Hire the Best Brand Managers

Clients rate our Brand Managers
Rating is 4.9 out of 5.
4.9/5
Based on 1,087 client reviews
Carly C.

St. Petersburg, Florida

$70/hr
5.0
190 jobs

Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient brand team with deep expertise on all topics brand, I'd love to help. As a Top 1% Expert Vetted Upworker with a 100% Job Success Score, I've helped 170+ brands create high-performance platforms for growth. I've worked with clients like Johnson & Johnson, Conservation International, Dartmouth College, the EU, and Atlassian to help them develop distinct and compelling go-to-market strategies. My services include: ➕LOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, and typography systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint. ➕BRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts. ➕BRANDED WEBSITES & UI/UX DESIGN // Deliver striking & conversion optimized digital experiences. Specialized in Framer and Webflow. ➕MARKET RESEARCH & COMPETITIVE INTELLIGENCE // Gain a 20/20 vision of your market opportunity through surveys, focus groups, and research interviews. Put a finger on the pulse of emerging market trends. Zero in on new segments or flag competitive gaps. ➕BRAND NAMING // Receive distinct and memorable brand names that inspire prospects of what’s possible with you. ⭐️ WHAT OTHERS HAVE TO SAY ⭐️ Here’s what others are saying about working with me as a Top 1% Upworker.👇🏻 → “This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.” → "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative." → “I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.” → "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!" → “In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.” → “Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.” +Keywords for Upwork search: brand strategy, brand kit, branding, brand identity design, brand visuals, brand logo design, brand colors, brand typography, brand system, corporate branding, brand naming, brand messaging, brand positioning, taglines, slogans, website design, market research, competitive intelligence, competitor analysis, sales enablement, conversion optimization, website design, brand UX, brand UI, go-to-market strategy, product branding, product naming, creative director, art director, visual identity design, brand agency

  • Brand Consulting
  • Brand Development
  • Brand Strategy
  • Brand Positioning
  • Brand Research
  • Competitive Analysis
  • Corporate Branding
  • Persona Development
  • Branded Website
  • Brand Identity & Guidelines
  • Brand Identity
  • Brand Naming
  • B2B Marketing
Lisa M.

New York, New York

$125/hr
5.0
154 jobs

I help companies define, position, and communicate their brands in ways that drive measurable business results—whether that’s launching something new, clarifying complex offerings, or strengthening market perception. I bring 15+ years of experience as a brand strategist, messaging expert, and content leader, working with Fortune 500 companies, top-tier consultancies, and high-growth businesses. My clients include organizations like Johnson & Johnson, Canon, ADP, and UPS, as well as work with Deloitte and McKinsey. I’ve also partnered with leading agencies including McCann/FutureBrand, Ogilvy, and FCB to support brand transformation, product launches, and global marketing initiatives. What I Do I focus on the intersection of brand strategy, messaging, and execution for strategies that have a real-world impact in building your business reputation and revenue. Brand Strategy & Positioning: Clarifying what you stand for, how you differentiate, and where you win Messaging & Verbal Identity: Turning complex ideas into clear, compelling narratives that resonate with customers and stakeholders Naming & Brand Architecture: Developing names and systems that are strategically grounded and market-ready Content & Thought Leadership: Creating high-value content that builds authority, drives engagement, and supports sales Sales Enablement & Campaign Development: Equipping teams with the tools and messaging needed to convert opportunities into revenue How I Help Clients Clients typically bring me in when they need to: Launch a new brand, product, or initiative Reposition or modernize an existing brand Align internal teams around a clear, consistent story Translate technical or complex offerings into market-facing clarity Build thought leadership that supports growth and credibility Selected Experience Former Director, Brand Strategy at McCann’s FutureBrand consultancy Four years as brand strategist and copywriter for Johnson & Johnson's internal agency Marketing leadership roles in both startup and enterprise environments, including early-stage work with E Ink (technology behind the Amazon Kindle) Experience spanning industries including healthcare, technology, financial services, manufacturing, and consumer brands I’ve also taught digital marketing in the Columbia University EMBA program and hold certifications from the Search Engine Academy, eMarketing Institute, and HubSpot. Writing & Thought Leadership Contributor to major media outlets including NPR, CNN, BBC, and Forbes. Author of Merriam’s Guide to Naming and co-author of multiple books, including a New York Times bestseller. Engagement Approach I operate as a strategic partner—whether leading projects independently or collaborating with internal teams and agency partners. Typical engagements include: Brand positioning and messaging development Naming projects Brand and communications audits Thought leadership and content strategy Who I’m Best For: Fortune 500 and enterprise organizations navigating change or growth Mid-sized companies preparing to scale or reposition Founders and leadership teams who need clarity, alignment, and market impact

  • Brand Consulting
  • Brand Marketing
  • Microsoft Word
  • Adobe InDesign
  • Microsoft Excel
  • Sony Vegas
  • WordPress
  • Microsoft Office
  • Copywriting
  • Corporate Brand Identity
  • Content Marketing
Rahul N.

Haldwani, India

$5/hr
4.9
91 jobs

🟢Brand Identity that Elevates Your Presence 🟢Attracts Your Audience 🟢Perfectly Encapsulates your Brand Story 🟢Fuels growth 🟢 Creates an Unforgettable Impression 🟢Drives Engagement 🟢 Boosts Business Performance 🟢Embodies your Mission, Vision & Values and 🟢Positions you for Lasting Success 🎯You're at the right place: • If you want to Transform your Business, Brand and need a Branding Strategist who'll develop a winning strategy for your brand, from DAY ONE! • If you think "I need a full pitch Brand package that I KNOW 100% will tell our brand's story RIGHT" • If you're searching for a professional who is motivated to work closely with you • AND that you can trust to get the job done RIGHT the FIRST time! WHAT DO I DO? I help brands to know who they are, why they matter, & how to say it. I am the Branding Expert who will generate 3X more qualified leads for you, in your quest for Business and Brand Identity. 🟢Working with me, you will: ★ Stop STRUGGLING with Names - we handle the Brand Identity, Brand Strategy, Brand Positioning, Trademark and Domain Availability ★ Put your best foot forward for your one shot at launching your brand or business ★ Skip all the hassle and simply CHERRY-PICK the names you love. ★ Shape your brand identity and make a lasting impression on your customers or clients they won't forget ★ Receive ONE-OF-A KIND Exceptional names that are Captivating, Unforgettable, Distinct, Futureproofed and Easy to spell, say & remember ★ Capture ATTENTION with that one NAME that LOOKS, FEELS and SPELLS perfect and speaks volumes about your brand ★ Work with a Seasoned Naming Specialist who regularly wins business and outshines over other and has named over 100+ brands ...PLUS even save money by taking my high-quality work at great rates 💎What makes my services Unique?💎 We are one of the few that still use pen, paper and our brains during the brainstorming process, instead of automatically computer generated Names. We always create memorable and catchy attention-grabber, tailored to your brand and customers! 🏆My Branding EXPERTISE covers: ✅Brand Identity ✅Brand Names ✅Business Names ✅Company Names ✅Product Names ✅Service Names ✅App Names ✅Slogans & Taglines ✅Setting a Powerful & Strong Narrative ✅Brand Personality and Identity ✅Expert Brand Consulting ✅Compelling Storytelling ✅Strategic Positioning Mastery ✅and Anything else that needs Naming! ⭐My Upwork clients have a LOT to say about me: 🟢"Outstanding job. I'm pleased with the brand names...You surpassed my Expectations... will definitely hire again " My service GUARANTEES satisfaction, timely delivery, & mind-blowing results that will captivate your audience. 🟡About me: With over 7+ years in the field, I'm a Seasoned Branding Expert who has successfully named 100+ businesses in the field. I have had the privilege of working with a diverse range of clients across various industries, gaining a lot of experience and helping them establish a strong brand identity that stands out in the competitive market. Creativity is in my DNA and my unparalleled passion for naming breathes life into brands. Over the years I've honed my skills to become a complete LEADER in the field. As a Brand Strategist and Naming Expert I excel in crafting both Brand and Visual Identities with which I forge Unforgettable & Impactful Brand names. ⭕Approximate project timeline: 1 week So if you're looking for a motivated safe set of hands to take the weight of this project, off your shoulders and work with you to get the job done right, then PRESS THAT BUTTON 🫵 and lets have a chat!

  • Brand Consulting
  • Brand Development
  • Branding
  • Brand Strategy
  • Brand Marketing
  • Brand Positioning
  • Brand Identity
  • Brand Naming
  • Business Name
  • Business Name & Slogan
  • Brand Identity Design
  • Rebranding
  • Book Marketing
  • Ebook
  • Book Writing
Quincy S.

Vancouver, Canada

$150/hr
5.0
215 jobs

Hi, I’m Quincy Samycia — a full-cycle digital marketer with a brand-first approach. If you’re looking for someone who can help grow your business from the ground up — or take your existing brand to the next level — you’re in the right place. I’ve worked across dozens of industries including B2B, FMCG, DTC, AI, SaaS, healthcare, fitness, supplements, nutrition, skincare, beauty, cosmetics, food & beverage, hospitality, fashion, education, and children’s toys — and I bring a deep understanding of both strategy and execution to every project. At my core, I believe that strong brands drive sustainable growth. That’s why everything I do — from performance marketing to AI integrations — starts with brand clarity and a long-term vision. Specialties & Expertise Branding & Strategy → Brand Audits, Brand Extension Strategy, Brand Positioning, Identity Systems, Messaging Frameworks, and Full-Funnel Brand Marketing Campaigns. Marketing & Growth → Social Media Growth Strategy, Influencer Marketing, Email Marketing, Go-to-Market Execution, and Content-Led Growth tailored for traction and engagement. Marketing Funnels → Custom Funnel Strategy, Buildout, and Optimization — from awareness to conversion. Includes landing pages, lead capture, nurturing flows, and performance tracking across channels. SEO & AI Optimization → On-Page SEO, Off-Page SEO, Technical SEO, and AI-Optimized Content Strategy for traditional search engines and AI-powered discovery platforms (e.g., ChatGPT, Perplexity, Google SGE). Paid Media & PPC Campaigns → Strategic PPC Management across Meta (Facebook & Instagram), Google Ads, Pinterest, Reddit, and X (Twitter) — from campaign architecture and creative development to testing, scaling, and ROAS optimization. UX, Design & Content → Conversion-Focused UX/UI Website Design, High-Impact Creative Direction, Brand-Aligned Storytelling, and Content Strategy that supports every stage of the customer journey. Web Development → Flexible development on platforms including Shopify, Shopify Plus, Webflow, Framer, WordPress, Squarespace, and WIX — tailored to fit your brand’s structure, scale, and budget. AI & Automation → Intelligent marketing automation systems using tools like N8N, Zapier, and Make, plus advanced use of AI platforms such as GPT-4, Claude, Sora, VEO3, Runway, Jasper, MidJourney, Adobe Firefly, and more for content creation, workflow optimization, and customer engagement at scale. I’m also a serial entrepreneur who’s launched and scaled multiple businesses featured in GQ, Bloomberg Businessweek, Gear Patrol, Daily Mail, and shows like Dragons’ Den and The Daily Planet. If you’re looking for a partner who understands both the creative and the commercial sides of brand growth — someone who can think big and execute — I’d love to hear from you. Reach out anytime for a flat-rate quote or to schedule a call. No pressure — just a real conversation about how we can grow your brand together. Warmly, Quincy Samycia

  • Brand Development
  • Brand Guidelines
  • Brand Strategy
  • Brand Positioning
  • Packaging Design
  • Marketing Strategy
  • Logo Design
  • Brand Identity Design
  • Brand Identity & Guidelines
  • Web Design
  • Email Design
  • SEO Writing
  • Brand Style Guide
  • Brand Design
  • Creative Strategy
Alessandra V.

Sao Paulo, Brazil

$25/hr
5.0
78 jobs

Long story short: I design cool brands. 100% original, human-made, custom-built — strategy-first, with a senior eye behind every decision. Hi, I'm Allie, a senior brand designer with 15 years of experience, working with founders worldwide on personality-led brands within beauty, lifestyle, wellness, luxury, and creative sectors. I've spent years working with major global brands — Lindt Chocolate, KitKat, Paramount, Disney. Now I do what I love: working directly with boutique and growing brands that want to be design-first and strategy-smart, building beautiful, high-end visual systems that actually make sense and are genuinely built for how your brand will grow. What I do: ✦ Brand Strategy & Positioning ✦ Brand Storytelling & Messaging Direction ✦ Creative Direction ✦ Visual Identity Design from scratch ✦ Brand Redesigns & Refreshes ✦ Custom Illustration & Brand Assets ✦ Packaging & Label Design ✦ Social Media Visual Assets If you're a founder with big goals and something real to say with your brand, I'd love to help you say it visually. It doesn’t have to be complicated. We can create something beautiful together ⭐️ Keywords: Branding, Brand Identity, Graphic Design, Brand Guidelines, Logo Design, Social Media, Illustration, Packaging, Beauty Branding, Wellness Branding, Lifestyle Brands, Feminine Brands *Please note I work with fixed-priced projects only (not hourly basis)

  • Brand Guidelines
  • Branding
  • Brand Strategy
  • Brand Identity
  • Visual Identity
  • Brand Design
  • Graphic Design
  • Rebranding
  • Logo Design
  • Illustration
  • Brand Book Design
  • Brand Identity & Guidelines
Anastasiia G.

Los Angeles, California

$95/hr
4.9
156 jobs

I'm a top 1% expert-vetted branding strategist and designer on Upwork, and a partner at Glekel, a design studio based in Los Angeles. My background: * Master’s Degree in Brand Strategy and Design, ArtCenter, Pasadena, California. * Clients from growing startups to larger organizations including PepsiCo, Netflix, Edelweiss, the City of Los Angeles, Panda Express, Healf * Bachelor’s Degree in Advertising and Graphic Design, British Higher School of Art & Design I have experience across various industries such as tech, healthcare, food, and fashion, and have worked in PR, advertising, marketing, architecture, and graphic design. My strength lies in multitasking and adapting to any situation. I thrive on constant movement and development, which fuels my inspiration and provides creative solutions for new projects. You can google me!

  • Brand Guidelines
  • Branding
  • Brand Naming
  • Logo Design
  • Brand Identity Design
  • Art Direction
  • Brand Identity
  • Brand Identity & Guidelines
  • Packaging Design
  • Logotype
  • Packaging Dieline
  • Label & Packaging Design
  • Logomark
  • Logo
  • Logo Usage Guidelines

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Don't just take our word for it

How To Hire the Best Brand Manager for Your Business

Building a compelling brand can help your business stand out, and can make a lasting impression on prospective customers and other stakeholders. Hiring a qualified brand manager is essential to developing and maintaining a consistent, memorable brand identity that differentiates your business from competitors and resonates with your target audience.

Before hiring a brand manager, learning some key details—such as what the role entails, how to write an effective job post, the current market demand, and average hiring costs—can help you make an informed decision.

Freelance brand managers can bring to your organization all the skills you need plus the fresh insights an outsider can bring, and can also be engaged for the number of hours you need each week. Independent brand managers with a wide range of skills and experience are available on Upwork. 

Writing an engaging brand manager job post 

Creating a brief, compelling brand manager job post can help you reach qualified brand managers and excite them about supporting your business needs. We’ve highlighted key details to include in a successful brand manager job post. 

Job post title

Select a clear, simple title that describes what you’re looking for in a brand manager. Job post title examples include:

  • Brand manager. E-commerce company in need of a branding expert to develop consistent branding assets and for a new product line. 
  • Associate brand manager. Fast-growing tech startup looking for brand strategy and product marketing support to differentiate our business-to-business (B2B) software solutions. 
  • Global brand manager. Leading manufacturer seeking an experienced brand manager to lead worldwide brand strategy and ensure consistent brand identity across markets. 

Project description 

Highlight essential information in your brand manager job post to engage qualified candidates. Here are some important details to consider:

  • Scope of work. Include a high-level description of the scope of work deliverables you’ll need from the ideal brand manager candidate, such as a brand style guide or brand voice and tone guidelines.
  • Project length. Clearly convey whether your company is in need of a brand manager for a short-term project or long-term engagement. 
  • Background. If you’re looking for a brand manager with experience in a certain industry or with specific digital marketing or analytics tools, list your background or experience preferences in this section. 
  • Budget. Include your budget for the job or project, including whether you’re offering a fixed-price or hourly contract. 

Brand manager responsibilities

While brand manager responsibilities may vary depending on how the role is structured and your specific business needs, here’s a list of typical responsibilities to consider including in your job post:

  • Conducting market research to understand trends and preferences among the company’s target market
  • Completing competitive analysis to understand how similar companies are portraying their brands
  • Implementing and maintaining brand guidelines for both internal and external use
  • Creating engaging brand messaging and visual assets for different target audiences
  • Developing and implementing cohesive brand strategies aligned with business objectives
  • Measuring brand performance, sentiment, and awareness using defined metrics and digital analytics tools
  • Identifying ways to improve brand performance and return on investment (ROI) 
  • Staying updated on the latest industry trends to enhance brand strategy over time

Brand manager requirements and qualifications

Include key requirements and qualifications you’re looking for in prospective brand managers.  Emphasizing preferences or must-haves in your job post can help you engage the right candidates while weeding out others who may not have the right background or skills for your needs.

Here’s a list of common brand manager requirements and qualifications:

  • Bachelor’s degree in marketing, business administration or a related field (a specific degree may not always be required if a candidate has extensive professional experience)
  • In-depth knowledge of a specific industry 
  • Experience in brand management, marketing, advertising, or a related role
  • A diverse portfolio of completed brand management deliverables
  • Case studies, reviews, or references from past clients highlighting brand management expertise
  • Understanding of market research and data analytics 
  • Proficiency in data analysis, brand sentiment, social media, content management, and other technology tools relevant to brand management 
  • Soft skills such as creativity, project management, communication, problem-solving, and time management 

What to know when hiring a brand manager

Once you write an engaging job post, understanding other important information about the brand manager role can help you target and attract qualified candidates. We’ve highlighted important details, including an overview of the role, expected market demand for brand managers in the coming years, and average hiring costs.

The role of a brand manager

A brand manager defines a company or product line’s brand identity, messaging, and positioning, while focusing on ensuring long-term consistency across all touchpoints.

While some individuals may use the terms brand manager and brand marketer interchangeably, the two roles have distinct differences. Based on the guidelines from the brand manager, a brand marketer develops and executes marketing campaigns to promote the brand.

Brand manager responsibilities may include:

  • Brand strategy. Brand managers will help define a brand’s unique value proposition, differentiators, target audience, and messaging to guide all brand-related activities and align with broader business goals. 
  • Brand guideline development. Creating and maintaining a set of guidelines and standards for written and visual identity will help ensure a consistent brand identity across all internal and external channels. 
  • Market research and analysis. Brand managers will often complete market research to identify target audiences, understand which messages or visuals resonate with prospective customers, and track industry trends. 
  • Performance measurement. Leveraging analytics tools to track brand performance metrics such as sentiment, awareness, and share of voice will help campaigns hit their goals. 
  • Cross-team collaboration. Championing the brand strategy and communicating brand guidelines across teams—such as sales, marketing, and design—will help drive brand alignment across all functions. 

Brand manager hiring demand in 2024

Companies are always looking for new ways to differentiate their brands in an increasingly competitive business market. Hiring an experienced brand manager can help your business access specialized expertise to build and maintain a brand that stands out.

According to data from the U.S. Bureau of Labor Statistics, the job outlook for advertising, promotions, and marketing managers, including brand managers, is projected to grow 6% from 2022 to 2032, faster than the average for all occupations. Related roles are expected to see an average of 34,000 job openings each year. 

Common brand manager projects

Brand managers can complete a variety of projects, jobs, or tasks depending on their experience and your business needs. Below, we’ve identified examples of brand manager projects:

  • Brand identity refresh. Updating the brand’s written and visual identity, including key messaging points, as well as the logo, color palette, and typography, to support evolving trends, business positioning, or customer preferences. 
  • Global brand expansion. Gaining an in-depth understanding of the brand identity and developing a strategy to launch the brand successfully in new markets around the world. 
  • Product launch branding. Creating a sub-brand for a new product or service offering that differentiates the new offering while aligning with the company’s overall brand identity. 
  • Brand performance analysis. Conducting a comprehensive review of brand metrics to identify strengths, as well as areas for improvement or optimization. 
  • Brand training. Leading a training session for employees and other stakeholders to learn about the company’s brand identity, as well as best practices to access and use relevant brand assets in their day-to-day work.  

Industries hiring brand managers

Because a cohesive, engaging brand is important to differentiating any business from competitors, brand managers play a key role at many organizations across industries.

Top industries hiring brand managers include:

  • Marketing. Brand managers are often engaged by marketing agencies to partner closely with clients and develop or refresh branding assets and messaging. 
  • Technology. Growing tech companies hire brand managers to help shape how the brand is perceived and build awareness in a crowded market of competing products and services.
  • Media and entertainers. Brand managers help build and maintain the image and perception of public figures such as actors and musicians to drive fan engagement and support.   
  • Financial services. Banks, insurance companies, and other financial services organizations may hire brand managers to develop a trusted, credible brand identity and highlight their expertise to customers. 

Average cost of hiring a brand manager in 2024

A brand manager’s salary, hourly rate, or fixed-price project rate may vary depending on their expertise, educational background, location, market conditions, project scope, and other factors.

  • A brand manager with several years of experience may charge a higher rate that reflects their expertise and advanced knowledge of marketing strategies, tools, and solutions.  
  • An individual early on in their brand management career and looking to expand their portfolio may offer more competitive pricing for a job or project.

Data from the U.S. Bureau of Labor Statistics shows that the median annual salary for advertising, promotions, and marketing managers, which includes brand managers, was $131,870 as of 2023, while the median hourly wage was $75.28.

Hire an expert brand management for your needs

Whether you’re looking to define your brand identity, refresh your existing brand, or develop consistent branding for a new offering, finding the right brand manager can have a significant impact on how your target market perceives your business. 

Consider engaging an independent brand manager on Upwork. Experienced brand managers are available with diverse backgrounds, offering you the flexibility to quickly access talent with the skills you need for a short-term project or long-term engagement. Search for a brand manager and start elevating your brand identity today.