Hey, I'm Mart-Mari - founder of The Wellness VA, your dedicated marketing partner for businesses that help people feel better. 🌿
Whether you run a medspa, a chiropractic clinic, a wellness retreat, a healthcare practice, or any business built around helping people live happier, healthier lives - your marketing carries extra weight. You're not just selling a product or service, you're building trust with people looking for support, guidance, or care. Every piece of content matters, and every interaction shapes how your audience experiences your brand.
That's where I come in.
A former wellness business owner and qualified Holistic Health Therapist with 3+ years of experience in digital marketing, I'm Top Rated on Upwork with a 5-star track record across 20+ health and wellness clients.
I work as a full marketing partner - planning campaigns, designing content, managing social media, writing email newsletters, refreshing brand identities, and building the automated systems that make your business run smoother behind the scenes. My goal is always the same: to help your business connect with the people who need you most, and turn that trust into booked appointments and returning clients.
🌱 HERE'S HOW I CAN SUPPORT YOUR BUSINESS 🌱
Digital Marketing
✅ Digital marketing strategy & execution
✅Marketing campaigns & launches
✅Brand messaging & content planning
✅Analytics, reporting & performance optimisation
Social Media Marketing
✅Organic social media management across Instagram, Facebook, Pinterest, LinkedIn, Google Business & more
✅Content calendars & scheduling
✅Community management
✅Social media analytics & reporting
Content Creation & Design
✅Canva graphics & branded templates
✅ Educational carousels
✅Reels & short-form video content
✅Lead magnets, ebooks & workbooks
✅In-office/print design using your existing brand
✅Email newsletters & promotional assets
Email & Website Marketing
✅Flodesk, ConvertKit & Mailchimp
✅Kajabi, Squarespace & Teachable
✅Landing pages
✅Course & digital product support
✅Client onboarding systems
Branding
✅Brand identity refreshes - logo, color palette, templates & brand guidelines
AI & Automation Systems
✅Full automation systems that make your client journey smoother - booking confirmations, follow-ups, review requests & re-engagement sequences
✅AI-powered content workflows so you can create your own content, faster
✅Workflow automation connecting the tools you already use
Every automation project starts with a discovery call, so what I build is actually right for your tools and workflow - not a one-size-fits-all setup.
✨ WHY CLIENTS CHOOSE TO WORK WITH ME ✨
I bring together something that's difficult to teach: real industry understanding and marketing expertise. As a former wellness professional, I understand how to communicate about health and care with empathy, professionalism, and authenticity. As a digital marketer and systems thinker, I know how to transform that message into marketing - and infrastructure - that builds trust, strengthens communities, and supports business growth.
Clients appreciate me because I'm:
🤍Calm, organised, and dependable
🤍Proactive and detail-oriented
🤍A strong communicator
🤍Creative without losing sight of strategy
🤍Genuinely invested in the success of the brands I work with
I believe the best marketing doesn't shout the loudest - it creates connection, earns trust, and turns first-time visitors into loyal, returning clients.
Take a look at my packages below for done-for-you content and automation options, or check out my portfolio to see the kind of work I create. If you're looking for a marketing partner who understands both your industry and your audience, I'd love to help bring your vision to life. 💛
Have a bigger project in mind? Message me and I'll put together a custom plan or retainer built around your business. 📧
Email Design
Email Marketing
Digital Marketing
Digital Marketing Management
Digital Marketing Strategy
Content Creation
Social Media Content Creation
Graphic Design
Social Media Marketing
Canva
Digital Design
Ebook Design
Branding & Marketing
Digital Marketing Materials
Social Media Design
Joshua H.
Cape Town, South Africa
$50/hr
5.0
63 jobs
Whatever digital marketing challenges you're facing, I'm here to help! 🙌
I am ready to run Meta / Instagram, LinkedIn & Google Search / Display campaigns with high conversion rates and low CPC's. Whether you're a startup or an established company, I can help in optimising your campaigns and ensure you are reaching your target market.
I am well versed in tracking set ups, audience targeting, both for cold audiences and retargeting, and conversion tracking. I'm dedicated to each project I work on, and ensure that I exceed client expectations. Hire me, and you will not be disappointed.
I am a Digital Marketer that has worked with startup & enterprise level clients. I have worked on ecommerce & B2B business, across multiple verticals. I specialise in strategy development, implementation across all channels and reporting on results for all campaigns. If you have a issue with your Digital Marketing, I can fix it!
Google Ads
Pinterest Ads Manager
Social Media Website
LinkedIn Marketing
Digital Strategy
Google Tag Manager
Tracking Pixel
Facebook Marketing
Copywriting
Analytics
Marketing Strategy
Ane S.
Somerset West, South Africa
$55/hr
5.0
2 jobs
Hey, I'm Ané
A Head of Marketing and Social Media Manager who helps brands build marketing systems that don't just look good, but drive measurable business growth.
Over the past few years, I've had the opportunity to lead full-scope marketing for brands across CPG, eCommerce, financial services, healthcare, psychology, education, beauty, and personal brands. I've worked with companies including Scrumptious Brands, Kubera Global Markets, Positive Strides, Assessment Systems, SMODDO, TechnoFresh, Sheer Perfection, and my own agency, Growth Metrics Marketing, where I help businesses develop marketing strategies that generate awareness, engagement, leads, and revenue.
What sets me apart is that I don't see social media as an isolated task. I build complete marketing ecosystems. Every piece of content, campaign, website, ad, email, and customer touchpoint is designed to work together toward one goal: sustainable growth.
I combine strategy with execution, meaning I can develop the marketing plan and personally bring it to life. Whether I'm building a content strategy, managing social media, launching paid campaigns, optimizing SEO, redesigning a website, or analyzing performance data, everything is backed by clear business objectives and measurable results.
Here's what I can help you with:
-Full Marketing Strategy & Execution
-Social Media Management (Instagram, Facebook, TikTok, LinkedIn, Pinterest, X & YouTube)
-Content Strategy & Content Calendars
-Personal Brand Growth
-Brand Positioning & Messaging
-Meta & Google Ads
-SEO & Website Optimization
-Wix Website Design & Landing Pages
-Creation of a whole new website
-Email Marketing & Automation
-Analytics, Reporting & Performance Optimization
-Community Management
-Short-Form Video Strategy
-Marketing Systems & Operations
One of my favorite parts of marketing is understanding why people buy. I enjoy combining creativity with consumer psychology, data, and strategy to create marketing that connects with people and delivers real business results, not vanity metrics.
When I'm not working, I'm usually researching new marketing trends, studying consumer behavior, building systems to improve performance, or finding new ways AI can help businesses scale more efficiently. Marketing evolves quickly, and I believe the best marketers never stop learning.
If you're looking for someone who can think like a marketing director while still rolling up their sleeves to execute, I'd love to hear about your business and explore how we can grow it together.
My Skills:
MARKETING & STRATEGY:
-Marketing Strategy
-Digital Marketing
-Brand Strategy
-Brand Management
-Consumer Packaged Goods (CPG) Marketing
-Healthcare Marketing
-B2B Marketing
-B2C Marketing
-Go-to-Market Strategy
-Growth Marketing
-Product Marketing
-Marketing Communications
ADVERTIZING:
-Google Ads
-Meta Ads (Facebook & Instagram)
-Pay-Per-Click (PPC) Advertising
-Search Engine Marketing (SEM)
-Campaign Optimization
-Audience Targeting
-Lead Generation
-Conversion Rate Optimization (CRO)
-A/B Testing
-Performance Marketing
SOCIAL MEDIA:
-Social Media Strategy
-Social Media Management
-Content Strategy
-Content Marketing
-Content Calendar Planning
-Community Management
-Executive Personal Branding
-LinkedIn Marketing
-Instagram Marketing
-Facebook Marketing
-TikTok Marketing
CONTENT & CREATIVE:
-Copywriting
-Creative Direction
-Graphic Design
-Canva
-Short-Form Video Strategy
-Video Editing (CapCut)
-Storytelling
-Brand Messaging
-Visual Content Creation
ANALYTICS & REPORTING:
-Google Analytics (GA4)
-Marketing Analytics
-Campaign Performance Analysis
-KPI Tracking
-ROI Analysis
-Performance Reporting
-Data-Driven Decision Making
WEBSITE & CRM:
-Wix Website Development
-Landing Page Optimization
-SEO Fundamentals
-User Experience (UX) Optimization
-HubSpot CRM
-Notion
-MailerLite
-Email Marketing
PROJECT & CLIENT MANAGEMENT:
-Project Management
-Client Relationship Management
-Stakeholder Management
-Cross-Functional Collaboration
-Team Leadership
-Strategic Planning
-Problem Solving
-Time Management
Software & Platforms I use:
Google Ads
Meta Business Suite
Canva Pro
CapCut
Wix
HubSpot
Google Analytics (GA4)
Notion
Metricool
Google Workspace
Microsoft Office Suite
Claude
Higgsfield
Riverflow
Blaze AI
Zoho
Google sheets
Calendly
Lovable
Make
Pinterest
Brand Consulting
Brand Development
Brand Identity
Branding
Branding & Marketing
Brand Strategy
Digital Marketing
Digital Marketing Materials
Digital Marketing Strategy
Ecommerce
Instagram
Facebook
LinkedIn
TikTok
Social Media Management
Google Ads
SEO Strategy
Lead Generation
Web Design
Zintle N.
Bloemfontein, South Africa
$25/hr
5.0
3 jobs
I'm an AI ads creative strategist. Before this, I spent two years managing social media for e-commerce and wellness brands growing accounts, building lead funnels, and creating marketing systems clients could run without me.
What clients say:
"I was exceptionally pleased with her work ethic, the content she created, the research she put into the work she produced, and her regular communication. I would definitely rehire her."
Now Claude Code is part of my daily workflow — it's how the creative stays on-brand even when I'm producing a lot of it, fast.
What I offer:
- Ad scripts, hooks, and concepts built from customer insight
- UGC-style briefs and creative direction for creators
- Creative testing roadmaps, so you know what's working before you scale spend
- Full ad creative production - static, video, product visuals, start to finish
AI ad creative tools I use daily:
- Claude Code
- ChatGPT
- Midjourney
- Higgsfield
- Gemini Nano Banana Pro
- Eleven Labs
- CapCut
Niches:
- E-commerce
- Wellness
Best fit:
- established e-commerce and wellness brands with an offer that's already working, who need creative that keeps up.
- If you want someone who turns a brief into a script, a script into a shoot list, and a result into the next test - let's talk.
Video Editing
Brand Strategy
Graphic Design
Copywriting
Email Copywriting
Content Creation
Google Workspace
SEO Keyword Research
Scheduling
Canva
CapCut
Digital Marketing
WordPress
Hashtag Strategy
Instagram Marketing
Maryke T.
Johannesburg, South Africa
$20/hr
4.9
115 jobs
I'm a graphic designer with 16 years of experience in layout design, brand asset creation, social media content creation, SVG designs and educational resource design.
My background as a layout artist has honed my ability to create visually engaging and user-friendly designs, while my experience as a brand asset designer ensures consistency and a professional, polished look.
Additionally, my Diploma in Early Childhood Development & Psychology sparked my passion for creating educational materials that inspire curiosity, critical thinking, and a love of learning.
Pinterest
Adobe Photoshop
Adobe InDesign
Style Guide Development
Social Media Management
Social Media Optimization
Brand Consulting
Social Media Marketing
Instagram
Hilda R.
Pretoria, South Africa
$10/hr
5.0
1 jobs
🎨 Creative Digital Assistant | Canva Design | Fashion & Marketing Support
Hi, I’m a versatile freelancer with a background in fashion design, digital marketing (DBA Digital Boss certified), and online English teaching (TEFL). I specialize in creating high-impact Canva designs (eBooks, social media content, brand kits), offering creative support to fashion, lifestyle, and wellness brands.
✅ Canva eBook & PDF Design
✅ Social Media Templates (Instagram, Pinterest, etc.)
✅ Fashion Illustration & Styling Support
✅ Virtual Assistant Tasks (email support, content scheduling, admin)
I bring a strong customer service mindset from my experience in the bridal and retail industries and have helped clients bring their vision to life — including a 5-star Canva fitness eBook project on Upwork.
I'm reliable, creative, and passionate about building visual content that connects. Let’s work together!
Illustration
Branding
Brand Development
Branding & Marketing
Brand Management
Product Design
Digital Asset Management
Digital Design
Fashion Design
Communication Design
Fashion & Apparel
Technical Design
Project Management
WordPress e-Commerce
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