๐จ๐Ÿ $๐Ÿ–๐ŸŽ๐ŸŽ (๐‘๐Ž๐€๐’ ๐Ÿ“๐Ÿ–๐ŸŽ%). ๐Ÿ“ ๐๐จ๐จ๐ฌ๐ญ๐ž๐ ๐‘๐Ž๐€๐’ ๐Ÿ๐ซ๐จ๐ฆ ๐Ÿ๐Ÿ๐ŸŽ% ๐ญ๐จ ๐Ÿ–๐ŸŽ๐ŸŽ% for a legal services firm while tripling ๐ฅ๐ž๐š๐ ๐ฏ๐จ๐ฅ๐ฎ๐ฆ๐ž ๐Ÿ๐ซ๐จ๐ฆ ๐Ÿ,๐ŸŽ๐ŸŽ๐ŸŽ ๐ญ๐จ ๐Ÿ‘,๐ŸŽ๐ŸŽ๐ŸŽ ๐ฉ๐ž๐ซ ๐ฆ๐จ๐ง๐ญ๐ก. ๐“๐จ๐จ๐ฅ๐ฌ & ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ๐ฌ ๐ˆ ๐–๐จ๐ซ๐ค ๐–๐ข๐ญ๐ก: ๐Ÿ›  ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  & ๐Œ๐ž๐๐ข๐š ๐๐ฎ๐ฒ๐ข๐ง๐ : Google Ads, Facebook Ads, TikTok Ads, Telegram Ads, Video Ads, Display Ads, App Ads ๐Ÿ“Š ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ & ๐“๐ซ๐š๐œ๐ค๐ข๐ง๐ : Google Analytics 4, Google Tag Manager, Bitrix 24, Perfectum CRM, Power BI ๐Ÿ›’ ๐„-๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ๐ฌ: WooCommerce, Shopify, OpenCart โš™๏ธ ๐…๐ž๐ž๐ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ & ๐€๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง: Google Merchant Center ๐ŸŽฏ ๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐  & ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง: Meta Pixel, Google Ads Conversion Tracking, TikTok Pixel, UTM Tagging ๐–๐ก๐ฒ ๐–๐จ๐ซ๐ค ๐–๐ข๐ญ๐ก ๐Œ๐ž? โœ… ๐Ÿ•+ ๐ฒ๐ž๐š๐ซ๐ฌ ๐จ๐Ÿ ๐ก๐š๐ง๐๐ฌ-๐จ๐ง ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž in paid media โœ… Proven track record ๐ฐ๐ข๐ญ๐ก ๐Ÿ๐ŸŽ๐ŸŽ+ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ across ๐Ÿ๐Ÿ ๐œ๐จ๐ฎ๐ง๐ญ๐ซ๐ข๐ž๐ฌ โœ… I donโ€™t โ€œrun adsโ€ โ€“ ๐ˆ ๐›๐ฎ๐ข๐ฅ๐ ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐ฌ that drive real revenue. ๐Ÿ”น ๐‹๐ž๐ญโ€™๐ฌ ๐ก๐จ๐ฉ ๐จ๐ง ๐š ๐ช๐ฎ๐ข๐œ๐ค ๐œ๐š๐ฅ๐ฅ โ€“ Iโ€™ll audit your current setup and share 3 quick optimization tips right away!

  • Advertisement
  • Google Ads
  • Google Analytics
  • Digital Marketing
  • Analytics
  • Google Shopping
  • PPC Campaign Setup & Management
  • Lead Generation
  • TikTok Ad
  • Telegram
  • Facebook Ad Campaign
  • Media Buying
  • Ecommerce
  • Campaign Optimization
  • Ecommerce Performance Optimization
DEYAN I.

Sofia, Bulgaria

$75/hr
4.9
185 jobs

Core work: - eliminating wasted spend - lowering acquisition costs - improving ROAS - fixing campaign structure - scaling what works Recent results: - $420K+ managed across 3 accounts (Q4 2025 โ€“ Q1 2026) - Improved ROAS and reduced CPA across eCommerce and Lead Gen --- How I work: 1) Audit & Diagnosis - Deep audit using a custom-built monitoring system - Identify wasted spend and scaling opportunities - Provide a clear breakdown of performance insights - Clear actions: what to stop, fix, and scale 2) Strategy & Structure - Use audit findings to build the new strategy and account structure - Build scalable campaign architecture - Apply the right campaign structure based on the account plan: - Retargeting - Lookalikes - Broad targeting - Advantage+ / DPA 3) Optimization & Scaling - Continuous performance optimization - Systematic testing (audiences, structure, angles) - Scale based on validated data 4) Ongoing Management - Performance monitoring - Clear reporting with actionable insights - Strategy updates based on data --- I use a custom-built system to: - monitor performance efficiently - detect inefficiencies fast - identify scaling opportunities - support data-driven restructuring decisions --- Credentials: - 13+ years Meta Ads - 128 projects completed - Meta-Certified - $500K+ earned - Top 1% Expert-Vetted --- Agency-side experience: - Paragone - Rebel Marketing - Yellow Cake Media - Point2Web --- Experience across: - eCommerce (DTC, retail, and consumer brands) - Lead Generation (B2B and B2C service-based businesses) - SaaS & Apps (subscription products and user acquisition) --- If your campaigns are underperforming or stuck, I can identify why and outline the next steps. Message me and Iโ€™ll review your account and outline clear next steps. --- Client feedback: "Managed $250K+ monthly spend for 2 years. Highly skilled media buyer and a valuable asset to any team." "Absolutely fantastic experience! Deyan is a top-tier media buyerโ€”strategic, responsive, and delivered outstanding results. Highly recommend and would gladly work with again!" "Working with Deyan was an excellent experience. They demonstrated deep expertise in Meta advertising, quickly understanding our goals and building campaigns that delivered strong results." "This is the second time I've used Deyan's service and can really recommend him! He is extremely professional and knows what he is doing!"

  • Facebook Advertising
  • Facebook
  • Social Media Marketing
  • Instagram
  • Facebook Ads Manager
  • Google Ads
  • Social Media Advertising
  • Marketing Strategy
  • Pay Per Click Advertising
  • Lead Generation
  • Retargeting
  • PPC Campaign Setup & Management
  • Campaign Management
  • Campaign Optimization
  • Facebook Ad Campaign
Mariana B.

Sofia, Bulgaria

$9/hr
5.0
3 jobs

Hello and welcome to my Upwork profile! ๐Ÿค I am Mariana, a dedicated professional with 8+ years of experience in Content Moderation, Customer Support, QA Testing, and Data Annotation. Iโ€™m a native Portuguese speaker and fluent in English and Spanish. I really enjoy working on tasks that require accuracy, attention to detail, and consistency. My experience has taught me how to handle large amounts of information efficiently while meeting strict deadlines. Hereโ€™s how I can help your business: โ€ขContent Moderation and Platform Safety: Review and manage UGC and AIGC (user and AI-generated content) submissions quickly by identifying spam, abuse, and policy violations while ensuring fair, consistent moderation; Help maintain a safe and respectful online environment across your platforms. โ€ขCustomer Support: Provide general account management assistance; greet customers in a polite, friendly, and professional manner; offer chat-based support; Resolve complaints with empathy and respect. โ€ขData Annotation: Deliver high-precision data annotation services for AI and machine learning applications, including image, video, and text labeling for optimal model performance. โ€ขQA Testing: Test games, websites and applications in various scenarios; write and execute test cases; Provide feedback in a clear and concise manner. If you are looking for a committed and reliable person with demonstrated experience who can provide fast and accurate results, Iโ€™m ready to deliver the quality you need and would be glad to be part of your team. Looking forward to working with you!

  • Machine Learning
  • Data Analysis
  • Content Audit
  • Content Moderation
  • Translation
  • Data Labeling
  • AI Policy
  • Facebook Ads Manager
  • Content Guidelines
  • Customer Support
  • Online Chat Support
  • QA Testing
Ruslan B.

Sofia, Bulgaria

$45/hr
4.8
230 jobs

Over $62M ad spend 1,000+ projects in e-commerce More than 100 projects in info business. Selling digital products last 4 years Lead generation project over 300+ for last 10 years Do you want results with Facebook, Google and TikTok Ads? If so, then I can help! Hi, my name is Ruslan, I have 10 years experience managing Facebook, Google ads and 5 years in TikTok Ads for different niches! I have managed multiple Facebook ad accounts promoting e-commerce products/websites that resulted to countless conversions. I take your name, your brand and put them in front of your ideal audience. The clients who are in need of your service will respond and schedule an appointment with you. I am currently running campaigns in the following industries: - e-commerce different niches - TV shop products - TikTok products - Clothes - Toys - Education - Lead generation If you are looking for more clients, scale or even test the business, then I can help! Let me help you build your social media presence and increase your sales!

  • Facebook Advertising
  • Facebook
  • Social Media Management
  • TikTok
  • Facebook Ads Manager
  • Social Media Marketing
  • Internet Marketing
  • TikTok Ad
  • TikTok Marketing
  • Facebook Ad Campaign
  • Lead Generation
  • Lead Generation Strategy
  • Sales Funnel
  • Sales Funnel Builder
  • B2B Lead Generation
Borislav H.

Sofia, Bulgaria

$30/hr
5.0
4 jobs

My name is Borislav and I'm a paid media specialist with 3+ years of experience managing over $1.8M in ad spend across Meta and Google Ads, generating more than $15M in revenue for e-commerce brands in total. I've worked with brands spending anywhere from $1ะš to $100ะš+ per month in ad spend, across 20+ countries including the US, Canada, UK, Germany, and across Europe. I specialize in Meta Ads, Google Ads, and Klaviyo email marketing - handling everything from strategy and campaign setup to creative testing and optimization. I run Meta Ads end-to-end - from account structure and audience architecture to creative testing and scaling. Most account managers look at top-level numbers and optimize from there. I trace the full customer journey metric by metric, ratio by ratio, to pinpoint exactly where budget is being wasted and where the real scaling opportunity is. Managing accounts at this level every day means I'm also current on every Meta update, algorithm changes, and platform shifts as they happen - not weeks later. But what truly separates my work is what happens before a single ad goes live. I build a full strategic foundation for every client - starting with deep research into your winner product, your customer avatar, and your market. I study how your buyers think, what language they use, what they're afraid of, what they want to believe, and what needs to be true in their mind before they're ready to buy. From that research, I build a document base that covers your offer positioning, your customer's core beliefs, and the exact message architecture needed to move someone from scroll to purchase. That foundation then drives everything - ad creatives, ad copy, landing page copy. What you're getting when we work together: โœ… Campaign architecture focused on effective customer acquisition โœ… Deep avatar and market research - understanding your buyer's language, fears, desires, and purchasing beliefs โœ… Full offer positioning and message architecture built before any creative goes live โœ… Ad copywriting rooted in customer psychology, not generic hooks โœ… Landing page copy, advertorials, and listicles aligned with your ad messaging โœ… Content creation support - AI-assisted photo editing, video editing, and graphic design if needed โœ… Creative testing frameworks so you always know what's working and why โœ… Full customer journey analysis from impression to purchase โœ… Custom metric ratios that Meta doesn't surface by default - uncovering hidden inefficiencies and scaling opportunities standard reporting mis Over the last two years, some results across my client base include: a fast fashion brand sustained at 10.9x ROAS, a personal brand generating โ‚ฌ1.89M in revenue from โ‚ฌ107K in spend, and a books & publishing store at 18.8x ROAS. On Google Ads, I build and manage Performance Max, Search, Shopping, Demand Gen and DSA campaigns with the same revenue-first approach. I handle full account architecture - campaign segmentation, feed optimization, asset groups, audience signals, and brand vs. non-brand structuring - so your budget works where it performs best. What you're getting when we work together: โœ… Full account audit and structure - campaign segmentation, brand vs. non-brand, Shopping and PMax setup โœ… Feed optimization to maximize product visibility and relevance โœ… Audience signals and asset group builds tailored to your customer profile โœ… Metric-by-metric analysis across the funnel to find inefficiencies and scaling opportunities โœ… Optimization against revenue and ROAS - not impressions, clicks, or Google's automated recommendations For one of our clients, Google generated โ‚ฌ110K in revenue from โ‚ฌ17K in spend over three months. I connect Google performance directly to what matters for your business, not just what looks good inside the platform. Thanks for taking the time to read this. Feel free to send me a message, and we can discuss your project!

  • Facebook Advertising
  • Social Media Advertising
  • Social Media Marketing
  • Instagram Ad Campaign
  • Instagram Marketing
  • Campaign Optimization
  • Marketing Consulting
  • Facebook Marketing
  • Facebook Ad Campaign
  • Facebook Dynamic Product Ad
  • Search Engine Marketing
  • Email Automation
  • Email Campaign
  • Email Copywriting
  • Email Design
  • Google Ads
  • Google Ads Account Management
  • Google Ads Account Setup
  • Facebook Ads Manager
  • Media Buying
Lubomir F.

Sofia, Bulgaria

$50/hr
4.5
143 jobs

A skilled SaaS Performance Marketing Manager with nearly 10 years of expertise in media buying for startups and technology companies. Demonstrated success driving measurable growth for Fortune 500 organizations โ€” including Wix, Rakuten RapidAPI, and PwC โ€” alongside 300+ SaaS startups, through innovative campaign strategies, funnel design, and full-funnel demand generation. Recent client results include generating 40 MQLs at a CPL below $150 for an AI-powered clinical insights platform; delivering 788 free trial signups with an 11.8% paid conversion rate for a vertical SaaS product in the design industry; and producing 144 SQLs from under $1,000 in ad spend at a $6.54 CPA for an AI-powered legal SaaS serving a Scandinavian market. Core competencies include go-to-market planning, B2B paid acquisition, ABM techniques & frameworks, outbound automation, SEO & Generative Engine Optimization (GEO), and marketing automation. Proven ability to manage media budgets exceeding $50,000/month across Google Ads, LinkedIn Ads, Meta, Taboola, AdRoll ABM, and X โ€” with a consistent focus on CAC, ROI, and scalable user acquisition. Confident in bridging marketing and product โ€” advising on product strategy, roadmap development, and usability improvements to accelerate product-market fit. Methodology-driven, leveraging frameworks including Lean Startup, Dan Olsen's Product Playbook, Blue/Red Ocean Strategy, and AARRR to guide both strategic planning and execution. Primarily focused on technically complex verticals including AI tools, enterprise B2B software, developer tools, robotics, automotive, hard & life sciences, and productivity software โ€” industries where deep product understanding and precise positioning are critical to commercial success. Open to long term engagements, contracting roles, fractional CMO engagements and advisory roles with early-stage SaaS teams. About Me: I'm predominantly pragmatic & focused on results by nature, but at the same time I happen to be on the extreme side of creativity & have the ability to see solutions to problems where others can't. I possess the ability to persist and persevere in difficulties, while learning new things in the process. This allows me to solve problems in changing environments and adapt to changes quickly. What I'm looking for in my work life: I'm passionate about building and growing products that matter and have a real social mission. Engineering, automobiles, renewable energy, robotics, space tech and technical products excite me. Anything that involves engineering & machinery is exciting for me. In the people I work with, I look for openness that can match mine. I'd like to work with people that have strong integrity and a strong moral compass. I prefer honesty, transparency, and clear communication. Testimonials: "Lubo has been instrumental and helpful throughout the project. We were able to identify critical areas to get more potential customers to sign up for our new service. I'm hiring him again to execute on his plan!" "A true pleasure working with Lubo - flexible, focused, top quality work, passionate about what he does, superb communication both verbally and written, not afraid to express an opinion but at the same time easy to work with. Knows very well where his expertise is and focuses on that. A real treat." "I've worked with a lot of folks on this platform and Lubomir was among the best. He's thorough, analytical, and easy to communicate with." "A great understanding of my needs and ability to explain ideas and concepts." "I really recommend him whether you have a startup or a growing company, he knows what he's doing. We had almost no subscribers, with him we are over 600+ in no time!"

  • Facebook Advertising
  • B2B Marketing
  • B2B Lead Generation
  • Performance Marketing
  • Paid Social
  • SaaS
  • Marketing Strategy
  • Business with 100-999 Employees
  • Go-to-Market Strategy
  • Inbound Marketing
  • Product Marketing
  • Facebook Ads Manager
  • Google Ads
  • Startup Company
  • LinkedIn Lead Generation
  • Google Ads Audit

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How do I hire a Facebook & Meta Ads Specialist in Bulgaria on Upwork?

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  • Create a job post tailored to your Facebook & Meta Ads Specialist project scope. We'll walk you through the process step by step.
  • Browse top Facebook & Meta Ads Specialist talent on Upwork and invite them to your project.
  • Once the proposals start flowing in, create a shortlist of top Facebook & Meta Ads Specialist profiles and interview.
  • Hire the right Facebook & Meta Ads Specialist for your project from Upwork, the world's largest work marketplace.

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How much does it cost to hire a Facebook & Meta Ads Specialist?

Rates charged by Facebook & Meta Ads Specialists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.

Why hire a Facebook & Meta Ads Specialist in Bulgaria on Upwork?

As the world's work marketplace, we connect highly-skilled freelance Facebook & Meta Ads Specialists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Facebook & Meta Ads Specialist team you need to succeed.

Can I hire a Facebook & Meta Ads Specialist in Bulgaria within 24 hours on Upwork?

Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Facebook & Meta Ads Specialist proposals within 24 hours of posting a job description.