I build premium brand identities and brand identity systems for beauty, wellness, F&B, lifestyle, and product-led brands that need to look consistent, credible, and ready for their next stage.
My work goes way beyond a logo or a visual refresh.
I help brands define the structure behind the identity, so packaging, website, social content, sales materials, product lines, and vendor files feel like they belong to the same brand.
I can help with:
• Premium brand identity and visual identity systems
• Luxury branding and rebranding
• Brand identity systems for beauty, wellness, F&B, and lifestyle brands
• Packaging direction and multi-SKU packaging logic
• Strategic Brand Audits before redesign or rebrand
• Brand Direction Blueprints before identity, packaging, website, or launch
• Brand guidelines, usage rules, and vendor-ready documentation
My process is structured and asynchronous.
No unnecessary calls. No vague exploration. No endless design guessing.
For existing brands, I usually start with a Strategic Brand Audit. This identifies what is misaligned, what should be preserved, and what needs to change before redesign, rebrand, or scale.
For new or early-stage brands, I start with a Brand Direction Blueprint. This defines the positioning, perception, visual direction, and decision rules before execution begins.
For full identity projects, I build complete brand identity systems through my dedicated service The Vault.
This can include logo architecture, typography, color, packaging logic, layout systems, digital standards, brand guidelines, and structured handoff files for teams and vendors.
Offer Structure
I do not work hourly. I work through fixed-price engagements that define the right level of work before execution begins.
Premium Perception Audit — $680
A focused visual perception audit for brands whose product, service, or offer is stronger than the way the brand currently looks online. I review the visible customer-facing layer across website, social presence, visual identity, product presentation, and key touchpoints.
Strategic Brand Audit — $1,200
A detailed 24–32 page diagnostic before redesign, rebrand, or scale. It identifies what is misaligned, what should be preserved, and what needs to be refined or rebuilt before investing in execution.
Brand Direction Blueprint — $2,000
AA strategic, visualized 24-32 page direction phase before identity, website, packaging, or rollout work begins. It defines positioning, perception, visual alignment, hierarchy, brand behavior, and decision logic before execution.
Brand Identity Systems — The Vault — from $6,800
A full brand identity system built for premium and luxury-led brands that need consistency across packaging, digital, content, teams, vendors, and customer-facing touchpoints. Scope depends on product range, packaging needs, digital requirements, and rollout complexity.
My experience includes brand work for beauty, wellness, food and beverage, hospitality, technology, supplements, and premium service brands, with past projects connected to companies such as Coca-Cola, Henkel, Victorinox, SAE-REN, VKA, Smile Rooms, Sports Timing Systems, Accolad, and Tame Nutrition.
Strong fit if you need:
• a premium or luxury brand identity
• a rebrand before growth or launch
• packaging and brand consistency across SKUs
• a brand system your team and vendors can follow
• clear direction before spending more on design
Not the right fit for quick logo-only tasks, low-budget design requests, or projects where direction will be chosen by committee without a clear decision-maker.
If your brand needs to look more consistent, premium, and credible across every customer-facing touchpoint, send me the details and I’ll recommend the right starting point.
— Mariya • mariya.design
Send me your brand detail. I’ll review your brand and recommend the right starting point.
Brand Design
Branding & Marketing
Logo Design
Brand Development
Branding
Brand Strategy
Graphic Design
Brand Guidelines
Brand Identity Design
Brand Positioning
Brand Identity & Guidelines
Brand Identity
Corporate Brand Identity
Brand Book Design
Brand Style Guide
Rebranding
Corporate Branding
Personal Branding
Packaging Design
Label & Packaging Design
Hristomir T.
Sofia, Bulgaria
$45/hr
5.0
96 jobs
An Expert Brand Identity & Logo Designer specializing in minimal & modern tech branding and web design for SaaS startups, AI-driven products, and B2B technology companies. (❌ NOT AI-generated — 100% custom original work)
→ I've helped 400+ tech founders build clear and scalable visual identities for their brands that earn instant trust with investors, partners, and clients, and increase conversion from day one.
🏆 Top Rated Plus (Top 1% of talent on Upwork)
⚡️ 10+ years building meaningful brand identities for high-growth SaaS and tech companies
✔️ 400+ brands trusted me to scale their business through strategic branding (on and off Upwork)
I work with a wide range of businesses — from ambitious tech startups to established seven-figure companies looking to elevate their brand to the next level.
My services are designed to position each brand as a high-value, trusted partner for their clients. Through strategic design, I help create a cohesive and professional brand presence that strengthens credibility, sharpens competitive advantage, and supports specific business goals.
→ Why my clients choose me:
✔️ 100% original work, not an AI-generated one.
✔️ Proven Brand Designer for IT startups & innovative technology brands
✔️ Strategic & memorable branding that aims to convert & build trust
✔️ Smooth & easy communication with a focus on the end goal
💬 What my clients say about me:
→ "I have worked with many designers over the past years, and the one thing I always look for is passion for the craft itself. Hristomir has this passion for design, which makes him stand out in the market. We will definitely come back with many more projects.
If you need something awesome and unique → hire this guy!"
★★★★★
In today’s competitive market, it is crucial to have branding that stands out and speaks volumes.
📅 Available for only 2 more projects (June 2026) → 📩 Message me to reserve your spot.
Let's go over the details and craft a solid foundation for your business to thrive.
Brand Design
Logo Design
Brand Development
Branding
UX & UI
Digital Design
Brand Identity & Guidelines
Brand Identity
Logomark
Brand Identity Design
Brand Guidelines
SaaS
Minimalist
Brand Style Guide
Abstract Logo
Logo
Corporate Branding
Web Design
Custom Web Design
App Design
Nikolet M.
Sofia, Bulgaria
$55/hr
5.0
301 jobs
I'm enthusiastic, creative graphic designer with over 10 years of experience in developing engaging and innovative digital and print designs for clients in broad range of industries. Skilled with Adobe Creative Suite, Microsoft Office, Corel Draw, 3DS Max, I'm able to stretch the boundaries of design and digital storytelling to help my client’s brands stand out.
I have creative experience in the following:
• Logo Design, Corporate Identity & Branding
• Brochures, Flyers, Posters & Print Media
• Color Rendering and Correction
• Photography and Photo Retouching/Editing
• Marketing, Advertising and Digital Media
• Illustration, Painting and Drawing
• Website Design
I am pretty flexible with respect to deadlines and I will do everything to exceed your expectations. I have traveled to a lot of different places in the world, observed and met their unique cultures and seen the art of graphic design, which surrounds us everywhere.
Logo Design
Print Design
Banner Ad Design
Business Card
Graphic Design
Web Design
Brand Guidelines
UX & UI
Illustration
Branding Template
Corporate Brand Identity
Adobe Creative Suite
Digital Design
Photo Editing
Art Direction
Denis D.
Sofia, Bulgaria
$40/hr
4.3
13 jobs
Vibrant Brands, Eye-Catching Visuals, and Compelling Branding Solutions
My work philosophy revolves around three core principles:
- Trust
- Competence and Quality
- Reliability, Responsibility, and Full Involvement
Design Expertise:
☑️Branding: Logo Design, Corporate Identity, Brand Strategy, Naming, Brand Guidelines, Social Media, ☑️Rebranding, Brand Refreshment, Brand Profile, Corporate Colors, Typography, Icon Design, and more.
☑️Product Packaging Design: Labels for boxes, bottles, packets, bags, jars, stickers, and packaging.
☑️Digital Marketing Design: Social Media, Email Templates, Banners.
☑️Communication Design / Art Direction
☑️Print Design: Brochures, Flyers, Catalogs, Annual Reports, eBooks, White Papers, Case Studies, Pitch Decks, and more.
☑️Poster Design: Events, Movies, Parties, Festivals.
Digital Marketing Expertise:
☑️ Digital Marketing Strategy
☑️ Brand Management & Development
☑️ Digital Marketing Campaign Development
☑️ Email Marketing: MailChimp and Marketing Automation Platforms.
☑️ Facebook Ads
☑️ Ad & Social Remarketing
☑️ Landing Page Strategy and Development
☑️ Search Engine Optimization (SEO)
☑️ WordPress and Shopify-Based Website Management
With over 14 years of experience leading teams and crafting marketing campaigns for small to medium-sized brands.
I'm excited to learn about your project and marketing needs!
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Inkscape
GIMP
CorelDRAW
Adobe Lightroom
Eva A.
Sofia, Bulgaria
$18/hr
4.8
597 jobs
Hello there!
Looking for a creative, fresh yet experienced Graphic Designer/Illustrator with a demonstrated history of working in the design industry?
Skilled in:
» Adobe Illustrator, Photoshop, InDesign
» Graphic design
» Illustration
» Branding & logo design
» Print materials layout & design
» Web design
» Social media & advertising
Look no further, I am here to help!
Logo Design
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Brand Identity Design
Modern Style
Illustration
Graphic Design
Adobe Muse
Visual Art
Sketching
Social Media Website
German
Antonia C.
Sofia, Bulgaria
$30/hr
5.0
7 jobs
Graphic Designer | Branding • Logo Design • Advertising • Social Media Graphics
I am a Graphic Designer with 6+ years of experience, helping businesses and individuals bring ideas to life with creative and versatile design solutions. I adapt to each project's needs to deliver visuals that connect with audiences and strengthen brand identity.
Specialties
• Logo & Brand Identity Design
• Social Media Graphics
• Marketing & Advertising Design
• Web Graphics & Banners
• Print Design
• Digital Design
• Infographics & Icons
If you are looking for a reliable designer who values creativity and attention to detail, feel free to reach out, I would love to help you bring your ideas to life!
Brand Design
Logo Design
Branding
Graphic Design
Social Media Design
Adobe Creative Suite
Digital Marketing Materials
Print Marketing Materials
Print Design
Product Design
Layout Design
Informational Infographic
Typography
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