Hire the Best Brand Managers
in Australia

More than 3,000 reviews on G2
Rating is 4.5 out of 5.
4.5/5
of Upwork by G2 peer reviewers
Ariel A.

Sydney, Australia

$40/hr
4.9
146 jobs

Hey there! My name is Ariel and I am a brand identity designer with experience on multiple platforms. I am equipped with knowledge on multiple design platforms such as Adobe Illustrator, Photoshop, Canva, Adobe Indesign and Adobe Premiere Pro. I specialise in developing a cohesive social media design that fits with your visual identity. My portfolio will show you the range of work that I have done. Message me for access to my portfolio or any other inquiries.

  • Brand Identity
  • Branding
  • Corporate Branding
  • Social Media Marketing
  • Packaging Design
  • Logo Design
  • Typography
  • Graphic Design
  • Branding & Marketing
  • Marketing
  • Social Media Website
  • Product Design
  • Visual Communication
  • Social Media Design
Jack F.

Brisbane, Australia

$110/hr
5.0
19 jobs

Hi, I’m Jack, a senior brand and marketing strategist based in Australia. With over 13 years of experience helping B2B and B2C companies grow, I specialise in using evidence-based, strategically aligned brand and marketing frameworks to drive business growth. My work has helped generate over $40M in combined client and employer revenue, and I’m expert-vetted on Upwork, placing me in the top 1% of consultants on the platform. My approach is grounded in science (Bachelor of Pharmacy) and refined through commercial marketing strategy (Mini MBAs in Marketing and Brand Management). That mix allows me to bring a rare level of structure, logic, and precision to the work of Brand Building, and Go-To-Market Strategy. My Strategic Focus Areas Include: - Brand Strategy Development Positioning, architecture, and targeting aligned with your go-to-market and growth plans. - Brand Diagnostics Research-driven insights into your market, audience, and current brand associations. - Audience & Segmentation Strategy Prioritising customer groups based on profitability, need states, and long-term brand fit. - Vision, Mission, Philosophy & Promise Foundational brand components that guide both internal alignment and external expression. - Value Proposition Design Clarifying what sets you apart and crafting the narrative that supports it. - Distinctive Asset Creation Building the visual and verbal brand codes that drive memory and recognition. - Go-To-Market Strategy I develop go-to-market strategies that are clear, evidence-led, and commercially grounded (Market Sizing & Targeting, Positioning, Product-Market Fit, Sales Enablement and Alignment, Brand, Team Structure, KPIs) Brands I’ve Helped Grow Include: - Burrito Bar - GeoNadir - Sidekicker - Books to the Boardroom - Handl - Upwork - Fishburners - Transform Fitness - Brisca - Dazlab - Medibod - The Push, and more. Featured career highlight: As Head of Brand and Marketing for national retailer Burrito Bar, I helped grow the brand from 4 to 32 stores, leading a brand refresh and lifting brand awareness by 10% in the category, contributing to an 11x increase in network revenue. Check out my Brand Strategy and Marketing Strategy specialty profiles for more details on my 2 services. Qualifications: - Mini MBA in Marketing (Marketing Week) - Mini MBA in Brand Management (Marketing Week) - Bachelor of Pharmacy (Charles Sturt University) Senior Roles Held: - Head of Marketing and Brand - Marketing Manager - Head of Growth - Head of Business Development - General Manager If you’re looking for a sharp, systems-minded strategic partner to shape your brand, clarify your value, and grow your business, let’s talk. You can book a consultation through my profile.

  • Brand Consulting
  • Brand Identity
  • Branding
  • Brand Strategy
  • Brand Marketing
  • Brand Positioning
  • Brand Research
  • Marketing Strategy
  • Marketing Management
  • Market Segmentation Research
  • B2B Marketing
  • Product Offering
  • Product Marketing
  • Marketing Consulting
  • Go-to-Market Strategy
Nusrat M.

Sydney, Australia

$20/hr
4.7
51 jobs

Looking to grow your brand with high-performing influencers? I help businesses identify, connect, and collaborate with creators who truly drive engagement, conversions, and sales. With over 7 years of experience in influencer marketing, affiliate marketing, and UGC strategy, I’ve successfully managed campaigns that deliver measurable ROI. ✅ Core Expertise: Influencer Research & Outreach II Affiliate & UGC Campaign Strategy II Influencer Negotiation & Contracts II Campaign Planning, Execution & Reporting. II Content Strategy & Brand Positioning ✨ How I Help Brands Achieve Growth: ✔️ Pinpoint the perfect influencers for your niche and target audience ✔️ Discover creators across Instagram, TikTok, YouTube, and emerging platforms ✔️ Build targeted outreach lists using tools like Modash, Upfluence, Collabstr, HypeAuditor, Aspire, and Heepsy ✔️ Manage communication, contracts, and collaborations via DMs, emails, and platforms ✔️ Organize campaigns efficiently in Google Sheets, Docs, Asana, Notion, and Shopify Collabs ✔️ Analyze and optimize campaigns for maximum ROI and engagement 🔥 Proven Impact: One of my campaigns generated over $3M+ in revenue within a single month through strategic influencer selection and effective campaign execution. 🛠️ Marketing Toolbox: Upfluence | PhlanX | Aspire | Heepsy | Shopify Collabs | Asana | Notion | Buffer | Hootsuite| Google Analytics | Canva | Figma | CapCut | ChatGPT | DocuSign 💡 Why Brands Choose Me: I bring passion, precision, and dedication to every campaign. I follow instructions meticulously, build trust quickly, and ensure expectations are not just met but exceeded. Cheers, Nusrat

  • Social Media Management
  • Social Media Marketing
  • Social Media Strategy
  • Social Media Content Creation
  • Canva
  • Influencer Marketing
  • Instagram
  • Facebook
  • Social Media Marketing Strategy
  • Market Research
  • Growth Strategy
  • Growth Hacking
  • Organic Traffic Growth
  • Instagram Plugin
  • Social Media Plugin
Tom C.

Wollongong, Australia

$60/hr
4.5
41 jobs

I run an independent branding studio (griffinstudio,co), crafting brands that tell stories, and resonate with audiences. Previous experience includes co-founding and creative direction for Australian brands like Flare and Tapt Media (formerly channel 9 Radio), as well as contract work for Ella Bache, design studios, and agencies worldwide.

  • Brand Guidelines
  • Brand Identity
  • Branding
  • Brand Strategy
  • Web Design
  • Logo Design
  • Graphic Design
  • Brand Identity & Guidelines
  • Shopify Website Design
  • Rebranding
  • Brand Design
  • Packaging Design
  • Brochure Design
  • Motion Design
  • Logo Animation
David G.

Sydney, Australia

$220/hr
5.0
267 jobs

Hi there, I am a highly skilled branding professional with over 25 years experience. I help clients build better brands. Expert in brand & business strategy, copy, visual identity & logo design. Experienced with blue chip international brands and agencies across multiple markets & industries including SC Johnson, Mars Foods, Cat, Allied Domecq, BAT, Bates Dorland, GPY&R, Fitch and more. "David combines freelancer flexibility with quality strategic thinking rooted in years of corporate experience” - US Fortune 100 Client. I specialise in brand strategy, brand development, re-branding & ongoing brand guidance. I have held senior roles both client and agency side responsible for large teams and budgets globally. A seasoned professional experienced working with enterprise businesses worldwide, I also have significant experience with start-ups and new business development. I love working with founders and entrepreneurs in the critical early stages of business & brand development. My experience is built from both supporting start-up clients as well as having set-up, run and sold a number of business myself. "David guided us in the right direction even when we weren't quite sure on how to move forward" - Tech Start-up Client. Please take the time to read my reviews. I have been identified and selected by Upwork as an Expert Vetted Pro (top 1%), an interview based accreditation offered to top performers only. I also sit on multiple Private Upwork Talent Clouds. I have a special love for helping businesses and brands become environmentally sustainable. To help and guide the rapid transformation of businesses into sustainable environmental leaders from the inside out. I am supported in my work by my partner Susie, a highly skilled and internationally experienced graphic designer in her own right. Susie and I work as a team as part of our own consulting firm Blue Swimmer Group Pty Ltd, a business we have owned and operated for many years. We bring both strategic and creative expertise to all our projects. We are committed to ensuring all our clients, both large and small, benefit from our skills and experience and are 100% satisfied with our services. We are trustworthy, professional, reliable & efficient. Credentials Former senior marketing and brand manager at blue chip multinationals and international design & advertising agencies. Hands on experience launching, developing and managing brands and businesses. Board level strategy through to in-field implementation. Current Positions Owner & Director, Blue Swimmer Group Marketing Agency, Australia Owner & Director, Name Shakers Naming & Identity Agency Direct Industry Experience - FMCG (food, household, alcohol, tobacco, confectionary, beauty, cosmetics, haircare, healthcare, supplements, more) - Fashion & Textiles, Eyewear, Watches, Jewellery & Accessories, Swimwear - Retailing, Wholesaling and Agency. - Real Estate, Development, Construction - Investment & Funds Management - Tech & Digital Disruption (products, services, apps, platforms, marketplaces, AI, IoT, 3D etc) - Removals, Storage and Logistics - Travel Retail, Airlines, Hotels & Tourism - Building, Engineering, Hardware, Landscaping, Horticulture - Education & Training - Recruitment & Staff Development - Consulting & Agency Services - Crypto, Blockchain and non-fiat currencies - Charity and NFP - Medical, Dental, Healthcare, Allied Health - Legal, Compliance and related - Sports, Active Lifestyle, Health and Wellbeing - High Net Worth Individuals - Data - Design & Creative Services - Facilities Management, Cleaning, Painting and Commercial Trade Services - Global Art Industry - Innovation - Sustainable Products and Services - Security - Risk & Insurance - Mindfulness - Fishing & Outdoors - Short-term and holiday rentals and accommodation Marketing & Sales Skills - Brand Strategy & Management - Business & Brand Naming, Descriptors, Tag-lines & Slogans - Logos, Corporate Identity & Trademarks - Graphic Design, Photography & Art Direction - Copy Writing (Ad, Web, Print, Pitch) - Advertising, PR & Media Strategy & Creative - In-store & Field Communications Strategy & Creative - Online, Web, eCommerce & mCommerce Strategy - Print & Production General Management - Business Strategy - Business & Product Development - Vision & Mission Development - IP Protection & Management (Design & Trademarks) - Domestic & International Trade & Shipping - Distribution & Warehousing - Agents & Distributors - Contract Manufacture Market Experience - Australia & New Zealand  - United Kingdom & Western Europe - Russia & Nordics - North America - Canada - UAE, Saudi and Middle East - Israel - India - Hong Kong, Singapore, Myanmar & China - PNG & Pacific Islands Please reach out with any questions you have. PS - Many are now engaging me for short, video based brand coaching and business soundboarding sessions. Please enquire if interested. They are often a great way to get started

  • Brand Management
  • Brand Marketing
  • Marketing Strategy
  • Graphic Design
  • Product Development
  • Advertising
  • Corporate Brand Identity
  • Product Management
  • Business Plan
  • Sales Promotion
Kamila K.

Lower Beechmont, Australia

$175/hr
5.0
14 jobs

I am a multi-award-winning wellness and beauty brand founder and strategist who builds brands into international businesses, from category creation through to retail partnerships, marketplace performance, and multi-market expansion. I founded White Lotus Beauty in 2004 and spent the next two decades doing something most marketers have never done: building entirely new western beauty categories from scratch. Jade rollers, gua sha, cosmetic cupping, and holistic microneedling did not exist as mainstream consumer categories before we created them. I wrote the first English-language education, trained the practitioners, built the consumer demand, and then took the brand into retail. Today White Lotus Beauty is live with Nordstrom, Ulta Beauty, SalonCentric, eCosmetics, Superdrug, Holland and Barrett, Chemist Warehouse, Myer, and Virgin Velocity across the USA, UK, and Australia. I also co-founded Yavelle, a premium deuterium depleted water brand, in 2026. I run self-serve retail media on premium retail marketplaces targeting 400% plus ROAS, managing bid strategy and budget allocation at SKU level with my own capital on the line, not a client's. That is a fundamentally different level of expertise than agency account management. I also contract for wellness brands as a senior marketing resource, giving me current hands-on knowledge of what is actually working in paid, organic and marketplace channels right now across competitive wellness and beauty categories. My work sits at the intersection of three things most brand strategists can only offer one of: founder-level brand building and category creation, performance-driven retail media, and the practical knowledge of what it takes to enter and grow in international retail markets from scratch. WHO I WORK BEST WITH Wellness and beauty brands at an inflection point. Ready to move from one market to several, from direct-to-consumer to retail shelf, or from brand awareness to measurable retail media performance. Founders who want a strategist who has done it with their own brand, not just advised from the outside. WHAT I OFFER • Category creation and brand positioning. Creating the language, education, consumer narrative, and retail story for products that do not yet have an established western market. • International retail expansion strategy. Market entry sequencing, distributor selection, retail partner identification and pitch preparation across UK, USA, Australia, and Europe. • Retail media strategy and optimisation. Self-serve marketplace advertising on premium retail marketplaces. SKU level ROAS targeting, bid architecture, budget allocation, and performance auditing. • Brand and marketing strategy. Brand positioning, product portfolio strategy, campaign planning, and content strategy for wellness and beauty brands at growth stage. • Ecommerce and marketplace growth. Multi-channel marketplace strategy with a focus on sustainable margin and brand integrity across channels. • Marketing management. I work as an embedded marketing manager for wellness brands needing senior strategic input without a full-time hire. • Business consultations. For wellness and beauty founders navigating growth decisions, retail partnerships, international expansion, or brand positioning challenges.

  • Brand Consulting
  • Brand Strategy
  • Brand Marketing
  • Brand Positioning
  • Marketing Strategy
  • Beauty
  • Research & Strategy
  • Ecommerce Marketing
  • Growth Strategy
  • Business Consulting
  • Business Strategy
  • Ecommerce
  • Sales Strategy
  • SEO Strategy
  • Sales & Marketing
  • Product Strategy
  • Social Media Website

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