Hire the Best Marketing Consultants
in South Africa

I help service-based brands create clear, professional and engaging content for Instagram, Facebook and LinkedIn, without the stress of having to design and plan everything themselves. Through my business, Original Edge, I support brands with: - Monthly social media content planning - Instagram, Facebook and LinkedIn post design - Branded carousel creation - Caption writing - Reel covers and story graphics - Content calendars - Ongoing social media support I have created content for consulting, property, audit, education and consumer-facing brands, adapting each visual style and message to the client's audience and goals. My approach is simple: content should not only look professional; it should help your business remain visible, credible and consistent. Whether you need a monthly content partner or support with an upcoming campaign, I can help you turn your ideas into polished content your audience can engage with.

I help home service businesses — plumbers, contractors, landscapers, and local trades — get more qualified leads through SEO and Google Ads. Over the past 7 years I've managed 140+ marketing strategies and 300+ paid ad campaigns across the US, UK, and South Africa, generating 150,000+ qualified leads for clients in competitive local markets. 🔥 My Core Specialties Local & Technical SEO (Google Business Profile, on-page, content, backlinks) Google Ads Management (Search, Display, Remarketing) built for service-area businesses Conversion-focused Website Design (WordPress) when you need a site that actually converts calls I also offer Shopify/e-commerce SEO and email marketing/automation for clients who need it — but local service lead generation is where I do my best work. 🔥 What Makes My Approach Different Every project starts with understanding your service area, your close rate, and where leads are actually dropping off — not just traffic or impressions. I build strategy around: ✔ More qualified leads in your service area ✔ Lower cost per lead ✔ Higher local search visibility ✔ Positive ROI you can actually track back to revenue 🔥 Who I Work With Plumbers, HVAC, landscaping, detailing/auto services, and other home service companies across the US, UK, and South Africa who need consistent, measurable lead flow — not vanity metrics. 🔥 Let's Talk If you're a local service business looking for predictable lead growth, send me your goals and I'll tell you honestly what's achievable and how.

Hey, I'm Ané I'm a Marketing Director, Growth Strategist, and founder of Growth Metrics Marketing. I help businesses build the strategy, systems, content, campaigns, and marketing teams they need to grow. I don't believe marketing should be a collection of disconnected activities. Your social media, content, paid ads, website, SEO, email marketing, brand positioning, customer journey, and marketing team should all work together toward the same goal: Measurable business growth. I've led and managed marketing across CPG, eCommerce, financial services, healthcare, psychology, education, beauty, and personal brands, working with companies including Scrumptious Brands, Kubera Global Markets, Positive Strides, Assessment Systems, SMODDO, TechnoFresh, Sheer Perfection, and my own agency, Growth Metrics Marketing. HOW I CAN HELP YOUR BUSINESS MARKETING STRATEGY & LEADERSHIP • Full Marketing Strategy & Execution • Fractional Head of Marketing / Marketing Director Support • Growth Marketing Strategy • Go-to-Market Strategy • Brand Positioning & Messaging • Marketing Systems & Operations • Campaign Strategy • Customer Journey & Funnel Strategy • B2B & B2C Marketing • CPG & eCommerce Marketing • Marketing Audits & Growth Opportunities SOCIAL MEDIA & CONTENT • Social Media Strategy & Management • Instagram, Facebook, TikTok, LinkedIn, Pinterest, X & YouTube • Content Strategy • Content Calendar Planning • Short-Form Video Strategy • Personal & Executive Brand Growth • Community Management • Copywriting & Storytelling • Creative Direction • Canva Design • CapCut Video Editing PAID MEDIA & PERFORMANCE MARKETING • Meta Ads • Google Ads • PPC Advertising • Search Engine Marketing (SEM) • Lead Generation • Audience Targeting • Campaign Optimization • Conversion Rate Optimization (CRO) • A/B Testing • Performance Marketing WEBSITES, SEO & EMAIL • Wix Website Design & Development • New Website Builds • Landing Pages • Website Optimization • SEO Fundamentals • UX Optimization • Email Marketing • Email Automation • CRM & Marketing Automation MARKETING TEAM BUILDING & TALENT SOURCING Need the right people to execute your marketing strategy? I can also help businesses structure and build their marketing teams. Because I work hands-on across marketing strategy, social media, content, advertising, websites, analytics, and marketing operations, I understand what these roles actually require not just what looks good on a résumé. I can help you recruit and evaluate: • Social Media Managers • Marketing Managers • Marketing Assistants • Content Creators • UGC Creators • Video Editors • Graphic Designers • Copywriters • Paid Media Specialists • SEO Specialists • eCommerce Marketing Specialists • Virtual Assistants • Other Marketing & Creative Freelancers Recruitment support can include: • Defining the role and hiring requirements • Writing candidate briefs • Talent sourcing • Candidate research • Portfolio and experience review • Candidate screening • Initial screening interviews • Skills and experience evaluation • Candidate scorecards • Shortlisting • Interview coordination • Building freelance and remote marketing teams Instead of simply sending you a list of candidates, my goal is to understand what your business actually needs and identify people whose experience aligns with those requirements. ANALYTICS & PERFORMANCE I believe marketing decisions should be backed by data not vanity metrics. I can help with: • Google Analytics (GA4) • Marketing Analytics • KPI Tracking • Campaign Performance Analysis • ROI Analysis • Performance Reporting • Conversion Analysis • Data-Driven Marketing Decisions TOOLS & PLATFORMS Google Ads | Meta Business Suite | Canva Pro | CapCut | Wix | HubSpot | Google Analytics (GA4) | Notion | Metricool | MailerLite | Google Workspace | Microsoft Office | Google Sheets | Calendly | Make | Zoho | Lovable | Claude | Higgsfield | Riverflow | Blaze AI WHY WORK WITH ME? What sets me apart is that I can operate at both the **strategic and execution level. I can step back and determine: What should we be doing? Then build the systems, campaigns, content, processes, and team required to actually do it. I combine marketing strategy, consumer psychology, creative thinking, data, technology, and execution to build marketing that contributes to real business objectives. And if your biggest problem isn't your strategy but finding the right people to execute it, I can help you build that team too. So whether you need: → A Marketing Director to lead the strategy → A marketer who can execute it → A complete marketing system → Or help finding and screening the right marketing talent I'd love to hear about your business, where you are now, and what you're trying to achieve. Let's build the marketing engine and the team that gets you there.

🥇 15+ Years Experience Across Marketing, Operations & Customer Success 🥇 Led AMASA-Recognized National Marketing Campaign 🥇 Managed U.S. Agency Client Portfolios & Customer Success Programs 🥇 Designed AI-Assisted Client Retention & Operational Frameworks 🥇 Trusted by CEOs, Founders & Leadership Teams to Improve Processes and Client Experience I help agencies and service-based businesses improve client retention, customer experience, onboarding, reporting, and operational efficiency. Over the past 15 years I've worked across marketing leadership, customer success, operations management, and business consulting. I've managed high-value client portfolios, led award-winning projects, coordinated large stakeholder initiatives, and developed systems that help businesses scale more effectively. 🎯 Customer Success Management 🎯 Client Onboarding & Retention 🎯 Account Management 🎯 Customer Experience Improvement 🎯 Agency Operations Support 🎯 SOP Creation & Process Documentation 🎯 Team Coordination & Project Management 🎯 Reporting & Client Communication 🎯 AI-Assisted Workflow Development

I help businesses and agencies turn marketing briefs into work that actually gets delivered. My work covers digital marketing strategy, Meta Ads, social media, email marketing, content, CRM support, research and client/project delivery. I’m comfortable joining an existing team or taking ownership of a defined project from research and planning through to execution. Recent work has included: • Meta Ads strategy, audience planning, campaign setup and creative development • B2B LinkedIn and content strategy • Email marketing and eDM audience segmentation • HubSpot and CRM recommendations • Competitor, market and audience research • 30-day content plans and campaign calendars • Canva creative and advertising assets • Website content and marketing copy • Client-ready strategy documents and presentations • Project coordination and account support I currently support international agency and client work remotely, including Australian businesses and B2B accounts. One of my strengths is being able to work across both strategy and delivery. I can research the problem, develop the recommendation, create the content or campaign assets, help implement it and keep the project organised behind the scenes. TOOLS Meta Ads Manager | Meta Business Suite | Canva | HubSpot | Klaviyo | Mailchimp | ActiveCampaign | Notion | Google Workspace | Microsoft 365 | WordPress | Squarespace | Wix | Airtable | Trello | Asana | ClickUp I can help with: • Digital marketing and campaign strategy • Meta/Facebook/Instagram advertising • Social media strategy and content • Email marketing and customer journeys • Content calendars and Canva creative • Marketing research and competitor analysis • B2B marketing strategy • HubSpot/CRM support • Presentations and strategy documents • Agency overflow and client delivery support I’m based in South Africa and work comfortably across UK, Australian and US time zones. If you have a marketing project that needs someone who can understand the brief, figure out what needs doing and then actually get it done, send me a message.

I leverage over 13 years of experience in ecommerce, trade marketing, and client operations to help brands achieve sustainable growth. My expertise lies in creating commercially driven strategies that connect consumers with retail objectives, translating ideas into measurable business results. I have led projects across FMCG, premium brands, and omnichannel marketing, overseeing everything from strategic planning and budget management to execution and performance optimization. Known for building strong partnerships with cross-functional teams, I excel at identifying growth opportunities and improving operational efficiency. If you're seeking a strategic partner who can navigate complex projects and deliver exceptional client experiences, let's connect and explore how I can contribute to your success.