Hire the Best Corporate Brand Identity Specialists
in Serbia

I’m a senior Brand Identity & Illustration Designer with 13+ years of experience crafting clear, strategic visuals that help businesses connect with their audiences. I specialize in logo design, comprehensive brand identity systems, and custom vector illustrations that elevate your brand’s presence.

Passionate digital designer with over a decade’s worth of graphic design. I aim to help your brand stand out, showcasing the most memorable, unique aspects of it in clean, modern visuals. Whether it's building a brand from scratch, a total redesign, or a simple tweak, the end goal is to create designs that add value to your brand and communicate your message to your audience. Past work includes promotional packaging design for Budweiser and Bud Light, as well as event branding for King Abdullah University of Science and Technology (KAUST), contributing to projects for globally recognized organizations.

Need design help? I make dense information easy to read and look at. I've worked with over 60 different brands, have a communications degree and approach designs function-first. You can find examples of my work below. Excited to talk! I can help you with: • design work in Adobe InDesign, Photoshop, Illustrator, Figma, Canva • long-form document and book design • marketing material design I focus on collateral like whitepapers, brochures, booklets, guides, workbooks, lead magnets, and more. Send me a message about what you need and we can take it from there.

A great logo is just a symbol, but a great visual system is a business asset. I design structured, high-energy brand guidelines that transform visual chaos into a memorable, professional identity for your customers. Hi, I'm Miroslav! With 5 years of experience as a Brand Identity Designer, I've helped both startups and established businesses turn their visions into structured, scalable visual systems. I believe a great brand is more than just a logo; it's a strategic tool that builds trust with your customers before you even say a word. My approach is collaborative and strategy-led. Together, we won't just 'make things look nice' we'll build a system that truly works for your business. I'm currently open to new projects for June 2026 and would love to hear about what you're building. Feel free to send me a message for a quick chat, and let's see if we're a good fit to bring your brand vision to life!

Startups don't get a second chance to make a first impression—whether you need a fundable visual identity or a high-stakes investor pitch deck. I specialize in creating custom logos, comprehensive brand identities, and pitch decks for B2B SaaS and technology companies. Because of my extensive background working with US-based agencies like Brand Wagon Agency, Ikon Media, and Carbon Web, I know exactly what American and European clients expect: clean data visualization, flawless communication, and pixel-perfect design. How I help your startup: → Logo & Brand Identity Systems: Designing custom logos, color palettes, and visual assets built to make your tech company look credible and established from day one. → Investor Pitch Decks: Turning complex technical products and analytics into clear, compelling slides that keep investors engaged. → B2B Sales & Marketing Decks: Structured presentation systems that move prospects down the funnel. Tools & Delivery: I build everything in Adobe Creative Suite ( Illustrator, Photoshop, Indesign ), Figma, PowerPoint, and Google Slides. You will receive native, fully editable files that your team can actually update without breaking the layout. If you have an upcoming branding project or need a high-converting deck, let's talk.

Your company has evolved. Has your brand evolved with it? Many companies outgrow their identity long before they realize it. I partner with SaaS, AI and B2B companies to build brand identity systems that reflect the business they've become - not the startup they used to be. With 20+ years of experience, I've worked with: → SaaS, AI & B2B companies (Stella AI, Velocorner, Heliot Group) → Global brands (John Deere, AVON, Nokia, Nestlé, Procter & Gamble) My focus is simple: → Rebranding → Brand Identity Systems → Logo Systems → Brand Guidelines → Brand Positioning Most companies don't need "just a logo." They need a brand identity system that helps them communicate consistently, build trust, and scale with confidence. Before any rebranding project begins, I use my Brand Reality Check™ process to identify what actually needs to change - and what doesn't. This helps avoid expensive redesigns that solve symptoms instead of problems. Clients usually come to me when: → They've outgrown their current brand → Their positioning has evolved → Their visual identity no longer reflects the quality of their business → Their brand feels inconsistent across channels → They're preparing for growth, investment, or market expansion How I help: Every rebranding project starts with a 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸™ → Diagnose what is creating friction before rebranding begins → Identify gaps in positioning, identity and communication → Define priorities before investing in execution 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 → Logo systems → Visual identity systems → Typography & color systems → Brand guidelines 𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 → Strategic refresh → Identity evolution → Brand modernization for growth-stage companies Selected results: Stella AI → Brand direction supporting investor readiness → Contributed to a company that raised $40M+ and became a Microsoft partner Velocorner (Switzerland) → Brand & UX leadership → Switzerland's #1 used-bike marketplace Heliot Group (Switzerland) → Swiss IoT brand launch and positioning Expert-Vetted | Top 5% on Upwork | 100% Job Success If you're considering a rebrand, let's first determine what actually needs to change. Send me a message and tell me: → What stage your company is in → What feels outdated or no longer works I'll tell you honestly whether I'm the right fit.