I'm a brand identity designer with 8 years of experience. I help startups and growing companies use branding to attract customers, win investors and partners, and become recognizable in their market.
🏆 8 years in brand identity and visual systems
🏆 50% of my career in fintech and govtech, including 2 years embedded in a govtech product team
🏆 Enterprise-grade clients — Avis, Helvetas, GIZ and USAID affiliates, all passed full legal and compliance review
🏆 End-to-end — strategy, identity, motion and product UI in one pipeline
Working at that level taught me to treat brand as a business asset. Done right, it adds value to the product itself, not just to how it looks.
▌ STRATEGY BEFORE DESIGN
Visual decisions come last. I start with positioning: whom you compete with, where there's room to stand apart, what the brand should say and what it should stay away from. The design system grows out of that — every visual decision carries a specific message, and it's chosen because it does.
📊 Inconsistent brand presentation costs companies up to 23% in revenue (Lucidpress). That loss usually isn't the logo. It's a company using its identity inconsistently — the website, the deck, the packaging, and the ads all look like they belong to different companies.
▌ WHAT I DO
Brand & Identity
▸ Brand identity systems — the full visual language. Color, typography, graphic elements, photography direction, iconography, motion elements, brand characters, layout rules. Plus the logo suite: primary mark, submarks, versions. Built to scale as you grow.
▸ Brand guidelines and brandbooks your team can use without calling me
▸ Rebranding and brand refresh, without losing the equity you've built
▸ Art direction and creative supervision
Design & Production
▸ Website design — landing pages, marketing sites, UI/UX in Figma
▸ Investor decks and presentation materials that help win funding rounds
▸ Packaging and label design
▸ Print and brand collateral — business cards, brochures, catalogs, stationery
▸ Social media templates and marketing graphics
▸ Motion design and animation — logo animation, brand motion, animated stickers
▸ Product and interface branding
▸ Ongoing support at preferential rates . I work on monthly retainers as a fractional design partner, at rates lower than one-off projects.
▌ A FEW THINGS WORTH KNOWING
✅ I grew up in a family that ran a business, so I've seen up close how much design decisions affect it.
✅ I'm a cross-functional designer, which means I make sure the system works everywhere your customer meets the brand — website, social media, packaging, ad campaigns, printed materials, presentations, app interface, email.
✅ Everything is made by hand. No AI generation, no template packs.
▌ BEST FIT
Fintech, govtech, and early-stage companies heading into launch or a raise · businesses that outgrew the identity they put together in week one · founders who want a brand built from strategy.
▌📩 FREE BRAND REVIEW
Send me your current logo, website, or brand materials and I'll send back a free review — three things that aren't working, why, and how I'd fix them.
— — — — — — —
Keywords: Brand Kit · Branding Kit · Brand Manual · Corporate Identity · Corporate Branding · Style Guide · Brand Book Design · Brand Refresh · Brand Development · Brand Naming · SaaS Branding · AI Branding · Web3 Branding · B2B Branding · Personal Branding · LinkedIn Branding · Restaurant Branding · Hospitality Branding · Food Branding · Ecommerce Branding · Luxury Branding · Landing Page Design · Webflow Design · Label Design · Flyer Design · Business Card Design · Stationery Design · Banner Design · Logo Animation · Icon Design · Illustration · Typography
Logo Design
Branding
Brand Identity
Brand Strategy
Brand Guidelines
Visual Identity
Sales & Marketing Collateral
Presentation Design
Pitch Deck
Web Design
UX & UI Design
Motion Graphics
Typography
Figma
Graphic Design
Rebranding
Packaging Design
Brand Book Design
Adobe Illustrator
Corporate Brand Identity
Daniela V.
Rousse, Bulgaria
$28/hr
5.0
3,152 jobs
⚡ Currently accepting new projects and available to start immediately. 🧠 Specializing in label and packaging design with realistic 3D renderings. ⮞ Whether you need supplement labels, 3D bottle mockups, or full brand identity. 🚀 Ready to discuss your timeline and deliver high-quality results.
Label design, Packaging design, Label and packaging design, Supplement Label design, 3D bottle rendering, 3D packaging rendering, 3D graphics, Logo, Logo design, Nutrition Label design, Business Cards, CD Covers, Brochures, Catalogs, Menus, Newsletter Design, Greeting Cards, Photo Editing, Photo Collages, Photo Montages, Photo Retouching
Logo Design
Branding
Label Design
Packaging Design
Brand Identity Design
3D Modeling
3D Design
3D Rendering
Graphic Design
3D Product Rendering
Amazon Listing
3D Mockup
Bag Packaging
Food & Supplements
Bottle
Box
Sleeve Packaging
Layout Design
Label & Packaging Design
Print Design
Antonia C.
Sofia, Bulgaria
$30/hr
5.0
8 jobs
Graphic Designer | Branding • Logo Design • Advertising • Social Media Graphics
I am a Graphic Designer with 6+ years of experience, helping businesses and individuals bring ideas to life with creative and versatile design solutions. I adapt to each project's needs to deliver visuals that connect with audiences and strengthen brand identity.
Specialties
• Logo & Brand Identity Design
• Social Media Graphics
• Marketing & Advertising Design
• Web Graphics & Banners
• Print Design
• Digital Design
• Infographics & Icons
If you are looking for a reliable designer who values creativity and attention to detail, feel free to reach out, I would love to help you bring your ideas to life!
Brand Design
Logo Design
Branding
Graphic Design
Social Media Design
Adobe Creative Suite
Digital Marketing Materials
Print Marketing Materials
Print Design
Product Design
Layout Design
Informational Infographic
Typography
Jana A.
Sofia, Bulgaria
$50/hr
5.0
631 jobs
Corporate Reports, Annual Reports, White Papers, Executive Presentations, Editorial Design, Infographics, Brochure Design
Pitch Decks, PowerPoint Presentations, Google Slides, Investor Decks, Business Publications, Data Visualization, Adobe InDesign, Figma, AI-Assisted Design & Content Development
Senior Graphic Designer with 15+ years of experience designing executive presentations, annual reports, white papers and corporate documents for global companies.
⭐️⭐️⭐️⭐️⭐️ "Jana consistently delivers exceptional quality and has an incredible eye for structure, clarity and detail. Communication is always smooth and revisions are handled quickly."
📊 Hundreds of executive presentations, reports and corporate publications delivered
🏢 Trusted by global corporations, healthcare, consulting and technology companies
📄 Expert in Corporate Reports, Annual Reports, White Papers & Business Publications
🎯 Investor Decks, Board Presentations & Executive Communication
🎨 Adobe InDesign, PowerPoint, Illustrator & Google Slides
⚡ Fast turnaround, responsive communication and meticulous attention to detail
What I Bring to Your Project
✅ Corporate Reports, Annual Reports & White Papers
From annual reports and white papers to executive publications and business reports, I create clean, structured layouts that make complex information easy to understand. Every document is designed with clear hierarchy, strong typography and professional editorial standards.
✅ Executive Presentations & Pitch Decks
Board presentations, investor decks, sales presentations, strategy decks, conference presentations and executive communications designed to tell a clear story and keep your audience engaged. Every slide is carefully structured for clarity, consistency and impact.
✅ Editorial Design & Business Publications
Brochures, company profiles, case studies, one pagers, ebooks and corporate publications designed to strengthen your brand while keeping large amounts of content easy to navigate.
✅ Data Visualization & Infographics
Charts, tables, timelines, process diagrams and infographics that transform complex information into visuals people can quickly understand.
✅ Fully Editable Deliverables
Professionally built PowerPoint presentations, InDesign documents and editable source files that are easy to update internally after project completion.
Tools:
PowerPoint • Google Slides • Adobe Creative Suite • Illustrator • Figma • Canva • Adobe InDesign
Web Design
Figma
Custom Web Design
Graphic Design
Annual Report
Flowchart
Adobe InDesign
Presentation Design
Brochure Design
Data Visualization
Corporate Branding
PowerPoint Presentation
Google Slides
White Paper Design
Infographic
Eva A.
Sofia, Bulgaria
$18/hr
4.8
597 jobs
Hello there!
Looking for a creative, fresh yet experienced Graphic Designer/Illustrator with a demonstrated history of working in the design industry?
Skilled in:
» Adobe Illustrator, Photoshop, InDesign
» Graphic design
» Illustration
» Branding & logo design
» Print materials layout & design
» Web design
» Social media & advertising
Look no further, I am here to help!
Logo Design
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Brand Identity Design
Modern Style
Illustration
Graphic Design
Adobe Muse
Visual Art
Sketching
Social Media Website
German
Hristomir T.
Sofia, Bulgaria
$45/hr
5.0
96 jobs
An Expert Brand Identity & Logo Designer specializing in minimal & modern tech branding and web design for SaaS startups, AI-driven products, and B2B technology companies. (❌ NOT AI-generated — 100% custom original work)
→ I've helped 400+ tech founders build clear and scalable visual identities for their brands that earn instant trust with investors, partners, and clients, and increase conversion from day one.
🏆 Top Rated Plus (Top 1% of talent on Upwork)
⚡️ 10+ years building meaningful brand identities for high-growth SaaS and tech companies
✔️ 400+ brands trusted me to scale their business through strategic branding (on and off Upwork)
I work with a wide range of businesses — from ambitious tech startups to established seven-figure companies looking to elevate their brand to the next level.
My services are designed to position each brand as a high-value, trusted partner for their clients. Through strategic design, I help create a cohesive and professional brand presence that strengthens credibility, sharpens competitive advantage, and supports specific business goals.
→ Why my clients choose me:
✔️ 100% original work, not an AI-generated one.
✔️ Proven Brand Designer for IT startups & innovative technology brands
✔️ Strategic & memorable branding that aims to convert & build trust
✔️ Smooth & easy communication with a focus on the end goal
💬 What my clients say about me:
→ "I have worked with many designers over the past years, and the one thing I always look for is passion for the craft itself. Hristomir has this passion for design, which makes him stand out in the market. We will definitely come back with many more projects.
If you need something awesome and unique → hire this guy!"
★★★★★
In today’s competitive market, it is crucial to have branding that stands out and speaks volumes.
📅 Available for only 1 more project (July 2026) → 📩 Message me to reserve your spot.
Let's go over the details and craft a solid foundation for your business to thrive.
Brand Design
Logo Design
Brand Development
Branding
UX & UI
Digital Design
Brand Identity & Guidelines
Brand Identity
Logomark
Brand Identity Design
Brand Guidelines
SaaS
Minimalist
Brand Style Guide
Abstract Logo
Logo
Corporate Branding
Web Design
Custom Web Design
App Design
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