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At A Glance: Brand Consultants

Although competition and company image have always been strong parts of business management, those emphases have become even more pronounced in the Internet-connected world of today. Consumers are now interacting with companies and organizations in a highly visual way that strongly influences their opinions and purchasing decisions. The Internet allows for the streaming of ads and news that can support competitors as easily as it supports you. Now more than ever, it has become important to cultivate and maintain a strong brand for your company or product. Brand consultants can provide the extra edge you need to maintain a strong and relevant brand.

Brand consultants on Upwork are business-savvy individuals who have experience and knowledge working in the marketing and consumer relations fields. A brand consultant identifies your brand’s effectiveness, collects research on competitors and consumers, and details this research into a report that’s made available to you. A consultant also collaborates with you using the information he or she has gathered to suggest and implement changes that can benefit and optimize your company’s branding strategy. Having access to a brand consultant allows you to confidently make informed and effective marketing decisions in the midst of a constantly shifting competitive landscape. Hiring a freelance brand consultant provides you with a cost-effective and flexible solution in regards to product and company branding, leaving you and your business to continue your focus on providing reliable products and services.

Web Development

Magento vs. WordPress: Comparing Two Top Content Management Systems

Creating an ecommerce site with a content management system (CMS) has a few advantages for the non-developer: You can control your site’s content quickly and easily; you can update inventory on the fly, and some basic administrative tasks like optimizing SEO and integrating payment options can be handled without a ton of programming experience. So, […]

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January 13, 2017

Web Development

WordPress vs. Weebly

Creating a good-looking website without extensive web development experience is much easier today than it’s ever been, thanks in part to site builders and content management systems (CMS)—platforms that offer the ability to design, update, and customize sites with little to no coding required. Which platform is right for you? Here’s a look at WordPress vs. Weebly.

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January 12, 2017

Web Development

Tips for Creating an OpenCart Multi-Store Sub-Folder Model

If you use OpenCart for your e-commerce CMS and want to add another store “under the same roof,” it’s possible to do so and manage it through your existing admin panel with a simple customization: sub-folders in OpenCart’s Multi-store mode. In this article, Igor Chishkala walks you through how to use this powerful but easy-to-use feature.

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January 11, 2017

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