Hire the Best B2B Marketers
in South Africa

Growth Marketing Strategist | B2B Content, Lead Generation & Recruitment I help B2B companies generate more leads, improve conversions and build stronger teams through practical marketing, business development and recruitment systems. Are you struggling with inconsistent lead generation, low-converting content, an underperforming sales pipeline or difficult-to-fill roles? I bring more than 14 years of experience across growth marketing, B2B content, recruitment, business development and operations. I can help you develop the strategy, implement the work and manage the process through to measurable results. I have supported more than 70 businesses across SaaS, technology, recruitment, professional services, healthcare, education, construction, accounting and specialist technical services. Unlike consultants who only provide recommendations, I work as a hands-on growth partner. I identify the highest-priority opportunities, build the required systems and help your team execute them. GROWTH MARKETING AND CONTENT I can help you with: • B2B growth and marketing strategy • Lead-generation and customer-acquisition campaigns • LinkedIn marketing and founder thought leadership • Content strategy and monthly content calendars • Website copy, landing pages, blogs and SEO content • Email marketing, nurture sequences and re-engagement campaigns • Brand positioning, messaging and value propositions • Marketing funnels and conversion improvement • HubSpot, CRM and marketing workflow optimisation • Campaign planning, coordination and performance tracking RECRUITMENT AND TALENT ACQUISITION With extensive recruitment and executive-search experience, I can support: • Candidate sourcing and direct headhunting • LinkedIn Recruiter and Boolean searches • Candidate screening and interviews • Recruitment pipeline and ATS management • Job descriptions and SEO-friendly job advertisements • Candidate communication and interview coordination • Recruitment process development • Specialist, technical and hard-to-fill vacancies • Talent mapping and proactive candidate pipelines BUSINESS DEVELOPMENT AND REVENUE GROWTH I also help businesses create structured systems for generating and converting opportunities through: • Business development strategy • B2B lead-generation systems • Sales pipeline development and management • Prospect research and targeted outreach • Client follow-up and re-engagement • Strategic partnership development • Sales and marketing alignment • Customer retention campaigns • Growth planning for startups, agencies and service businesses SELECTED RESULTS • Helped businesses more than double conversion rates • Built six-figure sales and opportunity pipelines • Reduced inefficient marketing activity and unnecessary spend • Improved recruitment processes and candidate quality • Developed scalable marketing, content and outreach systems • Delivered more than 100 marketing, recruitment and growth projects WHY CLIENTS CHOOSE TO WORK WITH ME • Top Rated Upwork freelancer • 100% Job Success Score • More than 14 years of commercial experience • Strategic thinking combined with hands-on execution • Clear, professional written and verbal communication • Experience working with UK, US, European, Australian and South African teams • Able to take ownership and work independently • Comfortable managing strategy, implementation and project coordination My tools include HubSpot, GoHighLevel, LinkedIn Recruiter, Sales Navigator, WordPress, Elementor, Canva, ClickUp, Google Workspace, Microsoft 365 and a range of CRM, ATS and marketing platforms. LET’S DISCUSS YOUR PROJECT Send me a message outlining: • Your current challenge • The outcome you want to achieve • Your preferred timeline I will respond with a practical recommendation on what should be prioritised first and how I would approach the project.

I help companies generate qualified B2B/B2C leads and build predictable sales pipelines using proven LinkedIn, demand-generation, and GTM strategies. With 25+ years in enterprise technology sales and marketing, I’ve supported global vendors, system integrators, and consulting firms to unlock measurable pipeline growth and partner opportunities across multiple markets. My approach combines: ✔ LinkedIn automation ✔ Strategic messaging ✔ Demand generation campaigns ✔ CRM automation ✔ Value-driven positioning ✔ Ai and interactive content This ensures you don’t just get leads — you get qualified buying conversations. What I Can Help You With: - LinkedIn Lead Generation & Outreach - Sales Navigator strategy - Automated outreach (LinkedHelper, Phantombuster, etc.) - ICP targeting and message sequencing - Appointment setting with decision-makers - Pipeline & CRM Setup - HubSpot, Zoho, Salesforce, Other workflows - Lead tracking and automation - Funnel optimisation - Campaign reporting - GTM & Messaging - Value proposition development - Market positioning - Offer refinement - Partner/channel strategy - Campaign Content - Landing pages -AI-assisted content - Interactive outreach assets - Thought-leadership messaging - Sales Team Enablement - Coaching and playbooks - Outreach scripts - Sales messaging frameworks Experience Snapshot: Worked with 150+ companies across ICT and Retail and Various other services Built LinkedIn pipelines generating consistent B2B/B2C meetings Supported global OEM and partner ecosystems Designed campaigns that convert into real opportunities

I'm Carmen, a marketing professional with a passion for people, creativity, and building things that make an impact. My career has taken me across creator and affiliate marketing, campaign strategy, event coordination, paid media, email marketing and consulting, and what connects all of it is a love for the work and the people behind it. I'm naturally curious and always learning, whether that's through the work itself, the clients I partner with, or the conversations that challenge how I think. I take what I do seriously, but I lead with warmth and I believe the best results come from strong relationships as much as strong strategy. I'm determined, believe in asking the right questions, and deeply committed to the goals I set for myself and the people I work with. Marketing sits right at the intersection of everything I care about: connection, creativity, and growth. I'd love to work with you!

Whatever digital marketing challenges you're facing, I'm here to help! 🙌 I am ready to run Meta / Instagram, LinkedIn & Google Search / Display campaigns with high conversion rates and low CPC's. Whether you're a startup or an established company, I can help in optimising your campaigns and ensure you are reaching your target market. I am well versed in tracking set ups, audience targeting, both for cold audiences and retargeting, and conversion tracking. I'm dedicated to each project I work on, and ensure that I exceed client expectations. Hire me, and you will not be disappointed. I am a Digital Marketer that has worked with startup & enterprise level clients. I have worked on ecommerce & B2B business, across multiple verticals. I specialise in strategy development, implementation across all channels and reporting on results for all campaigns. If you have a issue with your Digital Marketing, I can fix it!

Hi, I'm Shen, a Digital Marketer with over a decade of experience helping brands across recruitment, coaching, luxury lifestyle, and fintech industries grow their online presence and drive measurable results. What I Bring to the Table: ✅ AI-Powered Marketing Efficiency I leverage cutting-edge AI tools to optimize campaigns, personalize outreach at scale, and create compelling content faster, without sacrificing authenticity or quality. ✅ LinkedIn Social Selling & Newsletter Growth Expert in using LinkedIn Sales Navigator to build targeted audiences, execute personalized messaging campaigns, and convert connections into engaged email subscribers. I manage bi-weekly newsletters, strategically invite contacts (maximizing the 250/month limit), and drive newsletter signups for B2B and thought leadership brands. ✅ Multi-Platform Content From Instagram and TikTok to Facebook, Twitter, and LinkedIn. I create platform-specific content strategies, manage social media campaigns, and ensure consistent brand messaging across all channels. ✅ SEO & Long-Form Content Creation Skilled in writing SEO-optimized blogs, articles, case studies, and thought leadership pieces using SEMrush and AI-enhanced tools. I conduct keyword research, optimize for search intent, and create content that ranks and converts. ✅ Email Marketing That Converts Experienced in planning and executing email campaigns via Mailchimp (and adaptable to Klaviyo), writing persuasive copy, designing branded emails, and tracking performance to continuously improve open rates, CTR, and conversions. Industries I've Worked In: ✅Recruitment & Talent Acquisition ✅Coaching & Consulting ✅Travel, Lifestyle & Luxury Brands ✅Fintech & Professional Services ✅Hospitality & Real Estate 🌍 Global Experience, Remote Expertise: I've successfully managed campaigns for clients across the UK, USA, Australia, and Asia, working seamlessly across time zones and industries. My Commitment: I align seamlessly with your objectives, communicate clearly and proactively, and take full ownership of delivering results. Whether you need 10 hours a week or full-time support, I'm here to help you grow. Let's Work Together: If you're looking for a reliable, experienced digital marketer who combines creativity with analytics, AI efficiency with human authenticity, and strategic thinking with hands-on execution, let's connect. I'd love to hear about your project and discuss how I can help you achieve your marketing goals. "Imagination is my navigator, and excellence is my destination."

🚀 Growth-Focused Marketing Leader | Marketing Director | With 12+ years of experience scaling startups and enterprises, I specialize in delivering measurable results through strategic marketing innovation. I’ve worked with brands such as BMW, Standard Bank, Astron Energy, Unilever, KFC and Coca-Cola. 🍀 🍀 My Full List of Expertise 🍀🍀 ✅ 1. Strategic Leadership & Planning ☑️ Go-to-Market Strategy & Execution ☑️ Marketing Strategy (B2B & B2C) ☑️ Brand Strategy & Development ☑️ Customer Acquisition Strategy ☑️ Budget & Resource Management ☑️ Leadership & Team Management ✅ 2. Full-Funnel Demand Generation ☑️ Lead Generation (B2B & B2C) ☑️ Lead Conversion Optimization ☑️ Lead Nurturing Campaigns ☑️ Demand Generation Strategy ☑️ Customer Acquisition Strategy ☑️ Customer Retention & Lifecycle Management (LTV Optimization) ✅ 3. Digital Campaign Execution ☑️ Social Media Strategy & Execution ☑️ Email Marketing Strategy & Campaign Execution ☑️ Content Marketing Strategy & Campaign Execution ☑️ Omnichannel Campaigns (Digital + Traditional: OOH, Radio) ☑️ Paid Advertising Management: -Google Ads (Certified) -Facebook/Instagram Ads -LinkedIn Ads ✅ 4. Technical & Automation Mastery ☑️ Marketing Automation (Workflows, Segmentation) ☑️ HubSpot CRM (Certified: Inbound, SEO, AI for Marketing) ☑️ Data-Driven Analytics (ROI Tracking, CAC Optimization) Here’s what I bring to your project: ✅ Full-Cycle Expertise: From Go-to-Market strategy to campaign execution, I architect solutions across SEO/SEM, email marketing, lead generation, and brand strategy. ✅ Proven Impact: Reduced client acquisition costs (CAC) by 20%+, boosted customer growth by 35%+, generated 300+ B2B leads in 6 months, and generated 7000+ B2C leads in 4 months. ✅ Technical Edge: Certified in Google Ads, Facebook ads HubSpot AI for Marketing, and SEO, with hands-on mastery of analytics tools HubSpot.