Hi, I'm Shen, a Digital Marketer with over a decade of experience helping brands across recruitment, coaching, luxury lifestyle, and fintech industries grow their online presence and drive measurable results.
What I Bring to the Table:
✅ AI-Powered Marketing Efficiency
I leverage cutting-edge AI tools to optimize campaigns, personalize outreach at scale, and create compelling content faster, without sacrificing authenticity or quality.
✅ LinkedIn Social Selling & Newsletter Growth
Expert in using LinkedIn Sales Navigator to build targeted audiences, execute personalized messaging campaigns, and convert connections into engaged email subscribers. I manage bi-weekly newsletters, strategically invite contacts (maximizing the 250/month limit), and drive newsletter signups for B2B and thought leadership brands.
✅ Multi-Platform Content
From Instagram and TikTok to Facebook, Twitter, and LinkedIn. I create platform-specific content strategies, manage social media campaigns, and ensure consistent brand messaging across all channels.
✅ SEO & Long-Form Content Creation
Skilled in writing SEO-optimized blogs, articles, case studies, and thought leadership pieces using SEMrush and AI-enhanced tools. I conduct keyword research, optimize for search intent, and create content that ranks and converts.
✅ Email Marketing That Converts
Experienced in planning and executing email campaigns via Mailchimp (and adaptable to Klaviyo), writing persuasive copy, designing branded emails, and tracking performance to continuously improve open rates, CTR, and conversions.
Industries I've Worked In:
✅Recruitment & Talent Acquisition
✅Coaching & Consulting
✅Travel, Lifestyle & Luxury Brands
✅Fintech & Professional Services
✅Hospitality & Real Estate
🌍 Global Experience, Remote Expertise: I've successfully managed campaigns for clients across the UK, USA, Australia, and Asia, working seamlessly across time zones and industries.
My Commitment:
I align seamlessly with your objectives, communicate clearly and proactively, and take full ownership of delivering results. Whether you need 10 hours a week or full-time support, I'm here to help you grow. Let's Work Together:
If you're looking for a reliable, experienced digital marketer who combines creativity with analytics, AI efficiency with human authenticity, and strategic thinking with hands-on execution, let's connect.
I'd love to hear about your project and discuss how I can help you achieve your marketing goals.
"Imagination is my navigator, and excellence is my destination."
Freelance Marketing
Social Media Advertising
Social Media Marketing Strategy
Digital Marketing
Copywriting
Training
Social Media Management
Social Media Content
Social Media Marketing
Digital Marketing Strategy
Expert
Kajabi
Virtual Assistance
Laurisca V.
Cape Town, South Africa
$20/hr
4.8
34 jobs
WHY CHOOSE ME?
✔7 years of Digital Marketing Experience
✔I have a Marketing Degree
✔ I have many years of experience working remotely
✔ My services are high-quality and affordable
✔I have experience across diverse industries and collaborated with brands on a global scale.
WHAT DO I OFFER?
✔AI Experience
✔Chatgpt Proficient
✔On-page SEO
✔ Off-Page SEO
✔Graphic Design
✔Social Media Marketing
✔Content Creation
✔ Email Marketing
✔ Social Media Management
Content Marketing
Digital Marketing
English
Copywriting
Content Writing
Video Editing
Blog
Writing
Visual Communication
Social Media Management
Social Media Marketing
Content Creation
Canva
Social Media Content Creation
Dane S.
Cape Town, South Africa
$65/hr
5.0
1 jobs
I don't optimise ads for platform metrics. I optimise for profit and growth.
If you're spending on Meta and Google and the in-platform ROAS looks "fine" but your MER, new-customer acquisition, or cash flow says otherwise, that gap is exactly what I fix.
I'm an ecommerce paid media strategist focused on spend efficiency and scalable profitability. Across agency, in-house, and consulting work I've helped 30+ ecommerce brands grow by building paid media systems that improve MER and blended ROAS, CAC-to-LTV, payback periods, and overall contribution, so more of every dollar you spend actually reaches the bottom line.
A snapshot of the kind of work I do: on one DTC account I managed up to $550k/month in spend at a 2.95 aMER (new-customer revenue over blended spend) while holding 24% profit contribution, scaling on genuine new-customer acquisition rather than a blended number propped up by returning buyers.
How I work:
- Full-funnel strategy across Meta and Google, built around new-customer efficiency, not vanity ROAS
- Structured creative testing to find winning angles and keep scaling without fatigue
- Clean measurement and attribution (server-side tracking, blended MER, post-purchase surveys) so decisions are based on what's really driving revenue, not what the platform claims
- Clear reporting that tells you what moved, what didn't, and what happens next
I work best with DTC and ecommerce brands ready to scale spend profitably, and founders who care about contribution margin, not just a dashboard number.
If that sounds like what you need, send me a message or start with a paid media audit, and I'll show you where the profit is leaking and how I'd fix it.
Marketing Strategy
Facebook Advertising
Facebook Ads Manager
Google Ads
Performance Marketing
PPC Campaign Setup & Management
Media Buying
Ecommerce Marketing
Conversion Rate Optimization
Campaign Optimization
Marketing Analytics
TikTok Marketing
Digital Marketing Strategy
Google Analytics 4
Klaviyo
Ndiphiwe M.
Cape Town, South Africa
$20/hr
5.0
1 jobs
Hi, I’m Mabhuti—a Social Media Manager and Content Creator passionate about storytelling and creating impactful digital experiences. I specialize in developing tailored social media strategies, designing engaging carousels, crafting standout posts, and producing dynamic video content.
With expertise in tools like Adobe After Effects, Premiere Pro, and Canva, I bring ideas to life through visually compelling content. From cohesive Instagram feeds to thought-provoking LinkedIn posts, I help brands connect with their audience and stand out in a crowded digital space.
Whether it’s designing scroll-stopping carousels, creating videos that captivate, or crafting posts that spark engagement, I’m here to help take your social media to the next level.
Digital Marketing
Brand Identity
Video Marketing
Social Media Content Creation
Social Media Management
Social Media Carousel
Social Media Content
Community Engagement
Social Media Optimization
Social Media Ad Campaign
Copywriting
Videography
Storytelling
Brand Identity & Guidelines
Graphic Design
Tarryn N.
Cape Town, South Africa
$25/hr
5.0
6 jobs
The marketer brands call when they need clarity, consistency, and someone who can actually pull it all together.
Hi, I’m Tarryn.
With 20+ years of marketing experience, brands are supported with clear strategy, consistent messaging, and a voice that sounds human.
This work blends marketing strategy, copywriting, graphic design, SEO optimization, and website creation to build brands that look good and perform well. From refining messaging to building or optimizing websites, every touchpoint is designed to connect the big picture with the details that drive results.
Behind the scenes, strong foundations keep everything running smoothly:
• Digital Asset Management (DAM) & Digital Librarianship
Hundreds of thousands of assets organized in Canto at 2U, with clear structures, naming systems, and style guides acting as a single source of truth. Scalable taxonomy and metadata systems also developed for a growing U.S. video library.
• Brand Systems, Graphic Design & Templates
Brand guidelines, visual systems, templates, and marketing assets that keep everything consistent and polished.
• Marketing Support, SEO & Website Management
Content calendars, email flows, social copy, SEO-driven content, website builds (Shopify & Wix), UX/navigation, and ongoing optimization.
Services Snapshot:
* Marketing Strategy & Brand Positioning
* SEO Optimization & Content Structure
* Website Creation & Optimization (Shopify, Wix)
* Graphic Design & Brand Systems
* Digital Asset Management (DAM) & Taxonomy
* Content, Email Marketing & Social Media Support
Clients can expect clear communication, proactive project management, and high-quality work without micromanagement.
Big-picture thinking paired with hands-on execution - keeping brands clear, consistent, and stress-free.
Feel free to connect anytime. 🙂
Marketing
Social Media Marketing
Digital Marketing Management
Digital Asset Management
Ecommerce Website
Web Content Development
Email Marketing
Visual Identity
Copywriting
Content Creation
Administrative Support
Canva
Content Planning
Robert W.
Cape Town, South Africa
$25/hr
4.9
110 jobs
Your CPA jumps 30% overnight.
Two big POs hit.
Shopify payout doesn't cover the inventory bill.
ROAS dips below 2:1.
Competitor tweets "We hit 40% percent of revenue from email and SMS!".
All on a Tuesday morning.
Gut punch.
Something....has to give.
Thankfully your customers will do all the giving you need.
If they're simply seduced into whipping out that sweet card more often.
For bigger carts.
For years.
But you already tried hiring for help with email and they just didn't care like you do.
Chasing them down only to get cookie-cutter templates, lifeless AI copy and Canva design.
But generic doesn't build real brands.
Emotional connection does.
Personality and stories.
Chatting like a childhood buddy that lives next door.
Every word crafted like the founder wrote it at dawn over coffee (not an intern with a swipe file).
Imagine...
Strategy, creative, segmentation, deliverability, all humming quietly in the background.
Jaw-droppingly stunning emails are going out, reeling in huge sales.
Email and SMS revenue climbs past 35%.
Real metrics like margins, ROAS, LTV, CAC, and AOV all widening (not just vanity opens or clicks.).
Your entire back end, handled.
No briefing, micromanaging or chasing.
Now you can stay in product/ops to put out fires and push the big needle-movers.
An extra 10 hours a week appear in your calendar so you can have a life, while topline still grows.
This is not a pipe dream with me on your team.
However, as a Klaviyo Master, Partner and well over $20 million generated for clients to date, I already have a loyal stable of awesome clients - so naturally my schedule is very nearly full.
But, if we get along and I'm 100% sure I can help your unique brand, then you will be making a LOT of money with my help.
So if you're looking for someone to help you scale with Klaviyo email marketing, click the green "Invite To Job" or white "Hire Now" button at the top right of this page.
Looking forward to discussing your project :)
- Wilding.
PS: Here's what clients have said about my email marketing services on Upwork:
- “It was an awesome ROI and we were able to scale much, much more because of that added revenue.”
- “The margins before we started working with you was…18% and recently it was 24%…and that’s net margin.”
- “He will make you far more money than you spend with him so you’d be a dummy to not work with him."
- “We’ve tried other email marketers before and Wilding is by far the best we’ve ever tried.”
Check out my profile below for email designs, results and 20+ more Upwork reviews just like these...
Email Marketing Strategy
Klaviyo
Email Campaign Setup
Email Copywriting
Email Marketing
Email Deliverability
Customer Retention
Shopify
Email Communication
Mailchimp Plugin
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