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Helping start-ups, agencies, and global brands grow organic visibility, build authority, and generate converting leads through targeted SEO content and outreach. Here’s how I deliver results: ✅ Full-Cycle Campaign Management: From keyword research (Ahrefs/SEMrush) to strategic link placement and technical fixes, I manage campaigns end-to-end. Includes technical audits and performance reporting. ✅ Strategic Outreach: I’ve built cold email systems and publisher relationships to secure high-quality placements, increasing outreach productivity by 30%. I plan and execute SEO strategies aligned with evolving client needs, backed by SOPs and scalable systems. ✅ Premium Content Strategy: I’ve helped develop and moderate sponsored articles, SEO-optimized guides, and full content systems for agencies and reputable brands. Designed for driving rankings, engagement, and conversions. ✅ Detail-Oriented Execution: Whether it’s optimizing metadata, implementing structured data, or identifying content gaps, I can ensure you precision and quality. ✅ White-Hat Link Building: Guest post outreach, article insertions, and publisher relationships (e.g., Posticy GmbH, Fancy Awesome LLC). ✅ Client-Facing & Campaign Ownership: I’ve led multiple SEO client accounts independently. Managing deliverables, reporting results, and proactively driving performance. ✅ Lead Generation Systems: Built outreach workflows, inbox systems, and follow-ups to capture and convert opportunities. ✅ Google-Compliant Optimization: All content and links follow E-E-A-T principles and comply with the latest algorithm updates. Other strengths: Local & National SEO Keyword & Competitor Analysis Content Strategy & Calendar Planning Client Communication & Monthly Reporting Upselling and educating on SEO outcomes and best practices SEMrush, Ahrefs, SEO-rank, Respona, and more Why choose to work with me: “Reliable, results-driven, and easy to work with.” I focus on your growth; whether scaling traffic, earning authoritative backlinks, or refining campaign ROI.

Growth Marketing Strategist | B2B Content, Lead Generation & Recruitment I help B2B companies generate more leads, improve conversions and build stronger teams through practical marketing, business development and recruitment systems. Are you struggling with inconsistent lead generation, low-converting content, an underperforming sales pipeline or difficult-to-fill roles? I bring more than 14 years of experience across growth marketing, B2B content, recruitment, business development and operations. I can help you develop the strategy, implement the work and manage the process through to measurable results. I have supported more than 70 businesses across SaaS, technology, recruitment, professional services, healthcare, education, construction, accounting and specialist technical services. Unlike consultants who only provide recommendations, I work as a hands-on growth partner. I identify the highest-priority opportunities, build the required systems and help your team execute them. GROWTH MARKETING AND CONTENT I can help you with: • B2B growth and marketing strategy • Lead-generation and customer-acquisition campaigns • LinkedIn marketing and founder thought leadership • Content strategy and monthly content calendars • Website copy, landing pages, blogs and SEO content • Email marketing, nurture sequences and re-engagement campaigns • Brand positioning, messaging and value propositions • Marketing funnels and conversion improvement • HubSpot, CRM and marketing workflow optimisation • Campaign planning, coordination and performance tracking RECRUITMENT AND TALENT ACQUISITION With extensive recruitment and executive-search experience, I can support: • Candidate sourcing and direct headhunting • LinkedIn Recruiter and Boolean searches • Candidate screening and interviews • Recruitment pipeline and ATS management • Job descriptions and SEO-friendly job advertisements • Candidate communication and interview coordination • Recruitment process development • Specialist, technical and hard-to-fill vacancies • Talent mapping and proactive candidate pipelines BUSINESS DEVELOPMENT AND REVENUE GROWTH I also help businesses create structured systems for generating and converting opportunities through: • Business development strategy • B2B lead-generation systems • Sales pipeline development and management • Prospect research and targeted outreach • Client follow-up and re-engagement • Strategic partnership development • Sales and marketing alignment • Customer retention campaigns • Growth planning for startups, agencies and service businesses SELECTED RESULTS • Helped businesses more than double conversion rates • Built six-figure sales and opportunity pipelines • Reduced inefficient marketing activity and unnecessary spend • Improved recruitment processes and candidate quality • Developed scalable marketing, content and outreach systems • Delivered more than 100 marketing, recruitment and growth projects WHY CLIENTS CHOOSE TO WORK WITH ME • Top Rated Upwork freelancer • 100% Job Success Score • More than 14 years of commercial experience • Strategic thinking combined with hands-on execution • Clear, professional written and verbal communication • Experience working with UK, US, European, Australian and South African teams • Able to take ownership and work independently • Comfortable managing strategy, implementation and project coordination My tools include HubSpot, GoHighLevel, LinkedIn Recruiter, Sales Navigator, WordPress, Elementor, Canva, ClickUp, Google Workspace, Microsoft 365 and a range of CRM, ATS and marketing platforms. LET’S DISCUSS YOUR PROJECT Send me a message outlining: • Your current challenge • The outcome you want to achieve • Your preferred timeline I will respond with a practical recommendation on what should be prioritised first and how I would approach the project.

Most brands don’t have a content problem, they have a positioning and strategy problem. I help B2B and DTC brands turn social media into a structured growth channel, not just a content output. As the founder of Sol Communications, I’ve worked across industries to simplify complex messaging, build clear content strategies, and create social media systems that drive engagement and conversion. My approach focuses on: • Positioning and messaging clarity • Strategy-led content planning • Scalable content creation • Continuous optimisation based on performance I’ve supported brands across LinkedIn, Instagram, TikTok, and X. Helping transform attention into meaningful engagement, and engagement into measurable growth. If you’re looking for a long-term partner to build and scale your content, not just someone to post. Let’s connect.

I led social media strategy for 6 entertainment and lifestyle brands in Dubai simultaneously, managing a combined following of 990K+ across Instagram, TikTok, and Facebook. The brands: Dubai Parks & Resorts (223K), Real Madrid World Dubai (222K), Motiongate Dubai (160K), The View at The Palm (160K), The Green Planet Dubai (121K), and Riverland Dubai (106K). I wasn't just posting. I built the content strategies, briefed the creative team, directed the creative direction on shoots, managed content calendars, ran performance analytics, and handled all stakeholder communication. Six different brand voices, six different audiences, all running at the same time. Now I work with founders, business owners, and brands who want their social media to actually do something. Not just look pretty. Not just fill a feed. But position them clearly, grow an engaged audience, and turn followers into clients. What I do best: social media strategy, personal brand building, content creation (Reels, carousels, video, UGC), and marketing consulting for people who are serious about growing online. I'm also building my own personal brand @chane.talks from zero as a live case study, so I practice everything I preach. If you want someone who brings strategy and ideas, not just execution, send me a message.

Social Media Strategist | Organic Growth & Content Systems for Brands Most businesses don't have a content problem they have a strategy problem. Posting consistently isn't enough if your content isn't attracting the right audience, building trust, or turning attention into customers. That's where I come in. I'm Tumelo, a Social Media Strategist helping businesses, personal brands, and founders build social media systems that generate sustainable organic growth not just vanity metrics. Rather than focusing on random trends or posting for the sake of consistency, I develop data-driven content strategies that align with your business goals, attract your ideal audience, and create content that actually converts. Here's how I can help: Social Media Strategy - Organic growth strategies for Instagram, TikTok & LinkedIn - Content marketing strategy - Audience and competitor research - Brand positioning & messaging - Content pillars and customer journey mapping - Launch and campaign strategies Content Systems & Planning - Monthly content strategies - Content calendars - Viral content research - Series development - Repurposing strategies across platforms - Creator and business content systems Content Creation - Short-form video strategy - Scriptwriting and hook development - Video editing (CapCut) - Carousel creation - Canva graphics - High-converting captions - Story content planning Performance & Optimization - Social media audits - Analytics reporting - Performance reviews - Content optimization - Engagement strategies - Algorithm-informed recommendations Industries I've Worked With I've developed strategies and managed social media for businesses across beauty, wellness, automotive, retail, lifestyle, hospitality, local marketplaces, and service-based industries. Why Clients Work With Me ✔ Strategy Before Content I don't start with content ideas I start with your business objectives. Every piece of content should support growth, brand awareness, or sales. ✔ Organic Growth Focus I specialize in helping brands build sustainable social media growth through strategic content, audience insights, and platform-specific best practices instead of relying solely on paid promotion. ✔ Data-Driven Decisions I combine creativity with analytics to identify what's working, improve what's not, and continuously optimize your content strategy. ✔ Systems That Scale I build repeatable content systems that make social media easier to manage while maintaining consistency and quality. My Approach I believe social media should function as a business asset not another task on your to-do list. Whether you're launching a new brand, refreshing your online presence, or looking to scale your organic reach, I help you create a strategy that supports long-term business growth. If you're looking for a strategist who combines creative thinking, structured planning, and measurable execution, I'd love to work with you.

Hello! I’m Lezahn Herselman, a passionate and results-driven digital marketing and social media professional with 8+ years of experience helping businesses, creators, and entrepreneurs grow their online presence, engage audiences, and drive real results. My work is not just about posting content—it’s about telling your brand story, building trust, and creating measurable impact. What I Bring to the Table: Social Media Management & Growth: I manage accounts on Instagram, Facebook, LinkedIn, TikTok, and other platforms. From creating content calendars to scheduling posts and analyzing insights, I ensure your brand is consistent, engaging, and growing organically. Content Creation & Design: I create graphics, copy, videos, and digital assets tailored to your audience. Whether it’s a high-converting ad, a carousel post, or a brand refresh, I make content that stands out and converts. Digital Marketing Strategy: From email campaigns and lead generation to paid ads and analytics, I develop strategies that turn clicks into customers and followers into loyal fans. Branding & Personal Projects: I help businesses and creators craft authentic, memorable brands that resonate with their audience. This includes brand voice development, visual identity, and online storytelling. Why Work With Me: I’m highly self-directed and organized—I can manage projects end-to-end with minimal supervision. I have a keen eye for detail and a results-oriented mindset. I focus on quality work that drives measurable impact. I am adaptable and communicative, always ensuring clients feel informed, supported, and confident in my work. I treat every project like it’s my own—your success is my success. Industries & Niches I’ve Worked With: Telecommunications and technology brands Music and entertainment (artists, live events, promotions) Service-based businesses and entrepreneurs Student and creator-focused campaigns How I Can Help You Succeed: If you’re looking for someone to elevate your social media, boost engagement, create captivating content, or manage digital campaigns that deliver real results, I’m here to make it happen. I’m not just a freelancer; I’m a partner in your growth, focused on strategies and execution that give you a competitive edge. I’m excited to connect with clients who are serious about growing their brand, online presence, and business impact. Let’s collaborate to create content, strategies, and campaigns that make your brand impossible to ignore. Ready to work together? Message me today and let’s discuss how I can help your business thrive online!