Hire the Best Brand Identity & Guidelines Freelancers
in Australia

I run an independent branding studio called Griffin Studio, crafting brands that tell stories, and resonate with audiences. The studio sits at the intersection of freelancer and agency, run solo for the majority of projects, i offer the same structured approach as agencies, but with the agility and personalised experience of a freelancer. At it's core my studio helps premium brands elevate their perception through strategic design and brand experiences that empower your brand. i focus on the story of your business, the industry, and culture, to build concepts that your competition couldn't imitate if they tried. My Clients include major brands like Tapt Media (formerly channel 9 Radio), Ella Bache, and Vitaceuticals, as well as working closely with small businesses, design studios, and agencies worldwide.

Businesses that tender for government contracts, win commercial work, or pitch for partnerships need documents that look professional and put their best foot forward. Whether it be a capability statement, brand identity, company profile or services brochure, it needs to reflect the quality of your work and not be a generic template your competitor is using too. I'm Andrew Torrens, a senior graphic designer and brand identity specialist based in Brisbane, Australia. I've spent over 15 years working inside Australian businesses in the industrial sector and have a strong understanding of how B2B clients think, what procurement teams look for, and what makes a corporate document actually work in the real world. What I design: ✅ Capability statements: clean, structured, print-ready and built for tendering ✅ Company profiles: professional documents that represent your business at its best ✅ Brand identity: logo design, brand guidelines, style guides, colour and typography ✅ Brochures and marketing collateral: aligned to your brand, ready for print or digital ✅ Pitch decks and investor presentations Who I work with: I specialise in Australian businesses in construction, trades, engineering, infrastructure, mining, compliance, and professional services. If you're a contractor who needs to respond to a government tender, a growing business that needs to look the part when you walk into a new client meeting, or a company that's outgrown its current brand, I'm your designer. Why work with me: ✅ 100% Job Success Score on Upwork and Top Rated Talent verified ✅ Fast turnaround with drafts closely aligned to your end result ✅ I bring marketing strategy thinking to every design brief, not just visual execution ✅ Your project is solely completed by me - no agencies, no juniors I respond within 1 hour during Australian business hours. Send me a message and let's discuss your next project.

Hi there, I am a highly skilled branding professional with over 25 years experience. I help clients build better brands. Expert in brand & business strategy, copy, visual identity & logo design. Experienced with blue chip international brands and agencies across multiple markets & industries including SC Johnson, Mars Foods, Cat, Allied Domecq, BAT, Bates Dorland, GPY&R, Fitch and more. "David combines freelancer flexibility with quality strategic thinking rooted in years of corporate experience” - US Fortune 100 Client. I specialise in brand strategy, brand development, re-branding & ongoing brand guidance. I have held senior roles both client and agency side responsible for large teams and budgets globally. A seasoned professional experienced working with enterprise businesses worldwide, I also have significant experience with start-ups and new business development. I love working with founders and entrepreneurs in the critical early stages of business & brand development. My experience is built from both supporting start-up clients as well as having set-up, run and sold a number of business myself. "David guided us in the right direction even when we weren't quite sure on how to move forward" - Tech Start-up Client. Please take the time to read my reviews. I have been identified and selected by Upwork as an Expert Vetted Pro (top 1%), an interview based accreditation offered to top performers only. I also sit on multiple Private Upwork Talent Clouds. I have a special love for helping businesses and brands become environmentally sustainable. To help and guide the rapid transformation of businesses into sustainable environmental leaders from the inside out. I am supported in my work by my partner Susie, a highly skilled and internationally experienced graphic designer in her own right. Susie and I work as a team as part of our own consulting firm Blue Swimmer Group Pty Ltd, a business we have owned and operated for many years. We bring both strategic and creative expertise to all our projects. We are committed to ensuring all our clients, both large and small, benefit from our skills and experience and are 100% satisfied with our services. We are trustworthy, professional, reliable & efficient. Credentials Former senior marketing and brand manager at blue chip multinationals and international design & advertising agencies. Hands on experience launching, developing and managing brands and businesses. Board level strategy through to in-field implementation. Current Positions Owner & Director, Blue Swimmer Group Marketing Agency, Australia Owner & Director, Name Shakers Naming & Identity Agency Direct Industry Experience - FMCG (food, household, alcohol, tobacco, confectionary, beauty, cosmetics, haircare, healthcare, supplements, more) - Fashion & Textiles, Eyewear, Watches, Jewellery & Accessories, Swimwear - Retailing, Wholesaling and Agency. - Real Estate, Development, Construction - Investment & Funds Management - Tech & Digital Disruption (products, services, apps, platforms, marketplaces, AI, IoT, 3D etc) - Removals, Storage and Logistics - Travel Retail, Airlines, Hotels & Tourism - Building, Engineering, Hardware, Landscaping, Horticulture - Education & Training - Recruitment & Staff Development - Consulting & Agency Services - Crypto, Blockchain and non-fiat currencies - Charity and NFP - Medical, Dental, Healthcare, Allied Health - Legal, Compliance and related - Sports, Active Lifestyle, Health and Wellbeing - High Net Worth Individuals - Data - Design & Creative Services - Facilities Management, Cleaning, Painting and Commercial Trade Services - Global Art Industry - Innovation - Sustainable Products and Services - Security - Risk & Insurance - Mindfulness - Fishing & Outdoors - Short-term and holiday rentals and accommodation Marketing & Sales Skills - Brand Strategy & Management - Business & Brand Naming, Descriptors, Tag-lines & Slogans - Logos, Corporate Identity & Trademarks - Graphic Design, Photography & Art Direction - Copy Writing (Ad, Web, Print, Pitch) - Advertising, PR & Media Strategy & Creative - In-store & Field Communications Strategy & Creative - Online, Web, eCommerce & mCommerce Strategy - Print & Production General Management - Business Strategy - Business & Product Development - Vision & Mission Development - IP Protection & Management (Design & Trademarks) - Domestic & International Trade & Shipping - Distribution & Warehousing - Agents & Distributors - Contract Manufacture Market Experience - Australia & New Zealand  - United Kingdom & Western Europe - Russia & Nordics - North America - Canada - UAE, Saudi and Middle East - Israel - India - Hong Kong, Singapore, Myanmar & China - PNG & Pacific Islands Please reach out with any questions you have. PS - Many are now engaging me for short, video based brand coaching and business soundboarding sessions. Please enquire if interested. They are often a great way to get started

⚡️ Creative Brand Identity & Graphic Design Expert 🖥️ Skilled in Adobe Creative Suite & Canva 🔥 Six years of professional design experience ⏰ Detail-driven, independent, and always on time Let’s bring your brand to life 👇🏽👇🏽👇🏽 🔥 𝗕𝗥𝗔𝗡𝗗 𝗜𝗗𝗘𝗡𝗧𝗜𝗧𝗬 & 𝗗𝗘𝗦𝗜𝗚𝗡 • Logo design | brand identity systems | typography & color palettes • Brand guides | stationery | packaging | merch & apparel design • Social media branding | Instagram, Facebook ad creative | digital campaigns • Posters, flyers, menus, brochures, business cards • Retail and café branding | signage | mockups | print-ready assets • Moodboards, creative direction, art direction, concept development 💥 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 & 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗗𝗘𝗦𝗜𝗚𝗡 • Ad design for Meta, TikTok, Google, Pinterest • Social media templates, carousels, reels, feed layouts • Digital and print advertising | launch campaigns • Email newsletters, promo graphics, product marketing 👕 𝗔𝗣𝗣𝗔𝗥𝗘𝗟 & 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗗𝗘𝗦𝗜𝗚𝗡 • T-shirt and merchandise graphics, labels, tags, print design • Packaging and unboxing experience design • Product mockups and presentation decks 🛠️ 𝗧𝗢𝗢𝗟𝗦 • Adobe Illustrator, Photoshop, InDesign, Lightroom • Canva, Figma, Google Slides, PowerPoint ➡️ Sounds like what you’re looking for? Let’s chat — send me a message 💬 P.S. This could be the start of your strongest visual identity yet.

Creativity. Quality. Quick Turnaround. With over 8 years of experience, I specialize in brand identity, editorial graphic design, and creative direction, helping businesses, entrepreneurs, and organizations build compelling and cohesive visual identities. I offer customized creative solutions tailored to each project, ensuring designs that are both strategic and visually impactful. My approach is driven by a commitment to high-quality, professional design, attention to detail, and efficient turnaround times. As a full-time freelance designer, I am available during regular business hours across US time zones and always aim to build long-term relationships with my clients. What I Do: Brand Identity • Logo design & visual identity systems • Brand guidelines & visual direction • Typography & colour systems • Brand assets & applications • Website Design Graphic & Editorial Design • Editorial design – magazines, booklets, brand books, e-books • Marketing materials – brochures, business cards, presentations, flyers • Social media graphics & digital assets • Art direction for editorial and visual projects Let’s collaborate to build a distinctive and cohesive visual identity for your brand, with thoughtful design and a professional approach from concept to final delivery.

I specialize in Branding and Packaging design, I love collaborating with people and businesses of all kinds, no matter the industry or where they're based. For me, working closely with you isn’t just helpful, it’s essential. That’s how we turn ideas into something real, with purpose and clarity. I believe good design should always be intentional, it should say something, solve something, or move something forward. I’m here to deliver thoughtful, honest design for brands that are ready to grow, evolve, and make an impact. 🏅 Packaging & Brand Designer 🏅Experience with large retail chains in Australia ( Coles & Chemist Warehouse) and E-commerce around the world. 🏅English and Spanish 🏅FDA | FSANZ | CFIA | FSA I Specialize in: Fast-Moving Consumer Goods – FMCG Packaging Design Health and Beauty Packaging Design Food and Beverage – F&B Packaging Design General Product Packaging Designers Logo Design Brand guidelines Mock-ups