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At A Glance: Brand Consultants

Although competition and company image have always been strong parts of business management, those emphases have become even more pronounced in the Internet-connected world of today. Consumers are now interacting with companies and organizations in a highly visual way that strongly influences their opinions and purchasing decisions. The Internet allows for the streaming of ads and news that can support competitors as easily as it supports you. Now more than ever, it has become important to cultivate and maintain a strong brand for your company or product. Brand consultants can provide the extra edge you need to maintain a strong and relevant brand.

Brand consultants on Upwork are business-savvy individuals who have experience and knowledge working in the marketing and consumer relations fields. A brand consultant identifies your brand’s effectiveness, collects research on competitors and consumers, and details this research into a report that’s made available to you. A consultant also collaborates with you using the information he or she has gathered to suggest and implement changes that can benefit and optimize your company’s branding strategy. Having access to a brand consultant allows you to confidently make informed and effective marketing decisions in the midst of a constantly shifting competitive landscape. Hiring a freelance brand consultant provides you with a cost-effective and flexible solution in regards to product and company branding, leaving you and your business to continue your focus on providing reliable products and services.

Mobile Development

Migrating Your iOS App to Swift 3

When Apple released the beta of the newest version of its IDE Xcode 8 in June 2016, they released a beta update of Swift 3 along with it—the newest, open-source iteration of the Swift mobile programming language. Read on to learn more about what’s new with the language, reasons why you should consider migrating now, and tips on getting started.

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October 25, 2016

Mobile Development

Helpful Tips & Best Practices for Android Developers

Many programmers will tell you that some of the biggest mistakes they’ve made have been through trial and error. Even an experienced developer can benefit from reviewing some of the best practices that Google lays out for Android projects. To help you start your Android app project off on the right foot, here are a few tips and best practices to consider.

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October 24, 2016

Web Development

Tips and Best Practices for Working With the .NET Framework

It’s not easy getting to know .NET. Not only do you have to learn the language, which is a combination of the C# and VB.NET programming languages, you also need to understand principles of object-oriented programming (OOP). Other than differences in syntax, the concepts are the same. Here are some tips to keep in mind when working in the .NET platform.

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October 21, 2016

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