Hire the Best Marketing Communications Specialists
in South Africa

I’m an Expert-Vetted marketing specialist with 10+ years of agency and in-house experience, helping organisations turn complex ideas into clear, compelling marketing that drives action. I work best with clients who need more than “just content” - those looking for strategic thinking, structure, and confident execution, particularly in regulated, technical, or multi-market environments. What I help with: • Marketing strategy & campaign planning • Research-led content and thought leadership • Brand positioning and messaging • Senior-level copywriting (web, editorial, campaigns, email) • Go-to-market and launch support • Event and stakeholder communications Why clients hire me: 1. I combine strategy + execution, so you don’t need multiple freelancers 2. I’m experienced in high-stakes, regulated sectors (finance, healthcare, public sector) 3. I reduce decision-making load by being proactive, structured, and clear 4. I communicate well with senior stakeholders and cross-functional teams. Selected career highlights: • Campaign Manager for the HSBC Expat Explorer Survey - the world’s largest and longest-running global expat survey (20,000+ respondents) • Shortlisted for PR Moment Financial Services Campaign of the Year. • Led and hosted a high-end client hospitality event with Michel Roux Jr., achieving 100% guest satisfaction • Part of the Jersey Finance team awarded CIM "Best Use of PR" award • Managed festival artist liaison and logistics for major acts including Rudimental, Dizzee Rascal, and Ellie Goulding • Award-winning creative writer (Haymarket Publishing Group). Industries & Markets: Financial Services · Healthcare · Technology · Professional Services · Government · Startups & Scale-ups (B2B & B2C) · E-commerce. How I work: I’m collaborative, organised, and commercially minded. I plan clearly, communicate progress proactively, and use tools like ClickUp and Slack to keep work moving efficiently. What my clients say: “Perfect Upworker.” “Great attention to detail and high-quality right on time.” “Hannah went above and beyond - we hired her again immediately.” “Hannah's writing voice sings in unison with our company.” Keywords: Marketing Strategy, Campaign Management, Content Strategy, Copywriting (Senior), Thought Leadership, Financial Services Marketing, Research & Insights, Brand Messaging, Event Management.

Hi, I'm Remy. Eight years in digital marketing and brand, mostly across hospitality and real estate, with a recent move into SaaS. Cape Town based, with a soft spot for brands that take their craft seriously and a low tolerance for the marketing equivalent of beige. I currently work as a product marketing manager for a global SaaS company in the hospitality industry, which means I spend most of my time thinking about positioning, launches, and how to make a complex product feel simple. Before this, I led digital marketing and brand at Inospace, South Africa's largest serviced logistics park operator, where most of the job was turning industrial real estate into a brand worth caring about. Earlier in my career I spent time at Legacy Hotels in Johannesburg, with a stint as a business analyst at Deloitte to start things off. What I do well: - Brand storytelling and positioning, with proper attention to tone and detail - Product launches and go-to-market plans, across SaaS and hospitality - Website design, refreshes, and the kind of conversion improvements that earn their keep - Paid and organic campaigns built around real targets, with honest, plain-English reporting - SEO content that ranks because it deserves to, not because it's been engineered to within an inch of its life - Email newsletters and segmented campaigns, plus on-brand creative in Canva and adjacent tools A few numbers I'm fond of: - Drove Inospace's vacancy rate to 6.5%, the lowest in company history - Grew Legacy Hotels' social audience by 60% in one year - Lifted website traffic by 35% for a luxury vacation rental portfolio in the US - Increased Legacy's rewards programme membership by 10% through a single campaign How I work: most good marketing, in my experience, starts with actually understanding the brand. So I tend to ask a lot of questions early, I'm honest about what's working and what isn't, and I'd rather take the time to get something right than rush a polished version of the wrong thing out the door. Tools I live in: Canva, Mailchimp, Mailjet, Hootsuite, Sprout Social, Google Analytics, Google Ads, SEMrush, Ahrefs, and Meta Business Suite. If you have a brand that needs refining, a website that could be working harder, or a product that needs launching, I'd love to hear about it.

AI slop is at a peak. Google noticed, and this month implemented their most paradigm-shifting SEO updates in 25 years. This means your SEO content is either an asset or a liability. Most companies are building the second one. It's killing their SEO results and alienating their audiences, pushing them towards competitors who have optimized their content for LLM searches. As agentic search starts to accelerate, you're not in the conversation anymore if your blog sucks. The game now is SERP impressions, not clicks anymore. Good content still yields incredible results in 2026. As SEO morphs into AEO and GEO, the rules are changing - but the game remains the same: be authentic, add value and unique insights, and your tribe will find you. I'm a tech content strategist, writer, and editor with 15+ years of experience, two marketing degrees, and a copywriting diploma from the International Advertising Association. I've managed content operations for multiple companies, grown domains from zero to 50+ domain authority, and published over 1,000 articles on the fastest-moving technology sectors - crypto, Web3, DeFi, cybersecurity, AI, robotics, smart homes, and tech regulation. Clients include CoinMarketCap, Circle, SingularityNET, and Bybit. My work has been cited by more than 20 American universities and referenced by US politicians including Senator Elizabeth Warren and the acting Comptroller of the Currency. That's what real EEAT looks like in practice. I do the opposite of shortcuts. I use industry-leading tools like Ahrefs and a proven editorial workflow to build content strategies grounded in real keyword data - not guesswork. Every article is supported by keyword research, built for both human readers and AI search engines (ChatGPT, Perplexity, and Google AI Overviews), and backed by unique visuals when needed. If you need a content calendar, I run a full competitor gap analysis to find where your rivals are weak and where you can win. If you want full automation, I can build it - niche research, content strategy, weekly articles on trending and evergreen topics, images, even video,. Or if you want internal capability, I can design the workflows so your team can eventually run independently. I'm also available as a consultant, fractional Content Strategist or editor if you need strategic leadership without the full-time overhead. Niche specialisations: Crypto - Web3 - DeFi - AI - Cybersecurity - Robotics - Smart Homes - Fintech - Tech Regulation The question isn't whether you need great content. You already know you do. The question is whether you're going to trust your domain's long-term health to someone who actually knows what they're doing. Let's talk!