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Hi, I’m Robin. ▪️ Award winning brand strategist and marketeer ▪️ MBA from Brunel University ▪️30+ years in marketing and consulting ▪️Helping businesses and independent professionals create brands with substance. Brand strategy is positioning, not logos, colors, typography, and design. Individuals and businesses come to me to define and articulate the core DNA and identity of their brands. Only once positioning is clear, can we translate that into a clear visual identity and relevant marketing, messaging, and content strategies. Without clear brand positioning, businesses struggle to differentiate themselves. Marketing is fractured and inconsistent, messaging is off the mark, and the consumer is left with more questions than answers about your brand. By analyzing your competitors and defining your audience segments, I’ll help you build a differentiated strategic foundation, sharpen your positioning, voice, and value proposition, and create clarity across every customer touchpoint. My approach blends decades of proven thinking and practical experience with modern technologies to balance strategic rigor and logic with commercial grounded creative thinking and ideas. My experience comes from working on global and local brands across a broad range of industries including personal brands, automotive, technology, retail, healthcare, media, consulting, engineering, financial services, energy, real estate, professional services, nutrition, and distribution. I’ve worked with Upwork clients in the US, Canada, Uruguay, UK, Dubai, Netherlands, India, and South Africa. MY OFFERING: ◼️BRAND STRATEGY: ▪️ Brand audits and situational analysis ▪️ Competitive analysis ▪️ Audience segmentation ▪️ Brand architecture ◼️BRAND BLUEPRINT™ Development: ▪️ Brand DNA: Purpose, Vision, Mission, Values, Positioning ▪️ Brand Identity: Archetypes, Personality, Promise & Essence, Tonality & Voice, Value Proposition ◼️BRAND ASSET DEVELOPMENT: ▪️ Business, brand and product naming ▪️ Brand taglines ▪️ Strategic messaging frameworks & Brand voice checklist ▪️ Brand Stories ▪️ Visual identity, website, and creative direction ◼️MARKETING STRATEGY: ▪️ Marketing strategies and communication plans ▪️ Funnel and channel strategies ▪️ Content strategies ▪️ Copywriting and website content ▪️ Email marketing ▪️ Thought leadership strategies ▪️ LinkedIn profiling and content strategies The goal is always the same: Create brands with substance that connect more meaningfully with their audience and build long-term business value. Brand In a Box™ will help you create your own Brand Blueprint and Messaging framework for a fraction of the price. This still includes some free hours of my time to guide you and make sure you get the desired outcome. See my profile below. I am happy to work on a fixed fee or hourly basis, whichever works out best for you. If you’re looking for a strategic partner to help clarify, position, build, or grow your brand, I’d love to have a free discovery call. Best, Robin

I am a dedicated Customer Support Specialist with hands-on experience working in fast-paced environments such as CCI and Outworx, where I handled high volumes of customer interactions across email, chat, and phone. I understand that great customer service is not just about answering questions, but about creating a positive experience that builds trust and keeps customers coming back. I focus on clear communication, quick response times, and professional problem-solving to ensure every customer feels heard and valued. Here’s how I can support your business: • Manage customer inquiries via email, live chat, and phone • Resolve issues efficiently while maintaining a positive brand image • Handle high-volume support without compromising quality • Provide reliable and consistent communication I am detail-oriented, dependable, and committed to delivering high-quality work. I am also quick to learn new systems and adapt to different business needs. I am ready to start immediately and help you improve your customer experience.

Most clients come to me because something about their brand is not working. The message is unclear, the visuals feel inconsistent, or the business has outgrown the identity that once made sense. I help fix that. I am a brand strategist and graphic designer with over 20 years of experience helping companies define who they are, what they stand for, and how that shows up visually. I combine strategic thinking with hands-on design execution so ideas do not get lost between planning and production. I help clients create clear brand positioning and translate it into visual identity, logo design, website design, and marketing materials that support real business goals. The result is a brand that looks cohesive, communicates clearly, and is easier to apply across digital and print. I work with startups, agencies, and established organizations that need thoughtful design grounded in strategy rather than decoration. Clients value my ability to think strategically, design efficiently, and communicate clearly throughout the process. If you are looking for a brand strategist and designer who can help you clarify your message, strengthen your visual identity, and move your business forward, I would be happy to discuss your project. What I Do • Brand identity and logo design • Creative and art direction • Website and pitch deck design • Marketing collateral for digital and print • Social media and content creation • Brand consulting and audits • Full brand ecosystem management on retainer Current Role I currently serve as Design Director at Foresight Communications Qatar, leading high-level creative work for corporate and government clients, including the Ministry of Communications and Information Technology and the Communications Regulatory Authority. My role includes brand audits, strategic alignment, overseeing creative teams, and ensuring high production standards across all formats. Selected Highlights • Led design for Qatar’s successful ITU 2026 bid submission • Delivered annual reports and brand audits for CRA and MCIT • Helped SMEs like Ibtechar develop clear, credible company profiles • Supported startups with full brand identity systems, websites, and digital campaigns • Managed complete brand ecosystems on a retainer basis, including logos, websites, emailers, social media, and print and digital assets Testimonials “Seamus is a professional graphic designer, meticulous in detail, delivers neat and stylish designs, is resourceful, and can handle a diverse range of topics regardless of their complexity.” Howaida Nadim, CEO, Foresight Communications “An excellent designer and a true artist. He really invests his energy into the work. We have used him several times and will definitely keep coming back.” Adam Benjamin, CEO, Starke Marketing “Great communication and attention to detail. In this short period of time, he did more than I expected. This is the second time I’ve worked with Seamus and again he excelled.” Serdar Sahin, Director, Peak Games Tools and Workflow Adobe InDesign, Illustrator, Photoshop, PowerPoint Strong foundation in print production and digital execution What You’ll Get From Me • Strong eye for layout, typography, and brand consistency • Strategic alignment of design with your business goals • High production standards across digital and print • Clear, collaborative communication from start to finish My Process Discovery Understanding your business, market, and objectives Strategy Defining brand direction and project goals Exploration Developing and refining concepts collaboratively Execution Delivering polished, production-ready assets on time If you are looking for a detail-driven creative with proven experience across government and corporate sectors, and someone who takes real ownership of the work, I would be glad to collaborate. Let’s discuss how I can support your goals and deliver work you can rely on.

Hello! I’m Mikayla, a Senior UX/UI Designer based in South Africa; focused on building clear, functional, and conversion-driven digital products. I work closely with founders, product teams, and engineers to turn complex ideas into simple, scalable user experiences. I don’t just design screens, I design systems that help products make sense, feel intuitive, and perform better. ✅ Senior UX/UI Designer (Product) ✅ End-to-end SaaS & Digital Product Specialist ✅ UX Strategy ᐧ UI Design ᐧ Design Systems 🎯 Current Focus: SaaS Platforms • Vibe-coding • Conversion-driven Web Experiences - WHAT I BRING TO YOUR PRODUCT AS A UX/UI DESIGNER (PRODUCT): 👩‍💻 UX Strategy & Product thinking: I design with structure first: user flows, journey mapping, information architecture, and experience strategy. My focus is always on reducing friction and improving clarity across the product. I LOVE research. 👩‍💻 UI design for REAL products: Clean, scalable interfaces for SaaS dashboards, mobile apps, and responsive web platforms. Built to be consistent, usable, and easy to extend as products grow. 👩‍💻 Figma Expertise & Design Systems: Advanced Figma workflows including components, auto-layout, variables, and scalable design systems. As a former developer, I create structured files that make developer handoff smooth and reduce back-and-forth. 👩‍💻 Dev-handoff ready design I collaborate closely with developers and provide clear specs, interaction states, and structured Figma files that translate cleanly into code. 📌 SELECTED EXPERIENCE • SaaS Redesigns: Improved usability of complex workflows by simplifying navigation and restructuring core user journeys. • Mobile App UX Overhaul: Streamlined onboarding and key flows to reduce friction and improve task completion. • Web Conversion Improvements: Redesigned landing pages and product flows to improve clarity and user decision-making. • Web & Landing Pages: Website & landing page design Prototypes with Loveable Design with Figma 🧠 HOW I WORK Discovery & Research → understand goals, users, constraints & pain-points. UX Mapping → flows, journeys, structure Wireframes → rapid layout exploration UI Design & Branding → clean, scalable visual system, graphics, custom icons • If possible, this is where I would collaborate with the dev team to ensure the UI is feasible & viable. Prototype → test and refine interactions, use external vibe coding tools if desired Handoff → developer-ready Figma + documentation through HTML or React code documentation. 💡 WHY CLIENTS WORK WITH ME I balance product thinking with strong visual design. My focus is not just making things look good, but making them work better; for users and for the business. If you need a designer who can think, structure, and execute across the full product lifecycle, I can help. Multi-disciplinary designer: I have worn many hats and I'm here to use them to ensure the best possible experience for my clients. "But now Mikayla, why are your rates so low?" - Simple, I live in a third world country when my currency is weaker than anywhere else in the world. Now lets get talking :) [Keywords: Figma Designer, Figma Expert, Figma to Loveable, Figma To Wordpress, Web to Figma, Web Design Expert, SaaS Design, Responsive Web Design, Figma, Figma Prototyping, AI Development, AI Vibe Coding, Design Systems, Web to Figma, App to Figma, Mobile Design, Insurance, Banking, B2B, Product Designer, B2B2C Product Designer, UX Research, UX Design, Sketch, Adobe Creative Suite, Canva, Loveable, Claude, Framer, UX Designer, UI Designer, UX/UI Designer, Interaction design, Landing Page Designer, Mockups, Digital Design]

I’m a qualified graphic designer with a strong foundation in brand identity and visual storytelling. I focus on understanding a client’s vision and the bigger picture. I’m a a fast and avid learner, always aiming to elevate the quality of my work and expand my expertise. Whether you’re building a brand, creating visuals for print or digital, or telling your story through video, I can help. Custom vector illustration, illustration reworks, and visual assets Product and packaging design, branding, and high-quality mockups Video editing, short-form content, and script writing

With a degree in journalism and over two decades of experience working in the branding and media industry, I know what it takes to listen - and then convey that message appropriately. I am pragmatic, efficient, work well on deadlines, and am readily available for work. I would be a rich man if I'd earned a penny for every time someone has told me "that's a good idea". I have spent the last 18 months working as a bid writer for UK-based management consultancy whose clients include global lottery, charity and railroad companies. As such I have recent experience in preparing RFP submissions. I am not shy of any writing or editing work, and additionally have experience in the medical field as an addiction counsellor. I have worked as journalist and columnist for years for SA newspapers and magazines, specializing in leadership, arts and entertainment, and the green sector. I'm curious about the world and always eager to learn new things. I have published over ten books in South Africa and am highly proficient in copy writing, research, editing, and project conceptualization. I'm passionate about sport and music, and I read a lot. There was a time in my life when I was a famous satirist, or iconoclast. I made a T shirt at university that satirized the Carling Beer Black Label logo (it read "Black Labour, White Guilt") and I got sued by them (SABMiller) and it went on to set international legal precedent in the Constitutional Court with freedom of expression trumping trademark protection. As such I am well versed in branding and marketing nuance, and am au fait with legalese and can process high volumes of complex legal documents, distilling them into simple, digestible opinions. Recent proof of this (for me at least) was when I graduated cum laude from UCT's Psychiatry Department with a counseling degree in 2018. I was able to study full-time for two years, while still being a full-time parent who is trying to make financial ends meet. I have a wicked sense of humour and still make funny T shirts (www dot laughitoff dot co dot za). I know my em-dashes from my en-dashes. I enjoy long, romantic walks on the beach.. oh wait, wrong profile! I live a life of hedonistic delight in the mountains of Bainskloof (www dot mcbains dot co dot za) where I balance online writing challenges with cold water plunges in the Witte River. I would say that I'm a people's person. But that I also love reading in bed on my own. I would ask that you give me a chance with your job as I promise that I will not let you down, should we agree on the terms and conditions. Thank you for your consideration, Justin.