Hire the Best Marketing Strategists
in South Africa

Most brands don’t have a content problem, they have a positioning and strategy problem. I help B2B and DTC brands turn social media into a structured growth channel, not just a content output. As the founder of Sol Communications, I’ve worked across industries to simplify complex messaging, build clear content strategies, and create social media systems that drive engagement and conversion. My approach focuses on: • Positioning and messaging clarity • Strategy-led content planning • Scalable content creation • Continuous optimisation based on performance I’ve supported brands across LinkedIn, Instagram, TikTok, and X. Helping transform attention into meaningful engagement, and engagement into measurable growth. If you’re looking for a long-term partner to build and scale your content, not just someone to post. Let’s connect.

Growth Marketing Strategist | B2B Content, Lead Generation & Recruitment I help B2B companies generate more leads, improve conversions and build stronger teams through practical marketing, business development and recruitment systems. Are you struggling with inconsistent lead generation, low-converting content, an underperforming sales pipeline or difficult-to-fill roles? I bring more than 14 years of experience across growth marketing, B2B content, recruitment, business development and operations. I can help you develop the strategy, implement the work and manage the process through to measurable results. I have supported more than 70 businesses across SaaS, technology, recruitment, professional services, healthcare, education, construction, accounting and specialist technical services. Unlike consultants who only provide recommendations, I work as a hands-on growth partner. I identify the highest-priority opportunities, build the required systems and help your team execute them. GROWTH MARKETING AND CONTENT I can help you with: • B2B growth and marketing strategy • Lead-generation and customer-acquisition campaigns • LinkedIn marketing and founder thought leadership • Content strategy and monthly content calendars • Website copy, landing pages, blogs and SEO content • Email marketing, nurture sequences and re-engagement campaigns • Brand positioning, messaging and value propositions • Marketing funnels and conversion improvement • HubSpot, CRM and marketing workflow optimisation • Campaign planning, coordination and performance tracking RECRUITMENT AND TALENT ACQUISITION With extensive recruitment and executive-search experience, I can support: • Candidate sourcing and direct headhunting • LinkedIn Recruiter and Boolean searches • Candidate screening and interviews • Recruitment pipeline and ATS management • Job descriptions and SEO-friendly job advertisements • Candidate communication and interview coordination • Recruitment process development • Specialist, technical and hard-to-fill vacancies • Talent mapping and proactive candidate pipelines BUSINESS DEVELOPMENT AND REVENUE GROWTH I also help businesses create structured systems for generating and converting opportunities through: • Business development strategy • B2B lead-generation systems • Sales pipeline development and management • Prospect research and targeted outreach • Client follow-up and re-engagement • Strategic partnership development • Sales and marketing alignment • Customer retention campaigns • Growth planning for startups, agencies and service businesses SELECTED RESULTS • Helped businesses more than double conversion rates • Built six-figure sales and opportunity pipelines • Reduced inefficient marketing activity and unnecessary spend • Improved recruitment processes and candidate quality • Developed scalable marketing, content and outreach systems • Delivered more than 100 marketing, recruitment and growth projects WHY CLIENTS CHOOSE TO WORK WITH ME • Top Rated Upwork freelancer • 100% Job Success Score • More than 14 years of commercial experience • Strategic thinking combined with hands-on execution • Clear, professional written and verbal communication • Experience working with UK, US, European, Australian and South African teams • Able to take ownership and work independently • Comfortable managing strategy, implementation and project coordination My tools include HubSpot, GoHighLevel, LinkedIn Recruiter, Sales Navigator, WordPress, Elementor, Canva, ClickUp, Google Workspace, Microsoft 365 and a range of CRM, ATS and marketing platforms. LET’S DISCUSS YOUR PROJECT Send me a message outlining: • Your current challenge • The outcome you want to achieve • Your preferred timeline I will respond with a practical recommendation on what should be prioritised first and how I would approach the project.

I led social media strategy for 6 entertainment and lifestyle brands in Dubai simultaneously, managing a combined following of 990K+ across Instagram, TikTok, and Facebook. The brands: Dubai Parks & Resorts (223K), Real Madrid World Dubai (222K), Motiongate Dubai (160K), The View at The Palm (160K), The Green Planet Dubai (121K), and Riverland Dubai (106K). I wasn't just posting. I built the content strategies, briefed the creative team, directed the creative direction on shoots, managed content calendars, ran performance analytics, and handled all stakeholder communication. Six different brand voices, six different audiences, all running at the same time. Now I work with founders, business owners, and brands who want their social media to actually do something. Not just look pretty. Not just fill a feed. But position them clearly, grow an engaged audience, and turn followers into clients. What I do best: social media strategy, personal brand building, content creation (Reels, carousels, video, UGC), and marketing consulting for people who are serious about growing online. I'm also building my own personal brand @chane.talks from zero as a live case study, so I practice everything I preach. If you want someone who brings strategy and ideas, not just execution, send me a message.

Hey, I'm Ané I'm a Marketing Director, Growth Strategist, and founder of Growth Metrics Marketing. I help businesses build the strategy, systems, content, campaigns, and marketing teams they need to grow. I don't believe marketing should be a collection of disconnected activities. Your social media, content, paid ads, website, SEO, email marketing, brand positioning, customer journey, and marketing team should all work together toward the same goal: Measurable business growth. I've led and managed marketing across CPG, eCommerce, financial services, healthcare, psychology, education, beauty, and personal brands, working with companies including Scrumptious Brands, Kubera Global Markets, Positive Strides, Assessment Systems, SMODDO, TechnoFresh, Sheer Perfection, and my own agency, Growth Metrics Marketing. HOW I CAN HELP YOUR BUSINESS MARKETING STRATEGY & LEADERSHIP • Full Marketing Strategy & Execution • Fractional Head of Marketing / Marketing Director Support • Growth Marketing Strategy • Go-to-Market Strategy • Brand Positioning & Messaging • Marketing Systems & Operations • Campaign Strategy • Customer Journey & Funnel Strategy • B2B & B2C Marketing • CPG & eCommerce Marketing • Marketing Audits & Growth Opportunities SOCIAL MEDIA & CONTENT • Social Media Strategy & Management • Instagram, Facebook, TikTok, LinkedIn, Pinterest, X & YouTube • Content Strategy • Content Calendar Planning • Short-Form Video Strategy • Personal & Executive Brand Growth • Community Management • Copywriting & Storytelling • Creative Direction • Canva Design • CapCut Video Editing PAID MEDIA & PERFORMANCE MARKETING • Meta Ads • Google Ads • PPC Advertising • Search Engine Marketing (SEM) • Lead Generation • Audience Targeting • Campaign Optimization • Conversion Rate Optimization (CRO) • A/B Testing • Performance Marketing WEBSITES, SEO & EMAIL • Wix Website Design & Development • New Website Builds • Landing Pages • Website Optimization • SEO Fundamentals • UX Optimization • Email Marketing • Email Automation • CRM & Marketing Automation MARKETING TEAM BUILDING & TALENT SOURCING Need the right people to execute your marketing strategy? I can also help businesses structure and build their marketing teams. Because I work hands-on across marketing strategy, social media, content, advertising, websites, analytics, and marketing operations, I understand what these roles actually require not just what looks good on a résumé. I can help you recruit and evaluate: • Social Media Managers • Marketing Managers • Marketing Assistants • Content Creators • UGC Creators • Video Editors • Graphic Designers • Copywriters • Paid Media Specialists • SEO Specialists • eCommerce Marketing Specialists • Virtual Assistants • Other Marketing & Creative Freelancers Recruitment support can include: • Defining the role and hiring requirements • Writing candidate briefs • Talent sourcing • Candidate research • Portfolio and experience review • Candidate screening • Initial screening interviews • Skills and experience evaluation • Candidate scorecards • Shortlisting • Interview coordination • Building freelance and remote marketing teams Instead of simply sending you a list of candidates, my goal is to understand what your business actually needs and identify people whose experience aligns with those requirements. ANALYTICS & PERFORMANCE I believe marketing decisions should be backed by data not vanity metrics. I can help with: • Google Analytics (GA4) • Marketing Analytics • KPI Tracking • Campaign Performance Analysis • ROI Analysis • Performance Reporting • Conversion Analysis • Data-Driven Marketing Decisions TOOLS & PLATFORMS Google Ads | Meta Business Suite | Canva Pro | CapCut | Wix | HubSpot | Google Analytics (GA4) | Notion | Metricool | MailerLite | Google Workspace | Microsoft Office | Google Sheets | Calendly | Make | Zoho | Lovable | Claude | Higgsfield | Riverflow | Blaze AI WHY WORK WITH ME? What sets me apart is that I can operate at both the **strategic and execution level. I can step back and determine: What should we be doing? Then build the systems, campaigns, content, processes, and team required to actually do it. I combine marketing strategy, consumer psychology, creative thinking, data, technology, and execution to build marketing that contributes to real business objectives. And if your biggest problem isn't your strategy but finding the right people to execute it, I can help you build that team too. So whether you need: → A Marketing Director to lead the strategy → A marketer who can execute it → A complete marketing system → Or help finding and screening the right marketing talent I'd love to hear about your business, where you are now, and what you're trying to achieve. Let's build the marketing engine and the team that gets you there.

Your brand has a great product. The visuals just aren't saying that yet. I build the visual world your brand lives in and I make sure it performs. Whether you need a campaign that stops people mid-scroll, a brand identity that feels like a world rather than a logo, or Meta ads that convert without looking like ads, I bring a filmmaker's eye to every brief. A decade directing campaigns for Absa, Nedbank and DStv taught me what makes something feel high production, intentional and worth remembering. That same instinct is what I bring to every brand world, campaign image and performance creative I produce. What I do: — Brand world development. Visual identity, campaign imagery, product photography, mood and texture. Everything your brand needs to feel like something. — Performance creative for Meta and Instagram. Static ads, carousel creative, UGC-style content and direct response copy. Built to convert. Designed to not look like everything else. — Campaign creative direction. From brief to execution. I find the human truth inside your product and build creative around that not around templates. The vision, the taste and the storytelling are human. The execution is fast. 100% Job Success. Top Rated on Upwork. If your brand deserves creative that actually does it justice, let's connect.

I write cold email sequences that get read, clicked, and answered. Most cold email fails for one reason: every follow-up is just a softer version of the first pitch. The prospect gets asked the same thing three times and tunes out. My work is built from cold email copy across 4.6M+ sends, 200+ campaigns, and 21 B2B clients. The best campaigns hit 80-90% open rates and 14-25% positive reply rates, a lot of it under SEC and FINRA compliance, where the copy has to pass review and still sound human. The difference is structure. Each email in the sequence does one specific job: - Email 1 creates problem recognition - Email 2 qualifies the right contact - Email 3 gives the prospect a useful tool or insight - Email 4 adds market or business context - Email 5 closes respectfully, without sounding desperate That comes from tested persuasion principles, then gets tightened using data on how each step actually performs. The goal is not more words. It is a sequence where every step earns the next reply. What I can help with: - B2B cold email sequences, written from scratch - Audits and rewrites of sequences that have gone quiet - Subject lines and CTAs that get opened and answered - Sequences formatted and ready for Instantly, Apollo, Smartlead, Lemlist, Mailshake, HubSpot, or Outreach - B2B content that supports outbound: blogs, newsletters, and positioning Who I work with: SaaS, agencies, professional services, recruiting, IT and MSPs, and other B2B teams that already know who they want to reach but need sharper copy to make the outreach land. One scope note, so we are clear up front: I own the strategy and the copy. I am not a deliverability engineer. If you already have sending infrastructure, I plug straight into it. If you are still setting up, I write the sequence and work with whoever handles your sending. If your current outbound is getting ignored, send me the sequence. I can usually tell where the structure is leaking in one read.