Hire the best Brand Consulting specialists

Check out Brand Consulting specialists with the skills you need for your next job.

Clients rate Brand Consulting specialists
Rating is 4.8 out of 5.
4.8/5
based on 1,703 client reviews
Andrew H.
$150/hr
  • Trophy Icon Brand Consulting
  • Creative Writing
  • Business Writing
  • Brand Marketing
  • Advertising
  • Blog Writing
  • Article Writing
  • Business Development
  • LinkedIn
  • Biography Writing
  • Brand Positioning
  • Brand Identity
  • Branding
  • Storytelling
  • Website Copywriting

Think of me as a Content Whisperer. I'm a gifted storyteller, dedicated to helping clients tell theirs. I say this unabashedly and with complete confidence. The proof, of course, is the words. Today, finding the right words is more important than ever, and I strive to under-promise but over-deliver. The name of my company says it all: words-are-my-biz And my philosophy is simple: The right words sell. The wrong words leave sales on the table. WHO I AM. I’m a professional writer living in Portland, Oregon with a lifelong passion for the power of the written word. I’ve written everything from novels to blogs, sales...

Maria Laura L.
$250/hr
  • Trophy Icon Brand Consulting
  • Digital Marketing
  • Pinterest Ads Manager
  • Fashion Design
  • Search Engine Optimization
  • Social Media Marketing
  • Graphic Design
  • Brand Marketing
  • Pinterest

✨ Let's make your content visible ever after ✨ 7+ years of experience working with Pinterest for brands and bloggers. Real, Organic, True Growth. 45+ million monthly impressions. 6 million impressions on a single pin. 10k new Followers per month. Your content on Pinterest doesn’t expire, you can make it live forever! Make your brand stand out on the platform, get traffic on your website, new subscribers on your email list, and new clients on your store using Pinterest. I have worked with Pinterest since it was in beta. I am passionate about Pinterest and have worked hard to become an expert in the platform. I've worked with many...

Dana R.
$125/hr
  • Trophy Icon Brand Consulting
  • Product Marketing
  • Sales & Marketing
  • Marketing Strategy
  • Brand Development
  • Brand Marketing
  • Brand Positioning
  • Brand Strategy
  • Branding & Marketing

I'm a full-time freelancer that's been Upwork Top Rated since 2017. I have over 15 years of Marketing experience and have worked with a wide variety of industries and businesses - small and large, B2C, B2B, product and service. Over the years I’ve been hands-on in nearly every aspect of Marketing. This functional experience combined with my degree in Sociology, gives me a unique perspective of how to frame your business so you can find, and effectively communicate with, your customers. When you work with me you can expect: Direct, honest communication and no frills. I value efficiency and like to start projects by determining goals so...

Garrett I.
$125/hr
  • Trophy Icon Brand Consulting
  • Product Design
  • Web Design
  • User Interface Design
  • User Experience Design
  • Figma
  • WordPress
  • WooCommerce
  • Shopify
  • HTML5
  • CSS 3
  • HubSpot
  • Prototyping
  • App Design
  • Conversion Rate Optimization

I have 12+ years experience, with a degree and training in graphic communications. I am a specialist in responsive web design, UI/UX design, conversion rate optimization (CRO), product design/development, front-end development, e-commerce, WordPress, Shopify, WooCommerce, digital marketing media, growth marketing, product management and brand consulting. My design approach is always to keep it clean, modern, and simple. If you are looking to grow your business or product visually in a professional modern direction, then I'm your guy. Below is a full list of my professional services: • Responsive Web Design • UI/UX Design •...

Chris A.
$125/hr
  • Trophy Icon Brand Consulting
  • Brand Identity
  • Concept Development
  • Adobe Illustrator
  • Communication Design
  • Copywriting
  • Logo
  • Brand Naming
  • Website Design
  • Website Development
  • Graphic Design
  • Brand Name
  • Branding
  • Brand Development
  • Brand Strategy

Hey, my name is Chris. I am an Upwork Certified Brand Identity Designer. As a Branding Expert I appreciate the opportunity to understand my client's vision and mission so that I can develop a thorough and streamlined written and visual brand identity strategy. I lead a clear and organized process that leads to uncompromisingly beautiful products. Key deliverables I provide are: - Naming (.com and trademark ready) - Renaming (.com and trademark ready) - Logo design (visual, wordmark, lettermark) - Color scheme - Brand/Style Guides - Marketing Materials - Digital/Print Collateral (Pitch Deck, Business Cards, Rack Cards, Flyers) - Social...

Nikola I.
$50/hr
  • Trophy Icon Brand Consulting
  • Advertising
  • Digital Marketing
  • Email Marketing
  • Facebook Advertising
  • Graphic Design
  • Social Media Marketing
  • Zapier
  • Print Design
  • Logo Design
  • Digital Marketing Strategy
  • Klaviyo
  • Customer Relationship Management

We are a team of designers and marketing experts, passionate about design solutions that will stand the test of time. We believe in the power of collaboration and take the time to get to know you and your business, so we can create design solutions that are well-suited to your values and echo your strategic growth plans. We are proficient with Adobe Creative Suite Software. Our experience ranges from 10 to 15 years with the programs we use. What we can do for you: - Any type of Graphic Design, Logos, Ads, Brochures, Flyers, E-signatures, Covers, Cards, etc. - Video editing, Creating GIFs, Video ads, or presentations - Social Media...

Karen U.
$70/hr
  • Trophy Icon Brand Consulting
  • Kartra
  • Digital Concourse Marketing Automation
  • Mailchimp Plugin
  • Web/graphic Design
  • WordPress Theme
  • Divi
  • Business Consulting
  • Logo
  • Brand Strategy

Specializing in Set up and Management at Kartra, Groove and Thinkific Platforms. Wordpress Websites (Prefer Divi or Enfold) Years of experience as a business owner and consulting other small businesses as to what they may need to succeed in online marketing in the current market.

Nicola D.
$50/hr
  • Trophy Icon Brand Consulting
  • Made-to-Measure
  • Creative Direction
  • Creative Strategy
  • Buying
  • Luxurious
  • Contemporary Style
  • Fashion Consultation
  • Consultant
  • Fabric
  • Wearable Technology
  • Fashion Design
  • Clothing

I’ve been working in the fashion industry for more than 10 years and I seasonally help selected brands worldwide based to launch their business. I can support 360 degree from the design part to the final product ready to be sold in the best and efficient way possibile. I'm mainly focused on clothing and I can develop any kind of item in a very high quality target, both menwear and womenswear. Beside this I'm also into accessories brands including leather and fabric hand bags, back pack, duffle bags and more with different targets but generally I'm focused on luxury products. What ever your project is about I'm able to assist you with my...

Lisa F.
$95/hr
  • Trophy Icon Brand Consulting
  • Brand Development
  • Marketing Consulting
  • Digital Strategy
  • Web Design
  • SEO Strategy
  • Graphic Design
  • Content Writing
  • Microsoft PowerPoint
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Figma
  • WordPress
  • Web Host Manager

I provide one-time or longer-term marketing services across a wide array of industry verticals. Since each project is unique, I offer a complimentary consultation for every invitation received. Contact me any time and let's discuss your project specifics. My number one priority is client satisfaction for best cost and deliverable outcomes. • Marketing strategy consulting/planning • Brand development/alignment • Wordpress, host, manage, design • Graphic design, print and digital (all mediums) • Copywriting/editing • Digital Marketing/campaign development

Rashida P.
$75/hr
  • Trophy Icon Brand Consulting
  • Paid Social
  • Digital Strategy
  • Customer Acquisition Strategy
  • Ecommerce
  • Business with 10-99 Employees
  • Google Ads
  • Marketing Strategy
  • Branding
  • Brand Marketing
  • Brand Strategy
  • Business Plan
  • Search Engine Marketing
  • Brand Research
  • B2C Marketing

Welcome! I specialize in building consumer brands including brand strategy/identity, digital and traditional marketing and strategic growth planning. As an Expert-Vetted Freelancer I am in the Top 1% in these fields. Deep understanding of the consumer, the competitive landscape and your business form the foundation of everything I do. Through insight, I sharpen the value proposition, clarify your target, help to differentiate and creatively translate your brand. Clarity, consistency, cohesiveness. More than hallmarks of great brands, this is the stuff that powers brands, providing focus and fuel to accelerate growth. If you are ready...

Matija K.
$75/hr
  • Trophy Icon Brand Consulting
  • Brand Marketing
  • Brand Management
  • Startup Consulting
  • Corporate Brand Identity
  • Slogan
  • Creative Strategy
  • Catchphrase
  • Business Development
  • Product Development
  • Business Coaching
  • Brand Naming
  • Brand Strategy

Wheater you want to set the right foundations for your brand, create a memorable brand name, or start creating memorable content for your business, you need a reliable strategist that isn't afraid to get his hands dirty. I'm here to get your brand rolling. From initial concepts to brand development and implementation. Making sure you're staying consistent is one of the most important things for every brand. I could talk about years of experience and thousands of projects I did. But I won't bore you with that. What I'll promise you instead is this - you won't find anyone that works as hard as me to keep you happy. Are you ready to get...

Alexandru S.
$30/hr
  • Trophy Icon Brand Consulting
  • Sales Letter
  • Sales Funnel Copywriting
  • Copywriting
  • Ad Copy
  • ClickFunnels
  • Digital Marketing Strategy
  • Lead Generation Strategy
  • Website Development
  • Conversion Rate Optimization
  • Market Analysis
  • Marketing Strategy
  • Strategy & Planning

🦄 My Sales Funnels have helped my clients generate $1.5M+ in Revenue with Cold Traffic. 🏆 3.5+ years of Sales Funnel Experience. 🌟 My clients run online businesses, and I help them geometrically grow with Sales Funnels. Some of their quotes that I love: ●"Our Sales Funnel converts at a 10% conversion rate on cold traffic" ●"We acquired 335+ brand new customers last month with only $4,000 in the advertising budget" ●"Last 30 days, we've had 6.5X ROAS on Cold Traffic with Facebook and Instagram Ads". My clients are getting a 9-15% conversion rate with Sales Funnels + at least a 2.5x Return on ad spend. ⚡︎I cannot help everybody, but...

Daniel A.
$100/hr
  • Trophy Icon Brand Consulting
  • Adobe Illustrator
  • Adobe Photoshop
  • Fashion Design
  • Product Design
  • Graphic Design
  • Fashion & Beauty
  • Branding
  • Accessories

I have 10+ years of actual work experience in menswear, accessories and graphic design. The majority of those years were with LRG Clothing Company as a senior designer. I have a degree in Graphic Design and recently graduated from Academy of Art University with a degree in Fashion.

Greg G.
$497/hr
  • Trophy Icon Brand Consulting
  • Google Ads
  • Internet Marketing
  • Klaviyo
  • Marketing Strategy
  • Google Analytics
  • Email Marketing
  • Direct Marketing
  • Web Analytics
  • Email Deliverability
  • Automation
  • Facebook
  • Marketing Automation
  • ActiveCampaign
  • A/B Testing
  • Shopify

20 years brand, digital, and performance marketing strategy & analytics at many of the world's best ad agencies, including Saatchi & Saatchi LA, Young & Rubicam (Y&R), and Digitas NYC. What I offer: An effective, creative, and technical "data first" approach to increasing your online leads and sales, and improve your customer experience. Previous clients: ** American Express ** Citibank ** Mercedes-Benz ** Toyota ** P&G ** Jet Blue ** Honeylove I have a proven track history of delivering measurable results for Fortune 100 companies as well as for smaller enterprises and startups. Awards/ public speaking: ** Best campaign optimization...

Oscar R.
$40/hr
  • Trophy Icon Brand Consulting
  • Sales & Marketing
  • Search Engine Optimization
  • SEM Keyword Research
  • Social Media Marketing
  • Lead Generation
  • PPC Marketing
  • Content Creation
  • Google Ad Manager
  • Facebook Ads Manager
  • WordPress
  • Content Marketing
  • Web Design
  • Social Media Website

If you are ready to launch or scale your business let's talk! As a social media marketing strategist with years of experience, I've developed a deep understanding of what it takes to effectively promote and grow businesses across various platforms, from Facebook and Instagram to Google Ads and YouTube Ads. In addition, as the COO and Co-founder of Lil Horse powered by DrakeTech, a design and digital marketing agency, I've built a team of talented designers and communicators passionate about helping businesses like yours succeed and grow. Who we are: Growth-oriented marketers focused on long-term brand positioning and sustainable...

Matan M.
$150/hr
  • Trophy Icon Brand Consulting
  • Startup Consulting
  • Business Modeling
  • Business Plan
  • Pitch Deck
  • Financial Modeling
  • Venture Capital Consulting
  • Management Consulting
  • PitchBooks
  • Pitch Deck
  • Fundraising

Raising money as a startup is hard work! The amount of collateral required (one-pager, pitch deck, business plan, financial projections) is massive. And if that's not enough the knowledge required to actually approach and close rounds with angels and VCs is another huge hurdle. With 13 years of entrepreneurial experience and 3 exited startups, I know what investors are looking for when analyzing startups. Whether it be a business plan, pitch deck, financial model, or term sheet, I'm here to help you create the collateral that will get investors' attention. You only get one chance to impress an investor, don't waste it! Utilizing these...

Melissa M.
$95/hr
  • Trophy Icon Brand Consulting
  • Search Engine Optimization
  • Marketing Strategy
  • SEO Writing
  • Brand Marketing
  • Press Release Writing
  • Social Media Marketing
  • Instagram Marketing
  • Etsy Listing
  • SEO Strategy
  • Business with 10-99 Employees
  • Press Release
  • eCommerce
  • Business Coaching
  • Startup Company

HAVE YOU EVER FELT STUCK AT YOUR 9-5 JOB, DREAMING OF TURNING YOUR ETSY SHOP INTO YOUR FULL-TIME THING? Have you ever seen super successful Etsy shops and thought, "How did they get there?" Or have you ever felt intimidated by the amount of time you THINK it will take to get your shop generating a 6-figure income? Don't worry, you're not alone! You DO have what it takes to make it big on Etsy! :: Just imagine :: ✦ EARNING A FULL TIME INCOME ON PART TIME HOURS IN YOUR ETSY SHOP ✦ GROWING YOUR ETSY SHOP AND INCOME BEYOND YOUR OWN EXPECTATIONS ✦ HAVING FULL CONTROL OVER YOUR TIME AND INCOME ✦ FINALLY BEING ABLE TO QUIT YOUR 9-5 JOB +...

Christopher B.
$50/hr
  • Trophy Icon Brand Consulting
  • Packaging Design
  • Covers & Packaging
  • Label & Package Design
  • Food Packaging
  • Corporate Brand Identity
  • Adobe Illustrator
  • Box
  • Adobe Photoshop
  • Brand Guidelines
  • Graphic Design
  • Active Listening

Get that standout package your product needs and deserves. FMCG Specialist - Quick turnaround. I am a Packaging / Labeling / Branding designer with over thirty five years experience in the industry. I will work closely with you to ensure you get a design you can be proud of, on time and on budget. Skills Summary: Packaging design Labeling design Branding / logo design Package and display mockup Die line prototyping Blister cards Marketing copywriting

Aaqib S.
$63/hr
  • Trophy Icon Brand Consulting
  • Creative Direction
  • Art Direction
  • Brand Development
  • Logo Design
  • Adobe Illustrator
  • Instagram
  • Typography
  • Social Media Advertising
  • Project Management
  • Brand Identity
  • Social Media Content
  • Social Media Imagery
  • Branding
  • Brand Identity & Guidelines

I'm an award-winning Art Director/Graphic Designer. What I do is simple: I help you find a way to turn your ideas into reality. Whether you're a business owner looking for a creative team or an agency on the hunt for a new team member, my goal is always to make sure that we're working together in the best way possible. I've been doing this for more than 18 years now, and I've seen it all—from local businesses who want an extra hand with their branding (and don't mind being a little hands-on) to global brands that need an entire team of creatives working around the clock to develop their next big campaign. And no matter how big or small your...

Roman H.
$199/hr
  • Trophy Icon Brand Consulting
  • Digital Marketing Strategy
  • Social Media Marketing Strategy
  • Communication Strategy
  • User Experience Strategy
  • Market Analysis
  • Product Design
  • Strategic Plan
  • Brand Strategy
  • Brand Positioning & Messaging Strategy

Marketing strategist with 17 years of experience. I'm helping my clients to define growth strategies, find new markets, reach potential customers/consumers, set up digital marketing, build websites, design brands and marketing communications. My clients vary from small and medium to large businesses and corporations like Mastercard, Pepsico, McDonald's. I've developed and implemented marketing strategies across different regions: USA, United Kingdom, Germany, Poland, Ukraine, Russia, Kazakhstan, Saudi Arabia and many others. I also have a large team (73 people) of market analysts, designers, media experts that can execute any kind of...

Maxwell B.
$200/hr
  • Trophy Icon Brand Consulting
  • Brand Guidelines
  • Corporate Brand Identity
  • Art Direction
  • Brand Positioning
  • Brand Identity
  • Brand Strategy
  • Marketing Strategy
  • Visual Communication
  • Branding
  • Corporate Branding
  • Branding & Marketing
  • Logo Design

You want your business to take off, to increase sales, improve relationships, and make a difference. But what got you here, won't get you there. That's where I come in. My studio EightySeven and I work with businesses like yours to design and re-design effective brands. EightySeven focuses on creating premium visuals backed by a creative strategy to make brands that help you stand out in your industry and stand out to your customers. We do this by acting as your creative partner helping you achieve your goals. You're the expert in your business, we're the experts in telling and presenting brand stories, let's work together to design your...

Petros N.
$90/hr
  • Trophy Icon Brand Consulting
  • Project Management
  • Quantitative Analysis
  • Microsoft Excel
  • Amazon PPC
  • Copywriting
  • Product Marketing
  • Brand Management
  • Amazon Listing Optimization
  • SEO Keyword Research
  • Amazon Seller Central

Amazon is a growing and complicated platform that can be difficult to navigate for new users. I'm here to help! I have 6 years of experience helping established and new companies manage their brands on the Amazon platform. I have worked with well-known brands and can offer references. I have experience creating a coordinated brand management strategy and am an expert in the following tactics: - Seller & Vendor Central - Brand Registry - Research (keyword, market, competitor) - Account Setup - Listing Optimization (copywriting, images, keywords) - PPC Sponsored Advertising - Data Analysis & Reporting - Customer Service (Reviews and...

Anna K.
$38/hr
  • Trophy Icon Brand Consulting
  • Fashion Design
  • Illustration
  • Print Design
  • T-Shirt Design
  • Adobe Illustrator
  • Adobe Photoshop
  • Sketching
  • Graphic Design
  • Fashion Retouch
  • Drawing
  • Tech Flat
  • Textile & Fabric
  • Streetwear
  • Tech Pack

Freelance fashion designer & illustrator. As a professional designer, I have the knowledge to provide a high quality service to my clients. I can provide fashion sketches, T-shirt print designs, repeating prints for fabric, and Spec Sheets including all technical information for production. I have worked in the fashion design and graphics field for nine years. I look at fashion design as a complex field. The fashion field is constantly changing, and I make an effort to explore it every day. I bring different ideas, including seamless print design and accessory design, into life. Adobe Illustrator, Adobe Photoshop, paper, watercolour,...

Vaishali P.
$349/hr
  • Trophy Icon Brand Consulting
  • Pricing Strategy Consulting
  • Pricing
  • Price Optimization
  • Pricing Research
  • Retail Merchandising
  • Strategy
  • Startup Consulting
  • Merchandising
  • Strategy & Planning
  • Management Consulting
  • eCommerce
  • SaaS
  • Brand Positioning
  • Competitive Analysis
  • Consumer Goods

Pricing Leader behind the biggest e-commerce acquisition of all time at $3.35 Billion. Executive Level Pricing professional with proven track record and over 15 years of pricing strategy in e-commerce, retail, brick & mortar, SaaS, services, and energy industries working for both start-ups and fortune 500 companies (and start-ups who became fortune 50). Passionate about applying pricing economics, data analytics, and consumer behavior psychology to find creative ways to optimize product/service price, leading to increased conversion and revenue for your business. Created and led Pricing Strategy and Pricing Operations team from ground up...

Shelby C.
$150/hr
  • Trophy Icon Brand Consulting
  • Digital Strategy
  • Editorial Writing
  • Digital Marketing
  • B2B Marketing
  • Content Strategy
  • Copywriting
  • Brand Research
  • Writing
  • Marketing Audit
  • Marketing Plan
  • Social Media Marketing Plan
  • Brand Positioning
  • Brand Guidelines
  • Brand Development

I develop marketing strategies, brand positioning, key messaging, social media and content strategies with a mix of market research and creativity that will set your brand apart. I work with companies of all sizes at all stages, from helping small start-ups determine their unique selling point, to consulting Fortune 500 companies on content strategy. Services I Offer: - Brand Development: Voice and personality, archetypes, creative guidelines - Brand Positioning Strategy: positioning/mission/vision statements, competitive landscape analysis, SWOT, best practices, brand story - Market Research: audience segmentation and competitive...

Iryna B.
$40/hr
  • Trophy Icon Brand Consulting
  • Marketing Strategy
  • Content Strategy
  • Social Media Marketing
  • Marketing Automation
  • Marketing Communications
  • Lead Generation
  • Facebook Marketing
  • Market Research
  • Facebook Ads Manager
  • Instagram Ad Campaign
  • Twitter Ads Manager
  • Lead Generation
  • Media Buying

Friendly problem-solver with 5 years experience of running social media ads and 7 years in marketing. ✅Helped 10+ businesses to attract and retain a bunch of new customers. Seeking to leverage my experience in order to help businesses to reach more with less efforts ✅Master's degree in Marketing I'm available for: 🔧Facebook/Instagram/Twitter/Pinterest Ads 🔧Google Ads 🔧Google Analytics (GA4/GA Universal) 🔧Google Tag Manager 💡Communication strategy 💡Market research 💡Target audience definition 💡Marketing strategy (on-line) 💡Content strategy 💡Marketing budget

Seth B.
$150/hr
  • Trophy Icon Brand Consulting
  • Brand Identity & Guidelines
  • Social Media Marketing
  • Business Coaching
  • Marketing Strategy
  • Brand Management
  • Business Writing
  • WordPress
  • Content Writing
  • Brand Research
  • Business Plan
  • Corporate Brand Identity
  • Brand Marketing
  • Brand Strategy
  • Storytelling

"Seth's work is agency-grade and we look forward to working with him again." I have over 15 years of experience providing branding, marketing, and business consulting for organizations of all sizes across a wide range of industries. I hold a degree in Linguistics from the University of Pennsylvania, which offers additional benefits to international businesses that want to connect with English-speaking audiences here in the United States and around the world. Working directly with founders and executive teams, I've consistently proven my ability to deliver high quality work on time and within budget to my clients throughout the...

$NaN/hr

How it works

1. Post a job (it’s free)

Tell us what you need. Provide as many details as possible, but don’t worry about getting it perfect.

2. Talent comes to you

Get qualified proposals within 24 hours, and meet the candidates you’re excited about. Hire as soon as you’re ready.

3. Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

4. Payment simplified

Receive invoices and make payments through Upwork. Only pay for work you authorize.

Trusted by 5M+ businesses

How to Hire Top Brand Strategists

How to hire brand strategists

From corporate blogs to social media accounts, it takes a lot of coordination and planning to turn a diverse collection of marketing assets into one cohesive brand. If you’re looking for a contractor who can make sure your brand’s messaging remains consistent across all marketing channels, a brand strategist can help. 

So how do you hire brand strategists? What follows is a crash course on how you can find top brand strategists on Upwork. 

How to shortlist brand strategy consultants

As you’re browsing available brand strategists, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as: 

  • Industry fit. You want a brand strategist who understands your industry, so they can help you resonate with your target audience. 
  • Teamwork. The brand strategist needs to be an effective communicator who can keep different departments aligned.
  • Feedback. Check reviews to see if past clients were satisfied with a contractor’s brand strategy. 

How to write an effective brand strategy job post

Once you have a clear idea of the type of brand strategist you’re looking for, it’s time to turn those ideas into a job post. Provide enough detail for a contractor to know if they’re the right fit for the job. 

An effective brand strategy job post should include: 

  • Scope of work: From writing creative briefs to interfacing with other members of the marketing team, list all the deliverables you’ll need. 
  • Project length: Your job post should indicate whether this is a shorter or larger project.
  • Background: Translate your brand strategy needs into a candidate profile. If you prefer experience working with certain industries, software, or marketing channels, mention this here. 
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Ready to consolidate your marketing efforts into one cohesive brand? Log in and post your brand strategy job on Upwork today.

BRAND STRATEGISTS FAQ

What is brand strategy?

Brand strategy covers all the planning that goes into building a brand. From crafting a style guide to keep your voice consistent, to working with your design team to ensure your brand’s aesthetic remains solid, brand strategy professionals bring consistency to marketing campaigns. 

Here’s a quick overview of the skills you should look for in brand strategy consultants: 

  • Branding 
  • Communication (visual presentation, persuasive writing)
  • Familiarity with collaborative tools such as style guides and creative briefs
  • Public relations (PR)
  • Market research and analysis

Brand strategists help businesses formulate strategies for building and maintaining their brands. 

Why do you want to hire brand strategists?

The trick to finding top brand strategists is to identify the branding services you need. Are you looking for someone with social media savvy? Will they be building a new brand from scratch or revitalizing an old brand? Your scope of work will have a direct impact on the type of professional you hire, and how much your project will cost. 

How much does it cost to hire a brand strategist?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced brand strategist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their brand strategy services more competitively. 

Which one is right for you will depend on the specifics of your project.

View less
Schedule a Call