Hire the Best Marketing Strategists
in South Africa

Most brands don’t have a content problem, they have a positioning and strategy problem. I help B2B and DTC brands turn social media into a structured growth channel, not just a content output. As the founder of Sol Communications, I’ve worked across industries to simplify complex messaging, build clear content strategies, and create social media systems that drive engagement and conversion. My approach focuses on: • Positioning and messaging clarity • Strategy-led content planning • Scalable content creation • Continuous optimisation based on performance I’ve supported brands across LinkedIn, Instagram, TikTok, and X. Helping transform attention into meaningful engagement, and engagement into measurable growth. If you’re looking for a long-term partner to build and scale your content, not just someone to post. Let’s connect.

Hello! I’m Lezahn Herselman, a passionate and results-driven digital marketing and social media professional with 8+ years of experience helping businesses, creators, and entrepreneurs grow their online presence, engage audiences, and drive real results. My work is not just about posting content—it’s about telling your brand story, building trust, and creating measurable impact. What I Bring to the Table: Social Media Management & Growth: I manage accounts on Instagram, Facebook, LinkedIn, TikTok, and other platforms. From creating content calendars to scheduling posts and analyzing insights, I ensure your brand is consistent, engaging, and growing organically. Content Creation & Design: I create graphics, copy, videos, and digital assets tailored to your audience. Whether it’s a high-converting ad, a carousel post, or a brand refresh, I make content that stands out and converts. Digital Marketing Strategy: From email campaigns and lead generation to paid ads and analytics, I develop strategies that turn clicks into customers and followers into loyal fans. Branding & Personal Projects: I help businesses and creators craft authentic, memorable brands that resonate with their audience. This includes brand voice development, visual identity, and online storytelling. Why Work With Me: I’m highly self-directed and organized—I can manage projects end-to-end with minimal supervision. I have a keen eye for detail and a results-oriented mindset. I focus on quality work that drives measurable impact. I am adaptable and communicative, always ensuring clients feel informed, supported, and confident in my work. I treat every project like it’s my own—your success is my success. Industries & Niches I’ve Worked With: Telecommunications and technology brands Music and entertainment (artists, live events, promotions) Service-based businesses and entrepreneurs Student and creator-focused campaigns How I Can Help You Succeed: If you’re looking for someone to elevate your social media, boost engagement, create captivating content, or manage digital campaigns that deliver real results, I’m here to make it happen. I’m not just a freelancer; I’m a partner in your growth, focused on strategies and execution that give you a competitive edge. I’m excited to connect with clients who are serious about growing their brand, online presence, and business impact. Let’s collaborate to create content, strategies, and campaigns that make your brand impossible to ignore. Ready to work together? Message me today and let’s discuss how I can help your business thrive online!

Most copywriters understand words. Very few understand buyers. That gap is where most business copy fails, and it's the reason I built MJR Digital the way I did. Before I wrote a word of copy for a client, I spent 15 years in sales, operations, and management. I closed complex deals, led teams across provinces, held shareholder positions in franchise operations, and worked from ground-level through to regional and national leadership roles across multiple industries. I founded MJR Digital in 2024 to bring that commercial experience into copywriting and content strategy. What that means in practice: when I write your copy or your content, I'm not guessing what buyers respond to. I know how decisions get made, what builds trust in a sales conversation, and what makes a business credible to the people writing the cheques. What I do Copywriting and direct response. Landing pages, sales pages, email sequences, and ad copy written to convert. Every word has a commercial purpose. Ghostwriting and content. LinkedIn posts, newsletters, long-form articles, and thought leadership written in your voice. You show up consistently. I do the writing. Funnel audits and strategy. End-to-end review of your marketing funnel, identifying exactly where you're losing people and what to fix first. Web copy. Homepage, about, services, and campaign pages written around your buyer's decision-making process, not around what sounds impressive. Who I work with: Founders, business owners, coaches, and service-based businesses who understand that good copy is a commercial investment. If your website isn't converting, your content isn't building an audience, or your funnel is leaking leads. That's what I fix. Message me with what you're working on. If I can help, I'll tell you exactly how.

Your brand has a great product. The visuals just aren't saying that yet. I build the visual world your brand lives in and I make sure it performs. Whether you need a campaign that stops people mid-scroll, a brand identity that feels like a world rather than a logo, or Meta ads that convert without looking like ads, I bring a filmmaker's eye to every brief. A decade directing campaigns for Absa, Nedbank and DStv taught me what makes something feel high production, intentional and worth remembering. That same instinct is what I bring to every brand world, campaign image and performance creative I produce. What I do: — Brand world development. Visual identity, campaign imagery, product photography, mood and texture. Everything your brand needs to feel like something. — Performance creative for Meta and Instagram. Static ads, carousel creative, UGC-style content and direct response copy. Built to convert. Designed to not look like everything else. — Campaign creative direction. From brief to execution. I find the human truth inside your product and build creative around that not around templates. The vision, the taste and the storytelling are human. The execution is fast. 100% Job Success. Top Rated on Upwork. If your brand deserves creative that actually does it justice, let's connect.

I’m a Digital Marketing Strategist & Implementation Specialist with 7+ years of experience helping businesses turn their marketing into a growth engine. Since 2018, I’ve worked with clients across the US, UK, and Europe, from startups to established brands, delivering strategies that don’t just look good on paper, but actually generate results. -> Social Media Marketing – Managed and scaled accounts with tailored content strategies that boosted engagement by over 60% and built loyal, converting audiences. -> Email Marketing & Automation – Designed high-performing campaigns with open rates above 30% and click-through rates 15% higher than industry benchmarks. -> Websites & Funnels – Optimized websites for traffic and conversions, driving up organic search by 68% on average through SEO and user-focused design. -> Marketing Strategy + Execution – From campaign planning to hands-on implementation, I streamline workflows, integrate automation, and deliver end-to-end systems that save costs and improve ROI. Clients trust me because I bring both big-picture strategy and practical execution. I’ve: -> Increased team efficiency by 25% and cut business overhead by 12% through smarter systems. -> Delivered 50+ successful campaigns across social, email, and paid ads. -> Built an 84% client retention rate through strong relationships, clear communication, and measurable results. If you’re looking for someone who can plan, execute, and deliver measurable growth across social media, email, and websites, let’s connect. I bring structure, creativity, and data-driven insight to every project - helping you go from scattered efforts to a streamlined system that works.

Marketing Manager | Strategy Planning, Social Media, Copywriting & More Hello! I’m a highly skilled and results-driven Marketing Manager with a strong background in strategic planning, social media management, and content creation. I specialize in creating comprehensive marketing strategies that drive brand awareness, foster engagement, and boost conversions. With a versatile skill set in SEO, email marketing, paid ads, copywriting, and campaign management, I help businesses streamline their marketing efforts for maximum impact. I am also proficient in Canva design, ensuring visually compelling content that resonates with your target audience. What I Offer: Strategic Marketing Plans: Crafting tailored marketing strategies that align with your business goals. Social Media Management: Curating and managing your brand's presence across platforms to maximize reach and engagement. Copywriting & Content Creation: Writing high-converting copy for blogs, email campaigns, websites, and ads. Paid Ads Campaigns: Creating and managing effective paid advertising campaigns on platforms like Google Ads, Facebook, and Instagram. SEO: Implementing SEO strategies to enhance organic reach, improve rankings, and drive website traffic. Research & Analysis: Conducting thorough market and competitor research to inform data-driven decisions. Core Focus Areas: Brand Awareness: Building a strong brand presence in your industry to attract and retain loyal customers. Engagement: Creating content and campaigns that resonate with your audience and encourage active participation. Conversions: Optimizing campaigns and strategies to ensure that leads convert into loyal customers. Smooth Workflow: Managing projects with a focus on efficiency, ensuring that all tasks are completed on time and within budget. I am passionate about helping businesses grow and achieve their marketing objectives. Let’s work together to take your brand to the next level! Feel free to reach out, and I’d be happy to discuss how I can contribute to your marketing success.