Hire the Best Corporate Brand Identity Specialists

Startups don't get a second chance to make a first impression—whether you need a fundable visual identity or a high-stakes investor pitch deck. I specialize in creating custom logos, comprehensive brand identities, and pitch decks for B2B SaaS and technology companies. Because of my extensive background working with US-based agencies like Brand Wagon Agency, Ikon Media, and Carbon Web, I know exactly what American and European clients expect: clean data visualization, flawless communication, and pixel-perfect design. How I help your startup: → Logo & Brand Identity Systems: Designing custom logos, color palettes, and visual assets built to make your tech company look credible and established from day one. → Investor Pitch Decks: Turning complex technical products and analytics into clear, compelling slides that keep investors engaged. → B2B Sales & Marketing Decks: Structured presentation systems that move prospects down the funnel. Tools & Delivery: I build everything in Adobe Creative Suite ( Illustrator, Photoshop, Indesign ), Figma, PowerPoint, and Google Slides. You will receive native, fully editable files that your team can actually update without breaking the layout. If you have an upcoming branding project or need a high-converting deck, let's talk.

I help CPG, DTC and consumer brands launch, rebrand and grow through clear brand positioning, distinctive visual identities and packaging systems built for real-world production. I’m a Top Rated Plus Brand Identity & Packaging Designer with $20K+ earned on Upwork, working across food, beverage, beauty, skincare, wellness, supplements and lifestyle brands. My work typically covers the full brand and packaging journey: • Brand strategy, positioning and messaging • Logo design and visual identity systems • Brand guidelines • Packaging and label design • Dielines and production-ready artwork • 3D product mockups and launch visuals I work with founders, growing businesses and marketing teams who need more than a logo or attractive packaging. Before designing, I look at the product, audience, competitors, positioning and where the business wants to go, so the creative direction has a clear reason behind it. For a new brand, that can mean building the identity and packaging system from the ground up. For an existing business, it may mean repositioning the brand, improving packaging that no longer reflects the product, or creating a stronger and more consistent system as the range grows. I stay directly involved in the strategy, identity, packaging and creative direction of the work. When a larger engagement requires development, animation or additional production support, I can coordinate specialists with your approval while remaining your direct point of contact and responsible for overall consistency and quality. If you're launching a product, rebranding an existing business or building a packaging system for a growing range, tell me what you're working on and where the project currently stands. I’ll help you determine the clearest way forward.

I help startups, companies, and brands create impactful brand identities and graphic designs that resonate with their target audiences. Whether you're a startup needing to establish a brand, an established business looking to rebrand, or seeking high-quality graphic design services, I craft tailored solutions that capture your essence and set you apart in a crowded market. 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: ► UpWork™ Skill Certification In Brand Identity Design ► Over 10 years of design experience ► Partnered with high-end clients like Calleo Institute and Tony Tidbit Podcast ► Feedbacks from satisfied clients I've collaborated with 𝙈𝙮 𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙩𝙮: I specialize in creating comprehensive branding solutions and design systems that ensure consistency across all touchpoints and enhance brand recognition. This includes brand identity design, logo design, brand guidelines, graphic design, and website design—blending modern aesthetics with functional usability. 𝙃𝙤𝙬 𝙄 𝘾𝙖𝙣 𝙃𝙚𝙡𝙥 𝙔𝙤𝙪: Regardless of your industry or business size, I can help you achieve your branding goals through: ► Crafting a fresh, professional logo design, brand identity, and branding that speaks directly to your audience and remains cohesive across all touchpoints. ► Rebranding your existing brand to better align with evolving market trends and business growth. ► Creating high-quality graphic designs that visually communicate your brand's message, enhance your marketing materials, social media presence, and overall brand aesthetic. ► Designing visually compelling website designs and branding materials that elevate your presence both online and offline. 𝙎𝙚𝙧𝙫𝙞𝙘𝙚𝙨 𝙄 𝙊𝙛𝙛𝙚𝙧: ► Brand Identity Design ► Logo Design ► Branding ► Brand Strategy ► Graphic Design ► Brand Guidelines & Style Guide Creation ► Rebranding ► Website Design ► Presentation/Pitch Deck Design ► Corporate Identity Design ► UI/UX Design ► Packaging and Label Design ► Social Media Design/Branding ► Stationery Design ► Print Design (Flyers, Brochures, Leaflets) 𝘿𝙚𝙨𝙞𝙜𝙣 𝙋𝙧𝙤𝙘𝙚𝙨𝙨: I follow strategic steps and a collaborative process to deliver outstanding results that meet the specific needs of each project: 1. 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝/𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮: Understanding your brand's values, goals, and challenges. 2. 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮: Developing a branding strategy that aligns with your business objectives. 3. 𝘾𝙤𝙣𝙘𝙚𝙥𝙩 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩: Creating initial design concepts that reflect your brand identity. 4. 𝙋𝙧𝙚𝙨𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣: Sharing designs for feedback and revisions. 5. 𝙍𝙚𝙛𝙞𝙣𝙚𝙢𝙚𝙣𝙩: Tweaking the design based on input to ensure perfection. 6. 𝙍𝙚𝙫𝙞𝙚𝙬 𝙖𝙣𝙙 𝘼𝙥𝙥𝙧𝙤𝙫𝙖𝙡: Presenting the finalized design for review and approval. 7. 𝘿𝙚𝙡𝙞𝙫𝙚𝙧𝙮: Providing all necessary design files, ready for use across platforms. This process is adaptable to your unique needs and goals, ensuring every design reflects your brand’s personality and vision. 𝙏𝙤𝙤𝙡𝙨 & 𝙎𝙤𝙛𝙩𝙬𝙖𝙧𝙚𝙨 𝙄 𝙐𝙨𝙚: ► 𝘈𝘥𝘰𝘣𝘦 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘚𝘶𝘪𝘵𝘦 (𝘐𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘰𝘳, 𝘗𝘩𝘰𝘵𝘰𝘴𝘩𝘰𝘱, 𝘐𝘯𝘋𝘦𝘴𝘪𝘨𝘯 𝘢𝘯𝘥 𝘈𝘧𝘵𝘦𝘳 𝘌𝘧𝘧𝘦𝘤𝘵𝘴) - For Brand Identity & Graphic Design. ► 𝘍𝘪𝘨𝘮𝘢 - For Website UI/UX Design and Prototyping ► 𝘈𝘐 𝘛𝘰𝘰𝘭𝘴 - ChatGPT, Adobe Firefly, DALL·E, Midjourney. 𝙁𝙞𝙡𝙚𝙨 𝙄 𝙋𝙧𝙤𝙫𝙞𝙙𝙚: ► 𝘈𝘐, 𝘌𝘗𝘚, 𝘚𝘝𝘎, 𝘗𝘚𝘋, 𝘗𝘋𝘍, 𝘗𝘗𝘛, 𝘋𝘖𝘊𝘟, 𝘑𝘗𝘌𝘎, 𝘛𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘵 𝘗𝘕𝘎 𝘍𝘪𝘭𝘦𝘴 𝙄𝙣𝙙𝙪𝙨𝙩𝙧𝙞𝙚𝙨 𝙖𝙣𝙙 𝙗𝙧𝙖𝙣𝙙𝙨 𝙄'𝙫𝙚 𝙬𝙤𝙧𝙠𝙚𝙙 𝙬𝙞𝙩𝙝: ᶜᵒˢᵐᵉᵗⁱᶜˢ, ᴮᵉᵃᵘᵗʸ & ˢᵏⁱⁿᶜᵃʳᵉ | ᶠᵃˢʰⁱᵒⁿ, ᴶᵉʷᵉˡʳʸ, ᴬᵖᵖᵃʳᵉˡ, ᶜˡᵒᵗʰⁱⁿᵍ & ˢᵗʳᵉᵉᵗʷᵉᵃʳ | ᵀᵉᶜʰ, ᶜʸᵇᵉʳˢᵉᶜᵘʳⁱᵗʸ, ᴱ⁻ᶜᵒᵐᵐᵉʳᶜᵉ & ˢᵒᶠᵗʷᵃʳᵉ | ˢᵖᵒʳᵗˢ, ᶠⁱᵗⁿᵉˢˢ, ᴬᵗʰˡᵉᵗⁱᶜˢ & ᴳʸᵐ | ᶠⁱⁿᵃⁿᶜᵉ, ᴵⁿᵛᵉˢᵗᵐᵉⁿᵗ, ᴿᵉᵃˡ ᴱˢᵗᵃᵗᵉ, ᴴᵒᵘˢⁱⁿᵍ, ᴬʳᶜʰⁱᵗᵉᶜᵗᵘʳᵉ & ᶜᵒⁿˢᵘˡᵗⁱⁿᵍ | ᶠᵒᵒᵈ, ˢᵘᵖˡⁱᵐᵉⁿᵗ, ᴺᵘᵗʳⁱᵗⁱᵒⁿ & ᴿᵉˢᵗᵃᵘʳᵃⁿᵗˢ | ᴴᵉᵃˡᵗʰ, ᵂᵉˡˡⁿᵉˢˢ & ʸᵒᵍᵃ | ᵀʳᵃⁿˢᵖᵒʳᵗ & ᴸᵒᵍⁱˢᵗⁱᶜˢ | ᴾᵒᵈᶜᵃˢᵗˢ & ᵀᵃˡᵏ ˢʰᵒʷˢ 𝙇𝙚𝙩’𝙨 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚 & 𝙏𝙖𝙠𝙚 𝙔𝙤𝙪𝙧 𝘽𝙧𝙖𝙣𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙉𝙚𝙭𝙩 𝙇𝙚𝙫𝙚𝙡! I am committed to delivering top-tier branding and design solutions that will help you achieve your business goals. Whether you're looking to create a new brand identity or need help with rebranding, I’m here to bring your vision to life. 𝙂𝙚𝙩 𝙞𝙣 𝙩𝙤𝙪𝙘𝙝 𝙩𝙤𝙙𝙖𝙮 and let's discuss how I can help your business grow with powerful, strategic designs!

Hi, I’m Gaby, a Creative Director & Branding Expert. If you're looking to develop a luxury DTC or B2B brand that is connected to its origin, is unique in its competitive landscape, and is made-for-consumer, read on. I help brands stand out with premium visual identities and strategic brand development. With over 10 years of experience, I specialize in crafting brand identities, luxury branding, and corporate rebrands for companies looking to genuinely connect with their audience. 💎 Upwork Expert-Vetted: Top 1% Freelancer in Branding Category 💎 10+ Years of Experience – Creative Director, Brand Strategist, and Graphic Designer 💎 50+ premium brand identities delivered in the past 18 months 💎 Worked with brands like 33 Threads, Octopus Renewables, and other multi-million/billion-dollar companies. While the headline projects are great, my favorite space to create is for growing SMBs! Why Partner With Me? 🔹 Custom Visual Identity Process – From a brief to a full-scale (applicable) brand system 🔹 Strategic Branding & Positioning – Position your product exactly as planned 🔹 Luxury & High-End Visual Identity – For premium and corporate brands 🔹 Investor-Ready Branding – Designed to attract funding and market confidence 🔹 Fast, High-Quality Execution – With a clear process and realistic timelines for projects of this scale Availability: Working with clients worldwide across the U.S. and European time zones. Your Next Step: Let’s bring the brand you’ve been daydreaming about to life. Message me to get started. Branding & Design Expertise: ✔ Brand Identity & Strategy – Naming, Positioning, Brand Guidelines ✔ Luxury Branding & Premium Visual Systems – High-End Typography Selection, Logo Design ✔ Corporate & Investor Branding – Rebrands, Executive-Ready Presentations ✔ Creative Direction & Brand Consulting – Market Differentiation Strategies ✔ Packaging & Digital Brand Assets – Print, Web, Social Media Branding Keywords: Brand Identity, Logo Design, Corporate Branding, Visual Identity, Luxury Branding, Brand Strategy, Brand Development, Creative Direction, Typography, Packaging Design, High-End Branding, Rebranding, Investor-Ready Branding, Executive Branding, Brand Guidelines, Art Direction, Brand Positioning, Digital Branding, Brand Storytelling, Strategic Branding, Premium Brand Identity, High-Value Design, Branding Solutions.

I run an independent branding studio called Griffin Studio, crafting brands that tell stories, and resonate with audiences. The studio sits at the intersection of freelancer and agency, run solo for the majority of projects, i offer the same structured approach as agencies, but with the agility and personalised experience of a freelancer. At it's core my studio helps premium brands elevate their perception through strategic design and brand experiences that empower your brand. i focus on the story of your business, the industry, and culture, to build concepts that your competition couldn't imitate if they tried. My Clients include major brands like Tapt Media (formerly channel 9 Radio), Ella Bache, and Vitaceuticals, as well as working closely with small businesses, design studios, and agencies worldwide.

Is your brand still selling the company you were ten years ago? Most B2B companies outgrow their brand identity years before they fix it, and the sales team pays for it every quarter. I am Tony, founder of Chrysalis Communications, a B2B marketing agency in Irvine, California. For 20+ years I have led brand strategy, rebranding, and brand identity programs for companies from funded startups to the Fortune 500. 🏆 20+ years leading B2B brand strategy and rebranding programs 💼 Founder of Chrysalis Communications: ADP, Cisco, Corning, Iron Mountain, Spectrum Enterprise, Emerson, Targus, and Ruckus have run programs with our team 📊 300+ B2B brand and campaign engagements across tech, healthcare, telecom, and professional services 🎯 Top Rated on Upwork with 100% Job Success, US-based and same-timezone ⭐ "I have had the pleasure of working with Tony and the team at Chrysalis for over 10 years across multiple companies... they are the only agency I trust to handle my marketing needs." (VP, Strategic Partnership and Brand, verified Upwork testimonial) Brand identity is a sales asset, not an art project. My lane is the rebrand: companies whose product moved upmarket while the brand stayed behind. I start with positioning and messaging, then rebuild the visual identity around the story your buyers need to hear, with a full agency team behind me for design, copy, and web execution. Recent Upwork design work includes a campaign banner system for Blackstone, a conference booth for a carbon capture summit, and a high-resolution logo rebuild. WHAT I DO - Rebranding and brand refresh: positioning-led, from brand audit to rollout - Brand strategy: positioning, messaging frameworks, and verbal identity - Brand identity systems: logo, typography, color, and brand guidelines, built with the Chrysalis design team - Creative direction: campaigns, product launches, and sales enablement that stay on-brand - Brand governance: keeping decks, web, and marketing on-brand long after launch WHO I WORK WITH - B2B companies, mid-market and enterprise, whose brand lags the business they have become - Founders and CMOs preparing a launch, a raise, or a move upmarket - Teams that want a brand strategist who has run this hundreds of times, not a logo vendor MY PROCESS 1. Brand audit, 48 hours: where your current brand is costing you deals 2. Positioning: the story, the message map, the competitive angle 3. Identity: the visual system and brand guidelines built around the strategy 4. Rollout: collateral, web, and governance so the rebrand sticks Message me for a free 48-hour brand audit: I will send you the three specific things in your current brand working against you. No cost, no obligation.