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Hi, I’m Robin. ▪️ Award winning brand strategist and marketeer ▪️ MBA from Brunel University ▪️30+ years in marketing and consulting ▪️Helping businesses and independent professionals create brands with substance. Brand strategy is positioning, not logos, colors, typography, and design. Individuals and businesses come to me to define and articulate the core DNA and identity of their brands. Only once positioning is clear, can we translate that into a clear visual identity and relevant marketing, messaging, and content strategies. Without clear brand positioning, businesses struggle to differentiate themselves. Marketing is fractured and inconsistent, messaging is off the mark, and the consumer is left with more questions than answers about your brand. By analyzing your competitors and defining your audience segments, I’ll help you build a differentiated strategic foundation, sharpen your positioning, voice, and value proposition, and create clarity across every customer touchpoint. My approach blends decades of proven thinking and practical experience with modern technologies to balance strategic rigor and logic with commercial grounded creative thinking and ideas. My experience comes from working on global and local brands across a broad range of industries including personal brands, automotive, technology, retail, healthcare, media, consulting, engineering, financial services, energy, real estate, professional services, nutrition, and distribution. I’ve worked with Upwork clients in the US, Canada, Uruguay, UK, Dubai, Netherlands, India, and South Africa. MY OFFERING: ◼️BRAND STRATEGY: ▪️ Brand audits and situational analysis ▪️ Competitive analysis ▪️ Audience segmentation ▪️ Brand architecture ◼️BRAND BLUEPRINT™ Development: ▪️ Brand DNA: Purpose, Vision, Mission, Values, Positioning ▪️ Brand Identity: Archetypes, Personality, Promise & Essence, Tonality & Voice, Value Proposition ◼️BRAND ASSET DEVELOPMENT: ▪️ Business, brand and product naming ▪️ Brand taglines ▪️ Strategic messaging frameworks & Brand voice checklist ▪️ Brand Stories ▪️ Visual identity, website, and creative direction ◼️MARKETING STRATEGY: ▪️ Marketing strategies and communication plans ▪️ Funnel and channel strategies ▪️ Content strategies ▪️ Copywriting and website content ▪️ Email marketing ▪️ Thought leadership strategies ▪️ LinkedIn profiling and content strategies The goal is always the same: Create brands with substance that connect more meaningfully with their audience and build long-term business value. Brand In a Box™ will help you create your own Brand Blueprint and Messaging framework for a fraction of the price. This still includes some free hours of my time to guide you and make sure you get the desired outcome. See my profile below. I am happy to work on a fixed fee or hourly basis, whichever works out best for you. If you’re looking for a strategic partner to help clarify, position, build, or grow your brand, I’d love to have a free discovery call. Best, Robin

I design logos and full brand identities for founders and growing businesses. With years of experience in logo design and visual identity systems, I create considered, high-quality brands that feel calm and confident. My work is grounded in clarity and intention, ensuring your brand communicates trust before you have said a word. I specialise in branding for coaching, wellness, creative and premium product-based businesses seeking an elevated and thoughtful visual presence. Whether you are launching something new or refining an established brand, I help translate your vision into a cohesive identity that feels aligned and commercially strong. My approach combines strategic thinking with refined visual execution. Every decision — typography, colour, layout, mark-making — is guided by long-term brand positioning and genuine creativity rather than trends. Clients value my clear communication, discretion, and ability to manage projects smoothly from concept to final delivery. I love to work with clients who value collaboration, depth, and attention to detail. I offer a tiered approach starting with Logo Essentials $250 - $350. Brand identity projects typically range between $750–$2,000 depending on scope and deliverables. If you’re looking for a designer who will treat your brand as an investment rather than a quick fix, I’d be happy to connect.

243% engagement growth. $200K+ in funding supported. A 70-year firm repositioned nationally. These weren’t social media projects — they were structural business problems solved through strategy. I’m Carmen — a business consultant with 7+ years working with founders, organizational leaders, and scaling teams across the US, UK, and Australia. I work with businesses that are growing faster than their internal structure can support. My work spans three areas: BUILD — organizational design, operational structure, team systems LEAD — leadership development, culture, and internal communications GROW — marketing strategy, brand positioning, and growth systems I don’t manage content calendars. I build the strategy that makes every decision — hiring, expansion, marketing, positioning — intentional and executable. Who I work with: founders preparing to scale, service businesses entering new markets, clinics and healthcare practices, nonprofits and mission-driven organizations. What clients say: “Carmen’s work exceeds the expectations of the client. I was blown away by the clarity.” “A top-rate branding and marketing strategist. She took initiative and was full of enthusiasm.” If your business is ready to grow with structure behind it — let’s talk

Most clients come to me because something about their brand is not working. The message is unclear, the visuals feel inconsistent, or the business has outgrown the identity that once made sense. I help fix that. I am a brand strategist and graphic designer with over 20 years of experience helping companies define who they are, what they stand for, and how that shows up visually. I combine strategic thinking with hands-on design execution so ideas do not get lost between planning and production. I help clients create clear brand positioning and translate it into visual identity, logo design, website design, and marketing materials that support real business goals. The result is a brand that looks cohesive, communicates clearly, and is easier to apply across digital and print. I work with startups, agencies, and established organizations that need thoughtful design grounded in strategy rather than decoration. Clients value my ability to think strategically, design efficiently, and communicate clearly throughout the process. If you are looking for a brand strategist and designer who can help you clarify your message, strengthen your visual identity, and move your business forward, I would be happy to discuss your project. What I Do • Brand identity and logo design • Creative and art direction • Website and pitch deck design • Marketing collateral for digital and print • Social media and content creation • Brand consulting and audits • Full brand ecosystem management on retainer Current Role I currently serve as Design Director at Foresight Communications Qatar, leading high-level creative work for corporate and government clients, including the Ministry of Communications and Information Technology and the Communications Regulatory Authority. My role includes brand audits, strategic alignment, overseeing creative teams, and ensuring high production standards across all formats. Selected Highlights • Led design for Qatar’s successful ITU 2026 bid submission • Delivered annual reports and brand audits for CRA and MCIT • Helped SMEs like Ibtechar develop clear, credible company profiles • Supported startups with full brand identity systems, websites, and digital campaigns • Managed complete brand ecosystems on a retainer basis, including logos, websites, emailers, social media, and print and digital assets Testimonials “Seamus is a professional graphic designer, meticulous in detail, delivers neat and stylish designs, is resourceful, and can handle a diverse range of topics regardless of their complexity.” Howaida Nadim, CEO, Foresight Communications “An excellent designer and a true artist. He really invests his energy into the work. We have used him several times and will definitely keep coming back.” Adam Benjamin, CEO, Starke Marketing “Great communication and attention to detail. In this short period of time, he did more than I expected. This is the second time I’ve worked with Seamus and again he excelled.” Serdar Sahin, Director, Peak Games Tools and Workflow Adobe InDesign, Illustrator, Photoshop, PowerPoint Strong foundation in print production and digital execution What You’ll Get From Me • Strong eye for layout, typography, and brand consistency • Strategic alignment of design with your business goals • High production standards across digital and print • Clear, collaborative communication from start to finish My Process Discovery Understanding your business, market, and objectives Strategy Defining brand direction and project goals Exploration Developing and refining concepts collaboratively Execution Delivering polished, production-ready assets on time If you are looking for a detail-driven creative with proven experience across government and corporate sectors, and someone who takes real ownership of the work, I would be glad to collaborate. Let’s discuss how I can support your goals and deliver work you can rely on.

Most businesses have a brand. Fewer have a brand that actually works — one where the visuals, the messaging, and the strategy all pull in the same direction. That gap is where I come in. I'm a brand identity designer who builds visual systems that do more than look good. I create logos, brand guidelines, marketing collateral, and design systems that give your business a consistent, professional presence — across every touchpoint, from your website to your pitch deck. What I deliver: ▸ Brand Identity Systems — Logo, colour palette, typography, usage rules. A complete foundation your whole team can use. ▸ Marketing Collateral — Brochures, presentations, social media kits, print-ready assets built to your brand standards. ▸ Brand Guidelines — A clear, documented system so your brand stays consistent as your business grows. ▸ Visual Strategy — Positioning your brand visually against your market so you stand out to the right audience. What makes my work different: My background in architectural design means I approach brand systems with a level of structural precision most designers skip. Every element has a reason to exist. Every system is built to hold up at scale — not just look polished in a mockup. Tools: Adobe Illustrator · InDesign · Photoshop · Figma Ready to build a brand that holds up? Send me a message — I reply within a few hours and am happy to jump on a quick intro call to see if we're a good fit.

Growth Strategist | Marketing, Content, Recruitment & Business Development Expert Helping Businesses Increase Revenue, Attract Better Customers & Build High-Performing Teams I help businesses increase revenue, improve customer retention, attract better talent, and build scalable growth systems. - Increased conversion rates by 2X+ - Reduced hiring turnover by 50% - Reduced marketing waste by 40% - Built six-figure sales pipelines - Supported 70+ businesses across multiple industries Most businesses don't have a traffic problem. They have a growth problem. They struggle with inconsistent lead generation, weak messaging, poor customer retention, inefficient hiring, and sales pipelines that fail to convert. For the past 14+ years, I've helped startups, agencies, SaaS companies, professional services firms, and growing businesses solve those challenges through a combination of strategic marketing, customer acquisition, recruitment, and business growth consulting. What I Can Help You With Growth Marketing & Content Strategy ✔ Marketing strategy and execution ✔ Customer acquisition campaigns ✔ Copywriting and conversion-focused messaging ✔ SEO content and blog strategy ✔ Email marketing and nurture sequences ✔ Sales funnel optimization ✔ Brand positioning and messaging ✔ Thought leadership and ghostwriting Results: Increased client conversions by up to 2X Reduced wasted ad spend by up to 40% Improved marketing ROI by 20–50% Generated sustainable organic growth through SEO-driven content Recruitment & Talent Acquisition Hiring the wrong person is expensive. I help businesses attract, assess, and hire top performers who align with both business goals and company culture. ✔ Talent sourcing and headhunting ✔ Candidate screening and interviewing ✔ Recruitment process design ✔ Employer branding ✔ Hiring strategy and workforce planning Results: Reduced employee turnover by up to 50% Improved hiring quality and retention Accelerated time-to-hire for key positions Customer Retention & Customer Experience Acquiring customers is expensive. Keeping them is profitable. I help businesses improve customer journeys, increase loyalty, and create systems that turn customers into long-term advocates. ✔ Customer journey mapping ✔ Retention strategy ✔ Customer communication frameworks ✔ Escalation management ✔ CRM and customer experience optimization Results: Increased customer retention Improved customer satisfaction scores Generated more referrals and repeat business Business Development & Growth Consulting Need help scaling revenue? I work with founders, executives, and business owners to identify growth opportunities and build practical plans that drive results. ✔ Go-to-market strategy ✔ Partnership development ✔ Sales process optimization ✔ Revenue growth planning ✔ Market expansion strategy ✔ Business process improvement Results: Built six-figure sales pipelines Improved conversion rates across sales funnels Created scalable growth systems for growing businesses Industries I've Worked With • SaaS & Technology • Marketing Agencies • E-commerce & Retail • Professional Services • Startups & Scale-Ups • B2B & B2C Organizations Why Clients Choose Me ✅ 14+ Years of Experience ✅ 100+ Projects Delivered ✅ Strategy + Execution (Not Just Advice) ✅ Commercially Focused & Results Driven ✅ Clear Communication & Fast Response Times ✅ Long-Term Growth Mindset I don't believe in vanity metrics. I focus on the activities that drive revenue, customer loyalty, stronger teams, and sustainable business growth. If you're looking for a strategic partner who can help you attract more customers, improve retention, build a stronger team, and scale your business, let's talk. Send me a message and let's discuss your goals.